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‘The Price is Right’ TV Show, Sponsored by Airtel and SmartCash, is for All Nigerians

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Airtel Nigeria has revealed that its sponsorship of the iconic game show, ‘The Price is Right,’ delivers the iconic program not only to its over 64 million subscribers but also to all Nigerians. The revelation was made by Femi Oshinlaja, Chief Commercial Officer of Airtel Nigeria, during a recent interview on the popular TVC morning program, ‘Your View’.

Responding to questions during the live chat, Oshinlaja described the company’s decision to sponsor the show, in association with Smartcash Payment Service Bank, its wholly owned subsidiary, as an opportunity to offer Nigerians a unique and rewarding experience.

“Our partnership with ‘The Price is Right’ perfectly reflects our vision of transforming lives and giving back unconditionally, hence, we are proud to be involved in such a transformative show. This participation window is open not only to Airtel subscribers but to all Nigerians aged 18 and above, ensuring that everyone has an equal chance to participate and benefit,” he said.

He further emphasized, “At SmartCash, our primary goal is to drive financial inclusion, ensuring that every Nigerian has access to affordable and rewarding banking services. Just as the game show offers contestants the opportunity to win cash and other exciting prizes, SmartCash is recognized for its rewarding financial services, which include benefits like cashback, data, and free airtime on financial transactions.”

Also speaking during the interview, Executive Producer of ‘The Price is Right’, Olatunbosun Olaegbe expressed gratitude to Airtel and SmartCash, commending the brands for considering the TV show as a good platform to give back.

“We must thank Airtel for having the foresight to see the show as a platform to give back to the society, knowing fully well that the brand has done so well in terms of providing services to Nigerians over the years. We are also pleased that the partnership also presents an excellent opportunity for Smartcash merchants to showcase the brand’s products and services”, he said.

He concluded by announcing that the show will start airing on September 1st, following its premiere on Sunday, 25th of August, in Victoria Island, Lagos.

To participate, interested individuals can register on ‘The Price is Right’ website to be invited to join the live studio participation. Alternatively, the home studio play option allows participants to engage from the comfort of their homes using the mobile app.

Additionally, Airtel and SmartCash customers can be randomly selected to participate in the TV show. Airtel also plans to introduce a USSD option, enabling customers to dial a short code to play and win prizes such as MiFi devices, routers, and household items from the comfort of their homes.


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FG Expands 3MTT Programme Across the Country

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Dr Bosun Tijani, Nigeria’s minister of communications, innovation, and digital economy, has revealed that the federal government’s 3 Million Technical Talent (3MTT) programme has trained over 135,000 citizens as it moves from pilot to national level.

Tijani announced this in an update on the program’s success, stating that the beneficiaries were trained in three batches.

He also stated that the initiative’s community-based learning tools had provided over 300,000 extra learners with access to digital skills training across the country.

According to the minister, the program has also enabled the creation of about 15,000 job, entrepreneurship, and career development in Nigeria’s developing digital economy.

He further revealed that more than 1.8 million Nigerians are currently in the 3MTT pipeline, as the government works toward its target of equipping three million citizens with in-demand digital skills aligned with local and global labour market needs.

As the programme enters its scale-up phase, Tijani said the government’s focus will shift toward deepening impact rather than just expanding numbers.

Key priorities, he explained, include strengthening the 3MTT alumni community, widening access to economic opportunities and ensuring that skills acquired through the programme translate into measurable outcomes such as jobs, business creation and innovation.

To support this phase, the federal government has introduced the #3MTTImpactChallenge, an initiative aimed at assessing the programme’s real-world impact

Through the challenge, fellows and partners are invited to share personal stories on how 3MTT has shaped their professional journeys as part of a National Impact Reflection exercise.

Participants are expected to share their experiences across social media platforms, with selected winners set to receive prizes including laptops, e-tablets, data bundles and other incentives.


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MTN Foundation Trains 2,000+ Young Nigerians in ICT for SME Growth

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MTN Foundation has kicked off the seventh phase of its ICT business skills training programme, targeting more than 2,000 entrepreneurs, mostly from Nigeria’s small and medium-scale enterprises (SMEs), in support of the Federal Government’s National Digital Economy and SME Development agenda.

MTN Foundation Trains 2,000+ Young Nigerians in ICT for SME Growth

MTN Foundation

The virtual training’s first week ran from Monday, January 5, to Friday, January 9, 2026. It equips small business owners and aspiring entrepreneurs with simple digital tools to shift from paper-based operations to efficient, productivity-boosting systems.

Business analyst Babajide Jolaolu-Kehinde, moderated by Temiloluwa Oyekanmi, programme and partnerships lead, introduced the SWOT framework—Strengths, Weaknesses, Opportunities, and Threats—to guide participants in assessing and improving their businesses.

Jolaolu-Kehinde stressed digital record-keeping, online payments, and customer data tracking for measurable growth, aligning with government efforts to formalise SMEs. “Hope is good, but action and systems make growth happen,” he said.

Trainers showcased real-world examples: traders using handwritten ledgers expanded reach via WhatsApp Business, online marketplaces, and spreadsheets; others grew by accepting mobile transfers over cash and digital orders to tap distant markets.

Manual operations limit sales visibility and customer insights, experts noted, while digital tools deliver real-time data, cut errors, and unlock broader markets.

Participants must adopt at least one digital tool post-onboarding, with organisers promising follow-up workshops and mentorship. The four-week programme aims to bolster SME growth and Nigeria’s economic goals.


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Spacecoin Secures Licenses to Roll Out Satellite Connectivity in Nigeria, Kenya

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Spacecoin, US-based, has announced the signing of recent agreements with local authorities and operators to launch satellite connectivity pilot projects in Africa.

Spacecoin Secures Licenses to Roll Out Satellite Connectivity in Nigeria, Kenya

The initiatives, focused on Kenya and Nigeria, aim to serve areas where terrestrial networks remain limited or unavailable.

n Kenya, Spacecoin has obtained a transmission license from the Communications Authority, allowing it to test satellite-based solutions for connectivity and Internet of Things (IoT) monitoring, particularly in rural and peri-urban areas with limited internet access.

According to the Kenyan regulator, internet penetration remains below 50% of the population, despite mobile penetration exceeding 130%.

In parallel, the company is continuing operations in Nigeria under an existing license issued by the Nigerian Communications Commission (NCC).

This authorization supports initiatives aimed at delivering affordable broadband connectivity to isolated and underserved communities.

Spacecoin’s approach is based on a decentralized satellite network using nanosatellites in low Earth orbit (LEO).

Combined with blockchain-based protocols, this architecture is intended to offer more flexible and cost-effective connectivity services than traditional networks, while also enabling the integration of IoT solutions for a range of uses, from smart agriculture to infrastructure monitoring.

These projects are part of a broader strategy to help narrow Africa’s digital divide, where a significant share of the population still lacks access to reliable internet services.

Satellite technology is increasingly viewed as a complement to terrestrial infrastructure, particularly in hard-to-reach areas where deployment costs and geographic constraints remain high.

Beyond Africa, Spacecoin is also running pilot projects in Asia, working with local partners to test the viability of its model across different regulatory and geographic environments.

According to the company’s management, growing interest from regulators reflects a shift toward solutions capable of reaching populations that have long been excluded from internet access.


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