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Unleashing the Power of Cross-Functional Collaboration to Thrive in Modern Business Landscape

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Martin Effiong, Senior Operator Partnerships Executive at Infobip
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By Martin Effiong, Senior Operator Partnerships Executive at Infobip

In the dynamic landscape of contemporary business, team-based work and cross-functional projects are rapidly replacing traditional organisational structures, with an increasing number of leading-edge organisations embracing collaboration-driven models.

Martin Effiong, Senior Operator Partnerships Executive at Infobip

 

The days of isolated departments working independently are disappearing as companies recognise the benefits of diverse expertise and cross-functional collaboration, leading to greater creativity, innovation, and agility, which ultimately translate to better performance of the organisation as a whole.

As a result, business leaders are compelled to optimise their environments to support teamwork, especially given the growing demand for seamless collaboration and its documented benefits. By forming cross-functional teams – which by their very nature break down departmental barriers, eliminate the silo mentality between departments and leverage collective intelligence – organisations can significantly improve their problem-solving and decision-making processes.

Generally speaking, collaboration-driven organisational models result in increased productivity, agility, enhanced innovation, faster transformation, resource optimisation and a rich idea bank, emanating from diverse perspectives. Essentially, cross-functional collaboration, driven by effective communication and shared goals, empowers organisations to achieve greater productivity, innovation and adaptability.

Enabling corporate culture

Fostering effective cross-functional collaboration requires business leaders to consider several critical factors while acting deliberately to achieve collaboration, such as encouraging open communication among team members to allow for the free flow of ideas and feedback. While a strong and positive corporate culture is key to driving the adoption of collaborative work models, an organisational structure that does not support cross-functional collaborative engagement can actively work against its uptake and adoption.

Therefore, it is imperative for organisations to proactively create an environment that encourages mutual support and collaboration among team members, ultimately elevating job satisfaction and teamwork. By reinforcing a shared purpose among team members, everyone can be aligned towards shared goals and objectives. This alignment not only promotes a sense of commitment but also encourages active participation from team members, ensuring their involvement in various team activities.

From a technology perspective, cloud technologies are key to enabling the successful and effective adoption of collaboration-driven work models. Cloud plays a critical role in revolutionising and empowering the modern workforce by providing the tools, services and connectivity quality that enhances corporate flexibility and security, thus catalysing collaboration.

Cloud-based solutions not only allow businesses to scale effectively on demand and optimise demand management but also enhance collaboration by facilitating remote access to company resources, fostering richer levels of media enabled collaboration among employees. All these attributes of cloud technology result in streamlined remote work processes, easier remote team management and the reduction of time-consuming manual tasks.

The pivotal role of communication platform providers

Providers of cloud-based communication platforms play a pivotal role in assisting business leaders in optimising their environments for effective cross-functional teamwork. They achieve this through a variety of means, spanning from offering cloud-based services like SaaS (Software-as-a-Service) solutions, to delivering data-driven industry insights, trends and forecasts derived from comprehensive analytics and cross-market expertise.

The shift towards cross-functional collaboration has seen leading communication platform providers adapt their solutions to support cross-functional collaboration and evolving business needs through various strategies. For example, by promoting a hybrid approach to solution deployment, communication providers can support cross-functional teams that manage digital communication within organisations with the benefits of cloud-based hosting, as well as ensure compliance for businesses that require local hosting.

Ultimately, the success of cross-functional collaboration within an organisation is largely dependent on an enabling corporate culture, as well as the right choice of collaboration services and solution providers. Organisations should strive to partner with globally connected and reputable providers with a wealth of global market experience knowledge base, best practices, recommendations, and insights to leverage on.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

E-Business

NOTAP to Commercialise University Research, Expands Patent Drive

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National Office for Technology Acquisition and Transfer (NOTAP), has commenced the process of patenting and commercialisation of research works by universities and other research institutions in the country.

NOTAP to Commercialise University Research, Expands Patent Drive

Dr. Obiageli Amadiobi, director general of NOTAP

Dr. Obiageli Amadiobi, director general of NOTAP, stated this in Abuja, during an interaction with journalists on her achievements since assuming office.

Speaking on the theme, “Strengthening Indigenous Capacity: NOTAP’s Drive for Technology Transfer, Local Content Development, and Innovative activities,” Amadiobi said the agency had involved both the academia and industry so that researchers can work on topics brought forward for commercialisation purpose.

“My minister is very intentional about this– very intentional about commercialisation of research results, which we have already submitted to him. They are meaningful researches, which we need to commercialise.

“We have established 69 intellectual property technology transfer offices in 69 universities that we are still counting. We have informed the vice chancellors of Nigerian universities to set up such offices and we will come and educate them on intellectual property and technology transfers.

“As we are doing this, we are also taking record of all the researchers of these universities and research centres and documenting them in a compendium.

“So, we have compendiums from the universities to us and we put them in a database. If you will recall, recently, the ministry, our supervising ministry, which is the Federal Ministry of Innovation, Science, and Technology, launched a programme titled Energise Commercialisation. This entirely was for commercialisation of all R&Ds,” she said.

On research Institutions carrying out research on areas of industry needs, she said, “NOTAP is bridging the gap between research and development with industry needs, “it is on our programme called the NITDF, NOTAP Industry Technology Transfer Fellowship. By this programme, we engage the universities and the industries, in what we call the triple helix. We liaise with the universities and the industries to sponsor, the industries will sponsor a Ph.D candidate in a Nigerian university to conduct relevant researches.

“They will provide the topics that they want researches for and such students will research on that with the assistance of the industries, because they wear the shoes, so they know where it pinches them. But usually, there are Ph.D candidates already established. This year alone, we certified about 15 of them to enter into this programme and they have gone into the various universities.

“And we are still looking for people to update some of the projects; the research topics we already have. But we are not getting enough persons to do the researches. So, we are going to do further advertisement to see if other candidates will come up.


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FG Unveils Digital Postcode System for MDAs

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Federal government has launched a drive to standardise operations across all Ministries, Departments, and Agencies (MDAs) through the nationwide adoption of the new National Digital Alphanumeric Postcode System.

FG Unveils Digital Postcode System for MDAs

Dr Bosun Tijani, minister of Communications, Innovation and Digital Economy, launched the initiative at a high-level stakeholder workshop on Thursday in Abuja.

The conference, themed “Embedding the Nigerian Digital Postcode in Public Service Delivery,” brought together key stakeholders to discuss the adoption of the system across government institutions.

Represented by Nadungu Gagare, permanent secretary of the Ministry,  declared that the initiative was a critical pillar for the country’s economic and security framework.

“The Nigerian Digital Postcode represents far more than an improvement to postal services. It is a strategic national asset. Without accurate location intelligence, governments struggle to plan effectively, emergency responders lose valuable time, and financial institutions face verification challenges,” he said.

Tijani said the Alphanumeric digital postcode system was a pathway and a defining moment for Nigeria’s digital transformation under the Renewed Hope Agenda of President Bola Tinubu.

He said an accurate national addressing system would enable government agencies to plan better, improve emergency response, support credible census and elections, expand financial inclusion and ensure citizens were not excluded from essential services because of poor location data.

The Minister commended NIPOST for leading the initiative and urged MDAs and state governments to integrate the system into their operations, stressing that its success would depend on collaboration, interoperability, and nationwide adoption.

Omotola Odeyemi, postmaster general and chief executive officer, Nigerian Postal Service (NIPOST), explained that the digital postcode system creates a “common language of location” for the entire government.

She urged federal and subnational entities to integrate the infrastructure into their daily operations to maximise its value.

“Just as digital identity has helped to establish who a citizen is, this National Digital Postcode helps us to determine where services, opportunities, and interventions should be delivered. Its success will not be measured by the number of postcodes that we generate but by the lives that we improve,” the NIPOST boss explained.

Mrs Didi Esther Walson-Jack, head of the Civil Service of the Federation, represented by Dr Abdul Sule Garba, permanent Secretary of the Service Welfare Office, pledged full administrative backing for the rollout.

She noted that the civil service would be properly equipped to adapt to the data-driven system.

“The operationalisation of the Nigerian digital postcode is a strategic initiative that has the potential to significantly improve public administration, service delivery, and digital governance across the country,” Mrs Walson-Jack added.

The workshop featured live demonstrations and technical panel sessions focused on linking the new digital postcode system directly into national healthcare, social protection, education, and electoral planning.

 

 


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Kaspersky Warns of a Large-scale Campaign using Fake Free Software to Deploy a RAT via ScreenConnect

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A remote admin tool ScreenConnect is being distributed through fake websites designed to mimic the official pages of well-known software products.

In total, researchers identified more than 90 domains spanning 10 languages, including English, Arabic, Spanish, Chinese, German, Portuguese, and Russian, enabling the attackers to reach a wide range of victims worldwide. The campaign targets both individual users and organisations using Windows.

After detecting an incident through its Managed Detection and Response, Kaspersky uncovered a large-scale campaign in which attackers used fake websites to spread installer archives disguised as popular software, including OBS Studio, DNS Jumper, DS4Windows, Glary Utilities and Bandicam.

To drive traffic to these pages, the threat actor also used search engine optimisation techniques to place them high in search results.

Across more than 90 identified fraudulent software sites, the same tactic was observed: victims who downloaded what appeared to be legitimate software instead received a hidden ScreenConnect remote administration tool, which gave the attackers persistent access to compromised devices and allowed them to deploy AsyncRAT, an open-source trojan capable of giving them full control over infected systems.

Domain registrations linked to this campaign peaked in February 2026; in 2025, the same attacker had used fake websites to disguise malicious installers as games.

Infection occurs through malicious archives containing a legitimate, signed Microsoft file, install.exe, alongside the install.res.1033.dll library. The DLL is loaded onto the device via a DLL sideloading technique and deploys a ScreenConnect service that awaits further instructions from the attackers.

“The campaign targets both users downloading free utilities from the Internet and corporate networks, where remote access tools are often allowlisted and granted elevated privileges.

“Its danger lies in its potential to facilitate large-scale credential theft and unauthorised access to systems, with the stolen data typically later resold on dark web forums,” says Denis Kulik, lead SOC Analyst at Kaspersky.

 


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