Connect with us

Telecom

9mobile Reinforces Innovation Leadership with Echoes, Its Trailblazing AI Storytelling Platform

Published

on

Kindly share this post

9mobile, telecommunications provider in Nigeria, continues to push the boundaries of innovation with the introduction of Echoes, its AI-driven storytelling platform that seamlessly blends artificial intelligence with compelling narratives.

This groundbreaking initiative is designed to forge deeper connections with audiences, enhance brand affinity, boost engagement, and ignite conversations about Nigeria’s rich heritage and culture.

Echoes by 9mobile was born out of the brand’s commitment to celebrating Nigeria’s diverse history, myths, and true events. Through this initiative, the company seeks to educate, engage, and spark meaningful discussions, aligning perfectly with 9mobile’s youthful and dynamic identity.

Storytelling has long been a powerful medium of expression in Nigeria, and 9mobile leveraged this to resonate with its audience in an authentic and impactful way.

According to Director of Marketing at 9mobile Kenechukwu Okonkwo, “As a proudly Nigerian brand, we were deliberate about sharing rich Nigerian stories; capturing facts, myths, and true events that form the fabric of our identity.

“Many of these stories have been forgotten or lost as our cultures evolve. With Echoes, we step away from the Eurocentric narratives that dominate mainstream media and instead celebrate Nigerian stories, told by Nigerians, for Nigerians.”

He further explained that 9mobile carefully curated stories that matter to its audience, stories of resilience, ambition, culture, and everyday life deeply rooted in Nigeria’s history. The initial edition featured iconic locations such as Kajuru Castle, Idanre Hills, and Ogbunike Cave, with later episodes covering historical figures and events like King Eyo Honesty II and Igbo Landing.

Each story underwent meticulous research, AI-assisted scripting, and precise editing to ensure both engagement and alignment with 9mobile’s core values. These stories were then distributed in various formats, including creative Shorts, Reels, TikTok clips, and social media posts across X (Twitter), Facebook, YouTube, and Instagram.

While AI played a crucial role in bringing this project to life, 9mobile ensured its ethical and responsible use.

“We prioritized accuracy and cultural sensitivity, ensuring that each narrative remained a true representation of historical accounts. Additionally, there was no data gatekeeping; audiences could access these stories without restrictions,” Okonkwo emphasized.

The Echoes campaign quickly gained traction, sparking discussions, encouraging user engagement, and strengthening the emotional bond between 9mobile and Nigerian youth.

The initiative amassed over a million views across various channels, reached more than 6.3 million people, and recorded over 7.8 million impressions. As a testament to its innovation, 9mobile was honoured with the “Best Use of AI” award at the prestigious ADVAN Awards.

Commenting on this achievement, 9mobile’s Chief Executive Officer, Obafemi Banigbe, stated: “We are thrilled to receive this recognition, which reaffirms our commitment to innovation and customer-centricity. Echoes is a game-changer in the telecom industry, and we take pride in leading AI-driven innovation in Nigeria.”

The launch of Echoes marks a significant milestone for 9mobile, reinforcing its leadership in leveraging technology to drive business growth and enhance customer satisfaction.

This initiative cements 9mobile’s position as a pioneer in AI adoption within the telecommunications sector, further strengthening its commitment to delivering world-class services.

9mobile’s legacy of AI-driven solutions extends beyond Echoes. In 2020, the company introduced Enin’, Nigeria’s first AI-enabled chatbot developed by a telecom provider. This intelligent virtual assistant revolutionized customer service, allowing users to purchase airtime, subscribe to data plans, access exclusive offers, receive notifications, manage subscriptions, and even connect with live agents seamlessly.

As 9mobile continues to push the boundaries of AI-driven innovation, its dedication to enhancing user experiences and redefining engagement remains stronger than ever.

 


Kindly share this post

Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Telecom

NITDA DG Charts Bold Path for Innovation-Led Digital Boom in North

Published

on

Kindly share this post

Mr. Kashifu Inuwa, Director General of the National Information Technology Development Agency (NITDA), has urged Northern Nigeria to pivot urgently from traditional commerce to an innovation-driven digital economy for sustainable growth.

NITDA DG Charts Bold Path for Innovation-Led Digital Boom in North

NITDA

Inuwa issued the call at the Future Map Foundation Roundtable 1.0 (North-West Edition) in Kano, attributing the region’s sluggish digital adoption not to talent deficits but to the lack of deliberate, coordinated strategies.​

He stressed deeper collaboration across academia, private sector players, entrepreneurs, and government, positioning the private sector as the primary innovation engine while government supplies robust policies and an enabling ecosystem.

Inuwa advocated for people-focused, locally tailored innovations that tackle regional challenges head-on, enabling global competitiveness by transitioning from mere technology users to creators of homegrown solutions.

The roundtable convened policymakers, tech founders, and ecosystem stakeholders to forge a comprehensive roadmap for North-West digital transformation, yielding firm commitments to bolster regional innovation policies and public-private synergies.

Inuwa’s push dovetails seamlessly with the Federal Government’s Renewed Hope Agenda, which sets an ambitious target of 95 per cent nationwide digital literacy by 2030, fostering inclusive economic empowerment.

Participants hailed the forum as a pivotal step toward unlocking Northern Nigeria’s tech potential, with NITDA poised to lead implementation through strategic interventions and partnerships.


Kindly share this post
Continue Reading

Telecom

Samsung Plans to Double AI Mobile Devices to 800 million Units this Year

Published

on

Kindly share this post

Samsung Electronics plans to double this year the number of its mobile devices with “Galaxy AI” features largely powered by Google’s Gemini, its co-CEO said, which would give the U.S. firm an edge over rivals as the global race in artificial intelligence heats up.

The South Korean company, which had rolled out Gemini-backed AI features to about 400 million mobile products, including smartphones and tablets, by last year, plans to boost that figure to 800 million in 2026.

“We will apply AI to all products, all functions, and all services as quickly as possible,” T M Roh told Reuters in his first interview since becoming Samsung Electronics co-CEO in November.

The plan by the world’s largest backer of Google’s Android mobile platform is set to give a major boost to its developer Google, which is locked in a race with OpenAI and others to attract more consumer users to their AI model.

Samsung seeks to reclaim its lost crown from Apple in the smartphone market and fend off competition from Chinese rivals not only in mobile telephones, but televisions and home appliances, all overseen by Roh.

It will offer integrated AI services across consumer products to widen its lead over Apple in such features, though the latter was set to be the top smartphone maker last year, according to market researcher Counterpoint.

AI Race

Alphabet’s Google launched the latest version of Gemini in November, highlighting Gemini 3’s lead on several popular industry measures of AI model performance.

In response to Gemini 3, OpenAI CEO Sam Altman reportedly issued an internal “code red,” pausing non-core projects and redirecting teams to accelerate development. The ChatGPT maker launched its GPT-5.2 AI model a few weeks later.

Roh expects the adoption of AI to accelerate, as Samsung’s surveys on awareness of its Galaxy AI brand jumped to a level of 80% from about 30% in just one year.

“Even though the AI technology might seem a bit doubtful right now, within six months to a year, these technologies will become more widespread,” he said.


Kindly share this post
Continue Reading

Telecom

MENXTT NG to pre-install Bitdefender Antivirus on all laptops from 2026

Published

on

Kindly share this post

MENXTT NG, a leading technology distributor, has announced plans to bundle Bitdefender Antivirus software with all laptops sold in Nigeria starting 2026, aiming to enhance cybersecurity for consumers and businesses.

MENXTT NG to pre-install Bitdefender Antivirus on all laptops from 2026

MENXTT NG

As an authorised reseller of Bitdefender, the company said the initiative would ensure devices meet global security standards right from purchase, addressing rising cyber threats in personal, educational, and corporate sectors.

Bitdefender, a globally recognised antivirus solution, offers advanced threat detection against viruses, malware, ransomware, spyware, and phishing; lightweight performance without impacting device speed; multi-layered ransomware protection; safe browsing features; and certifications from independent testing bodies.

Anthony Emeka Nwosu, Co-Founder of MENXTT NG, stated: “At MENXTT NG, we pride ourselves on offering some of the best laptops, smartphones, and gadgets in the market.

“These devices power businesses, education, and daily life, and it is only right that they are properly protected. By partnering with Bitdefender, we are ensuring our customers enjoy world-class security alongside world-class devices.”

The move, according to industry analysts, positions MENXTT NG as a solutions provider in Nigeria’s tech market, bridging global best practices with local needs amid accelerating digital adoption.

MENXTT NG described the bundling as part of its strategy to deliver complete technology solutions and build customer trust.

For enquiries: +234 814 090 2614; www.menxtt.cm.ng[email protected].


Kindly share this post
Continue Reading

Trending