E-Business
Fake or Cloned Websites are Tricking Shoppers into Making Expensive Mistakes

By Georgina Crouth
If you’re shopping online, best you have your wits about you because distractions or multitasking could be your undoing.

Research into online scams in Africa has blamed a lack of vigilance as the most common factor contributing to people falling victim.
And fraudsters, ahead of the curve, are capitalising on that inattention by cloning retail websites, using similar branding and URLs, to trick shoppers of legitimate outlets.
Daily deals website, One Day Only, and Cape Union Mart have both warned that their sites have previously been cloned, advising shoppers to be extra vigilant.
Website cloning has a damaging effect on consumer trust in e-commerce, which is why retailers are educating customers and working with social media platforms and Google to remove cloned accounts.
One Day Only brand and campaign manager Jonathan Spencer says the problem has become out of hand, exacerbated in recent months by the ease of creating clones using AI, which enables anyone to create a new website within minutes.
“It’s quite worrying that it’s so easily done.
“Anyone can put prompts into an AI generator to clone a website, including the artwork. Within minutes, it just pops up.”
While branding and logos are mirrored, the URL is often the dead giveaway: in the case of One Day Only, which ends with .co.za, the URL would end with a .cn, .org or similar.
One Day Only has been targeted on several occasions.
To the unknowing — distracted people or the elderly — the site looks the same, which is why so many are falling victim to it.
Spencer says across the retail landscape, online fraud and phishing attacks have become rife.
“Many other retailers have had a problem with it before, which is why they warn customers to be on the lookout.”
Social media is a cesspit for scams: on Facebook, some clothing “retailers”, often with “Cape Town”, “Jozi” or “South Africa” suffixed to their name for SEO purposes, are catching unobservant shoppers — and racking up thousands of complaints.
There must be more to blockchains than just Bitcoin.
There is. And it’s coming to a future near you soon.
It’s Mine is an entertaining and accessible look at how Bitcoin made its mark, how it all works and how it challenges our long-held beliefs, from renowned expert and frequent Daily Maverick contributor Steven Boykey Sidley.
The sites advertise gorgeous products (using stolen images) at reasonable prices, with “free shipping” within SA.
They may, or may not, be run by local online dropshipping stores but they take no responsibility for inferior quality or wrong orders.
Those sites may have .co.za in the URL but usually are linked to scammers operating from China.
Many customers are reporting that they received items that were vastly different from the photos, were poor quality, or had incorrect sizing. Refunds are refused and customers are required to return items, at their own expense, to China.
Instagram is another challenge: One Day Only has been forced to report numerous Instagram accounts cloning their website.
The Cape Union Mart Group says it has recently become the target of an international scam. Group spokesperson Patuvuyo Mtiya said both Cape Union Mart and Poetry stores’ digital platforms were targeted by fraudsters who used fabricated social media adverts to direct traffic to fake websites, tricking customers into purchasing items from the bogus sites.
“These fraudulent digital platforms are offering products at discounted prices, significantly lower than our standard rates. Despite our best efforts to combat this activity, these scams continue to pose a threat to our valued customers and the integrity of our proudly South African brands.”
Mtiya says while they were not the only company experiencing the fraud, they believe it is crucial to alert the public and take steps to protect consumers from falling victim to these scams.
“We encourage all consumers to exercise caution and take necessary precautions when shopping online,” Mtiya said.
“The Cape Union Mart Group is committed to maintaining the highest standards of security and trust for our customers and will continue to work diligently to combat these fraudulent activities.”
Spencer adds that consumers can protect themselves from spoofing (fake websites), and angler phishing (impersonating trusted sources on social media), by using free online tools like WHOIS to check a website’s age, and Google’s safe browsing function to determine its trustworthiness.
Do your homework before buying online: Reverse search images, read Hello Peter and Google reviews, and click to check on the followers.
The problem of phishing attacks is now so pervasive that in the second quarter of 2024, one in 10 South Africans fell victim to them, according to a recent report by security awareness training platform KnowBe4.
Its survey of 800 people from eight African countries, including South Africa, Nigeria, Kenya, Botswana, Ghana, Egypt, and Mauritius, identified prevalent patterns in online scam susceptibility. The participants, primarily working adults aged 25-44, highlighted external and internal factors that influence their vulnerability to scams.
Nearly 40% of respondents said they had fallen for an online scam in the past year — 43% of victims were distracted and multi-tasking when they fell for the scam. The percentage of distracted or multi-tasking victims was higher in Nigeria and South Africa, at 53% and 46%, respectively.
More than half (53%) of the respondents felt a significant or very significant impact on their lives. Most respondents said it took several months to recover after falling for an online scam.
When asked how much money they had lost in the scam, 40% of the victims said they lost the equivalent of $100 (R1,761), 30% lost between$100 and$1,000, and nearly 9% lost more than $1,000. DM
Credit: www.dailymaverick.co.za
Georgina Crouth
Georgina Crouth is an associate editor for Business Maverick, covering retail, food, alcohol, travel, motoring, education and tech. She has 20 years’ experience, having also worked for eNCA/e.tv, Independent Media and Caxton. A past member of the Western Cape Rental Housing Tribunal, she has also worked as a consumer journalist since 2015.
E-Business
HURIWA, CLO Protests Bill Asking Social Media Firms’ to Open Shops Nigeria

Human Rights Writers Association of Nigeria (HURIWA) has opposed a bill seeking to compel major global social media companies to establish physical offices in Nigeria.

The rights advocacy group urged the National Assembly to discard the proposed legislation, warning that it could become a tool for censorship and undermine citizens’ constitutional right to freedom of expression, despite being presented as a measure to strengthen Nigeria’s digital economy and improve corporate accountability.
The position was contained in a presentation submitted yesterday by Emmanuel Onwubiko, national coordinator, HURIWA, to the chairman of the Senate Committee on ICT and Cyber Security.
The bill, sponsored by Senator Ned Munir Nwoko, has already passed second reading in the Senate and is before the committee for further legislative consideration.
HURIWA said it carefully reviewed the proposed legislation and concluded that compelling global technology companies to establish offices in Nigeria was unnecessary and potentially counterproductive.
The organisation argued that while the firms generate substantial revenue from Nigeria’s vast digital market, they already engage Nigerians through existing structures, including paying eligible content creators, working with local technology professionals and participating in legal proceedings whenever required.
According to the group, appointing local representatives where necessary would adequately address concerns about engagement with regulators and users without forcing the companies to maintain physical offices.
It also dismissed claims that mandatory country offices would significantly improve consumer complaint resolution, technology transfer or employment generation.
HURIWA maintained that the platforms already have effective feedback mechanisms for resolving users’ complaints and routinely appear before Nigerian courts through their representatives whenever litigation arises.
The group, however, said its greatest concern was the potential for the proposed law to be used as an instrument for restricting freedom of expression.
It argued that establishing local offices could expose global social media companies to pressure from government authorities to remove online content considered critical of those in power.
According to the rights group, the presence of social media companies in Nigeria could become an avenue for authorities to pressure them into abandoning internationally recognised digital rights standards in favour of politically motivated content moderation.
It recalled previous attempts to regulate social media in Nigeria that generated widespread concerns over possible restrictions on free speech, stressing that any legislation affecting the digital space must contain clear safeguards against abuse.
The organisation warned that the proposed law should never become “a backdoor mechanism for government surveillance, arbitrary content removal or political censorship.
E-Business
Nigeria Leads Africa in Online Gambling Regulation – GCI

Nigeria has emerged as one of Africa’s most regulated online gambling markets, even as illegal operators continue to dominate the continent, according to a new report by Gaming Compliance International (GCI).

The report, the first comprehensive assessment of online gambling across all 54 African countries, showed that Africa’s online gambling Gross Gaming Revenue (GGR) reached $23 billion in 2025.
However, only $5.2 billion (23 per cent) was generated by licensed operators, while $17.8 billion (77 per cent) remained in the unregulated market.
In West Africa, total online gambling revenue rose to $4.8 billion in 2025 from $4.3 billion in 2024. Of the 2025 figure, regulated operators accounted for $1.5 billion (31 per cent), while $3.3 billion (69 per cent) flowed to unlicensed platforms, highlighting the region’s persistent enforcement challenges.
Nigeria stood out as the region’s strongest performer, recording the lowest unregulated market share at 56 per cent, compared with the West African average of 69 per cent and the African average of 77 per cent.
The study also found that online gambling participation across Africa increased from 198 million people (13 per cent of the population) in 2024 to 215 million (14 per cent) in 2025.
Despite this growth, GCI estimated that illegal operators deprived African governments of about $3.55 billion in tax revenue in 2025. The number of unlicensed gambling platforms targeting African consumers also rose to 4,129, up from 3,644 in 2024.
Commenting on the findings, Matt Holt, chief executive officer, GCI, said the report provides regulators with the first continent-wide benchmark for strengthening oversight and consumer protection.
Ismail Vali, president, GCI, urged governments to develop competitive and well-regulated markets that encourage consumers to patronise licensed operators, boost public revenue and attract greater investment.
Online gambling in Nigeria is regulated by the Nation Lottery Regulatory Commission.
E-Business
Kaspersky Warns Mobile‑data Buyers about Scammers Posing as Telecoms Operators

At the height of the Northern Hemisphere tourist season, demand for communications and mobile Internet services rises sharply. Kaspersky’s security experts have uncovered scams that target anyone purchasing mobile connections or SIM cards worldwide.

Fraudsters create counterfeit websites that look like the portals of major regional and international telecom providers to trick users into revealing their phone numbers, personal details or banking information.
Kaspersky is sharing several examples of these fake login pages that mimic legitimate telecom operator sites and giving recommendations on how not to be deceived.
In the first case, scammers exploit the brand name of an international telecommunications company operating services in Asia, Africa and Europe. Fake authentication pages encourage users to put in their phone number and credentials.
While the first example shows the different design, the second scam site closely mimics the original log in page, making it hard for users to tell the difference and spot a fake. Entering authentication or payment data on fraudulent web sites may result in money or data loss and become a reason for more frequent spam and fraudulent calls.
Another example is a scam page which poses as another international communications company, working in North Africa, the Middle East and Southeast Asia. In this scheme scammers encourage users to top up their mobile data/Internet plans by entering their personal information and bank cards details.
Kaspersky experts have also identified a scam when cyber criminals suggest users enter their personal data to check and pay a bill inquiry. Such scam schemes are usually aimed at gaining victims’ personal data for further fraud or account hacking and stealing money.
“Because of the active use of AI, scammers can now create fake pages with ever increasing accuracy and speed, targeting the most popular user interest areas. We constantly see scams revolving around sports events, music concerts, seasonal sales and holidays. Unfortunately, the telecoms industry is no exception.
To keep your data and money safe, be vigilant when purchasing mobile or Internet plans online. Using an eSIM – purchased through an official app – is one way to avoid fake telecom sites, as it eliminates the need to enter personal details on questionable web pages.
If you’re unsure about a site’s legitimacy, search for the brand name directly in a search engine and enable a security solution that blocks phishing links for you,” comments Tatyana Kulikova, cybersecurity expert at Kaspersky.
E-Financial3 days agoFG Says Rumours, Fear, Can Crash Banks
Telecom3 days agoCourt Dismisses Pan African Towers’ Bid to Halt Ex-CEO’s Suit, Awards ₦500,000 Costs
E-Business3 days agoKaspersky Warns of a Phishing Campaign Abusing Microsoft Authentication Mechanism
Telecom3 days agoTelcos Seek Clear Regulatory Framework on Airtime Credit Services
News3 days agoIMF Sees 4% AI Growth Boost for Africa
Telecom3 days agoMTN Nigeria Announces 2026 mPulse Spelling Bee, Opens Entries for Students Nationwide
E-Financial3 days agoEU Debunks Fake Compensation Scheme Targeting West African Bank Customers
Telecom3 days agoMTN Warns Customers against Fake Promo














