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Google Introduces New Privacy Sandbox Approach That Prioritizes User Choice

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Google has announced that it will not be phasing out third-party cookies in Chrome, as previously planned. The company will instead prioritize user control over their browsing data through a new system within Chrome.

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The Google-led Privacy Sandbox initiative is evolving, with a focus on giving users greater control over their online privacy. A forthcoming Chrome experience will allow individuals to make informed choices about their data, applicable across their browsing activities, and adaptable to their changing needs. This shift aims to strike a balance between maintaining an ad-supported internet and enhancing online privacy.

Anthony Chavez, VP, Privacy Sandbox, shared via a blog post: “We developed the Privacy Sandbox to create innovative solutions that enhance online privacy while sustaining the ad-supported internet. Feedback from stakeholders has shaped our solutions. Now, we’re introducing a new Chrome experience, empowering users to make informed choices about their privacy across the web.”

The Privacy Sandbox is an ongoing effort led by Google to develop new web technologies that protect people’s privacy online while also providing companies and developers with the tools to build thriving digital businesses. This is crucial as third-party cookies, traditionally used for tracking and targeting users across the web, face increasing scrutiny and restrictions due to privacy concerns. Today’s announcement underscores Google’s commitment to providing users with greater transparency and control over their data while ensuring the sustainability of the online advertising ecosystem.

This evolution in the Privacy Sandbox is particularly relevant to Africa, where the digital economy is rapidly growing and concerns about data privacy are on the rise. By putting users in control of their privacy choices, Google aims to foster a more trusted and secure online environment for everyone, including the millions of Africans who rely on the internet for information, communication, and economic opportunities.

Early testing by ad tech companies, including Google, has shown that the Privacy Sandbox APIs have the potential to achieve these outcomes. As industry adoption increases, overall performance using Privacy Sandbox APIs is expected to improve over time. However, Google recognizes that this transition requires significant work by many participants and will have an impact on publishers, advertisers, and everyone involved in online advertising.

In light of this, Google is proposing an updated approach that elevates user choice. Instead of deprecating third-party cookies, a new experience will be introduced in Chrome, allowing users to make an informed choice that applies across their web browsing. Users will be able to adjust this choice at any time. Google is currently discussing this new path with regulators and will engage with the industry as it rolls out this initiative.

As this approach moves forward, it remains crucial for developers to have privacy-preserving alternatives. Google will continue to make the Privacy Sandbox APIs available and will invest in them to further improve privacy and utility. Additionally, Google plans to introduce IP Protection into Chrome’s Incognito mode, offering additional privacy controls.

Chavez concluded “We will continue to collaborate with the broader ecosystem and consult with regulators globally as it finalises its approach and embarks on the next phase of building a more private web”.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Digital Encode Sponsors PAFON 3.0 as CVO Prof. Adewale Set to Deliver Keynote on Cybersecurity and Trust

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Digital Encode Limited has emerged the lead sponsor of the upcoming third edition of the forum (PAFON 3.0), the organisers have announced.

Digital Encode Sponsors PAFON 3.0 as CVO Prof. Adewale Set to Deliver Keynote on Cybersecurity and Trust

PAFON 3.0

PAFON 3.0 is scheduled to take place on Friday, April 24, 2026, at the Oriental Hotel, Lekki Road, Lagos, from 9:00 AM to 1:00 PM.

Themed “Fair Digital Payments as a Catalyst for Deepening Financial Inclusion in Nigeria,” PAFON 3.0 serves as a strategic platform for senior executives from banks, fintechs, regulatory agencies, and technology innovators to address the evolving digital payment landscape.

As Nigeria transitions toward a cash-light economy, the forum will focus on critical pillars of sustainability, including transparency, pricing integrity, and system resilience.

Bridging Cybersecurity and Financial Inclusion

Professor Adewale Peter Obadare, the Founder/chief visionary officer of Digital Encode will deliver a cybersecurity-focused keynote address that connects trust, resilience, fraud prevention, and consumer protection to financial inclusion.

His session will provide a specialized perspective on how information security serves as the bedrock of financial inclusion; exploring the vital links between building infrastructure that consumers can rely on, protecting the ecosystem to allow inclusion to scale, and ensuring equitable and secure access for all Nigerians.

Prof. Obadare is arguably the most Credentialed PAN-African Digital Trust Leader, CyberSecurity Strategist, GRC Thought Leader & Global Technopreneur.

He is a seasoned Multi-Award Cybersecurity & GRC expert with over 58 (Fifty-Eight) international professional certifications to his credit, Master of Science in Cybersecurity, Liverpool Unversity, UK, was awarded Honorarary Doctorate Degree in Cybersecurity from Trinity International University of Ambassadors Atlanta Georgia, United State of America and First Professor of Practice – Cybersecurity at Miva Open University, Abuja, Nigeria.

Prof. Obadare is a well-recognized subject matter expert with numerous successful engagements to his credit in Africa and the world. His skills and experience spans Data Privacy, Data Protection, CyberSecurity, Information Security, Vulnerability Management, Penetration Testing, Computer Forensics, Business Continuity, I T Governance, Risk Management and Compliance.

He is a Cybersecurity Advisory Board Member for Lagos State Government, a Platinum Team Member of Open-Source Security Testing Methodology Manual (OSSTMM), as well as a lifetime member of  the Open Worldwide Application Security Project (OWASP). He is an alumnus of  FATE Foundation and US Department of State Exchange program.

He is also a distinguished alumnus of executive education at Harvard Business School, Harvard School of Government, MIT Sloan School of Management, MIT Professional Education and Oxford University – Said Business School.

“Without trust in the security of digital payments, inclusion cannot scale. And we are happy to welcome Digital Encode as our Lead Sponsor this year. With what the company stands for and the personality of the CVO on a global scale, we have no doubt that attendees at this year’s PAFON will go home with lots of insights.”

“The theme for PAFON 3.0 was carefully selected because if digital payments are affordable, transparent, accessible, and trustworthy, more Nigerians, especially the underserved, will participate in the financial system”, Mr. Chike Onwuegbuchi, the co-convener of Payments Forum Nigeria, noted, highlighting Digital Encode distinguished leadership in Nigeria’s cybersecurity ecosystem.

Other Confirmed speakers: Dr. Jameelah Sharrieff-Ayedun, Vice President, Fintech Association of Nigeria (FintechNGR) & CEO, Credit Registry; Uche Uzoebo, MD/CEO, Shared Agent Network Expansion Facilities (SANEF Limited): Special Guest of Honour; Mojeed Abayomi Agboola, National President, Financial Inclusion Agents Multipurpose Cooperative Society (FIAMCS); Dr. Obioha Otti, National President, Association of Mobile Money and Bank Agents in Nigeria (AMMBAN); Chukwuemeka Enoch, Founder, Lagos Blockchain Week, and Sarafadeen Fasasi, National President, Association of Financial Inclusion Agents of Nigeria (AFiAN), amongst others.

The forum will feature speakers from across the financial spectrum, including mobile money operators, payment processors, and development institutions, to shape policy dialogue and industry standards.

PAFON is a premier industry gathering that aligns brand positioning with trust and innovation in Nigeria’s digital payments ecosystem. It provides a unique space for thought leadership, regulatory engagement, and market expansion within the payment infrastructure sector.


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NITDA Boss Warns of AI Threat Shift @ GITEX Africa

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The era of treating cybersecurity as a mere IT problem is over. As AI-powered digital threats become more elusive and destructive, Nigeria is shifting its strategy toward “Total Resilience”—a multi-dimensional defense involving every level of society.

NITDA Boss Warns of AI Threat Shift @GITEX Africa

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At the 2026 GITEX Africa summit, NITDA DG, Kashifu Inuwa sounded the alarm on the changing nature of digital warfare, asserting that technology alone is no longer enough. Instead, Nigeria’s survival in the digital age now hinges on a strategic blend of policy, people, and proactive defense.

Speaking during a panel session on Cyber Resilience, Inuwa described the current global digital environment as being at a “critical turning point.”

He warned that emerging technologies are not only transforming industries and economies but are also reshaping the nature of cyber threats, demanding a proactive and multi-dimensional response from governments, institutions, and citizens alike.

“Cybersecurity is no longer just a technical issue. It is a strategic imperative for national development,” Inuwa stated. “We must think beyond technology alone and build resilience through people, processes, regulations, and infrastructure.”

Inuwa revealed that the focus of Nigeria’s cyber strategy is shifting from high-tech software to the people behind the screens. Pointing to data showing that 95% of all digital breaches stem from simple human mistakes, Inuwa argued that the world’s most advanced encryption is useless if the user is compromised.

“The most sophisticated technology cannot protect us if the human element is overlooked,” he noted. By prioritising human capacity and digital literacy, NITDA aims to turn every citizen into a “human firewall”, the first and most critical line of defense in a world where AI-driven attacks are the new normal.

In response, the Nigerian government has launched a comprehensive National Digital Literacy Programme aimed at achieving 95 percent digital literacy by 2030, with an interim target of 70 percent by 2027.

The programme emphasizes digital safety and cybersecurity awareness, equipping citizens with the knowledge to navigate an increasingly online world responsibly.

Inuwa highlighted initiatives such as the “3 Million Tech Talent” programme, designed to develop Nigerian expertise across key technology domains, including cybersecurity, data science, and AI.

The programme also leverages hackathons, innovation challenges, and mentorship schemes to channel young people’s skills into productive, lawful, and globally competitive ventures.

He argued that nurturing local talent is essential not just for national security but also for economic growth. “We want to create an environment where young Nigerians are innovators, not just consumers of technology,” he said.

Addressing concerns about Nigeria’s ranking in global cybercrime indices, Inuwa urged contextual understanding. “Countries with the most advanced digital economies also rank high in cybercrime because of the scale of their online activity,” he explained.

“Our focus is on redirecting talent towards innovation and solutions that protect our citizens while contributing to global digital advancement.”

On the legal and regulatory front, Nigeria continues to review and enhance the Cybercrime Act of 2015 to keep pace with the rapidly evolving threat landscape. The law underpins a structured National Cybersecurity Architecture coordinated by the Office of the National Security Adviser.

In addition, the country operates a 24-hour cybersecurity operations centre tasked with monitoring threats, issuing advisories, and providing real-time support to government institutions, businesses, and citizens. Advanced technologies, including dark web monitoring and AI-enabled threat detection, are being deployed to enhance situational awareness and improve response times.

Inuwa emphasized that effective cyber resilience requires collaboration between public and private sectors. NITDA is working closely with ministries, departments, agencies, and private sector stakeholders to secure critical infrastructure and strengthen national resilience.

“Cyber resilience is not a solo effort; it is a collective responsibility. By integrating people, technology, and regulation, we can build a secure, globally competitive digital economy,” he added.

As Nigeria navigates a digital-first future, initiatives such as the National Digital Literacy Programme, 3 Million Tech Talent, and strengthened legal frameworks underscore a commitment to turning cybersecurity challenges into opportunities for innovation and growth.

The country’s strategy reflects a broader understanding that in an era of AI-driven threats, preparedness is as much about people and processes as it is about technology.


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Truecaller Targets Global Market with Powerful New Business Chat Push

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Truecaller, the leading global communications platform, today announced the expansion of its Business Chat platform, making it accessible to global channel partners and enterprise solution providers. By “opening up” market access to its platform, Truecaller is empowering partners to transition their enterprise clients from legacy, low-trust SMS to a verified, smart, media-rich, and conversational communication experience.

Truecaller Targets Global Market with Powerful New Business Chat Push

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Through this partner-led expansion, Truecaller empowers businesses to reclaim customer attention and establish immediate trust and credibility.

“The definition of success for modern enterprises has fundamentally evolved. It’s no longer just about delivery – it’s about earning attention, establishing credibility, and driving meaningful conversion,” said Priyam Bose, Global Head, GTM at Truecaller.

“By opening up market access to our global partners, we’ve created a powerful gateway for brands to engage with over 500 million active users where they already interact daily through communication that is contextual, trusted, free from clutter, and designed to initiate actions. For existing customers, the outreach opportunity extends to an additional high-impact channel, strengthening the overall customer experience journey.”

Truecaller Business Chat enables a clutter-free, high-trust conversational experience between businesses and consumers. The Business Chat platform equips partners with actionable insights, including real-time data and rich engagement metrics. This facilitates a more sophisticated, data-driven communication strategy that adapts at every stage of the customer journey.

Partners, including Gupshup and OneXtel, are already live in India along with Globe Teleservices, Cloudcom, and Sling Africa in other global markets, rapidly scaling the product in their respective regions. Global partners can now leverage Truecaller’s massive footprint to offer their clients a trustworthy engagement channel in an increasingly crowded digital world.


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