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Building a Strong Brand in Courier Service

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Having a strong brand in courier business is an essential component of the business. Brand names evoke some kind of psychological feelings when you try to associate names with products they represent. Building a brand entails looking at your brand with fresh eyes considering where you are coming from, where you are at the moment are where you are headed..
A brand is a long-term profitable bond between an offering and a customer. This relationship is based on economic, emotional and/or experiential value, backed by everyday operational excellence and consistently measured for accountability, usually by customer profitability
Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.
A strong brand is invaluable as the battle for customers intensifies day by day in the lucrative courier business in Nigeria.  It’s important to spend time investing in research, defining, and building your brand. After all your entire brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without. But, like people too, the more you know about a brand, the more it seems to have its own individual personality.
One may wonder why some courier firms continue to dominate the market irrespective of the fact that other courier firms have sprung up and can actually deliver quality service. Brands are nurtured like babies and companies which have broken even still wield their powers to sustain their brands. Up coming courier companies that have not made name in the industry have to distinguish themselves with the quality of service they offer and make efforts to attract customers.
Two factors drive consumer choice: word-of-mouth and operational excellence. Every research study underscores the point that word-of-mouth is by far the most powerful force in driving or discouraging sales. If your best friend says a particular brand  is effective and delivers promptly , are you going to patronize the brand , no matter what the company says about it?  Operational excellence is absolutely critical, especially for those selling to other businesses. It makes no difference, for example, how cheap or pretty or how well advertised an offering is, if the product is not delivered when you need it. Even for consumers, operational excellence is key. How do you feel when you go into a retail store and can’t find a service clerk?
In the course of my duty as correspondent  , I have come to observe how deficient and unprofessional  some staff of courier companies could be .You won’t be surprised to walk into a courier firm and find  the receivung clertk either sleeping or engaged in a discussion with  a colleague and hardly have time for  a client who has come to patronize the company .This affects the image of the company  and  it clearly contrasts with the way those successful courier companies’ staff attend to their clients . There is need for  courier companies to engage their staff in training involving all cadres of the administration  from the gate man to the manging director  to improve overall business communication so as to clerly and effectively communicate the essence of the company.

 


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Ministry of Finance Leads FG-Backed Deal to Deliver Quality Homes and Boost Agriculture in Niger State

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Doris Uzoka-Anite, Minister of State for Finance with Mohamed Umar Bago, Governor, Niger State during the signing of M.O.U for the Construction of Mass Housing Estate and Agricultural Settlements in Niger State between the Federal Government and Niger State, on Friday, in Abuja.
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The Federal Ministry of Finance has anchored the signing of a Memorandum of Understanding (MoU) between the Niger State Government and the Ministry of Finance Incorporated (MOFI) for the implementation of a Mass Housing and Agricultural Settlement Project in Niger State.

Speaking at the MoU signing ceremony, Dr. Doris Nkiruka Uzoka-Anite, the Honourable Minister of State for Finance, described the agreement as a landmark initiative that underscores the Federal Government’s commitment to cooperative federalism, inclusive economic growth, and strategic alignment in line with President Bola Ahmed Tinubu’s Renewed Hope Agenda.

With the Federal Ministry of Finance serving as the anchor institution, the project benefits from strong policy coordination, financial credibility, and institutional oversight. The initiative is designed to integrate housing delivery with agricultural productivity, rural stability, and economic empowerment.

“Housing is a fundamental pillar of development. In Niger State, housing also intersects directly with agriculture, food security, and rural livelihoods. This project is therefore structured not merely as a housing intervention, but as a settlement framework for farmers aimed at strengthening agricultural value chains,” the Minister stated.

Niger State, one of Nigeria’s most agriculturally endowed states, continues to face challenges, including insecure settlements, rural-urban migration, and limited rural infrastructure. The project seeks to address these constraints by providing secure, well-planned housing settlements for farmers, strategically located to support agricultural production, storage, processing, and access to markets.

The Honourable Minister emphasized that anchoring farmers in stable communities with access to basic infrastructure will improve productivity, reduce post-harvest losses, enhance security, and encourage youth participation in agriculture, making farming more efficient, attractive, and profitable.

Sustainability and affordability are core pillars of the initiative, with integrated renewable energy solutions—including solar-powered homes and community facilities, designed to ensure reliable power, reduce energy costs, and support agro-processing and storage activities. The project also prioritises efficient land use, access roads, water infrastructure, and environmentally responsible building practices.

Reacting to the sustainability focus of the project, the Governor of Niger State, His Excellency Mohammed Umaru Bago, expressed strong optimism about its transformative impact on the state.

“When you say sustainability, affordability is very important. When I heard that a mini-grid has been deployed in Jos, it’s because it’s affordable. Diesel is not sustainable because it’s not affordable. For considering the factor of affordability in this project, we’re grateful,” the Governor said.

He further announced the state’s commitment to the project, adding, “So, Honourable Minister, Niger State is bringing forward 100,000 hectares of land for this project. I want to assure you that with this initiative, you have solved 80 percent of our problems.”

Drawing a direct link to the Federal Government’s development agenda, Governor Bago noted, “We’ve gone across the world and seen how people transit from poverty to prosperity. And I think the goal of the President, my father, is for us to transition our people out of poverty in the next four years, by the grace of God.”

The Managing Director and Chief Executive Officer of the Ministry of Finance Incorporated (MOFI), Dr. Armstrong Ume Takang (Ph.D.), who attended the ceremony alongside other critical stakeholders, including the building contractor, reaffirmed MOFI’s commitment to quality delivery and agricultural productivity.

Dr. Takang assured the Niger State Government of the contractor’s proven competence and credibility in delivering mass housing projects, stressing that affordability would not come at the expense of quality.

“We want affordable and decent houses. The fact that they are located in rural communities does not mean the quality should be compromised,” he said.

Beyond housing, Dr. Takang highlighted MOFI’s broader role in strengthening the agricultural component of the settlements through strategic partnerships.

“We have partners who will supply affordable fertilisers imported in large quantities. We will also work with other partners to ensure access to key agricultural inputs, not only fertilisers, but also pesticides, high-quality seeds, and elements of mechanisation,” he added.

The project adopts an innovative financing model that blends public assets with private investment, ensuring sustainability, transparency, and shared risk. Through this approach, the government focuses on policy direction and oversight while leveraging private sector efficiency and capital.

Beyond improving food security, the Mass Housing and Agricultural Settlement Project will stimulate broad-based economic activity and generate employment across construction, agriculture, Agro-processing, renewable energy, logistics, and community services. The initiative will support local industries such as cement, steel, transportation, and agro-allied enterprises, while strengthening rural economies and increasing Niger State’s internally generated revenue.

Affordability and inclusiveness remain central to the project’s design. The settlements are tailored to the income realities of farmers and low- to middle-income earners, supported by transparent allocation mechanisms and strong governance structures to ensure benefits reach the intended beneficiaries.

The MoU sends a clear signal to the investment community that Niger State, working in alignment with the Federal Ministry of Finance and MOFI, is open to credible, well-structured, and impact-driven investment. Developers, financial institutions, pension funds, real estate investors, and agribusiness operators are invited to view the project as a scalable and replicable model.

Reaffirming the Federal Ministry of Finance’s commitment, the Honourable Minister assured stakeholders of continued coordination, fiscal discipline, and policy support to ensure the project moves swiftly from signing to execution and delivery.

Commending the leadership of MOFI and the Executive Governor of Niger State, the Minister concluded that the initiative reflects a shared vision for integrated development.

“Through this partnership, we are not just building houses; we are creating stable farming communities, strengthening food security, and laying the foundation for sustained prosperity in Niger State,” she said.


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FG Plans to Invest $460m World Bank Loan in Fibre Infrastructure

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Federal Government plans to channel $460m World bank loan, representing about 92 per cent of a $500m, into the proposed fibre infrastructure company set up to deploy 90,000 kilometres of climate-resilient broadband fibre across the country.

This is contained in the Financing Agreement for the Building Resilient Digital Infrastructure for Growth project between the Federal Government and the International Development Association, the concessional lending arm of the World Bank.

Under the agreement, the World Bank approved a $500m concessional credit to support Nigeria’s drive to expand access to high-quality and climate-resilient broadband internet in unserved and underserved areas.

Of this amount, $460m is earmarked specifically for equity financing and capitalisation of a new Project Company that will drive the fibre rollout. The remaining $40m will cover goods, works, consulting and non-consulting services, training, operating costs, and the refund of a preparation advance used to develop the project framework.

According to the document, the proposed Project Company will be established “as an independent, majority privately-owned and managed special purpose vehicle-joint venture with the objective of the deployment of 90,000 kilometres of climate-resilient fibre infrastructure following a phased approach, limited to provision of wholesale, open access services to licensed telecommunications operators, and management of associated investments, including the carrying out of preparatory activities and provision of transaction advisory services, and provision of equity financing in and capitalization of the Project Company.”

The Federal Government will participate in the company as a shareholder through the Ministry of Finance Incorporated, which manages the government’s investment interests. However, the agreement explicitly caps the government’s shareholding at a maximum of 49 per cent, ensuring that the company remains majority privately owned.

The $460m equity injection is broken into four tranches, tied to strict performance and operational milestones. The first tranche of $150m will be released once the Project Company is incorporated as a joint venture with private partners selected through a process acceptable to the World Bank, and after its memorandum, articles of association, and shareholding agreement are approved.

A second tranche of $100m will only be disbursed after the company adopts fiduciary and administrative procedures approved by the lender and completes at least 5,000 kilometres of fibre deployment. The third tranche of $100m is linked to the completion of an additional 20,000 kilometres of network construction.

The final tranche of $110m will be released after the company launches wholesale open-access services through a published reference offer and completes a further 40,000 kilometres of fibre deployment, bringing the total rollout to at least 65,000 kilometres before the final equity drawdown.

Once each tranche is withdrawn, the agreement requires that the funds be transferred to the Project Company’s dedicated account within five working days, showing the equity nature of the financing rather than traditional budgetary spending.

The project will be implemented under the oversight of the Federal Ministry of Communications, Innovation and Digital Economy, and the Federal Ministry of Finance will receive semi-annual progress updates.

A dedicated Project Implementation Unit will manage day-to-day execution, with overall financial management handled by the Federal Project Financial Management Department in the Office of the Accountant General of the Federation.

Beyond the fibre rollout, the project also includes technical assistance to federal government agencies to support the use of high-quality broadband in targeted areas, as well as funding for project management, monitoring and evaluation, environmental and social safeguards, grievance redress mechanisms and independent audits.

The agreement places strong emphasis on environmental and social standards, requiring compliance with an Environmental and Social Commitment Plan. It also mandates the establishment of an accessible grievance mechanism for affected communities and strict reporting obligations to the World Bank.


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AI Founders and Developers to Converge in Lagos for AI in Action 2026 conference

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Debola Ibiyode, Convener of AI in Action 2026 and CEO of Carbon AI,
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As Africa stands at the threshold of a digital revolution, Carbon AI has officially announced the AI in Action 2026 conference, scheduled for January 22, 2026, at the Lagos Oriental Hotel.

In a statement in Lagos, Debola Ibiyode, Convener of AI in Action 2026 and CEO of Carbon AI, disclosed that the AI in Action 2026 conference aims to move beyond the typical industry hype to focus on practical, homegrown innovation under the theme: “Driving Productivity, Innovation, and Sustainability—Building the Future in AI Together.”

“AI in Action 2026 is designed as a high-impact platform where deep-tech innovation meets real-world application. The conference will specifically explore how Large Language Models (LLMs), Agentic AI Frameworks, and Generative AI can be harnessed to power Africa’s transformation,” she noted in the statement.

Debola also emphasizes that the time for mere discussion has passed, stressing that AI in Action 2026 is for people who want to do more than just talk about AI; it’s for those ready to build, apply, and lead.

“We aren’t chasing hype or funding; we are chasing real impact. Our mission is to empower budding founders to turn ideas into deployable solutions while championing responsible AI adoption that creates measurable social and economic change across the continent,” she added.

The statement explains that the conference features a curated experience designed to foster genuine collaboration. It includes keynote speeches and panels that offer deep dives into Generative AI, Agentic Frameworks, and their intersection with global sustainability.

Attendees can participate in practical workshops with hands-on sessions focused on building, deploying, and scaling AI tools. The event also features a startup and product showcase that highlights cutting-edge, African-built AI solutions.

Additionally, dedicated mentorship and networking sessions will connect early-stage founders with seasoned practitioners and industry leaders.

The event is a call to action for a diverse cross-section of the ecosystem, including Software and AI Engineers, Data Scientists, Business Leaders, Educators, Policymakers, Students, and ICT Infrastructure companies, enabling AI deployment, including datacenter providers. By bringing these groups together, the conference seeks to ensure the AI revolution is inclusive, ethical, and sustainable.

AI in Action 2026 Now offers tiered sponsorship packages for organizations looking to position themselves at the forefront of Africa’s technological future. Sponsors will gain direct access to a unique demographic of decision-makers and the next generation of AI talent.

“Africa’s digital revolution must be homegrown. Whether you’re building solutions, shaping policy, or mentoring young innovators, this is your platform. Together, we’re not just discussing the future, we’re building it,” she concluded.


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