Telecom
Why E-commerce is Thriving in South Africa

South Africa’s ecommerce sector is expected to exceed USD21 billion by 2025, with more than one billion transactions per year. This is largely due to the proliferation of smart devices and the expansion of internet connectivity which has created a viable environment for e-commerce to thrive in the country.

Additionally, the increasing integration of e-commerce platforms with various advanced technologies such as cloud computing, artificial intelligence and predictive analytics is also significantly driving the growth of the South African e-commerce market. As a result, the country is becoming a significant player in the global e-commerce industry.
Indeed, the rise of e-commerce in South Africa holds immense opportunities for businesses looking to enter the market. Further, the development presents useful learning points for other countries, such as Nigeria and Kenya, among others, all of which this SeerBit whitepaper exhaustively explores.
Factors Driving E-commerce Growth in South Africa
E-commerce growth in South Africa has been driven by several factors, including increased internet access, improved payment options and the convenience and efficiency of online shopping.
- Increased internet access: Mobile penetration among South African consumers is higher than ever, as indicated by research results from a Geopoll survey conducted in 2020 showing that 45 percent of the South African population browsed the internet on their smartphones for more than four hours a day. The study also revealed that South Africa is one of the biggest adopters of mobile technology in sub-Saharan Africa, with higher rates of smartphone adoption than in most other countries in the region. In terms of total numbers, there are 46.9 million smartphone subscriptions in South Africa, which accounts for users who have multiple phones. As of January 2024, there were 45.34 million active internet users in South Africa.
- Convenience and efficiency of online shopping: For South African consumers, convenience is key when it comes to choosing which online platforms to purchase from. This reduced need to visit a physical store was also identified in a research paper published by Deloitte. The research found that 26 percent of consumers in South Africa said they prefer to shop online because it is more convenient.
- Improved payment options: The integration of wallets, bank apps and shopping apps has made browsing through virtual shopping aisles easier than ever before. Digital wallets have become an entry point for consumers to engage with financial services, thereby creating new opportunities to target the under-served banking population. Also, as South Africans become more comfortable with the concept of online shopping, their appetite for e-commerce solutions continues to increase.
Overcoming Challenges Faced by E-commerce Businesses in South Africa
Despite South Africa’s strong e-commerce growth, the WEF has noted that e commerce entrepreneurs are challenged by issues such as low consumer trust and e-skills, low internet penetration and affordability, uncompetitive delivery infrastructure, fragmented markets and barriers to cross-border e-payments.
- Low Trust of Online Platforms
Many South Africans still do not trust online stores with their personal payment details. This stems from lack of knowledge about online payment systems and advanced security measures. To overcome this mistrust, merchants should use a PCI DSS certified payment service provider (PSP) that meets high security standards and keeps customer information safe. If customers understand how online fraud is prevented and the techniques that are used to prevent security breaches or fraud attempts, they are more likely to trust an e-commerce website with their payment information
- High Cost of Data and Internet Penetration
South Africans pay up to USD5.29 per gigabyte (GB) of data, a cost equivalent to nearly four hours work for people earning the minimum wage. That compares with about USD1.53 per gigabyte in North Africa and USD2.47 in Western Europe, according to research by the Ichikowitz Family Foundation charity that highlights, among other topics, sub-Saharan Africa’s sky-high data costs. The region has the world’s most expensive mobile data prices, according to the Worldwide Mobile Data Pricing 2021 report.
- Issues with delivery infrastructure
Logistics is already a vital part of any retailer’s business plan, but its importance will continue to grow as the use of e-commerce for transactions increases. For stores to be efficient, they must be able to respond quickly and accurately to be able to deliver the correct products to customers on time. Now more than ever an efficient supply chain is needed that gives a high level of service across all channels.
The Role of Technology in Shaping South Africa’s E-commerce Landscape
Technology has become an integral part of every aspect of life, and the retail industry in South Africa is no exception. As consumer expectations continue to evolve, retailers are embracing innovative technologies to enhance the shopping experience and stay ahead of the competition.
Emerging technologies including contactless payments, virtual and augmented reality experiences, AI and mobile payments are all having a profound impact on e-commerce in the country.
Conclusion
The growth of South Africa’s ecommerce industry will likely surpass projections, thanks to the country’s growing appetite for online shopping. The penetration of smartphones, access to data, increased number of platforms and products as well as evolving regulation supporting the industry are significant factors contributing positively to the growth of the industry. There has never been a better time for businesses to enter the ecommerce market in South Africa.
This SeerBit whitepaper casts a deeper look at the trends, factors, future prospects and leading players transforming South Africa into the continent’s biggest e-commerce market.
Click HERE to access the full whitepaper.
Telecom
Airtel Nigeria Launches Web Data Calculator to Give Customers Greater Visibility into Data Usage

Airtel Nigeria has launched the Airtel Web Data Calculator, a new digital tool designed to help customers estimate and better understand their internet data consumption based on real-life usage patterns.

The launch comes amid a broader industry effort to improve transparency around data consumption and strengthen customer confidence in mobile broadband services.
It also aligns with ongoing collaboration between telecommunications operators and the Nigerian Communications Commission (NCC) to address customer concerns about data depletion and improve quality of service across the sector.
Recent industry initiatives have included customer education campaigns, daily usage notifications, billing audits, customer engagement forums, and the development of new tools that provide greater visibility into how data is consumed.
Available through Airtel’s website, the calculator enables customers to estimate data usage across common digital activities such as video streaming, social media engagement, voice and video calls, and everyday web browsing. By translating online behaviour into understandable data estimates, the tool empowers customers to make more informed decisions about their data plans and digital habits.
Speaking on the launch, Oladokun Oye, Customer Experience Director, Airtel Nigeria, said the initiative reflects Airtel’s commitment to customer empowerment and service transparency.
“As Nigerians become increasingly dependent on digital services for work, education, entertainment and communication, it is important that customers have clear visibility into how their data is consumed. The Airtel Web Data Calculator was developed to help our customers understand their usage patterns better, make informed choices, and enjoy greater confidence in their digital experience,” he said.
Oye added that customer concerns around data depletion have remained a recurring topic across the telecommunications industry, making transparency a critical component of customer experience.
“We believe that trust grows when customers have access to clear information. This tool is another step in our ongoing efforts to simplify the customer experience, provide greater clarity around data consumption, and support informed decision-making,” he said.
The launch follows a period of intensified engagement between telecom operators, regulators and consumers on data usage awareness. The NCC has consistently emphasized that many instances of perceived rapid data depletion are linked to factors such as high-definition video streaming, automatic application updates, cloud synchronization, background app activity and evolving smartphone capabilities. The regulator has encouraged operators to improve customer education and develop tools that help subscribers better understand their consumption patterns.
Industry data underscores the importance of such initiatives. Nigeria recorded more than 13 million terabytes of internet consumption in 2025, reflecting the country’s accelerating digital transformation and growing dependence on mobile broadband services.
Commenting on the significance of the launch, Dinesh Balsingh, Chief Executive Officer, Airtel Nigeria, said the company remains focused on building a network and customer experience ecosystem anchored on trust, transparency and continuous improvement.
“The future of telecommunications will be defined not only by network investments but also by how effectively operators help customers understand and manage their digital lives. The Airtel Web Data Calculator represents a practical innovation that places more information and control directly in the hands of our customers.”
He noted that Airtel continues to invest heavily in network modernization, customer experience initiatives and digital tools that improve service quality while making telecommunications services easier to understand and use.
“We welcome the industry’s collective focus on transparency and commend the NCC’s continued collaboration with operators to strengthen consumer confidence. As data becomes increasingly central to everyday life, Airtel will continue to develop solutions that make connectivity more accessible, transparent and rewarding for every customer.”
The launch also builds on Airtel Nigeria’s recent customer engagement initiatives, including forums dedicated to helping subscribers better understand data usage, value optimization and service quality. These engagements have brought together customers, regulators and Airtel executives to foster greater awareness and dialogue around digital consumption.
The Airtel Web Data Calculator is now available to customers nationwide and can be accessed via Airtel Nigeria’s website.
Telecom
NCC Board Reviews Telecom Sector, Notes Progress in Network Expansion, Consumer Compensation

The Board of the Nigerian Communications Commission (NCC) has commended telecommunications operators for ongoing investments aimed at improving network coverage, capacity and quality of service across the country.

NCC
This was contained in a communiqué issued at the end of the Commission’s 109th Board Meeting held on May 25 in Abuja.
According to the communiqué, Mobile Network Operators (MNOs) have planned the deployment of more than 12,000 additional coverage and capacity sites nationwide, with over 5,000 already completed, representing more than 40 per cent of the target.
The Board also noted that fibre connectivity had been extended to more than 700 sites to improve network resilience, backhaul capacity and service reliability.
It added that co-location and infrastructure sharing licensees had upgraded equipment across more than 2,000 Base Transceiver Stations (BTS) to support network expansion and compliance with quality-of-service obligations.
The Board reviewed the implementation of the Commission’s directive requiring operators to compensate subscribers affected by poor service quality in areas where prescribed standards were not met.
It noted that full compliance by operators had resulted in compensation being offered to more than 75 million affected subscribers.
The Board said efforts were ongoing to independently verify operators’ claims and ensure that all eligible subscribers received the compensation due to them.
However, it expressed concern that tower infrastructure providers had only partially complied with directives requiring the reinvestment of regulatory fines into infrastructure upgrades through escrow accounts.
On broadband development, the Board noted rising data consumption across the country but observed that growth remained constrained by infrastructure limitations, reliance on mobile internet and duplication of assets.
It welcomed the growth in Fibre-to-the-Home (FTTH) subscriptions, which rose from 84,141 in the fourth quarter of 2025 to 210,065 connections as of the first quarter of 2026.
According to the Board, expanding fixed broadband infrastructure will help reduce pressure on mobile networks, improve service quality and provide consumers with more connectivity options.
The Board also noted that the Commission was reviewing the telecommunications market structure to reflect current realities in both the wholesale and retail segments of the industry.
It reaffirmed that broader access to wholesale backbone fibre and expanded metropolitan fibre networks would help lower connectivity costs, improve network resilience and support the Federal Government’s digital transformation agenda.
The Board further identified infrastructure vandalism as a major challenge affecting industry growth despite ongoing efforts by security agencies to protect telecommunications facilities designated as Critical National Information Infrastructure (CNII).
It called for greater collaboration among stakeholders and disclosed that the Commission was exploring the feasibility of establishing a Communications Industry Security Trust Fund to strengthen infrastructure protection.
The Board also reviewed ongoing engagements with industry players on the development of a framework for zero-rating educational platforms and content to promote digital inclusion and improve educational outcomes.
In addition, the Board approved the appointment of Princess Oforitsenere Emiko, a Non-Executive Commissioner of the NCC, as Interim Chairman of the Governing Board of the Digital Bridge Institute (DBI).
It also approved the appointments of Engr. Abraham Oshadami, Executive Commissioner, Technical Services, and Ms. Rimini Makama, Executive Commissioner, Stakeholder Management, as interim members of the DBI Governing Board.
The Board reiterated the Commission’s commitment to fostering a sustainable and inclusive communications sector through improved quality of service, network resilience, consumer protection, transparency, fair competition and market discipline.
Telecom
FG’s $10m Hello.cv Deal Sparks Outrage as Experts Question Snub of .ng Domain

Stakeholders in Nigeria’s Information and Communications Technology (ICT) sector have expressed concerns over the inclusion of a foreign country code top-level domain (ccTLD) in a recent partnership under the Federal Government’s 3 Million Technical Talent (3MTT) programme.

The concerns followed the announcement by the Federal Ministry of Communications, Innovation and Digital Economy (FMCIDE) of a 10 million-dollar partnership with Hello.cv, a platform associated with Cape Verde’s “.cv” country code domain.
Under the agreement, 20,000 beneficiaries of the 3MTT programme will receive access to Hello.cv’s profile package, which includes a personal .cv domain, an artificial intelligence-powered job search agent and professional CV writing services.
Some industry stakeholders argue that the arrangement appears inconsistent with the Federal Government’s “Nigeria First Policy”, which encourages Ministries, Departments and Agencies (MDAs) to prioritise local products and services.
The policy, approved by the Federal Executive Council in May 2025, seeks to reduce dependence on foreign goods and services, strengthen domestic industries and create jobs.
Speaking on the development, Chief Executive Officer of DNS Africa Media and Communications, Dr. Adebunmi Akinbo, said the use of a foreign domain for Nigerian trainees raised questions about data protection and digital sovereignty.
According to him, the country’s indigenous domain, .ng, managed by the Nigeria Internet Registration Association, is capable of accommodating the beneficiaries and should have been prioritised.
“If branding is important to the company, there are alternatives such as integrating the service within the .ng ecosystem. The focus should remain on promoting Nigeria’s digital identity and protecting citizens’ data,” he said.
Akinbo also expressed concerns about the storage and management of data generated through the platform, noting that government agencies should ensure that local digital assets remain at the forefront of national digital development efforts.
Also commenting, Emmanuel Amos, Chief Executive Officer of Programos and Innovationbed-AI Academy, said government institutions needed to demonstrate consistency in implementing policies designed to strengthen local technology ecosystems.
According to him, Nigeria must develop the institutional commitment required to support indigenous technology solutions and maximise value from local innovation.
The stakeholders noted that while the training partnership itself was commendable, the inclusion of a foreign domain component had generated questions about compliance with the spirit of the Nigeria First Policy.
Ugonma Egwuatu, an ICT and data protection expert at ECAM Global Services, called for greater clarity regarding data governance arrangements under the partnership.
She said agencies responsible for data protection should be satisfied that adequate safeguards were in place for the personal information of programme beneficiaries.
“We are dealing with the data of about 20,000 individuals. There should be clear explanations regarding how the data will be managed, protected and utilised,” she said.
Egwuatu added that transparency regarding data handling processes and any third-party arrangements would help address concerns among stakeholders.
The partnership is part of ongoing efforts by the ministry to equip young Nigerians with digital skills and improve their access to employment opportunities in the global technology ecosystem.
As of the time of filing this report, the ministry had not publicly responded to the concerns raised by stakeholders regarding the domain component of the partnership.
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