E-Business
Unlocking Marketing Success in Nigeria with Google My Business

By Reuben Kalu
In the dynamic landscape of business marketing, harnessing the power of online platforms is essential for reaching and engaging with potential customers.

For businesses in Nigeria, where the digital marketplace is rapidly expanding, leveraging tools like Google My Business (GMB) can be a game-changer.
In this comprehensive guide, we’ll explore how Nigerian businesses can utilize Google My Business to enhance their marketing efforts and achieve greater success.
Understanding Google My Business
Google My Business is a free and user-friendly tool provided by Google that allows businesses to create and manage their online presence across Google Search and Google Maps.
With GMB, businesses can create a detailed listing that includes essential information such as their address, contact details, operating hours, website link, and customer reviews.
This listing appears prominently in Google search results and maps, making it easier for potential customers to find and engage with the business.
Optimizing Your Google My Business Listing
The first step in leveraging Google My Business effectively is to create a comprehensive and accurate listing for your business. Here’s how you can optimize your GMB listing:
Claim Your Listing: If your business hasn’t already been listed on Google My Business, you’ll need to claim and verify it.
This involves verifying that you’re the owner or authorized representative of the business.
Provide Accurate Information: Ensure that all the information provided in your GMB listing is accurate and up-to-date. This includes your business name, address, phone number, website URL, and operating hours.
Add Photos and Videos: Visual content can significantly enhance your GMB listing and make it more appealing to potential customers. Add high-quality photos and videos that showcase your products, services, and premises.
Collect and Respond to Reviews: Encourage satisfied customers to leave positive reviews on your GMB listing. Be proactive in responding to reviews, both positive and negative, to demonstrate your commitment to customer satisfaction.
Utilize Google Posts: Google Posts allow you to share updates, promotions, and events directly on your GMB listing. Take advantage of this feature to keep customers informed and engaged.
Monitor Insights: Use the Insights tab in your GMB dashboard to track how customers are finding and interacting with your listing. This data can provide valuable insights into your target audience and help you refine your marketing strategies.
Enhancing Local SEO with Google My Business
One of the most significant benefits of Google My Business for Nigerian businesses is its impact on local search engine optimization (SEO).
By optimizing your GMB listing, you can improve your business’s visibility in local search results and attract more customers in your area. Here are some tips for enhancing your local SEO with GMB:
Choose Relevant Categories: Selecting the most relevant categories for your business in your GMB listing helps Google understand what your business is about and improves its chances of appearing in relevant search queries.
Optimize Your Description: Craft a concise and informative business description that highlights your products, services, and unique selling points. Incorporate relevant keywords to improve your chances of ranking in local search results.
Geotag Your Photos: When uploading photos to your GMB listing, geotag them with your business location. This helps Google associate the images with your physical premises and enhances your local SEO.
Encourage Local Reviews: Positive reviews from local customers can significantly boost your business’s visibility in local search results. Encourage satisfied customers to leave reviews on your GMB listing and respond promptly to all feedback.
Use Local Keywords: Incorporate local keywords and phrases into your GMB listing, website content, and other online marketing materials. This helps Google connect your business with local search queries and improves your local SEO performance.
Engaging with Customers and Building Trust
Google My Business isn’t just a tool for improving your business’s visibility; it’s also a platform for engaging with customers and building trust.
By actively managing your GMB listing and interacting with customers, you can foster positive relationships and enhance your reputation. Here are some strategies for engaging with customers through GMB:
Respond to Customer Inquiries: Monitor your GMB listing regularly for customer inquiries and messages. Respond promptly and professionally to address their questions or concerns.
Share Updates and Offers: Use Google Posts to share updates, promotions, and special offers with your audience. This helps keep customers informed and encourages them to visit your business.
Showcase Customer Reviews: Highlight positive customer reviews on your GMB listing to build social proof and instill confidence in potential customers. Respond to reviews graciously, whether they’re positive or negative.
Provide Useful Information: Use your GMB listing to provide useful information that can help customers make informed decisions. This could include details about your products and services, FAQs, or links to helpful resources.
Monitor and Improve: Regularly monitor the performance of your GMB listing and use the insights gained to refine your marketing strategies. Experiment with different approaches and measure the impact on your business’s visibility and engagement.
Conclusion
Google My Business is a powerful tool that can significantly enhance your marketing efforts as a Nigerian business.
By optimizing your GMB listing, leveraging local SEO techniques, and engaging with customers effectively, you can improve your business’s visibility, attract more customers, and build stronger relationships with your audience.
So, take advantage of this invaluable resource and unlock new opportunities for growth and success in the Nigerian market.
E-Business
NPC Opens 131 Births, Deaths Registration Centres in Anambra

National Population Commission (NPC) has announced commencement of full digital registration of births and deaths through the VitalReg platform, which became operational nationwide on July 1, 2026.

Chidi Ezeoke, federal commissioner representing Anambra, disclosed this in Awka during a press conference to announce commencement of full digital birth and death registration under the Electronic Civil Registration and Vital Statistics (E-CRVS) system and the marking of World Population Day commemorated every July 11.
He revealed that a total of 131 registration centres had been opened in the 21 local government headquarters and several communities in the state, adding that more centres would be opened later.
Ezeoke described the initiative as a major milestone in Nigeria’s Civil Registration and Vital Statistics (CRVS) system, to ensure every birth and death in the country was captured through a digitally enabled registration platform.
“It builds on the launch of the E-CRVS system and the inauguration of the National Coordination Committee on Civil Registration and Vital Statistics by President Bola Tinubu on Nov. 8, 2023.
“A total of 4,011 functional registration centres has been established across the 774 LGAs of the federation and the commission iswas working to expand the number to about 8,000.
“In Anambra, 131 registration centres have been opened in the 21 local government headquarters and several communities. More centres had been proposed for the state,” he said.
According to the Commissioner, the VitalReg platform would provide faster registration services, 24-hour online access, digital certificate issuance where applicable, reduced paperwork and waiting time, improved data validation and a more secure national CRVS database.
While noting that the platform would serve as a foundational database to support other national data systems and strengthen interoperability across Nigeria’s digital identity ecosystem, Ezeoke urged Nigerians and other stakeholders to support the initiative by ensuring prompt registration of all births and deaths.
Speaking on the 2026 World Population Day themed, “Realising the Hopes and Aspirations of Young People – Today and for the Future”, the Commissioner called for greater investment in education, healthcare, skills development, decent employment opportunities and youth participation in governance for sustainable national development.
Earlier, Mr Obiakonwa Okagwu, state director, NPC, said the occasion served as a reminder of great opportunities provided to harness young people’s capabilities, which he said would shape the future of the country when adequately harnessed.
He called on residents to take registration of births and deaths as national responsibility, just as he urged the media to take the message on civil registration to all parts of the State.
E-Business
Report Says Cybercriminals Deploy Malware to Hijack Crypto Wallets, Monitor Browsers Telegram

Cybersecurity researchers at Kaspersky have uncovered a sophisticated malware framework, dubbed OkoBot, that is targeting cryptocurrency users by stealing wallet recovery phrases, browser credentials and other sensitive information through a multi-stage attack campaign spanning more than 25 countries.

The researchers said the malware, active since April 2025, employs more than 20 malicious payloads and has evolved into an advanced cybercrime platform focused on compromising digital asset holders. According to Kaspersky’s Global Research and Analysis Team (GReAT), the campaign remains active and has already affected hundreds of users worldwide.
Kaspersky disclosed that one of the framework’s most dangerous components, known as SeedHunter, injects malicious code into legitimate cryptocurrency wallet applications, including Ledger Wallet, Ledger Live and Trezor Suite, before displaying fake recovery phrase prompts designed to trick victims into surrendering their seed phrases.
The security firm explained that once attackers obtain a victim’s recovery phrase, they gain complete control over the cryptocurrency wallet, enabling them to transfer digital assets with virtually no chance of recovery.
Commenting on the discovery, Dmitry Galov, security researcher at Kaspersky’s GReAT, said.
“This campaign has been running for more than a year and remains active. OkoBot is not just a single piece of malware but an extensible framework built primarily to compromise cryptocurrency users.”
Galov added that the malware is continuously maintained and enhanced, underscoring the attackers’ long-term focus on financial theft.
According to Kaspersky, victims are typically infected through ClickFix phishing attacks or malicious GitHub repositories masquerading as legitimate software downloads. In one instance, a fake Microsoft SQL Server Management Studio repository secretly installed a trojanized version of the Audacity audio editor embedded with malicious code.
Following the initial compromise, the attackers deploy a PowerShell downloader called TookPS,which establishes an encrypted SSH connection to attacker-controlled infrastructure.
The malware then harvests browser cookies, wallet files, stored credentials and system information before downloading additional malicious modules.
Among the additional payloads is OkoSpyware which monitors more than 100 applications, which includes cryptocurrency wallets and password managers—records user activity and captures keystrokes and video of application windows. Another module silently installs malicious browser extensions capable of stealing financial information and authentication tokens.
However, Kaspersky’s telemetry indicates that the largest concentrations of victims have been recorded in Brazil, Vietnam, Canada, Mexico and Türkiye, although the malware campaign has spread to users across more than 25 countries.
The cybersecurity firm advised cryptocurrency users never to enter wallet recovery phrases into prompts displayed by desktop applications or websites unless they have independently verified their authenticity.
Furthermore,It also urged users to download wallet software exclusively from official sources, enable multi-layered endpoint protection, and remain cautious of software offered through unofficial repositories or phishing websites.
Kaspersky noted that while hardware wallets themselves remain secure, attackers are increasingly exploiting the software that accompanies them, making user awareness a critical line of defence against evolving cryptocurrency-focused cyber threats.
E-Business
HURIWA, CLO Protests Bill Asking Social Media Firms’ to Open Shops Nigeria

Human Rights Writers Association of Nigeria (HURIWA) has opposed a bill seeking to compel major global social media companies to establish physical offices in Nigeria.

The rights advocacy group urged the National Assembly to discard the proposed legislation, warning that it could become a tool for censorship and undermine citizens’ constitutional right to freedom of expression, despite being presented as a measure to strengthen Nigeria’s digital economy and improve corporate accountability.
The position was contained in a presentation submitted yesterday by Emmanuel Onwubiko, national coordinator, HURIWA, to the chairman of the Senate Committee on ICT and Cyber Security.
The bill, sponsored by Senator Ned Munir Nwoko, has already passed second reading in the Senate and is before the committee for further legislative consideration.
HURIWA said it carefully reviewed the proposed legislation and concluded that compelling global technology companies to establish offices in Nigeria was unnecessary and potentially counterproductive.
The organisation argued that while the firms generate substantial revenue from Nigeria’s vast digital market, they already engage Nigerians through existing structures, including paying eligible content creators, working with local technology professionals and participating in legal proceedings whenever required.
According to the group, appointing local representatives where necessary would adequately address concerns about engagement with regulators and users without forcing the companies to maintain physical offices.
It also dismissed claims that mandatory country offices would significantly improve consumer complaint resolution, technology transfer or employment generation.
HURIWA maintained that the platforms already have effective feedback mechanisms for resolving users’ complaints and routinely appear before Nigerian courts through their representatives whenever litigation arises.
The group, however, said its greatest concern was the potential for the proposed law to be used as an instrument for restricting freedom of expression.
It argued that establishing local offices could expose global social media companies to pressure from government authorities to remove online content considered critical of those in power.
According to the rights group, the presence of social media companies in Nigeria could become an avenue for authorities to pressure them into abandoning internationally recognised digital rights standards in favour of politically motivated content moderation.
It recalled previous attempts to regulate social media in Nigeria that generated widespread concerns over possible restrictions on free speech, stressing that any legislation affecting the digital space must contain clear safeguards against abuse.
The organisation warned that the proposed law should never become “a backdoor mechanism for government surveillance, arbitrary content removal or political censorship.
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