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Corporate Blackmail, My Story as a Case Study, by Leo Stan Ekeh, Chairman Zinox Group

At an end-of-year inspirational talk delivered on 14th December, 2024 to his select mentees of young entrepreneurs in Nigeria monitored in Lagos, Dr. Leo Stan Ekeh advised them not to lose hope in the Nigerian economy, as he projects that the country shall start returning to a comfortable zone from the 3rd quarter of 2025, he also warned them to apply greater caution in transactions with persons and corporates of questionable character, stressing why due diligence and being local are both critical and an added advantage. Below are excerpts from the lecture.

The new fraud is corporate and Personal blackmail, which my companies and I have fallen victim to. I am sure you have read some in the newspapers where CEOs of responsible corporations in Nigeria are tagged fraudsters.
This is the work of blackmailers, and they partner with a few blogs, engage some innocent respected law firms for hyping and a few government officials to achieve their set objectives to destroy your corporate and personal reputations.
These negative online materials are then lifted by Google, Facebook, Instagram, and other social media platforms so that when people search your organisation or personal names, you are seen as a crook. This is with the intent to destroy your brand and affect your credit rating globally.
In some cases, they sue you in multiple courts in Nigeria for the noise and to have the content to continue to upload on various social media platforms. Having set this platform against you, your competitors would leverage them to blackmail you by paying them handsomely.
In some cases, they secure a Fiat from the office of the Attorney General of the Federation to give an impression that the Federal Government is suing you for fraud, which allegations they cannot prove in courts. This is to make more money from your competitors and extort you if you want such negative news taken down from social media pages.
I am a private person, but for the first time in the history of my entrepreneurship, I will tell you a bit about the Group I founded over 38 years ago. In Nigeria, humility is seen as stupidity. You are free to reconcile and appreciate the noise a certain Benjamin Joseph and Femi Falana chambers are making as an insult to themselves and the nation.
My integrated technology group is the largest on the continent, and we have the second-highest credit rating in the tech sector as far as I have been told in the whole of Africa. What this means is that if you award us a contract of over $5 billion, we don’t need to borrow to execute because we are trusted.
In 38 years of tech entrepreneurship, we have had a global turnover of over $23.7 billion, and we have not borrowed a kobo from any financial institution in the world, neither do we owe any. We have delivered the biggest tech projects across Africa and most of them you are aware of. I set out from day one as an orphan and an only child even though my parents were alive and I have five other siblings. So, I am my own adviser.
We built the Group as corporate collateral, we are trusted by all our over 35 global partners and most of them are listed in Fortune 100. We do our best to promote a trust economy.
A few weeks ago, I paid one of the leading multinationals over $31m for a debt one of the companies in the Group incurred due to Naira devaluation challenges, and this is one out of 31 multinationals. So, I am like someone on steroids 24 hours a day and manage to sleep 3 hours a day to maintain this global reputation.
Last week, I inspected our companies’ books, and the group exposure on credit extension to companies in Nigeria was over $89m. We have worked very hard to build knowledge, infrastructure, and spiritual capacities for our survival, and the Group is not focused on money but on our passion. Please research all these before our final meeting in the first quarter of 2025. I shall tell my full story one day.
Using what my companies TD Africa Distributions, Zinox Technologies, my colleagues in both companies, my wife, and I have suffered in the last 11 years in the hands of Benjamin Joseph of Citadel Oracle Concepts Ltd, an Enugu indigene based in Ibadan, and an alleged serial blackmailer and fraudster as a case study, you shall appreciate it.
I have never met Benjamin Joseph in my life, and neither has he directly or indirectly enquired or transacted any business with Zinox Technologies Ltd in the history of our existence.
Citadel Oracle Concepts Ltd was amongst 13 companies awarded HP PC contract by Federal Inland Revenue Services (FIRS) in 2012, with instruction from the FIRS that the laptops must be sourced genuinely from HP Authorized Distributor in Nigeria, and TD Africa is the biggest HP Partner in Nigeria.
This is because the FIRS wanted to guard against grey or fake products and the challenges of after-sales support. Citadel, through its authorised partner, Princess Kama (with a letter of Authority signed by Benjamin Joseph as the MD of Citadel Oracle Concepts Ltd), approached TD Africa to supply Citadel the laptops on credit as the company did not have enough funds to pay TD Africa.
The agreed condition was that FIRS should pay into a Citadel Account, where two staff members of TD shall be signatories to protect our pre-agreed invoice value, plus an additional guarantee from a responsible Nigerian.
Citadel raised a Board resolution to include two TD staff, Chris Eze Ozims and Shade Oyebode, as the signatories in an account Citadel opened with Access Bank. TD Africa then supplied the systems to FIRS with serial number of each system captured.
This was the same process for the other companies awarded similar contracts by the FIRS who didn’t have enough funds to pay for the laptops. FIRS, as a responsible FGN agency, paid all on time, and other companies immediately remitted the pre-agreed amount from the dedicated account to TD Africa Account. But Benjamin Joseph, the CEO of Citadel, as I was told by his partner, Princess Kama, wanted to divert the fund and possibly pay us at his own time or never.
However, Princess Kama, because her Uncle Chief Igbokwe (a long-time partner of TD Africa) was an additional guarantor for the credit extended to Citadel, disagreed with the plans of Benjamin Joseph.
She approached TD Africa signatories/representatives to debit the dedicated bank account for the pre-agreed amount, as Benjamin Joseph insisted on diverting the funds. TD representatives actioned immediately. This is where the problem started.
One year after this transaction was closed and forgotten, we did not know both partners had been fighting over the profit-sharing ratio. Benjamin Joseph engaged Afe Babalola Chambers and claimed that his company was used to defraud FGN, that no laptops were supplied, and that he was not aware of both the contract and Citadel Account opened with Access Bank Plc.
According to Princess Kama, Chief Afe Babalola SAN, a distinguished lawyer of Afe Babalola Chambers, invited her to Ibadan and she obliged. When he raised the claims by Benjamin Joseph, she presented documentary evidence which was confirmed by FIRS management that Benjamin Joseph was aware of the contract, and indeed submitted a copy of his International Passport, a Letter of Acceptance of the FIRS Contract, and the appointment of Princess Kama as the duly authorised representative of Citadel on the FIRS contract.
In fact, her position was vindicated by the FIRS in a letter dated 11th February 2014 and signed by FIRS Head of Legal, Idrissa Kogo, addressed to the same Afe Babalola and Co. confirming that Mr. Benjamin Joseph was aware of the contract and even gave FIRS a letter dated 13th December, 2012 to deal with Princess Kama in relation to the contract.
In the same letter, FIRS confirmed that Citadel instructed them to pay the proceed of the laptop into the Citadel Account with Access Bank. These matters would later be corroborated in the Witness Statement on Oath by Benjamin Joseph in a civil case he filed at the Lagos State High Court, accepting he was aware of the contract and gave those documents to Princess Kama. According to Princess Kama, Chief Afe Babalola advised her to increase Benjamin Joseph’s share by an additional N2m from the N10million she had initially offered. However, Mr. Joseph insisted on taking all the profit from the transaction, and she refused.
It was after one year that Benjamin Joseph started writing all sorts of petitions to different police stations and EFCC offices both in Lagos and Abuja and publishing interviews against me and Zinox with his hired media agents. I checked with Zinox and they never transacted any business with his company.
When my staff started receiving invitations from the Police and EFCC, I had to independently investigate the transaction, and it was in order. I had no idea who both Benjamin Joseph and his partner Princess Kama were, and because a lady was involved, I had to investigate both and, particularly Princess Kama to establish their partnership, in case she was a member of a fraud syndicate and their true relationship. I hired foreign-certified detectives who worked with local ones to establish their long-term relationships.
They once belonged in the same church, nearly got married, and were partners for years. They even had previous contract bids which Princess Kama did for Citadel Oracle Concept Ltd in many offices, including the Presidency. This cost me then $241,000. It was after I received a comprehensive report from the detectives that I asked my office to invite her to see me and she came and confirmed everything.
Mr. Joseph, who was properly investigated and documented, including his financial status, became more aggressive in publishing false claims and probably expected me to call him to negotiate as he was told I am a very rich man.
At one point, an AIG of Police invited us to meet in his office at SFU Milverton, Ikoyi, to find a solution because he was shocked that someone was writing a petition against my companies, my staff, and myself for less than N170m. But at the last minute, I apologised to the AIG that I would not attend as Mr. Benjamin Joseph, who came from Ibadan for the meeting, was already blackmailing me in blogs and newspapers. He could use that meeting to a negative advantage.
Sometime in November 2013, the law firm of Afe Babalola, acting for Mr. Benjamin Joseph and his company, Citadel, wrote the first petition to the Special Fraud Unit (SFU) of the Nigerian Police at Milverton Ikoyi, that his signature was forged on the Board resolution and other documents. The SFU investigated his petitions and wrote a report that his claim of the forged signature by his partner Princess Kama and his claim that no computers were supplied to FIRS were false. He, again, petitioned the DIG of Police, then Dr. Solomon Arase, who finally became Inspector General of Police. Dr. Arase, according to what I was told, sent his crack team to visit FIRS office and investigated other claims and found out that Mr. Benjamin Joseph lied absolutely.
Consequently, the IG of Police charged him to court in Charge No. CR/216/16 before Honourable Justice Peter Kekemeke of the FCT High Court, for false information. Even though the Prosecution proved and closed its case in 2018, Mr. Benjamin Joseph could not defend or substantiate his allegations after being required many times by the court to open his defence.
He would change lawyers and absent himself from court, giving medical reasons. Rather than opening his defence, Mr. Joseph was spending time in the Office of the Attorney General of the Federation begging for the AGF to take over the case and discontinue the charges against him.
However, the then Attorney General, after reviewing the case file on each of those three occasions, wrote to the Police to continue with his prosecution to a logical conclusion. These directives were contained in three separate letters dated 10th February 2017, 7th May 2018, and 6th June 2022.
While the above case was on, Benjamin wrote the same lies to the then Vice President, Prof. Yemi Osinbajo, claiming that his company was used to defraud the FGN. The VP rightly instructed the Chairman of EFCC to investigate and report back.
The EFCC, in their report, stated that the allegation was false and absolved TD and its staff of any wrongdoing because they are entitled to payment for the laptops they supplied on credit and did not forge any documents; in fact, they had no reasons to forge documents.
However, the EFCC charged Princess Kama and her uncle, Chief Igbokwe, to court before Honourable Justice Senchi of the FCT High Court on the instigation of Mr. Benjamin Joseph. But, again, Mr. Benjamin Joseph, was unable to prove his allegations against them, and in a judgment delivered in February 2021, Honourable Justice Danlami Senchi in Charge No. FCT/HC/CR/244/2018, discharged and acquitted both Princess Kama and Chief Igbokwe, and imposed a damage of N20 million against Mr. Benjamin Joseph for false petitioning and to serve as a deterrence against others who engage in false petitions that waste tax payers’ money.
More importantly, the judgment of Honourable Justice Senchi unequivocally stated that Technology Distributions and its staff were not liable for any fraud and that they were entitled to receive the proceeds of the laptops supplied on credit to Citadel Oracle Concept Limited, which were delivered to FIRS, and confirmed by them. This judgment is still subsisting and Mr. Joseph has yet to pay the damage of N20 million imposed on him.
Before this point, Mr. Joseph and his media partners became desperate in blackmailing my wife, myself, and Zinox Technologies in cheap blogs, as no responsible media ever published any of their press releases except Sahara Reporters, who were coopted and refused to hear our side of the story.
All these years, none of my staff, companies or myself was invited or included in all these court processes except the EFCC court case where TD was only invited as a witness because Citadel transacted with them. But his media blackmail was on me and Zinox and he smartly avoided his partner Princess Kama.
What Benjamin Joseph and his syndicate set up is a platform to work with my competitors who are willing to sponsor them to diminish my reputation by escalating in the media same case he could not defend and begged that it should be withdrawn.
This is the cause of the Nigeria digital census project delay till date and equipment worth over N300b are wasting in warehouses because my competitors and their sponsors at the highest level used them and engaged Femi Falana SAN to secure a Fiat against my name, my wife, my companies to tag us as frauds. By their action, Zinox almost lost a digital census contract of over $250m of which it was the most qualified. However, then Attorney General of Federation, Mr. Malami SAN, when he found out that he was deceived by Femi Falana (SAN) in granting the Fiat, wrote him a letter dated 28th October 2022, withdrawing the Fiat and discontinuing the case against me and my company which they had filed, unknown to us.
This is because Femi Falana SAN did not disclose fully to the Attorney General the fact that there is a subsisting judgment given by Honourable Justice Senchi that has dismissed all the allegations of Mr. Joseph and asked him to pay N20 million damages. He also did not disclose the fact that his client, Mr. Joseph, was still facing a criminal trial brought by the IG of Police against him. So, a few days after, President Muhammadu Buhari, based on submissions at the Federal Executive Council meeting, approved that the contract be awarded to Zinox Technologies Ltd based on competence, capacity and experience. And it was awarded to Zinox Technologies after months of blackmail to eliminate us from the deal. We delivered the project on time per our terms of engagement, but it was too late for the previous administration to conduct the Digital Census. What it means is that these blackmailers with support of people like Femi Falana caused the lack of credible data to move the country forward as all the equipment procured for the census are lying waste in warehouses nationwide. That’s shameless Nigerians for you and they walk the street as free men till date.
The arrival of the new Attorney General, Lateef Fagbemi SAN, changed everything. As a lawyer who had worked with Afe Babalola chambers (former lawyers to Benjamin Joseph), one of his early actions in office was to discontinue the Police case (CR/216/16) against Benjamin Joseph following the petition lodged by the chambers of Afe Babalola SAN at the SFU, Milvertion Road, Ikoyi, Lagos, on behalf of Mr. Benjamin Jospeh, that was found to be false. As a distinguished lawyer that I respect, I expected him to request for source documents of the cases including one already decided against Joseph by Honourable Justice Senchi of the FCT High Court that had already found Mr. Benjamin Joseph of lying in his petition with a damage of N20 million imposed on him.
As the number one judicial officer of the nation, even if he wanted to save Mr. Joseph from going to jail, I expected the Honourable Attorney General to act dispassionately in the light of a subsisting case/order directed against him to refrain from discontinuing the Police Charge pending the determination of that case, and also in the light of the valid and subsisting judgment of Honourable Justice Senchi.
Instead, he, against all the glaring SFU and EFFC reports and the decided case, withdrew the Police case against Mr. Joseph on reasons best known to him, thereby setting Mr. Joseph free, and he has been celebrating the withdrawal of a case he reported and could not prove/defend for years. To date, Benjamin Joseph acts as a blackmail platform for my competitors whenever we are competing on a bid, using nefarious publications in social media directed at me, my wife, and my company, Zinox.
Please, as stakeholders and future Nigerian trillionaires, learn from my experience. However, you must not dine with blackmailers, as technology will soon delete them from the tech ecosystem.
Telecom
Why Econet Wireless is Switching to VFEX

After nearly 30 years on the Zimbabwe Stock Exchange (ZSE), Econet Wireless, the country’s biggest technology company, is preparing to leave the bourse and move its property and infrastructure assets to the US dollar-based Victoria Falls Stock Exchange (VFEX).

Econet plans to spin off its towers, property and power installations into a new company, Econet InfraCo, which will be listed on the VFEX. Its mobile network operator business will be delisted from the ZSE.
Econet believes the market has failed to properly value its business and its assets. At the time Econet first released a cautionary on December 3, its market capitalisation was the equivalent of US$628 million.
A rally over the past days has lifted it to a market capitalisation – the number of shares times the share price – to around US$1 billion.
“For the last several years, the company has traded at a significant discount to its peers across Africa which trade at 6 – 8x EV/EBITDA.
“These peers have all already separated and realised value from their tower infrastructure whereas the company still owns its tower and other passive infrastructure which the company has now housed under a separate infrastructure company to be listed on the Victoria Falls Stock Exchange,” Econet said.
Econet will keep 70% of Econet InfraCo, with up to 30% used to settle an offer to shareholders who do not wish to remain invested.
The company argues that infrastructure assets are better suited to the VFEX, which trades in US dollars and attracts investors familiar with property and long-term infrastructure.
“Unlike the mobile network operator business in Zimbabwe, infrastructure assets represent a different class of investment, one that is better understood and valued within USD-based property and infrastructure markets.
“This is demonstrated by the higher Price-to-Earnings multiples at which listed real estate and infrastructure companies trade on the VFEX,” the company said.
Econet dominates Zimbabwe’s mobile market, with 88% of voice traffic, 82% of data usage and 73% of all subscribers. It has built the largest portfolio of telecoms assets.
By the end of the second quarter, it had 234 5G sites, 1,700 LTE sites, 1,900 3G towers and 2,860 2G locations.
In the half-year to August alone, it added 27 new 2G–4G sites and 100 new 5G sites.
In addition to these locations, Econet also holds other properties and power assets, including solar installations, Tesla batteries and generators.
The move follows a well-established trend in Africa.
MTN and Airtel Africa sold towers in Nigeria, Ghana, Uganda and Kenya to independent operators like IHS Towers and Helios Towers. Vodacom, Orange and Telkom South Africa have also carved out tower units through sale-and-leaseback deals.
Credit: Newsday
Telecom
Qualcomm Completes Third Edition of Make in Africa Startup Mentorship Program

Qualcomm Technologies Inc. has announced the successful completion of its third annual Make in Africa (QMIA) Startup Mentorship Program, marked by the virtual Make in Africa Finale 2025. The initiative underscores Qualcomm’s long-term commitment to fostering Africa’s vibrant innovation ecosystem through the broader Qualcomm Africa Innovation Platform.

Highlights:
- The 2025 Qualcomm Make in Africa program supported ten innovative startups from Kenya, Tunisia, Nigeria, Benin and Senegal, each addressing local challenges by developing tech-enabled solutions across critical sectors such as healthcare, sustainable agriculture, climate resilience and mobility.
- This year, the program attracted more than 400 applications from 19 countries, showcasing remarkable talent across the continent.
- Farmer Lifeline, of Kenya, was announced as the 2025 Wireless Reach Social Impact Fund winner, recognizing its impactful use of wireless technology.
- Applications for Qualcomm Make in Africa 2026 are now open. Applicants can visit the Qualcomm website to apply.
As a flagship initiative of Qualcomm, the equity-free program shines a spotlight on the creativity and drive of African founders leveraging advanced technologies such as AI, 4G/5G, robotics, connectivity and IoT to address pressing real-world challenges.
Now in its third year, the program remains steadfast in its mission to accelerate early-stage technology startups by providing tailored mentorship, targeted business coaching, expert engineering consultation and comprehensive intellectual property protection guidance – exemplified by resources such as Qualcomm’s L2Pro Africa training. This holistic support empowers founders to transform their visionary ideas into sustainable, market-ready solutions.
“This year’s cohort has demonstrated incredible ingenuity, transforming complex challenges into scalable, tech-driven solutions that will drive social and economic impact across the continent,” said Elizabeth Migwalla, Vice President International Government Affairs, Qualcomm Incorporated.
“Innovation is the driving force behind Africa’s future, and this year’s startups are a brilliant demonstration of that. The African Telecommunications Union (ATU) is proud to partner with Qualcomm for the Make in Africa 2025 program,” said John Omo, Secretary General of the ATU. “We are working to harmonize spectrum management policies, regional standards, and open data practices, but we know that true progress relies on large-scale support. That’s why we call on governments, universities, investors, and industry to support these initiatives – and any endeavor that places African ingenuity at the forefront.”
The 2025 cohort includes the following groundbreaking startups:
- Aframend (Nigeria): Uses AI to explore African medicinal plants for new drug discovery and aims to turn local remedies into safe, affordable treatments for diseases.
- AmalXR (Tunisia): Offers AI-powered virtual rehabilitation sessions on everyday devices, enabling easy patient and clinician progress tracking.
- Archeos (Benin): Automates fish farming with solar-powered sensors and feeders, providing real-time data on water quality and feeding levels for improved fish health.
- ClimatrixAI (Nigeria): Installs connected weather and flood stations with an AI platform to forecast street-by-street risk, enhancing early warnings and disaster response for local communities.
- Ecobees (Tunisia): Builds smart hive monitors and a digital platform for real-time insights into beehive-health, to protect bees and crops that depend on them.
- Edulytics (Senegal): Applies AI on handheld ultrasound devices for early detection of liver disease, aiming to make this special screening widely accessible.
- Farmer Lifeline (Kenya): Deploys small, solar-powered devices that scan fields for pests and diseases and send alerts straight to farmers’ phones to protect crops.
- Pollen Patrollers (Kenya): A women-led agritech startup using connected hive technology and AI to keep bee colonies healthy.
- Solar Freeze (Kenya): Provides solar-powered cold rooms with remote monitoring enabling farmers to keep fruits and vegetables fresh and increase earnings.
- Pixii Motors (Tunisia): Designs electric scooters with smart batteries that can be swapped in and out at local stations, aiming to revolutionize urban mobility.
Wireless Reach Social Impact Fund Winner
Kenyan innovator, Farmer Lifeline, was announced as the winner of the 2025 Wireless Reach Social Impact Fund. The fund, sponsored by Qualcomm® Wireless Reach™ Initiative, champions the innovative use of wireless connectivity to address pressing community. As the winner, Farmer Lifeline will receive dedicated funding and tailored technical support to scale its groundbreaking solution.
“Farmer Lifeline stood out with its innovative small solar-powered devices that scan fields to detect pests and diseases. This technology enables local farmers to effectively protect their crops, significantly increase yields, and improve food security”, stated Erica Ciaraldi, Vice President, Wireless Reach, Qualcomm Incorporated.
“Their visionary approach and dedication to agricultural resilience have positioned them as leaders in their field. They are driving meaningful change for smallholder farmers and inspiring others across the continent. This fund will empower them to scale their impact further, enabling broader reach and deeper influence across Africa and the world.”
In recognition of the groundbreaking innovations demonstrated by all finalists, each will receive stipends designed to accelerate their growth, support strategic development and safeguard their intellectual property. This comprehensive support underscores Qualcomm’s commitment to fostering innovation and ensuring these visionary projects can thrive sustainably.
Looking ahead: Launch of Qualcomm Make in Africa Startup Mentorship Program 2026
Building on the significant success of previous years, Qualcomm is excited to launch the fourth year of the program in 2026.
Applications for the 2026 Qualcomm Make in Africa cohort can be found at the Qualcomm website.
Telecom
Fynd Expands Global Footprint, Adds Africa With Surtee Group Partnership

Fynd, an AI-native retail technology platform backed by Reliance Retail Ventures Limited, today announced its official expansion into South Africa, onboarding Surtee Group – one of the region’s most established luxury and fashion retailers – as its first strategic customer in the market. This milestone marks a pivotal moment for African retail, as legacy brands begin embracing digital transformation to meet the demands of a rapidly evolving consumer landscape.

Fynd
Fynd’s entry into Africa reflects its commitment to enabling digital transformation in high-growth retail markets worldwide. The move also comes at a turning point when South Africa’s e-commerce sector is projected to exceed R130 billion ($7.48 billion) in 2025, capturing nearly 10% of total retail sales – a fourfold increase since 2020.
According to Statista, South Africa is expected to have 11.7 million e-commerce users in 2025, with projections reaching 21.5 million by 2029. This growth is being driven by rising internet penetration, mobile-first shopping behaviour, and increasing trust in digital platforms. To meet rising consumer expectations, businesses are investing in AI and unified commerce platforms. Fynd’s scalable, AI-native stack is built to support this shift, enabling agility, personalisation, and operational efficiency.
“South Africa’s retail landscape is evolving fast,” said Ronak Modi, Chief Business Officer – Global at Fynd. “Consumers expect seamless, personalised experiences across every channel, and retailers need agile, intelligent infrastructure to keep up. Our platform is built to unify disconnected systems, speed up fulfilment, and elevate customer engagement; all without adding operational complexity.”
“South Africa is an exciting addition to our global footprint. The market is digitally ambitious, brand-forward, and ready for intelligent commerce infrastructure. Our goal is to help local retailers unify siloed systems, personalise engagement, and accelerate fulfilment without adding complexity.”
Surtee Group operates 94 boutiques and 2 e-commerce sites, comprising the multi-branded stores Levisons and the mono-brand boutiques, namely, Giorgio Armani, Michael Kors, Lacoste, Hugo Boss, VERSACE, TOD’S, Salvatore Ferragamo, Versace Jeans Couture, Emporio Armani, Burberry, Jimmy Choo, Luminance, Paul Smith, Coach, and Armani Exchange. They will implement Fynd’s unified commerce stack, including Storefronts, Order Management System (OMS), Warehouse Management System (WMS), and Clienteling tools to connect in-store and online operations, streamline inventory visibility, and launch brand-specific ecommerce storefronts across its brand portfolio.
While online retail continues to surge, offline sales still represent the vast majority of revenue for retailers in the country. Fynd will enable Surtee Group to unify its offline inventory online, power ship-from-store capabilities, and improve both margins and sell-throughs. Additionally, products like Clienteling will empower in-store teams to engage customers better and drive incremental sales through personalised recommendations and seamless omnichannel experiences.
Fynd’s entry into the market is designed to meet this demand. Its AI-native platform enables real-time stock visibility, ship-from-store capabilities, dark store orchestration, and intelligent customer engagement all within a single scalable solution.
As part of its digital transformation roadmap, Surtee Group aims to consolidate its leadership in luxury and fashion retail while expanding into e-commerce and improving omnichannel agility.
“We were looking for a partner who understood both the technical and strategic dimensions of unified commerce,” said a Surtee Group spokesperson. “Fynd stood out for their proven scalability, consultative approach, and deep experience with global fashion brands, many of which align with our portfolio. Their unified stack enables us to modernise operations while building a connected, brand-first customer experience.”
Fynd has already scaled across India, the GCC, and Southeast Asia, and now adds Africa to its regional presence. With Surtee Group leading the transformation, Fynd is positioned to play a key role in powering unified commerce adoption across South Africa’s growing digital economy.
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