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Essential functions for AI transformation to fuel Africa’s growth

By Linda Saunders, Country Manager & Senior Director Solution Engineering, Africa, Salesforce
I’ve just returned from Dreamforce 2025 in San Francisco, where leaders from around the world were talking about what comes next in the “agentic era” – a future where AI systems don’t just automate tasks, but plan, reason and act independently to achieve complex goals. What struck me most is how relevant these conversations are to Africa right now.

Across the continent, businesses are being asked to do more with less. They’re expected to grow faster and serve more people, but budgets and teams aren’t growing at the same pace. AI can help bridge that gap: not by being a shiny new tool, but by becoming a dependable partner that takes on the heavy lifting. To get there, we need more than technology. We need the right functions inside our organisations to guide and manage this adjustment so that it remains safe, ethical and genuinely useful.
From where I sit, these five functions are essential for any African business preparing for this new era:
1. AI agent management: Turning ideas into action
This role ensures that AI is used for the right reasons and for clear business outcomes. It starts with identifying where AI can make a measurable difference, whether that’s improving customer service, speeding up internal processes, or advancing financial inclusion, something we’ve already seen by companies like Absa, which is using AI to deliver faster, more accessible banking services.
Given the understandable skepticism around AI in Africa, especially concerns about job losses or data misuse, anyone using an AI agent must show real, practical benefits. It’s time to move from experiments to work that actually matters.
2. AI risk and governance: Building trust from the start
AI use is impactful when people trust it, which requires strong safety barriers from the very start.
Africa faces a unique challenge: many global AI models are trained on data that doesn’t reflect our languages, cultures or contexts, which can create bias, errors, and even harm in some cases, as we’ve seen with content systems that fail to moderate hate speech in African languages.
Robust AI governance, people, process and technology puts the right checks in place: bias testing, transparency reviews, data protection and ongoing monitoring. This isn’t about introducing more red tape; it’s about building and maintaining trust. If AI tools are going to act and make decisions independently, the safeguards must be solid, visible and consistent.
3. AI operations management: Scaling for dependability
The reality is that most – almost 95% – AI pilots fail. Often it’s because companies try to build everything from scratch, only to run into security risks, bad data or runaway costs.
In Africa, failed pilots are even more painful because budgets are tighter. The AI operations management function prevents this. It handles the day-to-day running of AI systems, by deploying them properly, keeping them stable, monitoring performance and making sure they stay secure.
Working inside this function is the AI platform engineer, whose job is technical and hands-on: they connect agents, data and applications into a single, reliable workflow. They make sure the system runs smoothly around the clock and can deploy digital labour when demand grows.
AI management teams must keep the operation steady and aligned with the organisation’s needs; the platform engineer makes the machinery actually work.
4. AI Workforce Training & Development: Bridging tech and talent
Technology only works when people understand how and when to use it. This is where the training function becomes critical.
A significant digital literacy gap exists, with only half of African countries including computer skills in their school curricula. The AI learning and development manager must prioritise structured training, moving from basic AI awareness to role-specific capability development, ensuring employees are prepared for the “human-agent collaboration” that defines the future of work. Salesforce’s latest Slack Workforce Index shows people using AI are 81% more satisfied with their job than those who aren’t, making training a critical function for talent attraction and retention.
5. AI workforce integration: Augmenting human potential
This is about fostering seamless, productive collaboration between human employees and AI systems. The goal is to augment human capabilities, enabling employees to focus on creative and strategic tasks and reduce friction.
By automating repetitive and time-consuming activities, AI can free employees to focus on high-value work and strategic initiatives. We’ve seen real-world success, such as Secret Escapes increasing autonomous resolution rates from 10% to 30%, which allows human employees to focus on higher-value interactions. The AI collaboration strategist defines the essential interaction points and optimises collaboration models to ensure AI enhances our human ingenuity.
Africa’s opportunity in the agentic era
The move toward agentic systems isn’t just another tech upgrade. It changes how work actually gets done. For Africa, it’s a real opportunity because it has the potential to deliver better public services, faster responses, and the ability to grow without inflating limited budgets.
These five functions, from governance to workforce integration, give organisations the structure they need to use AI safely and effectively. Without them, AI is guesswork, but with them, it becomes something that can genuinely support growth.
After witnessing many AI success stories at Dreamforce, one thought kept surfacing: while success and profit are noble causes, Africa has a duty to set the bar higher and use AI as an opportunity to elevate its people and solve real human problems.
Can we, as Africans, afford to miss this opportunity to make meaningful change on a continent that knows too well the price we pay for being left behind? Africa’s AI success starts with each of us taking up the responsibility to participate, develop ourselves, train our people, rethink our workflows, and place skills where they’ll make the biggest difference. We need AI solutions that reflect our values and serve our people.
Broadcasting
NCC Blocks Piracy Sites as Nollywood Faces Rising Digital Theft

Nigerian Copyright Commission (NCC) has called for urgent adoption of advanced digital protections after blocking seven piracy sites amid escalating online threats to Nollywood content.

The call was made during a webinar hosted by Greychapel Legal titled “Clicks, Streams, and Copyright: Who Owns Nollywood’s Digital Future?”, which brought together filmmakers, regulators, entertainment lawyers and media strategists to examine how content ownership and copyright enforcement are being reshaped by the digital age.
Lynda Alphaeus, director and head of the NCC Lagos Office, said the Commission has intensified its efforts to combat piracy across digital channels and is upgrading its operations to meet emerging threats.
According to her, Nigeria’s new Copyright Act was deliberately updated to strengthen creators’ rights amid the explosion of online distribution.
“NCC has worked, and is still working tirelessly to adapt Nigeria’s legal framework to cope with digital distribution challenges. We now have the power to block networks publishing illegal content, and we have already blocked seven websites distributing pirated Nigerian works,” Alphaeus said.
She revealed that the Commission has established a special taskforce known as the STOP Unit to coordinate anti-piracy operations online, alongside new awareness campaigns targeting local markets and schools to educate content creators and the public on copyright obligations.
Alphaeus urged filmmakers and producers to take ownership of their digital safety by deploying available technological protections to safeguard their intellectual property.
She explained that tools such as encryption help prevent unauthorised copying, blockchain technology offers immutable proof of ownership, digital watermarking allows creators to trace illegal uploads, while cloud security and regular offline backups protect creative files before they reach the market.
While noting that copyright in Nigeria does not legally require registration, she stressed that registering one’s work strengthens protection and provides legal presumptions that can be vital in enforcement.
“Whatever you register is presumed to be yours until proven otherwise,” she said, urging creators to invest in copyright knowledge as part of their business strategy.
Other speakers at the webinar reinforced the urgency of protecting Nollywood’s digital assets.
James Omokwe, film director, noted that while streaming platforms have created unprecedented opportunities for visibility and monetisation, they have also opened new vectors for intellectual property theft and unauthorised redistribution.
Solafunmi Laelle, media strategist, added that audience data, which streaming platforms rely heavily on, will increasingly determine leverage and value in film licensing negotiations.
According to her, creators who lose control of their intellectual property, whether through piracy or unfavourable contracts, also lose access to valuable data that could shape their long-term earnings.
Nky Ofeimun, entertainment lawyer, emphasised the need for creators to understand the contractual implications of ownership, platform exclusivity, and reversion rights.
She noted that many filmmakers still underestimate how quickly digital copies can be illegally duplicated or uploaded once control is lost.
The panelists agreed that as Nollywood deepens its digital footprint, piracy will continue to evolve and become more sophisticated.
They stressed that the industry must respond with equally sophisticated tools, stronger contract negotiation, and improved education around copyright.
Broadcasting
Four Must-Watch African Films Debut Free on Glo TV

Globacom, just introduced four brand new movies on its premium entertainment platform, Glo TV, and they are completely free for all subscribers. The company says the release marks another major step in its mission to enrich digital entertainment for millions of viewers across the country.

In a statement from Lagos on Wednesday, Globacom explained that the new titles feature some of Africa’s most celebrated actors and filmmakers, offering a colorful mix of romance, comedy, drama, culture, and emotional storytelling. The lineup includes Johnny Just Come (JJC), Eko Vibes, Bound, and Shifting Desire.
“Each of these movies was chosen to spotlight diverse African stories while delivering world class entertainment unavailable in cinemas, on YouTube, or on any other streaming service. Viewers do not need any subscription or extra payment. Access is completely free,” the company said.
Leading the pack is Shifting Desire, featuring Lilian Afegbai and veteran actor Majid Michel. The film is a gripping romantic drama that dives into marriage, intimacy, betrayal, healing, and the emotional journey of a couple using therapy to rebuild trust. Shifting Desire premiered on Glo TV on December 2 and is already streaming for free.
Johnny Just Come (JJC), starring Patience Ozokwor and Nancy Isime, delivers a hilarious cultural crossover story about an American man trying to navigate love and marriage in an African household. The movie explores themes of identity, family, culture, and coexistence in a warm and relatable way.
The third title, Bound, starring Rita Dominic and Eyinna Nwigwe, is a thought-provoking family drama that follows a successful career woman confronting long hidden personal struggles and the impact on her relationship. The film showcases powerful performances from some of Nollywood’s finest.
Rounding out the collection is Eko Vibes, featuring Broda Shaggi, Josh2Funny, and Nkechi Blessing. The movie captures the energy and hustle of Lagos youth culture, spotlighting ambition, humor, and the vibrant spirit of young people chasing success in the city.
Globacom noted that the new releases reinforce its commitment to delivering original African content at the highest quality. “With these exclusive titles, Glo TV is redefining digital entertainment in Nigeria by offering fresh, premium movies not available anywhere else. We remain committed to growing our catalog with rich African stories that celebrate creativity at its best,” the company added.
Broadcasting
Young Africans Hit Hardest by Online Gender Violence, Paradigm Initiative Reports

A new study, conducted by pan-African organisation, Paradigm Initiative (PIN), warns of an alarming surge in the prevalence of Technology-Facilitated Gender-Based violence, with 67 percent of respondents being victims of at least one or multiple forms of digital violence.

Online
Released on International Human Rights Day, the research exposes deep systemic failures, weak accountability, and unsafe online spaces driving a rapidly escalating epidemic across Cameroon, Kenya, Nigeria, Senegal, Zambia, and Zimbabwe.
PIN recognises that this gap limits both the understanding of TFGBV and the development of effective solutions. In response, this study adopts a survivor-centred approach that reframes how TFGBV is researched, discussed, and addressed. By prioritising survivors’ perspectives, the research uncovers the emotional, social, and systemic dimensions of digital violence that formal reports and statistics often obscure. It also interrogates how survivors navigate reporting systems, access justice, and play an informed role in digital spaces that are frequently hostile or unsafe.
A key finding of the study is that young people are disproportionately affected, with those aged 18–34 constituting the vast majority of survivors. Most incidents of TFGBV occurred on Facebook, WhatsApp, and X (formerly Twitter), underscoring how mainstream social media platforms continue to function as structurally unsafe spaces for many users—particularly women, activists, and advocates.
“Victims’ experiences range from sexual harassment, threats, and misogynistic attacks to severe violations such as stalking, non-consensual image sharing, hacking, sextortion, and identity-based harassment,” the report notes. “Personal testimonies reveal profound emotional, psychological, and reputational harm.”
The study also highlights that formal systems such as the police, employers, and public institutions, remain underutilised, largely due to fear, mistrust, or an expectation of inaction. While the findings expose wide-ranging gaps across platforms, institutions, and legal frameworks, they also highlight survivors’ resilience and their continued efforts to seek safer digital environments.
In light of these findings, PIN calls for urgent action to make online spaces safer for everyone, in line with this year’s Human Rights Day theme, “Human Rights, our everyday essentials.” Addressing these systemic gaps is critical to advancing democratic engagement, promoting media pluralism, fostering digital inclusion, and achieving gender equality across Africa.
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