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Unlocking Marketing Success in Nigeria with Google My Business

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Reuben Kalu
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By Reuben Kalu

In the dynamic landscape of business marketing, harnessing the power of online platforms is essential for reaching and engaging with potential customers.

Unlocking Marketing Success in Nigeria with Google My Business

For businesses in Nigeria, where the digital marketplace is rapidly expanding, leveraging tools like Google My Business (GMB) can be a game-changer.

In this comprehensive guide, we’ll explore how Nigerian businesses can utilize Google My Business to enhance their marketing efforts and achieve greater success.

Understanding Google My Business

Google My Business is a free and user-friendly tool provided by Google that allows businesses to create and manage their online presence across Google Search and Google Maps.

With GMB, businesses can create a detailed listing that includes essential information such as their address, contact details, operating hours, website link, and customer reviews.

This listing appears prominently in Google search results and maps, making it easier for potential customers to find and engage with the business.

Optimizing Your Google My Business Listing

The first step in leveraging Google My Business effectively is to create a comprehensive and accurate listing for your business. Here’s how you can optimize your GMB listing:

Claim Your Listing: If your business hasn’t already been listed on Google My Business, you’ll need to claim and verify it.

This involves verifying that you’re the owner or authorized representative of the business.

Provide Accurate Information: Ensure that all the information provided in your GMB listing is accurate and up-to-date. This includes your business name, address, phone number, website URL, and operating hours.

Add Photos and Videos: Visual content can significantly enhance your GMB listing and make it more appealing to potential customers. Add high-quality photos and videos that showcase your products, services, and premises.

Collect and Respond to Reviews: Encourage satisfied customers to leave positive reviews on your GMB listing. Be proactive in responding to reviews, both positive and negative, to demonstrate your commitment to customer satisfaction.

Utilize Google Posts: Google Posts allow you to share updates, promotions, and events directly on your GMB listing. Take advantage of this feature to keep customers informed and engaged.

Monitor Insights: Use the Insights tab in your GMB dashboard to track how customers are finding and interacting with your listing. This data can provide valuable insights into your target audience and help you refine your marketing strategies.

Enhancing Local SEO with Google My Business

One of the most significant benefits of Google My Business for Nigerian businesses is its impact on local search engine optimization (SEO).

By optimizing your GMB listing, you can improve your business’s visibility in local search results and attract more customers in your area. Here are some tips for enhancing your local SEO with GMB:

Choose Relevant Categories: Selecting the most relevant categories for your business in your GMB listing helps Google understand what your business is about and improves its chances of appearing in relevant search queries.

Optimize Your Description: Craft a concise and informative business description that highlights your products, services, and unique selling points. Incorporate relevant keywords to improve your chances of ranking in local search results.

Geotag Your Photos: When uploading photos to your GMB listing, geotag them with your business location. This helps Google associate the images with your physical premises and enhances your local SEO.

Encourage Local Reviews: Positive reviews from local customers can significantly boost your business’s visibility in local search results. Encourage satisfied customers to leave reviews on your GMB listing and respond promptly to all feedback.

Use Local Keywords: Incorporate local keywords and phrases into your GMB listing, website content, and other online marketing materials. This helps Google connect your business with local search queries and improves your local SEO performance.

Engaging with Customers and Building Trust

Google My Business isn’t just a tool for improving your business’s visibility; it’s also a platform for engaging with customers and building trust.

By actively managing your GMB listing and interacting with customers, you can foster positive relationships and enhance your reputation. Here are some strategies for engaging with customers through GMB:

Respond to Customer Inquiries: Monitor your GMB listing regularly for customer inquiries and messages. Respond promptly and professionally to address their questions or concerns.

Share Updates and Offers: Use Google Posts to share updates, promotions, and special offers with your audience. This helps keep customers informed and encourages them to visit your business.

Showcase Customer Reviews: Highlight positive customer reviews on your GMB listing to build social proof and instill confidence in potential customers. Respond to reviews graciously, whether they’re positive or negative.

Provide Useful Information: Use your GMB listing to provide useful information that can help customers make informed decisions. This could include details about your products and services, FAQs, or links to helpful resources.

Monitor and Improve: Regularly monitor the performance of your GMB listing and use the insights gained to refine your marketing strategies. Experiment with different approaches and measure the impact on your business’s visibility and engagement.

Conclusion

Google My Business is a powerful tool that can significantly enhance your marketing efforts as a Nigerian business.

By optimizing your GMB listing, leveraging local SEO techniques, and engaging with customers effectively, you can improve your business’s visibility, attract more customers, and build stronger relationships with your audience.

So, take advantage of this invaluable resource and unlock new opportunities for growth and success in the Nigerian market.


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Galaxy Backbone Tops FG’s Website Performance Ranking

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Galaxy Backbone Limited (GBB) has been ranked first overall in the 2025 Federal Government Website Performance Scorecard.

Galaxy Backbone Tops FG's Website Performance Ranking

This is a landmark achievement for Nigeria’s digital economy.

The ranking, conducted by the Bureau of Public Service Reforms (BPSR), is the definitive benchmark for digital excellence and transparency across all Ministries, Departments, and Agencies (MDAs).

Professor Ibrahim Adepoju Adeyanju, managing director and CEO of Galaxy Backbone, received the award during a ceremony in Abuja.

He described the feat as a validation of the agency’s“Nigeria First”data sovereignty strategy and its relentless pursuit of service excellence.

This recognition comes as the Federal Government intensifies its push to achieve a fully paperless civil service by December 31, 2025.

GBB has been the primary architect of this transition through its 1Gov Enterprise Content Management (ECM) platform, which now hosts the operations of almost all federal MDAs.

The award adds to a growing list of accolades for Galaxy Backbone in 2025, following its recent win of the “International Standard Excellence Award for Best IT Service Provider.”

As the central hub for government shared services, GBB’s performance serves as a blueprint for other agencies currently undergoing digital transformation.

With its expanded fiber-optic backbone now covering over 13 states and its secure cloud solutions, Galaxy Backbone remains the cornerstone of Nigeria’s vision to become a leading digital nation by the end of the decade.

 


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Nigeria Police Arrest Okitipi, Nigerian Allegedly Linked to Microsoft 365 Hack

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Okitipi Samuel, a Nigerian man, has been taken into custody by the Nigeria Police Force for his alleged role in a global cyberattack on Microsoft 365 users.

Nigeria Police Arrest Okitipi, Nigerian Allegedly Linked to Microsoft 365 Hack

Benjamin Hundeyin, Force public relations officer, disclosed this on Thursday in Abuja while briefing journalists on the outcome of investigations carried out by the National Cybercrime Centre of the Nigeria Police Force.

Hundeyin said the centre, under the leadership of Ifeanyi Uche, its director and Commissioner of Police, commenced investigations in collaboration with Microsoft, the Federal Bureau of Investigation, the United States Secret Service, and the United Kingdom’s National Crime Agency.

According to him, investigations revealed that a phishing toolkit known as “Raccoon 0365” was used to create fake Microsoft login portals to harvest user credentials and unlawfully access email accounts belonging to corporate organisations, financial institutions, and educational institutions in several countries.

“This investigation commenced following credible intelligence received from Microsoft USA through the FBI, indicating that a malicious phishing toolkit known as Raccoon0365 was being used to create fake Microsoft login portals, harvest user credentials, and unlawfully access the email accounts of corporate organisations, financial institutions, and educational establishments,” Hundeyin said.

He added that between January and September 2025, several reports of unauthorised access to Microsoft 365 accounts were traced to phishing emails designed to mimic legitimate Microsoft login pages, enabling business email compromise, internal phishing, data breaches, and other cyber-enabled fraud.

Hundeyin said digital forensic analysis and cryptocurrency tracing identified wallets connected to the illegal operation.

He noted that operatives were deployed to Lagos and Edo states, leading to the arrest of three suspects identified as Joshua, James, and Okitipi Samuel between September 20 and October 4, 2025.

“Following extensive digital forensic and technical intelligence analysis, the centre conducted cryptocurrency tracing that identified suspicious wallets connected to cash-out schemes.

“Acting on actionable intelligence, operational teams were deployed to Lagos and Edo states, resulting in the arrest of Joshua, James, and Okitipi Samuel. Searches at their residences led to the recovery of mobile devices, laptops, and other digital exhibits linked to the fraudulent scheme,” he said.

Hundeyin identified Okitipi Samuel, also known as “0365” and Moses Felix as the principal suspect and developer of the phishing infrastructure.

“The primary suspect, Okitipi Samuel, also known as Moses Felix, has been identified as the developer and operator of the phishing infrastructure. Investigations revealed that he managed a Telegram channel used to sell phishing links in exchange for cryptocurrency and hosted fake login pages on Cloudflare using stolen or fraudulently obtained email addresses,” he said.

He added that investigations confirmed Samuel unlawfully used the email details of one of the arrested individuals without consent to register some of the accounts used in the operation.

The police spokesperson said further investigations revealed that the identities of Joshua and James were used without their consent.

“There was no evidence linking them to the creation or operation of the phishing scheme. They were victims of identity theft,” Hundeyin said.

He said a prima facie case had been established against Samuel for identity theft, unlawful access to computer systems, creation and distribution of malicious software, unauthorised interference with network data, and aiding and abetting fraud.

Hundeyin added that the suspect would be charged under relevant provisions of the Cybercrimes (Prohibition, Prevention, etc.) Act, 2024.

He said the suspect would be prosecuted in Nigeria, noting that the country has the capacity to enforce its cybercrime laws, although extradition could be considered if formally requested through due process.

Hundeyin assured Nigerians that the police, under the leadership of Kayode Egbetokun, inspector-general of Police,  would continue to protect the country’s digital ecosystem and urged citizens to practise good cyber hygiene by being cautious when clicking links and sharing personal information online.

Speaking separately, Ifeanyi Uche, director of the National Cybercrime Centre,  urged Nigerians to exercise caution online.

Uche advised members of the public to avoid clicking on links from unknown or unexpected sources, noting that such links often contain malware or phishing tools designed to compromise devices and personal data.

He warned that indiscriminate clicking of links or responding to unsolicited emails could lead to unauthorised access to personal and corporate accounts, urging citizens to “wash their cyber hands” by verifying sources before taking action online.


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Nigeria Takes the Lead in the Global WSIS+20 Digital Agenda

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Nigeria has unveiled a comprehensive, multi-pronged strategy designed to localise WSIS+20 commitments. This roadmap accelerates national transformation by prioritising robust infrastructure, transparent internet governance, and advanced cybersecurity through deep stakeholder collaboration.

Unveiled in New York at the Nigerian high-level side event titled “Re-Imagining Digital Cooperation for Sustainable Development: From WSIS+20 Vision to Local Action,” the strategy cements Nigeria’s position as a primary architect of the world’s digital future.

Speaking at the event, the Director General of the National Information Technology Development Agency (NITDA), Kashifu Inuwa, CCIE represented by Director, Corporate Planning and Strategy, Dr. Dimie Shively Wariowei said Nigeria’s approach is deliberately aligned with the four core activity areas identified under the ongoing WSIS+20 review process.

According to him, the focus areas provide a practical framework for translating global digital commitments into measurable national outcomes, ensuring that international resolutions drive inclusive growth and sustainable digital development at the country level.

Inuwa identified digital infrastructure as the foundation of effective localisation, noting persistent challenges in extending connectivity to underserved and remote communities. Beyond infrastructure gaps, he highlighted affordability constraints and digital literacy deficits, stressing that addressing these issues remains central to Nigeria’s digital inclusion drive.

He explained that government alone cannot shoulder the burden of nationwide digital infrastructure deployment, given Nigeria’s vast geographical spread, hence the adoption of collaborative Public-Private Partnership (PPP) models. He disclosed that Nigeria, in collaboration with the World Bank, is implementing a major fibre-optic project spanning about 90,000 kilometres nationwide to boost connectivity.

The NITDA DG also revealed that the current National Broadband Plan, which has guided broadband expansion in recent years, is nearing completion, with plans underway to renew and reposition it for the next five years. The renewed plan, he said, will strategically target increased broadband penetration as a catalyst for digital access and economic growth.

On internet governance, Inuwa referenced Nigeria’s active participation in the Internet Governance Forum (IGF), noting that the country successfully hosted its annual national IGF. He said the forum operates on a multi-stakeholder model that brings together government, the private sector, civil society and the technical community to foster cooperation and informed policy dialogue.

Cybersecurity, he added, remains a critical pillar of Nigeria’s localisation efforts. He cited the existing Cybersecurity Act and ongoing efforts to strengthen the legal framework through a reviewed version currently awaiting parliamentary approval. These measures, he said, are designed to mitigate risks associated with increased internet use and to protect users and critical digital infrastructure.

Inuwa further stressed Nigeria’s ambition to play a leadership role in advancing digital cooperation across Africa through inclusive, multi-stakeholder engagement. He underscored the importance of coordinated national data collection, noting that reliable, country-specific data is essential for tracking progress and presenting Africa’s digital development story on the global stage.

He concluded that sustained engagement and follow-up actions arising from the WSIS+20 review would strengthen digital cooperation among African countries and ensure that global digital commitments translate into tangible national and regional impact.

Stakeholders commended Nigeria’s efforts in the digital space, acknowledging the country’s growing role in shaping Africa’s digital future.

Earlier, Ms. Jennifer Chung, Co-Convener of the Informal Multi-Stakeholder Sounding Board (IMSB), praised Nigeria for convening a broad-based, multi-stakeholder delegation and for its commitment to the meaningful implementation of WSIS+20 outcomes.

Chung stressed the growing demand for localised WSIS follow-up mechanisms, noting that platforms such as the annual IGF, National and Regional IGF Initiatives (NRIs), and youth-led forums are vital for tracking progress towards the 2030 Agenda and Africa’s Agenda 2063.

She described the WSIS+20 review as a critical step toward effective monitoring, reliable data collection and evidence-based evaluation, particularly for developing countries in the Global South. According to her, these measures are essential to achieving WSIS targets and ensuring that no region is left behind.

Drawing parallels with the Asia-Pacific region, Chung noted that challenges around affordable and meaningful connectivity remain widespread across developing economies. She emphasised that expanding broadband penetration and reducing the cost of access are crucial to closing digital divides in Africa, Asia-Pacific and other parts of the Global South.

She also highlighted the need to enable active citizen participation in emerging technologies, including artificial intelligence and future innovations such as quantum technologies, stressing that inclusive digital access is key to maximising the benefits of digital transformation.

Reflecting on the WSIS+20 review process, Chung praised the innovative and inclusive approach adopted through the informal multi-stakeholder sounding board, describing it as one of the first of its kind in global digital governance. She called for sustained collaboration among governments, the private sector, civil society and the technical community to carry the WSIS vision from global commitments to local action.


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