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Why E-commerce is Thriving in South Africa

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South Africa’s ecommerce sector is expected to exceed USD21 billion by 2025, with more than one billion transactions per year. This is largely due to the proliferation of smart devices and the expansion of internet connectivity which has created a viable environment for e-commerce to thrive in the country.

Additionally, the increasing integration of e-commerce platforms with various advanced technologies such as cloud computing, artificial intelligence and predictive analytics is also significantly driving the growth of the South African e-commerce market. As a result, the country is becoming a significant player in the global e-commerce industry.

Indeed, the rise of e-commerce in South Africa holds immense opportunities for businesses looking to enter the market. Further, the development presents useful learning points for other countries, such as Nigeria and Kenya, among others, all of which this SeerBit whitepaper exhaustively explores.

Factors Driving E-commerce Growth in South Africa

E-commerce growth in South Africa has been driven by several factors, including increased internet access, improved payment options and the convenience and efficiency of online shopping.

  1. Increased internet access: Mobile penetration among South African consumers is higher than ever, as indicated by research results from a Geopoll survey conducted in 2020 showing that 45 percent of the South African population browsed the internet on their smartphones for more than four hours a day. The study also revealed that South Africa is one of the biggest adopters of mobile technology in sub-Saharan Africa, with higher rates of smartphone adoption than in most other countries in the region. In terms of total numbers, there are 46.9 million smartphone subscriptions in South Africa, which accounts for users who have multiple phones. As of January 2024, there were 45.34 million active internet users in South Africa.
  2. Convenience and efficiency of online shopping: For South African consumers, convenience is key when it comes to choosing which online platforms to purchase from. This reduced need to visit a physical store was also identified in a research paper published by Deloitte. The research found that 26 percent of consumers in South Africa said they prefer to shop online because it is more convenient.
  3. Improved payment options: The integration of wallets, bank apps and shopping apps has made browsing through virtual shopping aisles easier than ever before. Digital wallets have become an entry point for consumers to engage with financial services, thereby creating new opportunities to target the under-served banking population. Also, as South Africans become more comfortable with the concept of online shopping, their appetite for e-commerce solutions continues to increase.

Overcoming Challenges Faced by E-commerce Businesses in South Africa

Despite South Africa’s strong e-commerce growth, the  WEF has noted  that e commerce entrepreneurs are challenged by issues such as low consumer trust and e-skills, low internet penetration and affordability, uncompetitive delivery infrastructure, fragmented markets and barriers to cross-border e-payments.

  1. Low Trust of Online Platforms

Many South Africans still do not trust online stores with their personal payment details. This stems from lack of knowledge about online payment systems and advanced security measures. To overcome this mistrust, merchants should use a PCI DSS certified payment service provider (PSP) that meets high security standards and keeps customer information safe. If customers understand how online fraud is prevented and the techniques that are used to prevent security breaches or fraud attempts, they are more likely to trust an e-commerce website with their payment information

  1. High Cost of Data and Internet Penetration

South Africans pay up to USD5.29 per gigabyte (GB) of data, a cost equivalent to nearly four hours work for people earning the minimum wage. That compares with about USD1.53 per gigabyte in North Africa and USD2.47 in Western Europe, according to research by the Ichikowitz Family Foundation charity that highlights, among other topics, sub-Saharan Africa’s sky-high data costs.  The region has the world’s most expensive mobile data prices, according to the Worldwide Mobile Data Pricing 2021 report.

  1. Issues with delivery infrastructure

Logistics is already a vital part of any retailer’s business plan, but its importance will continue to grow as the use of e-commerce for transactions increases. For stores to be efficient, they must be able to respond quickly and accurately to be able to deliver the correct products to customers on time. Now more than ever an efficient supply chain is needed that gives a high level of service across all channels.

The Role of Technology in Shaping South Africa’s E-commerce Landscape

Technology has become an integral part of every aspect of life, and the retail industry in South Africa is no exception. As consumer expectations continue to evolve, retailers are embracing innovative technologies to enhance the shopping experience and stay ahead of the competition.

Emerging technologies including contactless payments, virtual and augmented reality experiences, AI and mobile payments are all having a profound impact on e-commerce in the country.

Conclusion

The growth of South Africa’s ecommerce industry will likely surpass projections, thanks to the country’s growing appetite for online shopping. The penetration of smartphones, access to data, increased number of platforms and products as well as evolving regulation supporting the industry are significant factors contributing positively to the growth of the industry.  There has never been a better time for businesses to enter the ecommerce market in South Africa.

This SeerBit whitepaper casts a deeper look at the trends, factors, future prospects and leading players transforming South Africa into the continent’s biggest e-commerce market.

Click HERE to access the full whitepaper.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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MTN, BUA, Dangote & Other Industry Giants Triumph at NGX Made of Africa Awards

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Nigerian Exchange Group (NGX) hosted its annual Made of Africa (MOA) 2025 Awards on Monday, February 4, 2026. The event, held during the NGX year-end celebrations, brought together regulators, listed companies, and market operators such as MTN, BUA, Dangote, Transcorp, to celebrate achievements in compliance, sustainability, and market performance.

MTN, BUA, Dangote & Other Industry Giants Triumph at NGX Made of Africa Awards

In his opening remarks, Dr. Umaru Kwairanga, the Chairman of Nigerian Exchange Limited, said “Excellence in compliance, sustainability, and several other categories recognises the fact that capital market operators and quoted companies must be standards not only in terms of the size of their operations but also adherence to regulations and best practices of corporate social responsibilities.”

He emphasised that the awards serve as a benchmark for excellence. He noted that the 2025 honourees demonstrated significant improvements in branding, customer service, and operational standards despite a challenging economic environment in Nigeria.

Among the evening’s significant winners was MTN Nigeria, which was honoured for its commitment to corporate transparency. The technology giant received the award for Leadership in Sustainability Reporting, emerging as the winner in a category that included Seplat Energy, BUA Cement, and Transnational Corporation of Nigeria PLC.

The award recognised the brand’s adherence to both national and global reporting standards, reflecting its role in advancing environmental, social, and governance (ESG) practices within the Nigerian corporate space.

Tobe Okigbo, Chief Corporate Services & Sustainability Officer, MTN Nigeria, said “This recognition for Leadership in Sustainability Reporting underscores our commitment to transparency and aligning with global best practices.

“As the capital market moves toward greater accountability, MTN Nigeria remains dedicated to demonstrating resilience and faith in the Nigerian economy through comprehensive and standard-compliant reporting.”

The ceremony saw several other major players in the financial sector secure multiple accolades. Chapel Hill Denham emerged as one of the night’s most successful firms, winning in categories including Fund Manager with the Largest Listed Fund Size and Market Operator with the Highest Value of Foreign Portfolio Investment (FPI) Transactions.

Other notable winners included: Cardinal Stone Securities Limited, named Broker of the Year and Equity Trader of the Year, Dangote Cement was awarded Best Issuer in terms of Fixed Income Listings, BUA Cement PLC was recognised as the Most Compliant Listed Company, and Transnational Corporation of Nigeria (Transcorp) PLC received special recognition for Capital Market Excellence in Equity.

Mr. Jude Chiemeka, the Chief Executive Officer of Nigerian Exchange Limited, congratulated the recipients, noting that the market saw a 51% close in the All-Share Index last year, making it the second-best performing market globally. He urged winners and nominees alike to continue striving for excellence to further the aspiration of a $1 trillion Nigerian economy.


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MTN CIO Urges Africa to Lead Fourth Digital Revolution

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Chief Information Officer of MTN Nigeria, and recently appointed Executive, IT Core Design for MTN Group, Shoyinka Shodunke says Africa has a rare opportunity to lead and participate in the ongoing fourth digital revolution, provided it overcomes hesitation, legacy mindsets, and weak leadership.

MTN CIO Urges Africa to Lead Fourth Digital Revolution

Shoyinka Shodunke

The call was made known on Friday, at Tech Revolution Africa 2.0, during a keynote session titled “The Digital Economy Forecast for 2026.”

The conference, sponsored by, alongside David Ogebe, Chief Executive Officer of HOH, was designed to connect the full value chain of technology across the continent. It brought together talents, innovators, policymakers, startups, investors, and industry leaders to network, collaborate, discuss the future of technology, and drive innovation across Africa.

Speaking at the event, Shoyinkareferenced Africa’s historical experience with past industrial revolutions, the MTN CIO warned against repeating old mistakes.“Africa was completely missing from the first industrial revolution. In the second, we were only providers of raw materials, and in the third, we were merely consumers.

“Revolutions punish hesitation. When Africa hesitated in the first, second, and third revolutions, we lost out, and history punished us”, he said.

Shodunke stressed that the fourth digital revolution presents a different reality, driven by data, cloud computing, and talent rather than heavy capital investments.

“The inputs today are data, cloud, and talent. The factory now sits in the cloud. For the very first time, Africa has an opportunity not just to participate, but to lead, because the playing field has changed.” He stated.

He identified leadership, rather than capital or talent, as the biggest challenge facing Africa’s digital future. “Our biggest risk is not lack of capital or talent; it is leadership.”

 Shodunke said: “This is not a time for comfort or committee meetings. It is a time for bold leadership that is willing to disrupt legacy products, legacy revenues, and even itself.”

Using MTN Nigeria as a case study, he noted that the company has moved beyond basic connectivity into cloud services, fintech, and artificial intelligence.

According to him, connectivity and data have become commodities, and the real value is in building intelligence on top of those commodities, where winners in this digital era would emerge.

He therefore urged African youths and innovators to act decisively.

His words:  “History does not reward those who wait to be convinced. The time to act is now. Africa must not be left behind again; this time, we can set the trend for the fourth digital generation.”

While noting the visible growth of the platform, the transformation and revolution that have been carried out within a year, Shodunke commended the conference conveners for building a strong ecosystem for technology conversations in Africa.

Following his keynote session, the MTN CIO was honoured with the Pan-African Technology Leader of the Year award, in recognition of his impact and outstanding contributions to technology development across Africa and his consistent leadership in advancing the continent’s digital ecosystem.


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X Suffers Global Outage, Millions Barred from Access

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Microblogging platform X has suffered widespread outage, leaving millions of users across multiple countries unable to access tweets.

X Suffers Global Outage, Millions Barred from Access

Elon Musk

The disruption began with users in the UK initially reporting issues. Then, in Nigeria, after 1pm, Nigerians also noticed issues accessing X.

In the United States, over 42,000 users flagged similar problems, while more than 45,000 outage reports were recorded in Japan. Users in Canada, Australia, France and Germany also reported difficulties.

Many users said the website became stuck on the X logo or displayed an error message reading: “Something went wrong. Try reloading.” On the mobile app, feeds either failed to load or appeared blank, though prompts to subscribe to X Premium were still visible.

The platform, owned by Elon Musk, has not issued an official explanation.

Unlike other major social media networks, X does not operate a public system status page. Its developers’ platform, however, indicated that “all systems are operational”.

The outage marks the latest in a series of disruptions in recent months. Similar incidents occurred last month and late last year, including one linked to network issues at Cloudflare, which affected multiple websites globally.


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