Telecom
Google Introduces New Privacy Sandbox Approach That Prioritizes User Choice
Google has announced that it will not be phasing out third-party cookies in Chrome, as previously planned. The company will instead prioritize user control over their browsing data through a new system within Chrome.
The Google-led Privacy Sandbox initiative is evolving, with a focus on giving users greater control over their online privacy. A forthcoming Chrome experience will allow individuals to make informed choices about their data, applicable across their browsing activities, and adaptable to their changing needs. This shift aims to strike a balance between maintaining an ad-supported internet and enhancing online privacy.
Anthony Chavez, VP, Privacy Sandbox, shared via a blog post: “We developed the Privacy Sandbox to create innovative solutions that enhance online privacy while sustaining the ad-supported internet. Feedback from stakeholders has shaped our solutions. Now, we’re introducing a new Chrome experience, empowering users to make informed choices about their privacy across the web.”
The Privacy Sandbox is an ongoing effort led by Google to develop new web technologies that protect people’s privacy online while also providing companies and developers with the tools to build thriving digital businesses. This is crucial as third-party cookies, traditionally used for tracking and targeting users across the web, face increasing scrutiny and restrictions due to privacy concerns. Today’s announcement underscores Google’s commitment to providing users with greater transparency and control over their data while ensuring the sustainability of the online advertising ecosystem.
This evolution in the Privacy Sandbox is particularly relevant to Africa, where the digital economy is rapidly growing and concerns about data privacy are on the rise. By putting users in control of their privacy choices, Google aims to foster a more trusted and secure online environment for everyone, including the millions of Africans who rely on the internet for information, communication, and economic opportunities.
Early testing by ad tech companies, including Google, has shown that the Privacy Sandbox APIs have the potential to achieve these outcomes. As industry adoption increases, overall performance using Privacy Sandbox APIs is expected to improve over time. However, Google recognizes that this transition requires significant work by many participants and will have an impact on publishers, advertisers, and everyone involved in online advertising.
In light of this, Google is proposing an updated approach that elevates user choice. Instead of deprecating third-party cookies, a new experience will be introduced in Chrome, allowing users to make an informed choice that applies across their web browsing. Users will be able to adjust this choice at any time. Google is currently discussing this new path with regulators and will engage with the industry as it rolls out this initiative.
As this approach moves forward, it remains crucial for developers to have privacy-preserving alternatives. Google will continue to make the Privacy Sandbox APIs available and will invest in them to further improve privacy and utility. Additionally, Google plans to introduce IP Protection into Chrome’s Incognito mode, offering additional privacy controls.
Chavez concluded “We will continue to collaborate with the broader ecosystem and consult with regulators globally as it finalises its approach and embarks on the next phase of building a more private web”.
In the true spirit of the festive season, Globacom has introduced “Glo Take a Guess,” a new value-added service designed to entertain, engage, and reward subscribers across Nigeria.
The interactive trivia game lets customers test their knowledge of everyday topics and lifestyle trends for a chance to win airtime, data, and exciting cash prizes.
According to Globacom, subscribers can join the fun by dialing 209992# and choosing from daily, weekly, or monthly plans. Once subscribed, they’ll receive an SMS confirmation with a link to play.
“Participants stand a chance to win fantastic rewards, including airtime, data, and cash prizes, when they answer trivia questions correctly,” the company explained. “It’s a fun and rewarding experience for everyone.”
Subscription costs ₦100 per day, ₦300 per week, or ₦500 per month — with corresponding rewards of ₦10,000 daily, ₦100,000 weekly, and up to ₦1 million monthly. The more subscribers play, the greater their chances of winning.
Globacom added that “Glo Take a Guess” is more than just a game — it’s a lighthearted way to stay entertained and earn rewards while easing the pressures of rising living costs.
It was a display of brilliance and composure as young Nigerians, aged 9 to 15, showcased their spelling prowess in the Enugu regional final of the MTN mPulse Spelling Bee on Saturday, November 1, 2025, held at the International Conference Centre, Enugu. After an electrifying one-hour showdown among 20 contestants, seven young spellers earned the right to compete in the grand finale in Lagos.
These excited champions, Nelson Ede Chidubem, Praise Ihionu, Emeka Nwaokocha Samuel, Treasure Oyibosu, Michelle Atanu Ufedo, Munachimso Onyemaechi, and Oyingba Douglas-Naingba, have been presented with their tags for the grand finale and will advance to Lagos, where they will join other regional winners to contend for the national title.
As part of the event, gift vouchers were presented to children and parents through questions and answers, adding a festive touch to the competition.
In his remarks, Honourable Emeka Nelson Nwagbo, Senior Special Adviser on Youth Mobilisation, Enugu West, said, “This initiative has not only encouraged academic excellence but also inspired our young leaders to pursue knowledge with confidence and pride. To the organisers, teachers, parents, and participants, thank you for making this event a success. Your dedication and support have truly made today memorable.
Once again, we say a big thank you to MTN Nigeria. We are happy that the brand is working in line with the vision of the Governor concerning smart schools. We look forward to more collaborations that will continue to empower our kids and youths,” he concluded.
Honourable Paul Ogbewe Okechukwu, Senior Special Adviser to the Governor on Youth Mobilisation, Enugu East, also commended MTN for fostering literacy and healthy competition among teens, and for hosting the first physical regional finals in Enugu.
Addressing the participants, Temilolu Salako, Senior Manager, Segment Marketing, Youth, Women, & Teen, MTN Nigeria, said, “At MTN, we believe in the power of connectivity and technology to transform lives and build a brighter future for everyone. My team and I are here to inspire, support, and guide you on your journey to success. Together, we can achieve great things and make a lasting impact.”
With the seven winners from the Enugu regional final now advancing to the grand finale in Lagos, attention shifts to the next rounds of the MTN mPulse Spelling Bee regional finals, scheduled to hold in Abuja on November 8 and Ibadan on November 15, 2025.
Telecommunications giant, Globacom, has launched an exciting new lottery service — Glo Play Up — designed to blend fun, anticipation, and the prospect of life-changing rewards for its subscribers.
Glo Play Up offers Nigerians a simple yet thrilling opportunity to turn small predictions into multi-million-naira wins. The game invites subscribers to pick a lucky number between 1 and 9 for a chance to strike gold.
To participate, Glo customers simply dial *400# or send their chosen number via SMS to 400. Each entry costs just ₦100, and players can either subscribe daily or play on demand — whenever inspiration strikes.
In a statement issued in Lagos, Globacom described the initiative as more than just a game of chance, but a celebration of hope and possibility.
“We understand the optimism and adventurous spirit of Nigerians,” the company explained. “People love to dream, play, and believe in the power of that one big win. Glo Play Up makes that dream more attainable — it’s easy to play, affordable, and truly rewarding.”
Every Friday at 4 p.m., a weekly draw will take place at Glo’s Head Office, where ten lucky subscribers will each receive ₦1 million. In addition, a grand prize winner will be announced monthly, walking away with an impressive ₦10 million. Winners will be hosted at their nearest Glo Regional Office, and all cash prizes will be credited directly into their MoneyMaster Wallet accounts.
With Glo Play Up, entertainment meets empowerment — reinforcing Globacom’s commitment to innovation, connection, and customer delight. The service not only promises excitement but also the possibility of transforming lives through rewarding experiences.
For more information, visit https://www.gloworld.com/ng/glo-play-up-lottery
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