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Six tips for building a website that really works for your business

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In today’s digitally connected world, consumers tend to expect every business to be fully searchable for product information, location, operating hours with an easily accessible website online.  According to recent GoDaddy global research, 90% of small businesses surveyed said they felt that digitalization of their business was either very important or quite important to them.

With so much opportunity to share with your business with people in your local area and around the world, it is likely many businesses are considering how to build a stronger online presence this year.

GoDaddy shares six tips to help build a website to help a business be visible online and serve as a professional hub for your digital presence.

  1. Consider the purpose of your website. When you know your business so well, it can be easy to get caught up in the design and functionality of what you know instead of what you would like consumers to know about your business. Take time to decide what is the purpose of your website and how do you want viewers to engage with it.  It is a good idea to be very clear on the front page of your website on what your business offers.  For example, a restaurant owner might want to show their location and menu images, while retailers might focus on showcasing their products for sale, and businesses selling experiences might consider videos and content as the best way to generate excitement before prompting a booking or inquiry.
  2. Tell your story creatively. As a business owner, consider what might set you apart from everyone else in a similar business. Perhaps, it is the story behind why you do what you do. Videos, images, and blog content could be a great way for prospect customers to get to know your brand personality behind your business, as well as your story behind your business. This can lead to deeper connections with your target audiences which could positively impact the growth of your business and help to set you apart from the competition.
  3. Be clear about your call-to-action. One way you could generate leads from a website is by having a clear call-to-action. The type of call-to-action you use could vary depending on the product or service your business offers. What would you like prospective and current customers to do on your website? Buy a product, learn more about your business by reading your blog, know where to find you on a map, see what your business does and how it might help the viewer solve a problem. It is important that your call-to-action be prominent on your website and encourages your customers to take a next step.
  4. Start simply with lots of room for growth. It’s easy to get excited thinking about all the different website features and functions you could incorporate, but it’s important to pay close attention to what you really need to get started. A simple website is both easy and cost-effective to build, it can be easier for customers to navigate and come away with the information they were looking for.  Starting simply can also allow you to find time to focus on updating with fresh quality content, fast loading speeds, and mobile optimization.
  5. Focus on your target audience. Have a clear idea about who your target audience is and focus on delivering an exceptional online experience for them. There are many things about your target audience that could influence the design, function, and content on your website. Some key questions could include: How old are they? What activities do they like to do? How do they communicate? How do they consume content? The answers to all these questions can help you create a website that resonates with your target audience and can effectively communicate how your products or services solve their problems or fit with their lifestyle.
  6. Choose the right website tools and hosting provider: Once you have determined the strategy for your website, the next step is to build it. The good news is that today there are tech tools that help to make it quick and easy to build and maintain a website without having a technical degree. GoDaddy Website Builder for example, offers templates, images, features text and other information to help you easily build a professional website for your business.  You may choose to have your website hosted by the same provider where you have registered your domain, for a more integrated experience.

Creating a home for your business on the internet can be a way to help you grow your business and stay engaged with your customers for many years to come. And now might be the best time to get started.

For more information on how GoDaddy can help your small business get started online: https://www.GoDaddy.com


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Techeconomy Unveils IWD 2026 Power List Celebrating 100 Women Shaping the Future

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In celebration of International Women’s Day (IWD) 2026, Techeconomy, a leading business news platform in Nigeria, has unveiled its “100 Women Shaping the Future: Techeconomy Power List 2026,” recognizing exceptional women driving innovation, leadership, and impact across technology and the broader digital economy.

Techeconomy Unveils IWD 2026 Power List Celebrating 100 Women Shaping the Future

Techeconomy

The annual recognition spotlights women who are transforming industries through entrepreneurship, policy leadership, digital innovation, financial inclusion, media, education, and emerging technologies.

The initiative is part of Techeconomy’s commitment to promoting gender inclusion and highlighting female leadership shaping Africa’s technology ecosystem.

The Techeconomy IWD Power List features a diverse group of women, from corporate executives and startup founders to policymakers, ecosystem builders, and social innovators, whose work continues to influence the future of technology, business, and digital transformation in Nigeria and across Africa.

Speaking on the initiative, Joan Aimuengheuwa, the Managing Editor at Techeconomy, noted that the recognition goes beyond celebrating titles, focusing instead on impact, resilience, and the ability to shape the future through innovation and leadership.

According to her, “the women on the list represent different sectors including fintech, banking, healthcare, agriculture, education, communications, and the creative economy, demonstrating the growing role of women in advancing technology-driven development.

The unveiling aligns with the global celebration of International Women’s Day, which highlights the achievements of women and calls for accelerated progress toward gender equality. Across the world, the technology sector continues to push for greater female representation and leadership as part of efforts to build more inclusive digital economies.

Also speaking, Oluwatosin Aloba, the Brand Manager at Techeconomy, said: “Techeconomy IWD 2026 Power List is specially designed to inspire the next generation of female innovators and leaders by showcasing role models who are breaking barriers and redefining possibilities in the technology landscape.

“Techeconomy encouraged industry stakeholders, institutions, and the broader public to celebrate the achievements of these women while continuing to support policies, programs, and investments that expand opportunities for women in technology”, she added.

The full list of the “100 Women Shaping the Future: Techeconomy Power List 2026” is available on the Techeconomy website or visit: https://techeconomy.ng/techeconomy-iwd-2026-power-list-celebrates-100-women-shaping-the-future-of-tech/.


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NITDA, JICA Open iHatch Cohort 5 to Boost State-Level Startup Hubs Nationwide

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National Information Technology Development Agency (NITDA), via its Office for Nigerian Digital Innovation (ONDI), has partnered with the Japan International Cooperation Agency (JICA) to launch applications for the fifth cohort of the iHatch Startup Incubation Programme, targeting 37 innovation hubs—one per state and the Federal Capital Territory (FCT).

NITDA, JICA Open iHatch Cohort 5 to Boost State-Level Startup Hubs Nationwide

NITDA

The initiative selects hubs as state-level managers to run incubation programmes, addressing uneven support outside Lagos and Abuja. “Nigeria’s startup ecosystem has grown rapidly, but access remains uneven,” said ONDI National Coordinator Victoria Fabunmi. “iHatch builds stronger hubs, standardises quality, and boosts investment readiness across all regions.”

Amid Africa’s $3.42 billion startup funding in 2025, Nigeria’s innovation clusters in major cities, sidelining rural founders. Selected hubs will incubate five startups each for at least one year, providing structured guidance for growth and funding. Hubs gain operational support, resources, and performance rewards—prioritizing ecosystem leadership over cash grants.

Eligibility and Timeline

Eligible hubs must:

  • Operate for at least one year with local engagement.

  • Possess infrastructure for incubation activities.

Applications close March 16 at ondi.nitda.gov.ng/#/ihatch.

Fabunmi emphasized: “By equipping hubs with tools, curriculum, and oversight, iHatch ensures consistent outcomes for founders everywhere,” tackling geographic gaps to scale local innovation.


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Canal+ Unveils €100m Rescue Plan to Revive MultiChoice after Subscriber Slump

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French media group Canal+ has announced a €100 million turnaround plan to revive growth at MultiChoice, Africa’s largest pay-TV operator, after the DStv owner lost hundreds of thousands of subscribers and suffered a decline in revenue in 2025.

Canal+ Unveils €100m Rescue Plan to Revive MultiChoice After Subscriber Slump

MultiChoice

The move follows Canal+’s full takeover of the South Africa-based broadcaster, which has been squeezed by weaker household purchasing power across Africa and intensifying competition from global streaming platforms.

According to Canal+’s latest financial disclosures, MultiChoice ended 2025 with 14.4 million subscribers, down from 14.9 million a year earlier, while revenue fell 6 per cent to €2.4 billion.

Adjusted earnings before interest and tax dropped 14 per cent to €159 million, prompting Canal+ to describe 2025 as “another challenging year” marked by falling subscriber numbers and an unsustainably high cost base.

The group cited currency depreciation in key markets such as Nigeria and persistent electricity shortages as major headwinds making it harder for households to maintain pay-TV subscriptions.

Canal+ also pointed to problems at Showmax, MultiChoice’s streaming service, describing one of its key contracts as an “expensive failure” and confirming that the arrangement is being shut down as part of a wider refocus on the core pay-TV business.

Under the new “boost plan,” which will roll out from 2026, Canal+ aims to restart subscriber growth and improve profitability across MultiChoice’s footprint by investing in content, pricing, distribution and sales.

On content, the French group says it plans to assemble the “best content on the African continent” by blending premium international programmes with more locally produced films, series and sports tailored to African audiences.

It will also simplify subscription packages and adjust pricing structures to make DStv and related offerings easier for customers to understand and afford.

To expand reach, Canal+ intends to subsidise hardware such as decoders and satellite dishes, lowering entry costs for new users.

In addition, the company will recruit more than 1,000 sales staff across African markets as it shifts MultiChoice towards a more aggressive, “sales-focused” model designed to win back and attract subscribers.

Alongside this investment push, Canal+ is embarking on significant cost-cutting measures, including a voluntary severance plan for some MultiChoice support staff and a restructuring of Irdeto, its technology and cybersecurity subsidiary.

Canal+ now expects to generate over €250 million in synergies by 2026, up from an earlier €150 million estimate, driven by the shutdown of loss-making Showmax contracts, operational restructuring at MultiChoice and rationalisation of company-owned properties.

The cost of delivering these savings is projected at between €70 million and €100 million. Despite the planned reforms, the group still anticipates a slight further decline in MultiChoice’s subscriber base in 2026, though the pace of losses is expected to slow, with adjusted earnings before interest and tax forecast to rise modestly to about €170 million as cost savings begin to offset weaker revenue and higher expenses.

Canal+ gained effective control of MultiChoice on 20 September 2025 after acquiring a majority stake, later buying out remaining shareholders and delisting the company from the Johannesburg Stock Exchange in December 2025.

The French media group has said it intends to complete a secondary listing on the JSE before June 2026 to reinforce its presence in Africa’s fast-growing media and entertainment market.

The €100 million boost plan underlines the mounting pressure on traditional pay-TV operators across the continent as currency weakness, rising living costs and rapid expansion of streaming services force a strategic rethink of legacy television business models.


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