Connect with us

Telecom

Six tips for building a website that really works for your business

Published

on

Kindly share this post

In today’s digitally connected world, consumers tend to expect every business to be fully searchable for product information, location, operating hours with an easily accessible website online.  According to recent GoDaddy global research, 90% of small businesses surveyed said they felt that digitalization of their business was either very important or quite important to them.

With so much opportunity to share with your business with people in your local area and around the world, it is likely many businesses are considering how to build a stronger online presence this year.

GoDaddy shares six tips to help build a website to help a business be visible online and serve as a professional hub for your digital presence.

  1. Consider the purpose of your website. When you know your business so well, it can be easy to get caught up in the design and functionality of what you know instead of what you would like consumers to know about your business. Take time to decide what is the purpose of your website and how do you want viewers to engage with it.  It is a good idea to be very clear on the front page of your website on what your business offers.  For example, a restaurant owner might want to show their location and menu images, while retailers might focus on showcasing their products for sale, and businesses selling experiences might consider videos and content as the best way to generate excitement before prompting a booking or inquiry.
  2. Tell your story creatively. As a business owner, consider what might set you apart from everyone else in a similar business. Perhaps, it is the story behind why you do what you do. Videos, images, and blog content could be a great way for prospect customers to get to know your brand personality behind your business, as well as your story behind your business. This can lead to deeper connections with your target audiences which could positively impact the growth of your business and help to set you apart from the competition.
  3. Be clear about your call-to-action. One way you could generate leads from a website is by having a clear call-to-action. The type of call-to-action you use could vary depending on the product or service your business offers. What would you like prospective and current customers to do on your website? Buy a product, learn more about your business by reading your blog, know where to find you on a map, see what your business does and how it might help the viewer solve a problem. It is important that your call-to-action be prominent on your website and encourages your customers to take a next step.
  4. Start simply with lots of room for growth. It’s easy to get excited thinking about all the different website features and functions you could incorporate, but it’s important to pay close attention to what you really need to get started. A simple website is both easy and cost-effective to build, it can be easier for customers to navigate and come away with the information they were looking for.  Starting simply can also allow you to find time to focus on updating with fresh quality content, fast loading speeds, and mobile optimization.
  5. Focus on your target audience. Have a clear idea about who your target audience is and focus on delivering an exceptional online experience for them. There are many things about your target audience that could influence the design, function, and content on your website. Some key questions could include: How old are they? What activities do they like to do? How do they communicate? How do they consume content? The answers to all these questions can help you create a website that resonates with your target audience and can effectively communicate how your products or services solve their problems or fit with their lifestyle.
  6. Choose the right website tools and hosting provider: Once you have determined the strategy for your website, the next step is to build it. The good news is that today there are tech tools that help to make it quick and easy to build and maintain a website without having a technical degree. GoDaddy Website Builder for example, offers templates, images, features text and other information to help you easily build a professional website for your business.  You may choose to have your website hosted by the same provider where you have registered your domain, for a more integrated experience.

Creating a home for your business on the internet can be a way to help you grow your business and stay engaged with your customers for many years to come. And now might be the best time to get started.

For more information on how GoDaddy can help your small business get started online: https://www.GoDaddy.com


Kindly share this post

Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Telecom

FG Okays 112 as Toll-Free National Emergency Response Number

Published

on

Kindly share this post

National Economic Council (NEC) of Nigeria has officially approved 112 as the unified, toll-free national emergency number to streamline responses to security, medical, fire, and natural disasters.

FG Okays 112 as Toll-Free National Emergency Response Number

It is part of measures to strengthen Nigeria’s emergency lifeline and build a unified and coordinated national response to emergencies.

NEC also approved the establishment of a multi-agency implementation committee and programme coordination led by the Office of the Vice President and the National Communications Commission (NCC).

The approval was part of decisions taken at the 157th meeting of the NEC held virtually and chaired by Vice President Kashim Shettima.

Shettima said the 112 emergency lifeline had become necessary to prevent delay caused by bureaucratic bottlenecks, noting that what the citizens seek urgently when confronted by a natural disaster or insecurity is an urgent response and not bureaucracy.

“This is not only a technical reform. It is a test of the state’s humanity. In moments of fire, accident, robbery, medical emergency, flood, violence, or panic, citizens do not need bureaucracy.

“They need a response. They need to know one number to call, one system to trust, and one coordinated chain of action that moves quickly enough to save lives,” he stated.

He explained that while Nigeria is not beginning from zero, as the emergency number had been in existence, what is required at the moment “is coordination, adoption, standard operating procedures, public awareness, institutional ownership, and trust”.

The vice president described NEC as the nation’s economic engine room, where the federal government and the states must convert the Renewed Hope Agenda of President Bola Tinubu into practical outcomes.

 

 


Kindly share this post
Continue Reading

Telecom

Court Order Ensures Access to Essential Airtime and Data Services for Millions of Nigerians

Published

on

Kindly share this post

The Federal High Court of Nigeria, Abuja Judicial Division, interim injunction on 24 April 2026 restraining MTN Nigeria Communications PLC and Airtel Networks Limited from suspending or interfering with Nairtime’s access to critical telecommunications platforms has helped to ensure access to essential airtime and data services for millions of Nigerians.

The Order, issued in Suit No: FHC/ABJ/CS/779/2026, prevents any disruption to essential infrastructure such as Short Codes, SMS, USSD, and billing services following a directive issued by the FCCPC that left Nigerians without a safety net.

This ruling ensures that millions of Nigerian consumers, particularly those without access to traditional banking can continue to access airtime and data on credit, services that are increasingly vital for daily communication, work, education, and digital participation.

The Court’s intervention provides policy certainty and helps preserve continuity for users who depend on these services not just for connectivity, but also as a gateway to financial inclusion and digital identity in an increasingly connected economy. The decision also reinforces the legitimacy of Nairtime’s operations, which are conducted under a valid Value-Added Service (VAS) licence issued by the Nigerian Communications Commission.

Nairtime maintains that it has consistently complied with all regulatory requirements and contractual obligations. The company noted that the suspension linked to the Digital, Electronic, Online or Non-Traditional Consumer Lending Regulations 2025 risked disrupting services relied upon daily by ordinary Nigerians.

Speaking on the development, Ms Uchenna Agbo, Chief Commercial Officer, Optasia, and Chief Executive Officer, Nairtime Nigeria Limited said: “This decision is ultimately about protecting underserved Nigerian consumers. It ensures that millions of people many of whom are underserved by traditional financial systems, retain uninterrupted access to essential digital services.

“Over time, using these services responsibly can help them prove reliability and improve their chances of accessing bigger financial opportunities in the future. Our platform enables responsible, data-driven lending that keeps people connected when they need it most and we look forward to working with our partners to restore services in a manner that resumes full service value to the Nigerian consumers without further delay.”

Nairtime Nigeria reaffirmed its commitment to consumer and data protection through stringent governance frameworks and ethical use of artificial intelligence.

The company emphasized that it shares the broader consumer protection objectives of the Federal Government and remains committed to constructive engagement with regulators and industry partners.

She added: “We have built a system that supports inclusion at scale, while maintaining strong risk controls for industry stability and economic impact. This ruling allows us to continue delivering safe, reliable services that Nigerians depend on every day. We remain focused on ensuring that the Nigerian consumer stays at the centre of innovation and will continue working with regulators and our partners, including MTN and Airtel, to promote a fair, transparent, and inclusive digital ecosystem that benefits Nigeria and all Nigerians.”

Optasia, which listed on the Johannesburg Stock Exchange in late 2025, was founded in Nigeria 14 years ago and provides the infrastructure layer that connects mobile network operators and banks to millions of underserved customers.

Through its global partnerships with 50 distribution partners and 17 financial institutions —including some of Africa’s largest mobile network operators (MNOs) and tier-one banks — the platform leverages proprietary AI which processes credit decisions in under one second, using alternative data to assess risk for customers who have never held a formal credit product.

Beyond telcos, the company is also developing new propositions including SME and merchant finance, longer terms and higher-value credit, telco BNPL and revolving credit lines, and embedding its platform across adjacent ecosystems and verticals.


Kindly share this post
Continue Reading

Telecom

Meta Shares Crash 10% on AI Spending Fears as Google Soars 6%

Published

on

Kindly share this post

Shares of Meta Platforms plunged nearly 10 per cent at Wall Street’s opening on Thursday, April 30, contrasting sharply with a more than six per cent surge in Google-parent Alphabet’s stock.

Meta Shares Crash 10% on AI Spending Fears as Google Soars 6%

Meta

The split performance underscores investor differentiation among Big Tech firms’ aggressive artificial intelligence spending strategies.

Alphabet led the quarterly earnings pack, with investors cheering its AI pivot and strong results across divisions, reporting 62.6 billion dollars profit on nearly 110 billion dollars revenue that beat expectations.

Meta, however, rattled markets by hiking capital spending by 10 billion dollars to 125-145 billion dollars—mostly for data centres—to chase “superintelligence,” with quarterly expenses hitting 33.4 billion dollars.

Unlike Alphabet, Amazon or Microsoft, which offset AI costs via cloud sales, Meta lacks immediate revenue from its investments.

Amazon and Microsoft shares dipped two per cent and 3.7 per cent respectively amid concerns over returns on infrastructure outlays.

Broader indices held steady: Dow Jones rose 0.8 per cent to 49,241 points, S&P 500 gained 0.2 per cent to 7,151, while Nasdaq stayed flat at 24,665.

Meta last week announced 8,000 job cuts and 6,000 unfilled roles to curb costs for AI goals, but Wall Street questions the spending scale.


Kindly share this post
Continue Reading

Trending