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MTN Launches “See Naija” to Showcase Nigeria’s Rich Cultural Heritage

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MTN Nigeria, a leading telecommunications company in Africa, has set an adventurous mission of changing the perceptions and narratives surrounding Nigerians and Nigeria through a thoughtfully curated, culturally sensational, and socio-economically intentional platform and campaign called “See Naija.”

“See Naija” aims to harness the rich diversity, culture, resilience, uniqueness, and “can-do-it” spirit of Nigerians worldwide through an individual lens while also positioning Nigeria as a viable tourism hub among the community of nations.

According to available data, Nigeria’s tourism sector could be losing between $5 billion to $10 billion annually, while the contribution of tourism to GDP is only around 1.2% to 1.5%, compared to 7-10% in other African nations. Furthermore, a significant drop in international arrivals and the potential to create over 2 million jobs remain unfulfilled. Experts estimate that investments of $1 billion to $3 billion are needed to improve travel conditions.

Speaking about the idea that birthed the “See Naija” campaign and platform, Emamoke Ogoro, General Manager, Brand and Communication, MTN Nigeria, noted that although there are many positive things Nigerians are known for, most of the information available on the internet is largely negative, thereby setting the tone for wrong perceptions about what Nigeria and Nigerians represent.

“The essence of ‘See Naija’ today is to erase all the negativity Nigeria is known for as a country. We are our brand; every Nigerian is unique. When you travel anywhere, you can spot a Nigerian easily, by the way we talk, dress, and express ourselves,” she explained.

“This platform will showcase to the world, not only to Nigerians, what we are made of: our food, our fashion sense. Even as a Nigerian, there are so many waterfalls I have never been to. We want Nigeria to be a place people search for when they want to explore tourism—where to go in Nigeria, and we want travel agencies and hotels to be part of this clarion call. At the end of the day, we aim for organized tours, with guides who can talk about Nigeria and our uniqueness.”

She recounted a personal experience: “I attended a program abroad, and we had about eight nationalities in the group. We were supposed to talk about our countries—the things that make them the best, the investment opportunities, and more. One evening, someone from Poland gave me a sneering look, likely due to the negative information about Nigeria, like corruption and so on.”

“When it was my turn to showcase Nigeria and discuss opportunities such as agriculture and oil, which is our economic stronghold, he asked where I lived. I replied I lived in Lagos, the commercial hub of Nigeria.

“He pressed further and asked me to show him Lagos on Google. Of course, I typed ‘Lagos,’ and you can guess what popped up: Oshodi, with dustbins and yellow buses—almost everything negative.”

“This was highly embarrassing to me and all the other people from Saudi Arabia and other countries who were staring at me. However, there was someone else who could relate to the better sides of Nigeria as a beautiful place. Immediately I got back home, I told my team we needed to put a program together to show what Nigeria is really about to the world because I had a very awkward experience.”

“I realized that typing my country into Google yields too much negativity. I know there are algorithms, but by flooding the internet with our good things—our resilience, our outspoken nature, and many positive attributes that distinguish us—we can change this narrative.”

Ayham Moussa, the Chief Operating Officer at MTN Nigeria, noted that MTN is leveraging its trailblazing, path-finding, and audacious approach in Africa to celebrate the “World Tourism Day” and honor the Nigerian fighting spirit, winning spirit, and progressive spirit.

“Today, the whole world celebrates tourism, and at MTN Nigeria, we cannot let that pass without recognition. We are known for making noise, for making progress, and tourism allows people to see the beauty and culture in places,” he said.

While reminiscing about his heartwarming experience joining MTN Nigeria, he stated, “When I joined MTN Nigeria a few weeks ago, the first thing I noticed was the warm welcome and acceptance. I see Nigerians as fighters, winners, and people willing to do everything it takes to progress. We at MTN Nigeria stand for Africa, but Africa is Nigeria. We stand for progress and for showcasing the amazing things about Nigeria. I am excited about what the team has put together today; they have done a lot to promote and make people ‘See Naija.’”

“See Naija” also registered a colorful display of Nigeria’s top-notch cultural elegance and artistic brilliance, offering Nigerians the opportunity to showcase beautiful and notable places in Nigeria.

Speaking, Ololade Otusanya, Manager, Digital Marketing, MTN Nigeria, said the “See Naija” campaign and platform provides opportunities for Nigerians to upload 2-minute videos on their social media handles and on [www.mtnng/see-naija](http://www.mtnng/see-naija).

“Now that you have seen Naija—the culture and the beauty in our diversity—we are calling on everyone to come together and join us in this narrative to change the story positively. There is the ‘See Naija’ challenge today, and we all need to be part of it.

All you need to do is upload a 2-minute video on any of your social media platforms and the MTN website. Don’t forget to tag #Naija. We can’t wait to see your lovely submissions.”

In his closing remarks, Friday Okuwe, Senior Manager, Brand, Media and Sponsorships, MTN Nigeria , reiterated that the “See Naija” campaign and platform aim to showcase the good features of Nigeria to the world.

“We are the brand Naija, and as we go from here, let us begin to carry the message forward because this program already showed us that Nigeria is a beautiful place—a place to excel and where dreams and aspirations can be achieved. It is the beginning of a great journey; when it will end is not feasible or in sight, as it is like an onion that one would begin to peel and peel.”

“And if you listen to the poem’s rendition, you will discover the different dimensions of who we are, both as a people in terms of culture and everything we represent. ‘See Naija’ is both a campaign and a platform. It is a campaign because we are telling the true story of Naija, and we are going to showcase it to the world.”

“It is also a platform because we have created a digital space where everybody can not just ‘See Naija’ and what is good in Naija, but also bring their content there. It is a platform where you can showcase the best of Naija. In a way, we are all part of this project. So whatever you know about Naija, capture it and bring it to that platform and encourage others to do the same. As we do this, we begin to change our narratives.”

“One step at a time, one day at a time, and in years to come, we shall see people paying money to come on holiday in Naija because there is so much to Naija. This is not just MTN’s project; it’s your project and our project because we are the Naija that people see. So let’s take it upon ourselves and begin to showcase everything good about Nigeria.”


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Telcos Defend N6.98 USSD Charge despite Failed Transactions

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Association of Licensed Telecommunications Operators of Nigeria (ALTON), has defended the N6.98 Unstructured Supplementary Service Data (USSD), fee charged on banking transactions, insisting that the cost reflects the service provided by network operators, regardless of whether the transaction is completed.

Telcos Defend N6.98 USSD Charge despite Failed Transactions

Gbenga Adebayo, chairman, ALTON, made the clarification during a radio programme, where he addressed growing consumer complaints over what many Nigerians have described as “unfair billing” and the alleged “scam” of data expiration.

Adebayo likened the role of telecommunications companies in USSD transactions to that of a transport service provider facilitating access to banks’ digital platforms.

He said: “The phone company is like a taxi taking you to the bank’s digital office. Even if the bank’s system is down when you get there, you still have to pay the taxi man.

“Every USSD request initiated by a subscriber utilises network resources, irrespective of the outcome of the transaction on the bank’s end.

“When customers make repeated attempts due to failed transactions, telecom operators still provide connectivity for each attempt, thereby incurring operational costs,” he explained.

On the lingering dispute between telecom operators and banks over failed USSD transactions, Adebayo disclosed, “that regulators, including the Nigerian Communications Commission (NCC), and the Central Bank of Nigeria (CBN), are currently reviewing data to determine responsibility for transaction failures.

“Each time you dial a USSD code, the telco provides the access. If the bank does not complete the transaction, it does not negate the fact that the network has already been used,” he added.

The ALTON Chairman also addressed widespread dissatisfaction over data expiration, clarifying that data bundles are sold within defined validity periods and are not designed for indefinite use.

“You can’t carry it in perpetuity, but you have the benefit of extending it without losing unused portions by just resubscribing,” he said.

He explained that subscribers can retain unused data through rollover options, provided they renew their subscriptions before the expiration of the current bundle.

Adebayo further shed light on the concept of toll-free lines, noting that such services are not entirely free but are funded by the receiving organisation.

“There is nothing like free service. These are reverse charge lines where the business or government pays for the calls,” he explained, adding that economic realities have made many organisations reluctant to sustain such costs.

He noted that this has contributed to the limited availability of toll-free services in Nigeria.

While acknowledging consumer frustrations, Adebayo stressed the need for greater public understanding of how telecom services operate, particularly the cost implications of maintaining network infrastructure.

 


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EU Warns Meta Could Face Huge Fine Over Underage Facebook, Instagram Users

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European Union (EU) has warned that Meta may be failing to effectively prevent children under the age of 13 from accessing its social media platforms, including Facebook and Instagram.

EU Warns Meta Could Face Huge Fine Over Underage Facebook, Instagram Users

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The warning followed an investigation conducted under the Digital Services Act (DSA), which found that the company’s age-verification safeguards may be inadequate.

EU regulators said preliminary findings showed that children could easily bypass age restrictions by providing false birth dates during registration.

They also noted that tools for reporting underage users were difficult to locate and use, raising concerns about children’s exposure to inappropriate content and online risks.

EU Executive Vice-President for Tech Sovereignty, Security and Democracy, Henna Virkkunen, said platform rules should go beyond written policies.

“Terms and conditions should not be mere written statements, but rather the basis for concrete action to protect users, including children,” Virkkunen said.

Under Meta’s policies, users must be at least 13 years old to create accounts on its platforms.

However, EU officials said the company’s enforcement mechanisms appeared insufficient and did not adequately address the risks posed to younger users.

If the findings are upheld, Meta could face penalties of up to six per cent of its global annual turnover under the Digital Services Act.

The company, however, rejected the allegations, saying it already operates systems designed to detect and remove underage accounts.

Meta added that it would continue to cooperate with EU regulators on the matter.

The investigation, launched in May 2024, forms part of the EU’s wider push to strengthen oversight of major technology firms and improve online safety for children.

Regulators are also reviewing broader platform design concerns, including features they describe as potentially addictive and harmful to users’ wellbeing.

The EU is considering additional measures, including the possibility of introducing a bloc-wide minimum age restriction for social media use, amid growing pressure for tighter child safety regulations online.


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Experts Highlight Cybersecurity, Power as Key to Africa’s Digital Economy Growth

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Industry experts have identified cybersecurity, reliable power supply, data infrastructure expansion, and interconnectivity as critical factors for unlocking Africa’s digital economy potential.

Experts Highlight Cybersecurity, Power as Key to Africa’s Digital Economy Growth

The experts spoke at the IoT West Africa 2026 Conference and Data Centre Cloud Expo held in Lagos.

In his keynote address, the National Commissioner and Chief Executive Officer of the Nigeria Data Protection Commission (NDPC), Dr Vincent Olatunji, said Africa’s rapid digital transformation was being accompanied by growing cybersecurity threats.

Olatunji said cyberattacks now occur globally every 39 seconds, with annual cybercrime losses estimated at 10.5 trillion dollars.

According to him, Nigeria records over 4,000 cyberattacks weekly, accounting for about 45 per cent of incidents across Africa.

He added that financial losses linked to cybercrime in Nigeria exceeded ₦12 billion in 2024.

Olatunji said global data generation had reached approximately 402.89 million terabytes daily and was projected to increase from 181 zettabytes to 221 zettabytes.

“Data is now the new oil, driving everything from IoT to cloud services and digital platforms,” he said.

He noted that Nigeria’s digital economy was currently valued at 18.3 billion dollars and could double within the next five years.

During a fireside chat on “Role of Colocation in Enabling Africa’s Data Centre Transformation: Opportunities and Challenges,” stakeholders highlighted energy supply, affordability, and global-standard infrastructure as essential to sector growth.

Chief Executive Officer of Nxtra by Airtel, Yashnath Issur, said Africa’s data centre market must compete at international standards.

“This market is no longer local; it is a global business requiring global quality, scale and expertise,” he said.

Chief Executive Officer of Rack Centre, Lars Johannisson, described energy as the sector’s biggest growth challenge.

“Data centres are about power, cooling and people. Energy is the machine that will power our growth, and without fixing it, scaling will remain constrained,” he said.

Managing Director of Equinix West Africa, Wole Abu, stressed the importance of interconnectivity within digital infrastructure ecosystems.

“A data centre without interconnection is like a ship, but an interconnected one is a port that enables trade and economic growth,” he said.

Representing African Infrastructure Investment Managers, Akinsehinwa Akin-Taylor said capital remained available, but investors were now placing greater emphasis on bankability, quality assets, and strong operational records.

Also speaking, Ifeanyi Otudoh of MTN called for broader digital inclusion and stronger local capacity building.

“We must put digital capability in the hands of African innovators and ensure secondary cities are not left behind,” he said.

Gary Chomse of Vertiv noted that unstable electricity supply continues to influence data centre infrastructure design across Africa.

At a panel session on digital twins and data centre optimisation, experts said adopting digital twin technology could improve operational efficiency, predictive maintenance, and risk management.

Chief Executive Officer of Kasi Cloud, Johnson Agogbua, said digital twins could improve power optimisation and help operators detect issues before they escalate.

“The biggest headache in Nigeria is power. Digital twins help you understand how power behaves and visualise problems before they occur,” he said.

Morris Nmor of Uptime Institute said the technology could significantly reduce system failures and operational risks.

Experts also noted that digital twins could improve cooling systems, reduce operational costs, strengthen cybersecurity, and enhance energy efficiency.

They agreed that integrating stronger cybersecurity systems, data infrastructure, and emerging technologies would be essential to building Africa’s digital future.


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