E-Business
Fake or Cloned Websites are Tricking Shoppers into Making Expensive Mistakes

By Georgina Crouth
If you’re shopping online, best you have your wits about you because distractions or multitasking could be your undoing.
Research into online scams in Africa has blamed a lack of vigilance as the most common factor contributing to people falling victim.
And fraudsters, ahead of the curve, are capitalising on that inattention by cloning retail websites, using similar branding and URLs, to trick shoppers of legitimate outlets.
Daily deals website, One Day Only, and Cape Union Mart have both warned that their sites have previously been cloned, advising shoppers to be extra vigilant.
Website cloning has a damaging effect on consumer trust in e-commerce, which is why retailers are educating customers and working with social media platforms and Google to remove cloned accounts.
One Day Only brand and campaign manager Jonathan Spencer says the problem has become out of hand, exacerbated in recent months by the ease of creating clones using AI, which enables anyone to create a new website within minutes.
“It’s quite worrying that it’s so easily done.
“Anyone can put prompts into an AI generator to clone a website, including the artwork. Within minutes, it just pops up.”
While branding and logos are mirrored, the URL is often the dead giveaway: in the case of One Day Only, which ends with .co.za, the URL would end with a .cn, .org or similar.
One Day Only has been targeted on several occasions.
To the unknowing — distracted people or the elderly — the site looks the same, which is why so many are falling victim to it.
Spencer says across the retail landscape, online fraud and phishing attacks have become rife.
“Many other retailers have had a problem with it before, which is why they warn customers to be on the lookout.”
Social media is a cesspit for scams: on Facebook, some clothing “retailers”, often with “Cape Town”, “Jozi” or “South Africa” suffixed to their name for SEO purposes, are catching unobservant shoppers — and racking up thousands of complaints.
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The sites advertise gorgeous products (using stolen images) at reasonable prices, with “free shipping” within SA.
They may, or may not, be run by local online dropshipping stores but they take no responsibility for inferior quality or wrong orders.
Those sites may have .co.za in the URL but usually are linked to scammers operating from China.
Many customers are reporting that they received items that were vastly different from the photos, were poor quality, or had incorrect sizing. Refunds are refused and customers are required to return items, at their own expense, to China.
Instagram is another challenge: One Day Only has been forced to report numerous Instagram accounts cloning their website.
The Cape Union Mart Group says it has recently become the target of an international scam. Group spokesperson Patuvuyo Mtiya said both Cape Union Mart and Poetry stores’ digital platforms were targeted by fraudsters who used fabricated social media adverts to direct traffic to fake websites, tricking customers into purchasing items from the bogus sites.
“These fraudulent digital platforms are offering products at discounted prices, significantly lower than our standard rates. Despite our best efforts to combat this activity, these scams continue to pose a threat to our valued customers and the integrity of our proudly South African brands.”
Mtiya says while they were not the only company experiencing the fraud, they believe it is crucial to alert the public and take steps to protect consumers from falling victim to these scams.
“We encourage all consumers to exercise caution and take necessary precautions when shopping online,” Mtiya said.
“The Cape Union Mart Group is committed to maintaining the highest standards of security and trust for our customers and will continue to work diligently to combat these fraudulent activities.”
Spencer adds that consumers can protect themselves from spoofing (fake websites), and angler phishing (impersonating trusted sources on social media), by using free online tools like WHOIS to check a website’s age, and Google’s safe browsing function to determine its trustworthiness.
Do your homework before buying online: Reverse search images, read Hello Peter and Google reviews, and click to check on the followers.
The problem of phishing attacks is now so pervasive that in the second quarter of 2024, one in 10 South Africans fell victim to them, according to a recent report by security awareness training platform KnowBe4.
Its survey of 800 people from eight African countries, including South Africa, Nigeria, Kenya, Botswana, Ghana, Egypt, and Mauritius, identified prevalent patterns in online scam susceptibility. The participants, primarily working adults aged 25-44, highlighted external and internal factors that influence their vulnerability to scams.
Nearly 40% of respondents said they had fallen for an online scam in the past year — 43% of victims were distracted and multi-tasking when they fell for the scam. The percentage of distracted or multi-tasking victims was higher in Nigeria and South Africa, at 53% and 46%, respectively.
More than half (53%) of the respondents felt a significant or very significant impact on their lives. Most respondents said it took several months to recover after falling for an online scam.
When asked how much money they had lost in the scam, 40% of the victims said they lost the equivalent of $100 (R1,761), 30% lost between$100 and$1,000, and nearly 9% lost more than $1,000. DM
Credit: www.dailymaverick.co.za
Georgina Crouth
Georgina Crouth is an associate editor for Business Maverick, covering retail, food, alcohol, travel, motoring, education and tech. She has 20 years’ experience, having also worked for eNCA/e.tv, Independent Media and Caxton. A past member of the Western Cape Rental Housing Tribunal, she has also worked as a consumer journalist since 2015.
E-Business
NITDA Ignites a Revolution for Gender Inclusion in Nigeria’s AI and Digital Economy

In a powerful stride towards an inclusive digital future, the National Information Technology Development Agency (NITDA) is spearheading a transformative drive to empower Nigerian women in the Artificial Intelligence (AI) and digital economy.
This commitment was resoundingly reiterated by NITDA’s Director General, Kashifu Inuwa CCIE, at the “Innovate Her 25” conference, the 10th National Conference and 11th Annual Meeting of Nigerian Women in Information Technology.
Speaking at the event themed “Women in AI: Unlocking Resilience, Fostering Innovation and Leadership,” Inuwa, represented by Dr. Aristotle Onumo, Director of Stakeholder Management and Partnerships, emphasised that true innovation blossoms not in isolation, but through synergistic partnerships and collective endeavor – principles deeply embedded in NITDA’s operational ethos.
Highlighting Nigeria’s Artificial Intelligence (AI) Strategy, Inuwa added that inclusivity is embedded as a core objective: “Our strategic roadmap mandates that at least 40% of our programmes directly benefit women and underserved groups. We have also developed a Gender Inclusion Strategy to guide interventions in areas such as training and infrastructure,” he explained.
Further underscoring Nigeria’s leadership in the digital space, Inuwa excitingly announced that in September 2025, NITDA will proudly host a Leadership Summit on AI. This landmark event will convene stakeholders from across the African continent, fostering a collaborative environment to forge a unified AI vision for Africa.
In alignment with the conference’s focus on empowering women in technology, the DG detailed NITDA’s diverse capacity-building initiatives spanning AI, cloud computing, and cybersecurity. “We work with partners such as the Renew Hope Initiative to train thousands of women across Nigeria’s six geopolitical zones,” he revealed, highlighting the agency’s broad reach.
NITDA stands ready to collaborate with organisations like the Nigerian Women in Information Technology (NIWIT), actively encouraging proposals for bespoke programmes that cater to specific community needs. “We focus on targeted training with measurable outcomes, rather than generic approaches,” Inuwa affirmed, emphasising a results-oriented methodology.
He further spotlighted NITDA’s “Digital Literacy for All Initiative,” which seeks to equip 70% of Nigerians with digital literacy by 2027. Through strategic partnerships with the NYSC and the integration of digital literacy into national school curricula, the agency plans to train over 30 million Nigerians — with a dedicated focus on underserved communities and public servants.
Addressing critical concerns surrounding ethical AI, Inuwa emphasised the importance of developing indigenous datasets and large language models reflective of Nigeria’s unique realities: “We are working closely with stakeholders to build local datasets that safeguard Nigerians’ digital rights and ensure ethical AI use,” he assured.
NITDA is also championing mentorship for women in technology through impactful initiatives such as Women Innovate. The agency warmly welcomes collaboration with NIWIT to design structured mentorship programmes and is open to formalising such partnerships through Memoranda of Understanding (MoUs).
“NITDA is committed to fostering inclusive economic growth through innovation. Partnership and collaboration remain the way forward,” Inuwa declared.
The session concluded with a resounding call to action, urging women-focused organisations to leverage NITDA’s open-door policy and unite in advancing digital inclusion across Nigeria. The future of Nigeria’s digital economy is inclusive, and women are at its forefront.
E-Business
Amazon CEO Says AI will Reduce Number of Workers Needed

Amazon’s management on Wednesday said that it expects that artificial intelligence software will reduce the number of office workers at the world’s largest online retailer.

Andy Jassy, chief executive, Amazon
“We will need fewer people doing some of the jobs that are being done today and more people doing other types of jobs,” Andy Jassy, chief executive, Amazon wrote in an email to employees.
He said it was difficult to predict how the overall workforce will evolve, but in the next few years, it is expected that AI efficiency gains will lead to a reduction in the number of office workers.
According to earlier reports, Amazon employed around 1.5 million people worldwide, with approximately 350,000 office employees in various roles.
The Wall Street Journal reported that the company does not anticipate further large-scale layoffs, as seen in 2022 and 2023, in the near future.
Instead, it expects that vacant positions will not be refilled.
However, layoffs are not ruled out, according to sources familiar with the matter.
“Amazon is focusing on so-called AI agents, software capable of independently performing tasks. These agents could, for example, summarise information from the web and data sources, write software, translate languages and automate many time-consuming tasks,” Mr Jassy explained.
“Agents will be teammates that we can call on at various stages of our work,” he added, urging employees to experiment with AI whenever possible.
The impact of AI on the job market has been a concern for many years.
Recently, Spotify, the leader in music streaming, announced that teams requesting additional staff would first need to prove that AI could not perform the tasks.
The creators of the language-learning app Duolingo plan to gradually replace external workers with AI.
E-Business
BPP Partners NDPC to Strengthen Data Protection

Dr Adebowale Adedokun, director-general, Bureau of Public Procurement (BPP), has reaffirmed the bureau’s commitment to data protection in Nigeria.
He disclosed this in a statement at the weekend by Zira Nagga, head of Public Relations, BPP, following a courtesy visit by a delegation from the National Data Protection Commission (NDPC).
Adedokun stressed that data protection is vital to Nigeria’s economy and development, particularly in areas such as demography, health, education, and other key sectors.
He emphasised that no country should leave its data unprotected, as it plays a crucial role in future planning and national development.
“Data governs the world. It is essential to technological progress and must be protected for a country or business to be taken seriously,” he said.
Adedokun described the visit, aimed at fostering partnership on data policy implementation and protection, as timely and aligned with national goals.
He said the BPP would collaborate closely with the NDPC to boost data development, capacity building, and enhance the procurement system.
“The BPP will support compliance as part of the ‘Nigeria First’ Policy, although it is not a core procurement eligibility requirement,” he explained.
He suggested a hybrid training model to help build strong capacity in data protection, privacy awareness, and policy understanding.
According to him, a dynamic training approach will reduce logistics costs and improve public confidence in data safety and privacy.
Dr Vincent Olatunji, CEO, and national commissioner, NDPC, praised Adedokun and the BPP for supporting data protection initiatives.
He said the partnership supports President Bola Tinubu’s vision and will strengthen data privacy across Ministries, Departments, and Agencies (MDAs).
“The collaboration will create awareness and train BPP staff to ensure a firm grasp of data protection principles and policies,” he stated.
Olatunji said the NDPC would establish a working group to finalise a Memorandum of Understanding beneficial to both institutions.
He added that President Tinubu signed the NDPC into law on 12 June 2023 to uphold citizens’ rights and protect national and business data.
Olatunji also noted that strict legal measures were in place to enforce data protection and ensure full compliance nationwide.
Both agencies agreed to form a team to sign the MoU and focus on capacity building and data management in procurement and beyond.
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