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Cost Prohibitive for Broadband Revolution – Garg
Anurag Garg is managing director of Direct On PC, a leading Internet Service Provider in the Nigeria.
Garg joined DOPC eight years ago from Zenith Computer Limited, India and he has vast knowledge of the country’s internet service market having served as chief operating officer of the Company before his appointment as managing director in 2010.
He spoke to chike onwuegbuchi on issues around growing internet service market in the country and refocusing of the company’s business.
Direct on PC offload of 4G Business to Swift Networks
Currently, we are fully focused on providing services to corporate & enterprise customers.
We are providing customized hybrid solutions using satellite and terrestrial networks like fibre and radio.
Why Offload
Offloading 4G services was a strategic decision which we took last year.
Earlier we were dealing in all segments of the market covering from home users to enterprise class customers.
This somehow was shadowing full utilization of our core strength in providing enterprise class services.
So, we decided to hive out the retail business and decided to fully focus on corporate & enterprise customers.
This decision has enabled us in better utilization of resources.
Were Abuja and Port Harcourt 4G Services Sold Too?
Entire 4G services were handed over to Swift.
Service network in Abuja and PHC was rather small.
As per information to me, Swift is working on the network to upgrade and launch the services in these cities again.
Higher Bandwidth for Your Enterprise Customers,
Demand for high speed internet and VPN connections is increasing. As I mentioned earlier, understanding of enterprise business is our core strength.
We know that enterprise customers need rugged connections with high speed and low latency. At the same time, due to slowness in economy, these customers are not able to spend more on their IT or connectivity requirements.
Keeping this in mind, we have invested into making our services more bandwidth efficient which gave us the edge of providing increased bandwidth to our enterprise customers without increasing their expense on the services.
We are getting very good feedback from the customers who have appreciated this upgrade.
NCC’s Auction of 2.3Ghz Spectrum
In my opinion, issuing more spectrum is always good for the market as it broadens the scope of providing better services to the market.
At the same time; how it’ll assist in the quest for broadband revolution depends on; how soon and at what level the services will be rolled out using the issued frequency spectrum.
ISPs Avoiding Last Mile Services and Preference for Corporate Customers
Last mile service is always involved whether an ISP is serving to retail customers or to corporate customers. Various ISPs are playing in their respective areas.
There are some ISPs which are only concentrating on retail services while some others are catering to corporate customers only.
I think; the key lies in utilising and building up on the core strength of any ISP.
Undersea Cables and Cost Reduction
You are right that lot of internet cables have reached Lagos and ample capacity is available on these cables.
We have 5 undersea cables reaching Lagos now but the problem is on the terrestrial distribution part.
For providing the benefit of this huge capacity to all Nigerians, the bandwidth needs to be carried from Lagos to various parts of the country. And for an ISP today, the cost of leasing capacity from Lagos to Port Harcourt is more than the cost of leasing the capacity from London to Lagos.
So, while people across Nigeria keep listening that more and more fibre is coming and the cost of bandwidth is going down, the benefit doesn’t really reach them.
Apart from this; in-country terrestrial network is highly unreliable in terms of uptimes. We, as an ISP, keep facing fibre cuts which hamper the flow of data traffic from Lagos to other upcountry locations.
For providing high uptimes to customers, we need to have back-up fibre or VSAT which further adds to the cost.
So, due to all these, you don’t see the real effect of ample bandwidth in upcountry locations.
Intention to Launch Mass Market Services
The decision of carving out our 4G services was based on our strategy of focusing on the core strength of enterprise services.
As of now, we do not intend to start mass market services and the plan is to rather grow our enterprise business by bringing latest technology to the market and by providing customized solutions to the corporate customers.

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News
LG Nigeria Begins Nationwide Search for Oldest Working TV, Rewards Loyalty with AI QNED Upgrade

LG Electronics has announced the launch of a nationwide campaign aimed at celebrating decades of customer loyalty and technological heritage by searching for the oldest still-functioning LG television sets across the country.

The initiative, themed “The Oldest LG TV”, seeks to honour long-time customers whose LG screens have stood the test of time, while introducing them to the future of home entertainment through LG’s advanced AI QNED TVs.
For generations, LG televisions have been more than an electronic device in Nigerian homes, they have been silent witnesses to family milestones, cultural moments and shared memories.
This campaign bridges nostalgia with innovation, acknowledging the emotional connection Nigerians have built with the brand while showcasing LG’s leadership in AI-powered display technology.
The campaign features a storytelling -driven narrative that highlights community, heritage and the evolution of viewing experiences. Participants are invited to share the stories behind their long-serving LG TVs, transforming everyday screens into symbols of trust, resilience and innovation.

In creative twist, the campaign also introduces LG’s AI-enabled televisions as responsive companions that understand viewer preferences, recommend content and enhance picture quality in real time. This shift from nostalgia to futuristic interactivity underscores LG’s continued commitment to delivering smarter, more personalized entertainment solutions.
To participate, simply visit https://lgsearchcampaign.vercel.app/, upload a photo or video of your old LG TV and share the story behind it – how long you’ve had it and the memories it holds.
The winner walks away with a brand-new LG AI QNED TV, effectively trading legacy for luxury.
At its core, this campaign reminds us that technology is not only about pixels and processors, but about people. It’s about the laughter in the living rooms, the silence during tense match moments and the comfort of family routines.
By celebrating the oldest TVs still standing strong, LG is celebrating the people who kept the on, families who trusted the brand through changing times and evolving technologies. In doing so, LG isn’t just upgrading television, it’s upgrading memories into the future.
According to Mr. Choongbae Seok, General Manager, Media Entertainment Solutions, LG Electronics Nigeria, “The journey from our classic CRT Televisions to today’s AI QNED technology reflects how far both our customers and our innovation have come. Those early sets were built to last, and many are still functioning today, a testament to durability and consumer trust. This initiative allows us to honour that legacy while introducing a new era of intelligent viewing, where the screen does more than show content; it adapts, learns and enhances every moment”.
LG Display 2026 TV Models at InnoFest
LG Electronics (LG), a leader in AI-powered solutions for the home, outlined plans to accelerate growth in emerging markets at LG InnoFest 2026 MEA. The event, held in Abu Dhabi, provided a forum to share LG’s strategic direction and market outlook with regional partners. At the exhibition, LG displayed its premium 2026 AI TV lineup focusing heavily on advanced processing power, smarter picture and sound technologies. The flagship OLED evo G6 and 100-inch Micro RGB evo TVs are powered by the new Alpha 11 AI processor Gen 3 enabling faster and more intelligent performance. The OLED evo W6 Wallpaper TV, an ultra-slim television designed to sit flush against the wall like artwork uses true wireless connectivity, reducing cable clutter and creating a cleaner, minimal setup.
General News
AfCFTA, AGRA Collaborate to Reduce Non-tariff Barriers to Intra-African Food Trade

The African Continental Free Trade Area (AfCFTA) secretariat signed a Memorandum of Understanding with nonprofit organisation Alliance for a Green Revolution in Africa (AGRA), towards improving agricultural trade in the continent.

On the margins of the 39th African Union Summit over the weekend when the MoU was signed, Wamkele Mene, secretary-general of the African Continental Free Trade Area (AfCFTA) Secretariat, said the three-year ‘Agriculture Trade Action Plan’, was created to ensure better distribution of food products and solve enduring food insecurity for producers, processors and consumers across the continent.
“The continent of Africa in the last few years has been undergoing a food crisis. Africa has the grains but we continue to be a net food importer.” The Secretariat would leverage on the “technical skills,” and “the expertise of AGRA combined with trade tools to enable movement of agric products across the African continent.”
“The main objective is to reduce the cost of food import bill in Africa,” he added.
On its website, AGRA says it is an African-led institution focused on scaling agricultural innovations that help smallholder farmers to increase incomes, live better, and improve food security.
Mene said the Secretariat had spent the last three years working on the plan that is expected to “reduce the cost of food and help to develop agro processing industries. Ministers of trade will adopt it and take it to heads of state for adoption,” he said.
Alice Ruhweza, president of AGRA said the partnership was about “virtual water.”
“When we trade maize, citrus and processed dairy across borders, we’re also trading the water we use to produce them,” she said “And by integrating our markets, water-abundant regions can nourish water-scarce regions,” she said.
AGRA and the AfCFTA said they will commit to protecting food systems from drought and floods, by linking food corridors and food baskets into agro-processing zones that utilise sustainable water management
“We will empower smallholder farmers to ensure the free trade prosperity reaches farmers and youth who farm our land and protect our streams,” they promised, with the end goal being that “ no child goes to bed hungry.” “Let this partnership prove that when Africa trades with itself, it feeds itself,” Ruhweza said.
News
African Leaders Highlights Africa’s AI Ambitions

African leaders used the AU Summit in Addis Ababa over the weekend to sharpen the continent’s technology agenda, with Ethiopia positioning artificial intelligence (AI), digital infrastructure and connectivity as pillars of Africa’s economic future.

Opening the 39th African Union Summit, Ethiopian prime minister Abiy Ahmed outlined an ambitious vision to place Africa at the forefront of the global AI race, anchored by Ethiopia’s plan to launch what he described as Africa’s first AI-focused university.
“In 2020, Ethiopia established Africa’s first Artificial Intelligence Institute. Building on this foundation, we are preparing to launch an AI university anchored in the philosophy of Medemer, purposeful collaboration, to unite human values with machine intelligence and position Africa as a global leader in the age of intelligence,” Abiy told delegates. “
He framed AI not as a standalone sector, but as a cross-cutting enabler for governance, industry and social development. “Every river we manage, every city we design, and every digital platform we deploy must generate resilience, opportunity and dignity,” Abiy said. He further linked digital transformation to Agenda 2063’s long-term prosperity goals.
Beyond AI, the high-powered AU summit discussions highlighted digital identity, cross-border connectivity and telecom expansion as critical building blocks for an integrated African market. Ethiopia’s Digital Ethiopia 2030 roadmap, including its Faida digital ID ecosystem, was cited as a model for secure, interconnected public services.
Abiy pointed to aviation and telecom infrastructure as key accelerators for economic development across the continent. “Through Ethiopian Airlines, we connect people and markets. Ethio Telecom is expanding partnerships across Africa to bridge the digital divide,” he said.
The Ethiopian leader added that large-scale infrastructure projects are designed to anchor Africa deeper into global value chains.
The broader summit tech agenda also touched on regulatory harmonisation, digital trade and data governance, with leaders emphasizing that continental cooperation is essential to avoid fragmented digital markets.
UN Secretary-General António Guterres underscored the need for inclusive innovation, telling delegates that Africa’s digital rise must be “people-centered and opportunity-driven,” while African Union Commission Chair Mahmoud Ali Youssouf stressed coordinated policy frameworks to accelerate adoption.
“AI capability, digital infrastructure and unified regulation are no longer optional ambitions, but strategic imperatives shaping the continent’s competitiveness in the intelligence era,” he said.
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