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Building a Strong Brand in Courier Service

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Having a strong brand in courier business is an essential component of the business. Brand names evoke some kind of psychological feelings when you try to associate names with products they represent. Building a brand entails looking at your brand with fresh eyes considering where you are coming from, where you are at the moment are where you are headed..
A brand is a long-term profitable bond between an offering and a customer. This relationship is based on economic, emotional and/or experiential value, backed by everyday operational excellence and consistently measured for accountability, usually by customer profitability
Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.
A strong brand is invaluable as the battle for customers intensifies day by day in the lucrative courier business in Nigeria.  It’s important to spend time investing in research, defining, and building your brand. After all your entire brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without. But, like people too, the more you know about a brand, the more it seems to have its own individual personality.
One may wonder why some courier firms continue to dominate the market irrespective of the fact that other courier firms have sprung up and can actually deliver quality service. Brands are nurtured like babies and companies which have broken even still wield their powers to sustain their brands. Up coming courier companies that have not made name in the industry have to distinguish themselves with the quality of service they offer and make efforts to attract customers.
Two factors drive consumer choice: word-of-mouth and operational excellence. Every research study underscores the point that word-of-mouth is by far the most powerful force in driving or discouraging sales. If your best friend says a particular brand  is effective and delivers promptly , are you going to patronize the brand , no matter what the company says about it?  Operational excellence is absolutely critical, especially for those selling to other businesses. It makes no difference, for example, how cheap or pretty or how well advertised an offering is, if the product is not delivered when you need it. Even for consumers, operational excellence is key. How do you feel when you go into a retail store and can’t find a service clerk?
In the course of my duty as correspondent  , I have come to observe how deficient and unprofessional  some staff of courier companies could be .You won’t be surprised to walk into a courier firm and find  the receivung clertk either sleeping or engaged in a discussion with  a colleague and hardly have time for  a client who has come to patronize the company .This affects the image of the company  and  it clearly contrasts with the way those successful courier companies’ staff attend to their clients . There is need for  courier companies to engage their staff in training involving all cadres of the administration  from the gate man to the manging director  to improve overall business communication so as to clerly and effectively communicate the essence of the company.

 


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Broadcasting

MTN Launches One TV with Free-to-View, Pay-as-You-Go

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MTN Group has begun rolling out MTN One TV, a new entertainment proposition designed to make digital video content more accessible, relevant, and flexible for customers across African markets.

MTN Launches One TV with Free-to-View, Pay-as-You-Go

Introduced in line with MTN’s Ambition 2030 strategy, MTN One TV brings together local storytelling, live channels, international programming, and market-specific viewing options tailored to how customers across the continent access and pay for digital entertainment.

The proposition is designed to give customers greater choice in how they watch content, with viewing models that may vary by market and can include free-to-view content, advertising-funded experiences, pay-as-you-watch access, and subscription offerings.

Depending on local availability, customers may also be able to pay through airtime, Mobile Money, and other locally supported payment methods, helping to reduce common barriers to streaming access.

Beyond enhancing customer experiences, MTN One TV creates new opportunities for African creators, broadcasters, advertisers, and ecosystem partners by helping connect content to wider audiences through MTN’s scale across connectivity, payments, and digital services.

By bringing together a broad mix of content experiences under a single proposition, MTN aims to support greater content discovery, broader audience reach, and sustainable growth across Africa’s digital entertainment ecosystem.

Anchored in MTN’s strategic platforms of Connectivity, Fintech, and Digital Infrastructure, MTN One TV forms part of the Group’s broader ambition to build digital experiences that create value for customers while enabling participation and growth across Africa’s digital economy.

“Entertainment is increasingly becoming an important gateway to digital participation,” said Selorm Adadevoh, MTN group chief commercial, strategy and transformation officer.

“Through MTN One TV, we are leveraging the scale of our connectivity, fintech, and digital capabilities to make relevant content more accessible while creating new opportunities for Africa’s creative and digital economies. This is aligned with our ambition to deliver digital solutions for Africa’s progress.”

MTN One TV is being introduced progressively across MTN markets through a phased rollout approach that reflects local market needs, existing services, and partnership opportunities.

Over time, MTN will bring together a combination of video capabilities, content partnerships, and customer experiences under the MTN One TV brand to create a more consistent and scalable entertainment proposition across its footprint.

Through MTN One TV, MTN continues to extend its role beyond connectivity by combining entertainment, payments, and digital services to deliver experiences tailored to the needs of African consumers.

The rollout supports MTN’s Ambition 2030 vision of leading digital solutions for Africa’s progress while expanding access to digital entertainment across the continent.

 


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Telecom

Telcos Compensate 75m Subscribers over Poor Network Quality – NCC

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Telecom operators in Nigeria have compensated more than 75 million subscribers for poor network services, according to the Nigerian Communications Commission (NCC).

Telcos Compensate 75m Subscribers over Poor Network Quality – NCC

This represents one of the largest consumer redress exercises in Africa’s biggest mobile market.

Recall that the NCC on March 29, 2026, mandated that mobile network operators directly credit affected subscribers with airtime when network quality falls below established thresholds, compensating for dropped calls, failed SMS, and disrupted data connections.

Giving update, the NCC rising from its 109th board meeting recently, said that the credits are calculated based on customers’ average spending patterns in areas where service quality fell below regulatory benchmarks.

“The board noted substantial progress in the implementation of the commission’s directive, particularly the full compliance, which has resulted in compensation being offered to over 75 million affected subscribers,” the communiqué stated.

The NCC said it is still conducting independent validation to confirm that all eligible subscribers received their due compensation, while urging consumers to continue engaging with the regulator on service-related issues.

Nigeria currently has over 200 million mobile subscriptions.

The exercise addresses long-standing consumer complaints about dropped calls, slow data speeds, and inconsistent coverage.

The board also reviewed ongoing network expansion efforts, noting that operators have committed to deploying over 12,000 new sites, with more than 5,000 already completed.

It further highlighted investments in fibre infrastructure and concerns over persistent vandalism of telecom facilities.

The NCC reiterated its commitment to improving service quality through stricter enforcement, consumer protection, and infrastructure development in the sector.

 

 


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General News

IMF Warns Nigeria of Risks in $5Bn Swap Deal with ‌First Abu Dhabi Bank

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The IMF on Tuesday warned of risks surrounding Nigeria’s plan to borrow up to $5 billion through a derivatives agreement with ‌First Abu Dhabi Bank, saying such transactions are often opaque and complex.

IMF Warns Nigeria of Risks in $5Bn Swap Deal with ‌First Abu Dhabi Bank

Recall that the Senate in April gave its approval to the agreement, joining other Africa borrowers like Senegal and Angola who have tapped similar arrangements over the past year.

“Our view is that the transaction in these types of structures carry risks. Usually they are opaque so the terms are not always very transparent when we reviewed these instruments ​across countries,” Christian Ebeke, IMF resident representative in Nigeria, told reporters.

Ebeke said Nigeria could instead issue eurobonds to finance its deficits or other means to raise funding, including on concessional terms.

Nigeria intends to use proceeds from the total return swap, or TRS, to refinance expensive debt and pay for infrastructure.

In its latest Article IV review, the Fund praised Nigeria’s sweeping reforms, saying they had strengthened economic stability and investor confidence, but warned that the benefits had ‌yet to reach millions of citizens and could be undermined by global shocks, including the Middle East conflict.

The reforms since 2023 under President Bola Tinubu – including fuel subsidy removal, tighter monetary policy and exchange rate liberalisation – had rebuilt buffers and improved macroeconomic management, the IMF said.

However, it cautioned that the reforms were also contributing to social strain, with poverty levels at 63% and millions facing food insecurity, underscoring a widening gap between macro gains and household realities.

The IMF said improved policy credibility and forex reforms had helped Nigeria regain access to international capital markets and attract portfolio inflows, while reducing risk premiums. The central bank says gross reserves are at $50 billion, the highest in 17 years.

But reliance on volatile foreign portfolio investment poses rollover risks, the IMF said, urging a shift towards more stable, long-term capital such as foreign direct investment.


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