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Easy Taxi, Google Train Drivers on Use of Google Map

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Easy Taxi, Nigeria’s leading taxi booking application and Google (Nigeria), a multinational corporation specializing in Internet-related services and products, at the weekend, trained over 100 taxi drivers on the use of Google Map.

Easy Taxi is the largest taxi hailing app in the world. Present in 27 countries and increasing constantly, there are more than 90,000 drivers registered to the Easy Taxi network and over 3.5 million users worldwide.

Mr. Bankole Cardoso, chief executive officer and founder, Easy Taxi (Nigeria), told Nigeria CommunicationsWeek that the coaching session was spurred by the desire to make operations easier for both the drivers and the customers.

“Based on our findings that taxi drivers, registered with Easy taxi, on some occasions failed to locate their ways to pick up a customer. Google map as a user-friendly application we decided to work with the Google to get them improve services to our customers by educating our drivers on how to use the Maps.

“Definitely, it will make them to work more efficiently, save some litters of fuel, time and energy”.

He said, Easy Taxi hopes to replicate such gestures in other areas of its operations like Abuja (Nigeria) and Accra (Ghana). We have plans for more cities on the Continent.

The session, the coordinator said, would not distract the drivers.

Nodding in agreement, Mr. Adepolu Abiodun, business associate intern, Google Nigeria, who lectured the drivers, said that it will not distract them while driving due to the availability of “voice bar”.

In other words, they (the drivers) do not necessarily look at the map while driving. “Of course that feature in the map will tell them when to turn left or right. Google understands safety while driving”.

On how it will impact on their operations, he said, “Everywhere is location based. As a driver you do not know everywhere in Lagos or in Nigeria, but with Maps you have the directions on your palm. Although, every nooks and crannies may not be fully mapped, you can be sure of the entry and exit of Lagos. It covers 80% to 90% of where they may want to navigate. With the map you can choice alternative route when there is traffic gridlock.

Google had recently added five new features on its Map for seamless navigating.

The features are Real Time Traffic report; Related Results; Easy-to-View Review Information; Trip-Planning Tool and Rich Media that allows users to better explore the places they want to visit before actually going there.

“You can save the Map offline so that anything you do not have internet connectivity you can pull that up for usage,” Abiodun added.

One of the participants, Mr. Akinlawon Olugbenga, also said “Although, I have been using the Google Map to locate my way, especially in Lekki where there are a quite number of streets and the Mainland too, however, with today’s coaching session I am more enlightened on the usage.

“The challenges I have been encountering in the usage is the connectivity, but during the training, we were taken on the process on offline connections. Also, when the GPS in that area is not in order, the Map, usually, do not give you the ultimate services; today also, we were told how to navigate your way right from the business area or home.

“The usage to me is seamless and very helpful in the business we are doing.  The smartness of the Map is such that it gives you directions ahead of time; measuring your journey, updating you on the distance ahead”.

He expressed delight that the application does not distract them while driving.

Speaking on other empowerment programmes the Firm had adopted to help the drivers, Cardoso said, for those who could ill-afford to purchase smartphone for easier use of the Map, Easy Taxi has provided them with options to buy on three installments through a partnership with mobile phone manufacturing company.

“We do not own any taxi, so any driver that registers with us is an Easy Taxi partner. They have identity card. We are hopeful that the process will restore customers’ confidence on the taxis, because safety is paramount to us. For any registered driver we have the plate-number, residential address, and other important bio-data; car hires number and convince it will give to people.

Another driver who was part of the training session, David Mark said, “I am glad to be part of this training. Easy Taxi and Google have actually added value to my business, because I have learnt how to use the Google Map better. Before, some of us (drivers) do not know how to operate the map to locate our way when a customer calls for services.

“With this training, I am sure Easy Taxi will be well-known within the vicinity. Also, our customers will not be disappointed as the case has been due to delays in locating the way”.

Easy Taxi was launched in Nigeria in July 2013 as leading free smartphone application that provides the safest, fastest and most convenient way of hailing a taxi in Lagos by connecting a network of registered drivers directly to customers.

Easy Taxi has become a safe and convenient way for people to book a taxi anywhere within Lagos, as it pioneered mobile taxi application services in Nigeria.

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

E-Business

CrediCorp Partners FintechNGR to Drive Consumer Credit Initiative

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Nigerian Consumer Credit Corporation (CrediCorp), has partnered Fintech Association of Nigeria (FinTechNGR) to drive consumer credit scheme initiative through a robust payment platform that would be provided by members of FinTechNGR.

Speaking at a Social Meet in Lagos, organised by FinTechNGR, with the theme: “Augmenting the Future, AI, Credit and Transformation of Nigerian Finance,” the Chairman, CrediCorp Board of Directors, Aderemi Abdul-Bojela, said members of FinTechNGR would have specific roles to play in the partnership, in the areas of providing robust platform for money transfer, technology evaluation, among others.

“Today, CrediCorp is engaging with members of FinTechNGR in a social interactive gathering to discuss collaboration and support for the growth of Consumer Credit Corporation in Nigeria. We want to interact to understand how technology will drive the crediCorp initiative in Nigeria and also to understand the role that members of FinTechNGR will play in all of these initiatives around CrediCorp,” Abdul-Bojela said.

Describing the partnership as a welcome development that will enhance savings culture among Nigerians, the Chief Operating Officer (COO) of FinTechNGR, Dr. Babatunde Obrimah, said: “FinTechNGR is an enabler of technology advancement in Nigeria. We bring the players together to drive technology innovation.

“Our role in the FinTechNGR-CrediCorp partnership is to ensure that our members support the growth of consumer credit in Nigeria, by providing the relevant payment platforms for all financial transactions among the banks who are the lenders, the customers who are the burrowers and the CrediCorp who is the guarantor.”

Speaking about the benefits for Nigerians, Obrimah said the Consumer Credit Corporation in Nigeria would enhance the country’s credit culture and enable Nigerians to save and plan well with their savings. “The initiative will address inflation, help in liquidity flow, build trust in customers’ borrowing, boost credit culture and enhance the culture of savings among Nigerians,” Obrimah said.

Addressing the issue of risk and consumer trust, Abdul-Bojela said the CrediCorp has put measures in place to ensure that the banks that would be involved in lending, would be protected and guaranteed of the repayment of the loans within the CrediCorp ecosystem.

He said there would be an independent management that would ensure that the right technology is put in place to recover all monies.


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NITDA to Integrate of Digital Literacy into School Curriculum

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Kashifu Abdullahi, director general of the National Information Technology Development Agency (NITDA), announced plans to integrate digital literacy into Nigeria’s education system, to achieve a 70% literacy rate by 2027 and 95% by 2030.

NITDA to Integrate of Digital Literacy into School Curriculum

Kashifu Abdullah, DG, NITDA

The NITDA’s DG made the announcement on Wednesday in Abuja during a media parley.

He stated that in order to include digital literacy in the curriculum at all educational levels, from kindergarten to university, the Agency was collaborating with the Federal Ministry of Education.

Abdullahi, said that this program would equip Nigerians with the digital know-how and abilities they need to succeed in the digital economy.

He emphasized that NITDA would also launch the “Digital Literacy for All Initiative” to educate Nigerians outside the formal education system and provide access to quality digital content.

Nigeria would train over two million young people in in-demand IT skills in order to become significant global outsourcing hub

NITDA is also collaborating with the Defence Headquarters and security agencies to develop digital solutions to address security concerns, including the use of drones, artificial intelligence, and other digital resources to combat banditry, abduction, and terrorism, he said.

 

According to him, the agency’s draft SRAP 2.0 plan aims to establish Nigeria as a digitally empowered nation, with a focus on innovation, national prosperity, and inclusivity.

The director general of NITDA added that, if successfully implemented, this strategy could propel Nigeria into a new phase of digital empowerment and leadership in the global digital economy.


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Experts Highlight Trusted Relationships as Key Vector

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In 2023, more than 1/5 of cyberattacks persisted for over a month, the annual Kaspersky Incident Response 2023 report has revealed, with trusted relationships emerging as one of the main attack vectors in these prolonged cases.

The report draws on the results of Kaspersky’s cyberattack investigations throughout the year, gathered when supporting organisations sought incident response assistance or when hosting expert events for their internal incident response teams.

Primary reasons of organisations approaching Kaspersky Incident Response team with service requests were encrypted files (32.8% of requests), suspicious activities (31%), data leakage (20%), and also included non-authorised accesses (3%), service unavailability (3%) and money theft (1.6%).

Among initial attack vectors of the investigated incidents were exploiting public facing application (42.4%), compromised accounts and BruteForce attacks (28.8% in total), trusted relationships (6.78%), phishing (5%), insider’s activity (3.4%).

Kaspersky Incident Response 2023 report indicates that long-lasting cyberattacks that persist for more than a month constituted 21.85% of the total, increasing from 2022 by 5.55%.

One notable trend observed in these attacks was the exploitation of trusted relationships as a primary vector. Compromises leveraging trusted relationships have occurred previously, but in 2023 their frequency increased.

As this method of attack enables threat actors to infiltrate multiple victims through a single compromised organisation, investigative teams face several additional challenges. Firstly, initially targeted organisations don’t always recognise the importance of thorough investigations and may be reluctant to cooperate.

Secondly, attacks initiated through trusted relationships often require more time to progress from the initial intrusion to the final incursion phase. Therefore 50% of these attacks lasted more than a month. A similar proportion of attacks exceeding one month were exclusively registered within the insider and phishing vectors.

“Our latest findings underscore the critical role of trust in cyberattacks. In 2023 and for the first time in recent years, attacks through trusted relationships were among the three most used vectors. Half of these incidents were discovered only after a data leak had been found.

“By exploiting trusted relationships, threat actors can prolong attacks and infiltrate networks for extended periods, posing significant risks to organisations. It’s imperative for businesses to remain vigilant and prioritise security measures to safeguard against such sophisticated tactics,” comments Konstantin Sapronov, Head of Global Emergency Response Team at Kaspersky.

 


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