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Unleashing the Power of Cross-Functional Collaboration to Thrive in Modern Business Landscape

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Martin Effiong, Senior Operator Partnerships Executive at Infobip
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By Martin Effiong, Senior Operator Partnerships Executive at Infobip

In the dynamic landscape of contemporary business, team-based work and cross-functional projects are rapidly replacing traditional organisational structures, with an increasing number of leading-edge organisations embracing collaboration-driven models.

Martin Effiong, Senior Operator Partnerships Executive at Infobip

 

The days of isolated departments working independently are disappearing as companies recognise the benefits of diverse expertise and cross-functional collaboration, leading to greater creativity, innovation, and agility, which ultimately translate to better performance of the organisation as a whole.

As a result, business leaders are compelled to optimise their environments to support teamwork, especially given the growing demand for seamless collaboration and its documented benefits. By forming cross-functional teams – which by their very nature break down departmental barriers, eliminate the silo mentality between departments and leverage collective intelligence – organisations can significantly improve their problem-solving and decision-making processes.

Generally speaking, collaboration-driven organisational models result in increased productivity, agility, enhanced innovation, faster transformation, resource optimisation and a rich idea bank, emanating from diverse perspectives. Essentially, cross-functional collaboration, driven by effective communication and shared goals, empowers organisations to achieve greater productivity, innovation and adaptability.

Enabling corporate culture

Fostering effective cross-functional collaboration requires business leaders to consider several critical factors while acting deliberately to achieve collaboration, such as encouraging open communication among team members to allow for the free flow of ideas and feedback. While a strong and positive corporate culture is key to driving the adoption of collaborative work models, an organisational structure that does not support cross-functional collaborative engagement can actively work against its uptake and adoption.

Therefore, it is imperative for organisations to proactively create an environment that encourages mutual support and collaboration among team members, ultimately elevating job satisfaction and teamwork. By reinforcing a shared purpose among team members, everyone can be aligned towards shared goals and objectives. This alignment not only promotes a sense of commitment but also encourages active participation from team members, ensuring their involvement in various team activities.

From a technology perspective, cloud technologies are key to enabling the successful and effective adoption of collaboration-driven work models. Cloud plays a critical role in revolutionising and empowering the modern workforce by providing the tools, services and connectivity quality that enhances corporate flexibility and security, thus catalysing collaboration.

Cloud-based solutions not only allow businesses to scale effectively on demand and optimise demand management but also enhance collaboration by facilitating remote access to company resources, fostering richer levels of media enabled collaboration among employees. All these attributes of cloud technology result in streamlined remote work processes, easier remote team management and the reduction of time-consuming manual tasks.

The pivotal role of communication platform providers

Providers of cloud-based communication platforms play a pivotal role in assisting business leaders in optimising their environments for effective cross-functional teamwork. They achieve this through a variety of means, spanning from offering cloud-based services like SaaS (Software-as-a-Service) solutions, to delivering data-driven industry insights, trends and forecasts derived from comprehensive analytics and cross-market expertise.

The shift towards cross-functional collaboration has seen leading communication platform providers adapt their solutions to support cross-functional collaboration and evolving business needs through various strategies. For example, by promoting a hybrid approach to solution deployment, communication providers can support cross-functional teams that manage digital communication within organisations with the benefits of cloud-based hosting, as well as ensure compliance for businesses that require local hosting.

Ultimately, the success of cross-functional collaboration within an organisation is largely dependent on an enabling corporate culture, as well as the right choice of collaboration services and solution providers. Organisations should strive to partner with globally connected and reputable providers with a wealth of global market experience knowledge base, best practices, recommendations, and insights to leverage on.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

E-Business

FG Shifting Focus to “Meaningful Connectivity” to Drive Inclusion  – Minister

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Bosun Tijani, minister of Communications, Innovation and Digital Economy, has said the government is shifting focus from expanding access to ensuring “meaningful connectivity” that drives economic growth and inclusion.

FG Shifting Focus to “Meaningful Connectivity” to Drive Inclusion  - Minister

Bosun Tijani, minister of Communications, Innovation and Digital Economy

The minister made the statement on Friday while addressing stakeholders at the inauguration of board members of the Universal Service Provision Fund (USPF) in Abuja.

He said that although Nigeria had made significant progress since the introduction of GSM services, millions of people, particularly in rural and underserved communities, remain either unconnected or unable to fully benefit from digital services.

Dr Tijani highlighted ongoing investments in digital infrastructure, including plans to deploy 90,000 kilometres of fibre optic network and nearly 4,000 telecom towers nationwide.

He said initiatives under the USPF had improved access through projects such as rural connectivity and digital facilities in schools but stressed that the next phase must prioritise effective usage.

“It is not enough to connect a community. We must ensure that schools can teach with digital tools and that small businesses can access market opportunities,” he said, citing a pilot project in the Kura community where connectivity has enhanced access to communication, education and healthcare.

Aminu Maida, executive vice chairman, Nigerian Communications Commission (NCC) also called for a shift towards meaningful connectivity, noting that while data usage had grown significantly, it remained concentrated in urban areas.

According to him, recent data shows that telecom usage has increased by about 160% over the past two years, largely driven by urban demand.

“When we drill down, we see that a lot of that growth is actually in urban centres. So, the gap between those who are not connected or not meaningfully connected is growing,” he said.

Dr Maida added that the trend underscored the need for the USPF board to intensify efforts to bridge both access and usage gaps across the country.

Both officials emphasised the importance of collaboration, sustainable investment models and improved digital literacy to ensure that connectivity translates into real economic benefits for Nigerians.

 

 


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Jury Finds Meta, Google Liable for Woman’s Social Media Addiction

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A jury in Los Angeles has found technology companies, Meta and Google liable for contributing to a young woman’s social media addiction, in a case being described as a landmark ruling.

Jury Finds Meta, Google Liable for Woman’s Social Media Addiction

The 20-year-old woman, identified only as Kaley, argued that she became addicted to Google’s YouTube and Meta’s Instagram from an early age due to their attention-driven design features.

According to her testimony, she began using YouTube at the age of six after downloading the app on her iPod Touch to watch videos about lip gloss and online games.

Kaley told the court that she joined Instagram at nine, bypassing parental restrictions put in place by her mother, and spent extended periods on social media.

The trial, which lasted about a month, with arguments and evidence from both sides.

Jurors also heard testimony from Mark Zuckerberg, chief executive, Meta and Adam Mosseri, Instagram head.

However, Neal Mohan, YouTube chief executive, did not testify.

The jury found that the companies were negligent in the design of their platforms and failed to adequately warn users about potential harms. Meta and Google were ordered to pay the woman $3 million in damages.

Jurors also recommended additional punitive damages, including $900,000 against YouTube and $2.1 million against Meta, according to company spokespersons.

The jury apportioned 70 per cent of the responsibility to Meta and 30 per cent to YouTube.

Kaley was present in the courtroom when the verdict was delivered, alongside parents of other teenagers who say they were harmed by social media use. Both companies said they plan to appeal the decision.

“We respectfully disagree with the verdict and will appeal. Teen mental health is profoundly complex and cannot be linked to a single app. We will continue to defend ourselves vigorously as every case is different, and we remain confident in our record of protecting teens online”, a Meta spokesperson said.

José Castañeda, Google spokesperson, said the case misunderstands YouTube, which is a responsibly built streaming platform, not a social media site.


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Nigeria, Finland Sign Cybersecurity Pact

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Nigeria and Finland have signed a Memorandum of Understanding (MoU) on digitalisation and innovation, prioritising stronger cybersecurity cooperation amid a surge in cyberattacks targeting Nigerian institutions.

The agreement was formalised in Abuja on Monday between Dr Bosun Tijani, Nigeria’s minister of communications, innovation and digital economy, and Jarno Syrjälä, Finland’s under-secretary of state for international trade.

The MoU focuses on cooperation in digital governance, technology infrastructure, and cybersecurity to drive economic growth and improve public services, says a statement issued on Monday by Isime Esene, special assistant to the minister.

The agreement is a significant step in strengthening bilateral relations and advancing Nigeria’s digital economy agenda, says Tijani.

He notes the MoU builds on engagements in Helsinki in February, which centred on Nigeria’s Data Exchange Platform and Finnish participation in Project BRIDGE (Building Resilient Infrastructure for Digital Growth and Empowerment).

The talks also involved key Finnish finance institutions, including Finnvera and Finnfund.

The partnership is expected to unlock new opportunities for innovation and investment, positioning digital technology as a catalyst for shared prosperity, says Tijani.

Finland is committed to supporting the development of resilient, secure, and human-centric digital systems in Nigeria, says Syrjälä. He adds that digitalisation should enhance public trust and empower citizens, noting that Nigeria remains a strategic partner for Finland in Africa.

The agreement complements Finland’s lead role in a €23 million Team Europe Initiative aimed at strengthening Nigeria’s digital public services.

This programme is implemented by Finland’s development agency, HAUS, in collaboration with Estonia’s ESTDEV, and supports the 3 Million Technical Talent (3MTT) programme.

The deal comes as Nigerian organisations record the highest number of cyberattacks in Africa. In January 2026, organisations experienced an average of 4 701 attacks per week, a 12% year-on-year increase, according to Check Point Research.

In response, authorities are developing the 2026 National Cybersecurity Policy and Strategy update.

Expected later this year, the framework will mandate minimum cybersecurity investment requirements for organisations operating critical national information infrastructure, notes the ministry.


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