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Salesforce Unveils Einstein Service Agent an Autonomous AI Agent which would Revolutionise Chatbot Experiences

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Salesforce on Friday announced  Salesforce’s first fully autonomous AI agent. Einstein Service Agent makes conventional chatbots obsolete with its ability to understand and take action on a broad range of service issues without preprogrammed scenarios, helping make customer service far more efficient.

Unlike traditional chatbots — which can only handle specific queries that have been explicitly programmed into their system and don’t understand context or nuance — Einstein Service Agent is intelligent and dynamic. Built on the Einstein 1 Platform, Einstein Service Agent interacts with large language models (LLMs) by analysing the full context of the customer’s message and then autonomously determining the next actions to take.

It uses generative AI to create conversational responses — grounding its responses in a company’s trusted business data, including Salesforce CRM data — tailored to a company’s brand voice, tone, and guidelines with a few clicks. For service organisations, this means they can offload a large number of tedious inquiries that bog down their productivity so they can focus on tasks that require a human touch. For customers, this means they get the answers they need much faster because they no longer need to wait for human agents.

Einstein Service Agent is standing ready 24/7 to communicate with customers in natural language, respond across self-service portals and messaging channels, and perform tasks proactively while operating within clear guardrails that companies can define using the Einstein 1 Platform. And when more complicated, high-touch issues arise, requiring escalation to a human worker based on the parameters set by the company, Einstein Service Agent performs the handoff quickly and easily.

Currently in pilot and generally available later this year, Einstein Service Agent can be set up in minutes with user-friendly interfaces, pre-built templates, and low-code actions and workflows.

“Salesforce is delivering a future where human and digital agents join forces to improve the customer experience,” said Linda Saunders, Head Solution Engineering for Africa. “Einstein Service Agent, our first fully autonomous AI agent, will not just complete service jobs on its own; it will augment how human agents work and completely transform how service teams operate, making them far more efficient and productive. We are reimagining customer service for the AI era.”

Studies show most companies use chatbots today, but 81% of customers would rather wait to speak to a live agent because the current generation of chatbots aren’t meeting their expectations and the experience can be frustrating. Yet, 61% of customers say they’d rather use self-service to resolve simple issues, underscoring an opportunity and need to deliver more intelligent, autonomous agents powered by generative AI.

Einstein Service Agent has fluid, intelligent conversations with customers. It uses its reasoning engine to interpret and process information to provide answers and solve problems for customers. The advanced reasoning engine interacts with LLMs by analysing the full context of the customer’s input to understand their intent, drawing logical inferences from the data, and connecting various pieces of information to determine the right set of actions to take.

Einstein Service Agent executes those actions and uses generative AI to create responses that align with a company’s brand voice, tone, and guidelines.

Einstein Service Agent grounds its responses in a company’s trusted business data, including Salesforce CRM data. Using Data Cloud and Unified Knowledge, companies can even integrate data and knowledge from third-party systems, like SharePoint, Confluence, Google Drive, and company websites and files, to help Einstein Service Agent generate accurate responses that are personalised to every customer’s specific needs and preferences.

Einstein Service Agent is built on the Einstein 1 Platform and leverages the Einstein Trust Layer to perform functions like masking personally identifiable information (PII) and defining clear parameters and guardrails for Einstein Service Agent to follow.

Einstein Service Agent doesn’t require thousands of lengthy structured dialogues for setup. It can be turned on in minutes with its out-of-the-box templates, Salesforce components, and an LLM. Companies can even reuse existing Salesforce objects, like flows, Apex code, and prompts, to equip Einstein Service Agent with skills faster and create custom actions that are specific to their business needs using a low-code builder and natural language instructions to save time and money.

Einstein Service Agent can assist customers anytime across self-service portals and messaging channels, like WhatsApp, Apple Messages for Business, Facebook Messenger, and SMS. Because Einstein Service Agent understands text, images, video, and audio, customers can send photos when their issue is too difficult to explain in words.

If an inquiry is off topic or falls outside of Einstein Service Agent’s scope, it will easily transfer the conversation to a human agent using Service Cloud. The human agent will have full context of the conversation and can pick up where Einstein Service Agent left off without asking the customer to repeat themselves.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Nigerians Lose N12.5bBn to Telecom-Related Financial Crimes – PwC

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Nigerians lost about N12.5 billion to telecom-related financial crimes from 2019 to January 2023, underscoring the scale and persistence of this threat to the telecommunications industry, PwC Nigeria has said, citing data from the Nigerian Communications Commission (NCC).

Nigerians Lose N12.5bBn to Telecom-Related Financial Crimes - PwC

PwC, in its latest report, ‘AI’s Dual Role in Telecom Fraud: Why Artificial Intelligence is Both a Threat and a Shield for Telcos’, said the growing adoption of AI by fraudsters is amplifying the frequency and impact of fraud.

The report said fraud has long been a persistent challenge in the telecoms landscape, leading to substantial financial losses for customers and reputational damages for telecommunication companies (telcos).

PwC’s latest report, ‘AI’s dual role in telecom fraud’, highlights global trends in how AI is reshaping both the threats and defences in telecommunications.

The publication examined what these shifts mean for operators in the local market and how they can stay ahead by adopting proactive, AI driven fraud management strategies.

It offered insights into how AI is enabling more sophisticated fraud schemes, from deepfake social engineering to automated attacks; the emerging role of AI powered detection and monitoring tools in strengthening fraud prevention frameworks.

The report also gave practical steps for telecom operators to balance innovation, resilience, and customer trust in an AI driven fraud ecosystem.

PwC noted that the impact of fraud on telecommunications companies is far-reaching, resulting in financial losses, reputational damage, and compliance issues.

The report said for instance, that in 2023, global telecom fraud was estimated at $38.95 billion.

It, however, stated that in Nigeria, where telecom acts as a key gateway to financial services through Unstructured Supplementary Service Data (USSD) and some are moving into fintech, these evolving risks place added pressure on operators.

The report stated that while operators have developed systems and controls to manage these risks, the sector’s expansion into adjacent domains (such as mobile money and payment service banking) is blurring the traditional boundaries of telecom fraud.

“The result is a more complex and interconnected risk environment, where both the frequency and impact of fraud are escalating. Adding to this complexity is the rapid pace of technological advancement.

For instance, Russian cybersecurity firm F6 reported a rise in SIM swapping incidents, particularly related to the shift to eSIM technology. These fraudsters are hijacking phone numbers and bypassing security measures to access bank accounts,” the report said.

The report, authored by Udochi Muogilim, Partner and Technology, Media and Telecommunications Leader,  PwC Nigeria, and Adeola Adekunle, associate director, Forensic Services,  however, said as AI continues to mature, it is reshaping the fraud landscape—introducing heightened threats and powerful new tools.

“On one hand, AI can be exploited to scale and automate fraud schemes with unprecedented sophistication. On the other, it equips telcos with advanced capabilities for fraud detection, prevention, and response.

“This dual role—AI as both a tool and a target—underscores the urgent need for Nigerian telecom players to adopt AI thoughtfully and strategically.

“Navigating this evolving landscape requires more than just investment in technology; it demands a deep understanding of what’s happening today in the world of technological disruption, and what’s to come,” the experts stated.

The report reiterated that telecom fraud affects a wide range of stakeholders, from individual consumers facing unauthorised charges to large corporations suffering reputation damage.

“The combination of AI and various fraud types significantly increases the success rate of these schemes.

“Furthermore, the global nature of telecommunications networks allows fraud to swiftly cross borders, complicating efforts to investigate and prosecute offenders, thus presenting a pressing concern for telecom companies and their regulators,” PwC said.

The firm, however, emphasised that AI has the potential to revolutionise how telecom companies and regulators combat fraud while enhancing the quality of service, ultimately fostering greater trust among consumers.

To fully harness this potential, PwC said it is crucial for industry players to stay informed about evolving technology trends and anticipate future challenges.

This awareness, it added, will empower them to leverage AI’s capabilities for more effective fraud prevention and the proactive management of emerging fraud types, all while adhering to responsible AI principles.

“A well-coordinated combination of the right resources and strategic alliances will enable the industry to make a significant impact in the fight against telecom fraud and build a safer, more efficient telecommunications ecosystem,” PwC affirmed.

The firm even went a notch higher by offering to help industry players and stakeholders turn fraud-related friction into forward movement, powered by the right technology.

“We bring trust and transparency to the heart of your decision-making, helping you use AI, data and tech to reduce the risk of fraud, respond swiftly to breaches, and emerge stronger—so you can prepare your business for what’s next,” PwC offered.

 


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NITDA Showcases Nigeria’s Startup Framework as Model for Angola

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National Information Technology Development Agency (NITDA) has reaffirmed its commitment to building a coordinated and inclusive digital ecosystem in Nigeria, further strengthening its role as an ecosystem orchestrator.

NITDA Showcases Nigeria’s Startup Framework as Model for Angola

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This was disclosed during a working visit centred on Nigeria’s startup ecosystem framework, where the Director General of NITDA, Kashifu Inuwa, was represented by the Director of Stakeholders Management and Partnerships, Dr Aristotle Onumo.

Speaking during the visit, the DG said NITDA was established to drive coordinated and sustainable information technology development in Nigeria, leveraging both its regulatory and developmental mandates, serving as an ecosystem orchestrator that fosters collaboration, innovation, and growth across the digital economy.

He stated that these reforms are aligned with the Federal Government’s Eight-Point Agenda and reflected in NITDA’s Strategic Roadmap and Action Plan (SRAP 2.0), which is built around eight strategic pillars designed to accelerate the growth of Nigeria’s digital economy.

According to him, a key objective of the roadmap is to position Nigeria as a technologically driven nation that promotes inclusive economic development through innovation. He highlighted digital literacy as a major priority, with NITDA targeting 70 percent digital literacy by 2027 under the National Digital Literacy Framework, with a long-term goal of achieving 95 percent by 2030.

Other priority areas, he said, include ecosystem development, IT talent advancement, expansion of digital infrastructure, policy implementation, and research-driven innovation.

The visiting delegation from Angola’s National Institute of Support for Micro, Small and Medium Enterprises (INAPEM), led by Chairman of the Board of Directors (PCA) and Chief Executive Officer, Bráulio Augusto, commended Nigeria’s progress in implementing the Nigeria Startup Act and described the country as a valuable model for shaping Angola’s own startup legislation.

Augusto disclosed that Angola’s Startup Law has received initial parliamentary approval and is now entering the implementation stage. He expressed interest in understanding how Nigeria transitioned from legal adoption to practical execution, particularly in areas such as startup labelling, incentive management, ecosystem mapping, investor registration, and the operation of the Nigeria Startup Portal.

According to him, Angola is currently developing the Startup Angola Programme under its Digital Entrepreneurship Support Programme, aimed at building a structured and integrated startup ecosystem rather than isolated interventions.

The programme will focus on institutional strengthening, startup funding, support for business development service providers, expansion of innovation hubs, and partnerships with international accelerators.

He added that Nigeria’s experience is especially relevant as Angola seeks solutions to challenges including informality, limited access to finance, youth unemployment, digital inclusion gaps, and restricted market access for small and medium-sized enterprises.

The INAPEM chief also requested further technical insights into Nigeria’s National Startup Council, its member selection process, and the governance structure of the Nigeria Startup Portal.

The visit highlights growing collaboration among African nations in digital policy development and further reinforces Nigeria’s position as a reference point in shaping startup ecosystem frameworks across the continent.


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NITDA, FMCIDE Deepen Collaboration on Nigeria’s Digital Transformation

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Kashifu Inuwa, National Information Technology Development Agency (NITDA), has reaffirmed the Agency’s commitment to deepening collaboration with the Federal Ministry of Communications, Innovation and Digital Economy (FMCIDE) to accelerate Nigeria’s digital transformation and strengthen policy alignment across the sector.

NITDA, FMCIDE Deepen Collaboration on Nigeria’s Digital Transformation

The Director General of the National Information Technology Development Agency (NITDA), Kashifu Inuwa, taking the Permanent Secretary of the Federal Ministry of Communications, Innovation and Digital Economy, Mr. Nadungu Gagare, on a tour of the newly commissioned Innovation Space during the Permanent Secretary’s working visit to the Agency’s corporate headquarters.

Speaking during a courtesy visit by the Permanent Secretary of the Ministry of Communications, Innovationand Digital Economy, Mr. Nadungu Gagare, to NITDA headquarters, Inuwa described the engagement as a significant demonstration of the Ministry’s support and leadership, noting that sustained collaboration between both institutions is essential to delivering Nigeria’s digital economy agenda.

The NITDA Director General recalled previous engagements with the Ministry, including a familiarisation visit during which the Agency shared its strategic roadmap and ongoing initiatives, noting that continuous dialogue has strengthened alignment between both institutions.

He highlighted key policy areas requiring continued collaboration, including the development of a national sovereign cloud infrastructure and a comprehensive cybersecurity policy framework.

“We are awaiting the Ministry’s guidance on how to move forward, particularly on the national cloud and cybersecurity policies,” he said, while emphasising the importance of clear institutional boundaries and mutual respect in enhancing operational effectiveness and inter-agency cooperation.

Inuwa also revealed that NITDA has been at the forefront of implementing the Performance Management System (PMS), having introduced the framework internally several years before its adoption across the Federal Civil Service.

“We started PMS about four years ago. What we have now at the national level actually originated from our internal reforms,” he disclosed, adding that initiatives such as Project NEXT have strengthened accountability, role clarity, and measurable outcomes across the Agency.

“If you perform well, you are rewarded. If not, there are consequences. Even promotions are tied to performance,” he added.

The Director General further highlighted NITDA’s transformation from a traditional regulatory institution into a dynamic ecosystem enabler focused on innovation, inclusion, and national development.

“We are building a high-velocity organisation—one that is agile, inclusive, and driven by innovation,” he said, explaining that the Agency is embracing a more flexible and entrepreneurial culture that empowers staff to contribute ideas and drive institutional growth.

In his remarks, the Permanent Secretary of the FMCIDE, Mr. Nadungu Gagare, reaffirmed the Ministry’s commitment to strengthening collaboration with its agencies, describing partnership as fundamental to achieving sustainable progress in Nigeria’s digital transformation journey.

“If there is no partnership, there is nothing that can be achieved. But with partnership and collaboration, a lot can be accomplished, and that is exactly what we are seeing now,” he stated.

Gagare explained that the visit forms part of the Ministry’s ongoing engagement with agencies under its supervision to strengthen policy coordination, assess progress, and address operational challenges requiring higher-level intervention.

He commended the management and staff of NITDA for their dedication to advancing Nigeria’s digital innovation ecosystem, acknowledging the Agency’s contributions to digital literacy, innovation, cybersecurity awareness, and the creation of opportunities for startups and young innovators.

“NITDA has continued to play a pivotal role in shaping Nigeria’s digital future through the promotion of information technology development, digital literacy, innovation, and regulatory standards,” he said.

The Permanent Secretary also stressed the importance of policy coherence among institutions within the Ministry, noting that agency mandates are interconnected and must be implemented seamlessly.

“Your mandates are inputs into one another. That is why we need tight collaboration so implementation can go smoothly,” he said, while assuring NITDA of the Ministry’s continued guidance and institutional support.

He further highlighted ongoing Federal Civil Service reforms, particularly the adoption of the Performance Management System, which promotes accountability, clear target-setting, and measurable performance outcomes.

“When everything needed for performance is made available and targets are not met, consequence management follows. Where targets are exceeded, there is reward. This is how we drive performance in the service,” he noted.

The visit showcases the shared commitment of both FMCIDE and NITDA to advancing Nigeria’s digital economy through stronger collaboration, innovation, and effective governance, with the strengthened partnership expected to play a critical role in delivering inclusive growth, improved service delivery, and sustainable national development.


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