Broadcasting
Essential functions for AI transformation to fuel Africa’s growth
By Linda Saunders, Country Manager & Senior Director Solution Engineering, Africa, Salesforce
I’ve just returned from Dreamforce 2025 in San Francisco, where leaders from around the world were talking about what comes next in the “agentic era” – a future where AI systems don’t just automate tasks, but plan, reason and act independently to achieve complex goals. What struck me most is how relevant these conversations are to Africa right now.
Across the continent, businesses are being asked to do more with less. They’re expected to grow faster and serve more people, but budgets and teams aren’t growing at the same pace. AI can help bridge that gap: not by being a shiny new tool, but by becoming a dependable partner that takes on the heavy lifting. To get there, we need more than technology. We need the right functions inside our organisations to guide and manage this adjustment so that it remains safe, ethical and genuinely useful.
From where I sit, these five functions are essential for any African business preparing for this new era:
1. AI agent management: Turning ideas into action
This role ensures that AI is used for the right reasons and for clear business outcomes. It starts with identifying where AI can make a measurable difference, whether that’s improving customer service, speeding up internal processes, or advancing financial inclusion, something we’ve already seen by companies like Absa, which is using AI to deliver faster, more accessible banking services.
Given the understandable skepticism around AI in Africa, especially concerns about job losses or data misuse, anyone using an AI agent must show real, practical benefits. It’s time to move from experiments to work that actually matters.
2. AI risk and governance: Building trust from the start
AI use is impactful when people trust it, which requires strong safety barriers from the very start.
Africa faces a unique challenge: many global AI models are trained on data that doesn’t reflect our languages, cultures or contexts, which can create bias, errors, and even harm in some cases, as we’ve seen with content systems that fail to moderate hate speech in African languages.
Robust AI governance, people, process and technology puts the right checks in place: bias testing, transparency reviews, data protection and ongoing monitoring. This isn’t about introducing more red tape; it’s about building and maintaining trust. If AI tools are going to act and make decisions independently, the safeguards must be solid, visible and consistent.
3. AI operations management: Scaling for dependability
The reality is that most – almost 95% – AI pilots fail. Often it’s because companies try to build everything from scratch, only to run into security risks, bad data or runaway costs.
In Africa, failed pilots are even more painful because budgets are tighter. The AI operations management function prevents this. It handles the day-to-day running of AI systems, by deploying them properly, keeping them stable, monitoring performance and making sure they stay secure.
Working inside this function is the AI platform engineer, whose job is technical and hands-on: they connect agents, data and applications into a single, reliable workflow. They make sure the system runs smoothly around the clock and can deploy digital labour when demand grows.
AI management teams must keep the operation steady and aligned with the organisation’s needs; the platform engineer makes the machinery actually work.
4. AI Workforce Training & Development: Bridging tech and talent
Technology only works when people understand how and when to use it. This is where the training function becomes critical.
A significant digital literacy gap exists, with only half of African countries including computer skills in their school curricula. The AI learning and development manager must prioritise structured training, moving from basic AI awareness to role-specific capability development, ensuring employees are prepared for the “human-agent collaboration” that defines the future of work. Salesforce’s latest Slack Workforce Index shows people using AI are 81% more satisfied with their job than those who aren’t, making training a critical function for talent attraction and retention.
5. AI workforce integration: Augmenting human potential
This is about fostering seamless, productive collaboration between human employees and AI systems. The goal is to augment human capabilities, enabling employees to focus on creative and strategic tasks and reduce friction.
By automating repetitive and time-consuming activities, AI can free employees to focus on high-value work and strategic initiatives. We’ve seen real-world success, such as Secret Escapes increasing autonomous resolution rates from 10% to 30%, which allows human employees to focus on higher-value interactions. The AI collaboration strategist defines the essential interaction points and optimises collaboration models to ensure AI enhances our human ingenuity.
Africa’s opportunity in the agentic era
The move toward agentic systems isn’t just another tech upgrade. It changes how work actually gets done. For Africa, it’s a real opportunity because it has the potential to deliver better public services, faster responses, and the ability to grow without inflating limited budgets.
These five functions, from governance to workforce integration, give organisations the structure they need to use AI safely and effectively. Without them, AI is guesswork, but with them, it becomes something that can genuinely support growth.
After witnessing many AI success stories at Dreamforce, one thought kept surfacing: while success and profit are noble causes, Africa has a duty to set the bar higher and use AI as an opportunity to elevate its people and solve real human problems.
Can we, as Africans, afford to miss this opportunity to make meaningful change on a continent that knows too well the price we pay for being left behind? Africa’s AI success starts with each of us taking up the responsibility to participate, develop ourselves, train our people, rethink our workflows, and place skills where they’ll make the biggest difference. We need AI solutions that reflect our values and serve our people.
A Federal High Court in Lagos has restrained the National Broadcasting Commission (NBC) from sanctioning or punishing broadcast stations and presenters over the expression of personal opinions, alleged bullying of guests, or failure to maintain neutrality on air.
NBC
Justice Daniel Osiagor granted the interim injunction following an ex parte application filed by the Socio-Economic Rights and Accountability Project (SERAP) and the Nigerian Guild of Editors (NGE).
The court specifically restrained the NBC, its officers, agents and affiliated persons from enforcing its recently issued “Formal Notice” or imposing sanctions, fines or penalties on broadcasters based on provisions of the 6th Edition of the Nigeria Broadcasting Code, pending the hearing and determination of the substantive suit.
SERAP and NGE had approached the court to challenge what they described as an arbitrary and unlawful move by the commission to punish broadcasters for allegedly expressing personal opinions as facts, bullying or intimidating guests, or failing to maintain neutrality during programmes.
The groups also asked the court to determine whether the provisions of the Nigeria Broadcasting Code relied upon by NBC were inconsistent with the 1999 Constitution, as amended, and Nigeria’s international human rights obligations.
The suit followed an April statement by the NBC in which it raised concerns over what it described as increasing violations of the broadcasting code across news, current affairs and political programmes.
The commission had warned that presenters who expressed personal opinions as facts or bullied guests during live broadcasts would be sanctioned.
However, Justice Osiagor, in his ruling, held that pending the hearing of the substantive matter, the commission must refrain from using the formal notice to threaten, sanction or punish broadcast organisations and on-air personalities under the contested code provisions.
The matter was adjourned until June 1, 2026, for hearing of the motion on notice.
Economic and Financial Crimes Commission (EFCC) has arraigned Metro Digital Limited before a Federal High Court in Port Harcourt over alleged cybercrime and unlawful interception and rebroadcast of content belonging to Multichoice Nigeria.
Metro Digital
The company was arraigned before Justice A.T. Mohammed on an amended four-count charge bordering on cybercrime-related offences and alleged illegal rebroadcast of protected broadcast content.
According to a statement issued on Wednesday by EFCC’s Head of Media and Publicity, Dele Oyewale, the prosecution counsel, Steve E. Odiase, informed the court that the matter was scheduled for arraignment.
However, defence counsel, S.A. Somairi (SAN), reportedly attempted to halt the proceedings by drawing the court’s attention to a pending preliminary objection.
The judge, however, declined the request and ordered that the plea be taken in line with Section 478 of the Administration of Criminal Justice Act (ACJA), 2015, which allows a corporation to enter a plea in writing through its representative.
One of the charges alleged that Metro Digital Limited, alongside its Managing Director, Ifeanyi John Nwafor, and a staff member, Ikenna Kanu, both said to be at large, conspired between 2015 and 2019 to unlawfully intercept and rebroadcast protected broadcast signals in Port Harcourt, Rivers.
Another charge alleged that the defendants intentionally and without authorisation intercepted and rebroadcast broadcast signals and devices, including tiger boxes and dongles, over which Multichoice Nigeria holds exclusive rights in Sub-Saharan Africa.
The anti-graft agency said investigations into the matter began in 2019 after Multichoice petitioned the commission, alleging that the illegal rebroadcast of its content caused significant financial losses.
Metro Digital Limited, through its representative, pleaded not guilty to all four charges.
Following the plea, prosecution counsel prayed the court to fix a date for trial.
Justice Mohammed subsequently adjourned the case until June 29 and June 30, 2026, for continuation of trial.
ipNX, one of Nigeria’s telecommunications and connectivity providers, successfully powered the Queen Esther Musical, presented by the Society for the Performing Arts in Nigeria (SPAN), reinforcing its role as a key enabler of innovation across industries through reliable, high-speed connectivity.
Held at Guiding Light Assembly, Parkview, Ikoyi recently, the Queen Esther Musical delivered a captivating blend of music, drama, and visual storytelling to a packed audience. Behind the scenes, ipNX’s advanced fiber-optic infrastructure played a critical role in ensuring seamless execution, supporting the production’s extensive technical requirements, from synchronized audiovisual systems to real-time digital enhancements that enriched the overall experience for the audience within the auditorium and on digital platforms.
As sophisticated technology integrates into live performances, the demand for stable, high-capacity bandwidth to deliver this experience to online audiences has become essential. ipNX provided technical support, delivering uninterrupted connectivity that enabled production teams to coordinate effectively and execute a technically complex show without disruption. The event served as a powerful demonstration of how telecommunications infrastructure can elevate creative expression and redefine audience engagement.
“Our involvement in the Queen Esther Musical reflects our commitment to powering experiences that matter,” said Akintunde Taiwo, Head of Sales, ipNX Retail. “This production broadcast required precision, speed, and reliability, all of which our network is designed to deliver. Beyond telecoms, we see ourselves as partners in progress across sectors, and this collaboration with SPAN highlights how our solutions can seamlessly support the creative industry just as effectively as we do small enterprises and critical services.”
For SPAN, the partnership translated into a production that fully leveraged technology to enhance storytelling and audience immersion.
“We were proud to collaborate with ipNX on the Queen Esther Musical,” said Sarah Boulous, Founder of SPAN. “The scale and ambition of this production required a technology partner we could rely on completely as we wanted audience to enjoy seamless streaming on the Zaia app. ipNX delivered exceptional bandwidth and stability, allowing us to integrate digital elements seamlessly and create a truly memorable experience. Their support played a significant role in bringing our creative vision to life.”
The Queen Esther Musical not only entertained but also illustrated the growing intersection between technology and the arts in Nigeria. ipNX’s role in powering the event highlights its broader mission to connect people, ideas, and industries and ensure that innovation is supported by infrastructure capable of meeting modern demands.
By bridging connectivity and creativity, ipNX continues to demonstrate that its impact extends far beyond traditional telecommunications, positioning the company as a trusted partner in shaping experiences across Nigeria’s evolving economic and cultural landscape.
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