General News
Corporate Comms in the Age of Crypto: Why Nigeria’s Digital Finance Future Depends on Trust

By John Kokome
By the time you finish reading this article, the price of Bitcoin may have changed twice. That is the nature of cryptocurrency, fast, volatile, and borderless. Yet beyond price charts and trading apps lies a less discussed but critical pillar of Nigeria’s digital finance revolution: corporate communications. In the age of crypto, communication is no longer a support function. It is infrastructure.

Nigeria is one of the world’s fastest-growing crypto markets. Chainalysis ranked the country second globally in cryptocurrency adoption in 2023, driven largely by everyday retail users rather than institutions.
Between July 2023 and June 2024 alone, Nigerians received an estimated $59 billion in cryptocurrency value, the highest in Sub-Saharan Africa. Yet public perception remains sharply divided, crypto is seen as opportunity by some and risk or outright scam by others.
In such an environment, how crypto companies communicate can determine whether they earn trust, attract scrutiny, or lose credibility entirely.
The Complexity Challenge
Blockchain, decentralised finance, wallets, custody, smart contracts etc., are not everyday concepts for most Nigerians. Yet millions are expected to trust these systems with their savings, businesses, and livelihoods.
Corporate communications must therefore evolve from promotion to translation. Crypto companies must become educators, simplifying complex ideas without downplaying risks.
Hype must give way to clarity; speculation must yield to responsibility.
Some homegrown platforms, including FlashChange and other emerging African crypto brands, have begun prioritising financial literacy and user education. That shift is encouraging, but it must become the industry norm, not the exception.
Trust as a Strategic Asset
Trust in financial institutions is fragile globally, but particularly so in emerging markets where currency devaluation and policy uncertainty are familiar experiences. Crypto gained traction in Nigeria partly because people sought alternatives.
Still, crypto companies cannot assume automatic trust. In traditional banking, trust has been built over decades. In crypto, trust is built in real time, on social media, customer support channels, and community forums.
A single outage, security breach, or regulatory misunderstanding can escalate into a reputational crisis. Silence is read as guilt. Ambiguity feels deceptive. Delay looks incompetent. In Nigeria’s fast-moving digital ecosystem, communication speed must match market speed.
Nigeria’s policy evolution on crypto reinforces this point. In December 2023, the Central Bank of Nigeria (CBN) issued guidelines allowing banks to open accounts for Virtual Asset Service Providers, effectively shifting from restriction to regulation.
The CBN acknowledged that global trends demand oversight, not exclusion, while warning of risks related to money laundering, terrorism financing, and consumer protection gaps.
The Securities and Exchange Commission (SEC) has echoed this stance, emphasising that Nigeria’s digital asset future must be anchored on innovation, collaboration, and trust, with clear licensing and investor protection frameworks.The message is clear: crypto is now part of Nigeria’s financial architecture, and communication is central to compliance.
A Young, Digital Audience
Nigeria’s demographics explain crypto’s momentum. According to the National Bureau of Statistics, over 63 percent of Nigerians are under 25, and internet penetration now exceeds 50 percent, driven largely by mobile broadband. This digital-native population consumes information quickly, questions authority openly, and shapes narratives in real time.
Corporate communications teams must engage this audience with transparency and relevance, not marketing noise.
Crisis Communications in a 24/7 Market
Crypto markets never sleep. Crises do not respect office hours. Hacks, liquidity shocks, and regulatory announcements can happen at any moment.
Communications teams must therefore operate like newsrooms prepared, responsive, and coordinated. Pre-approved crisis playbooks, trained spokespersons, and real-time monitoring are no longer optional.
Most importantly, crisis communication must be human-centred. Nigerians want clear answers: Is my money safe? What happened? What comes next?
Brands that respond with honesty and empathy endure. Those that hide behind jargon do not.
Narrative Capital vs Market Share
In Nigeria’s crowded fintech and crypto space, companies often compete on fees and features. But the most durable advantage is narrative capital the credibility and emotional connection built over time.
Narrative capital determines whether users stay during downturns, regulators listen during consultations, and the media seek your voice. Platforms like FlashChange have a responsibility to tell Africa’s crypto story with authenticity, data, and purpose.
From Evangelists to Translators
Nigeria no longer needs crypto evangelists promising disruption. It needs translators, professionals who connect blockchain to remittances, wallets to small businesses, and decentralisation to economic opportunity.
As crypto matures, corporate communications will increasingly determine its legitimacy. Code may power platforms, but communication powers confidence. And confidence, more than any algorithm, will decide whether digital finance fulfils its promise for Nigeria.
John Kokome is the Corporate Communications Manager at FlashChange, a fintech platform redefining secure digital asset exchange. With experience across fintech, cryptocurrency, telecoms, and development communications in Africa. He currently leads strategic storytelling, reputation management, and stakeholder engagement initiatives at the company, focusing on building trust, transparency, and financial literacy in the digital assets space. John’s work sits at the intersection of policy, technology, and public perception, with a strong emphasis on Africa-first narratives and responsible innovation. He has contributed opinion pieces and thought leadership articles on governance, youth empowerment, branding, and Nigeria’s evolving digital economy.
General News
FG, Others Say Nigeria Wastes 38m Tonnes of Food Annually

Federal government, The European Union (EU), and the United Nations Industrial Development Organisation (UNIDO) have called for urgent and coordinated action to curb food waste and promote sustainable consumption and production practices.

They warned that when food is wasted, the water, energy, and labour invested in its production are also lost, accelerating climate change and undermining global efforts to build a zero-waste, circular economy.
Speaking in Abuja at the commemoration of this year’s International Zero Waste Day, themed “Food Waste Reduction: Minimisation and Valorisation,” Zissimos Vergos, deputy Ambassador of the EU Delegation to Nigeria and ECOWAS, disclosed that Nigeria wastes approximately 38 million tonnes of food annually, more than any other country in Africa.
He further noted that globally, in 2022 alone, nearly one billion tonnes of food—almost one-fifth of all food available to consumers—was wasted.
“This is not just a loss of food; it is a squandering of precious resources, a missed opportunity to combat hunger, and a direct threat to our planet’s health,” he said.
Vergos stressed that food loss and waste are major drivers of environmental degradation, contributing up to 10 per cent of global greenhouse gas emissions—nearly five times the emissions of the entire aviation sector—and accounting for as much as 40 per cent of global methane emissions.
Highlighting Nigeria’s ongoing efforts, he said: “The Nigeria Circular Economy Roadmap, the establishment of the Interministerial Circular Economy Committee, the push to develop a National Plastic Waste Management Regulation, these are not small gestures. These are structural shifts.
“They signal that Nigeria is not waiting for someone else to solve its problem; it is building the system to solve it from within. Now, today’s theme: food waste reduction, minimisation and valorisation, is the right conversation at the right moment.”
Vergos also shared three key lessons from the EU’s experience to support Nigeria’s efforts. First, he urged investment in rural infrastructure, including roads, storage, and cold chains, to address post-harvest losses beyond the farm gate. Second, he emphasised the need to promote agro-processing by converting fresh produce into value-added products such as tomato paste and cassava flour, while linking smallholder farmers to processors and markets.
Third, he called for embedding zero-waste principles, recycling, and resource efficiency into school curricula from the primary level to foster a culture of sustainability among future generations.
Reaffirming the EU’s commitment, he stated, “The EU stands ready to be your partner in that work, through funding, through technical cooperation, and through genuine solidarity.”
In his keynote address, Balarabe Abbas Lawal, minister of Environment, reiterated the Federal Government’s commitment to environmental protection and sustainable practices aimed at safeguarding the health and well-being of Nigerians.
“Food waste remains a significant challenge that affects not only our environment but also our economy and society. Every discarded meal represents wasted resources such as water, energy, labour, and capital, while Nigerians continue to face food insecurity.
Addressing food waste is therefore central to sustainable development and ensuring a healthier future for all,” he said.
He added: “The Federal Ministry of Environment, in this year’s national appropriation, has developed projects on food waste elimination in major markets around Nigeria. And this is to show you that the Federal Ministry of Environment is tackling the issues of food waste at its core, especially post-harvest losses.”
Stressing the broader impact, he noted that addressing food waste aligns with the Ministry’s core objectives. “Reducing food waste will not only help to lower pollution and greenhouse gases, but also conserve valuable resources and promote more efficient and responsible consumption patterns across households, businesses, and institutions,” he added.
Also speaking, Amb. Philbert Johnson, Director and Representative of UNIDO’s Sub-Regional Office in Nigeria, emphasised that food must not be wasted, especially in a country grappling with food insecurity and malnutrition.
“Food is far more than a commodity: it is a foundation of wealth, a driver of health, and a pillar of security. It sustains our homes, supports industries, and underpins the stability of our societies.
“When food systems function efficiently, they generate income, enhance resilience, and improve well-being. When food systems fail, when food is lost or wasted, the consequences ripple across our economies, our environment, and our communities.”
He reaffirmed UNIDO’s commitment to supporting Nigeria in building resilient, inclusive, and sustainable agro-industrial systems.
General News
FG Orders Installation of 5000 CCTV Cameras for Surveillance in Plateau

President Bola Ahmed Tinubu has directed the immediate installation of 5,000 CCTV cameras across identified flashpoints in Plateau State as part of urgent measures to address the worsening security situation in the state.

The President gave the directive during an emergency visit to Plateau on Thursday, where he held a brief stakeholders’ meeting at the Yakubu Gowon Airport following the recent killings in Angwan Rukuba, Jos, where at least 28 persons were killed by unidentified gunmen.
Tinubu also approved the formation of a delegation of key stakeholders to engage in further deliberations on lasting solutions to the security challenges in the state.
He condoled with families of the victims and directed that support be provided to cushion their losses.
President Bola Tinubu while expressing deep sympathy to families of victims said the installation of surveillance cameras was part of a deliberate move towards addressing the kind of attacks that befell residence of the recent attack in the State.
In his remarks, Governor Caleb Mutfwang appreciated the President’s visit and show of concern, but expressed worry over the recent wave of attacks in the state, describing the situation as disturbing and requiring urgent attention.
The meeting had in attendance, former Governors, serving and former National and State Assembly members, traditional rulers, government appointees as well as relatives of those killed in the Angwan Rukuba attack.
General News
FG Rolls Out N12Bn Digital Research Clusters to Boost Innovation Economy

Federal Government yesterday unveiled a N12 billion investment in digital economy research, marking a strategic shift towards knowledge-driven development as Nigeria positions itself as a key player in the global digital landscape.

Declaring the launch of the National Digital Economy Research Clusters under the Building Resilient Digital Infrastructure for Growth (BRIDGE) project, Minister of Communications, Innovation and Digital Economy, Dr Bosun Tijani, said the initiative mobilises over 200 researchers from universities and research institutions nationwide to produce data-driven solutions for pressing national challenges.
Speaking at a press conference in Abuja, Tijani described the programme as an essential complement to infrastructure expansion, including the ongoing deployment of 90,000 kilometres of fibre optic cable across the country.
He stressed that sustainable growth in the digital sector now hinges on robust research, innovation and evidence-based policies rather than infrastructure alone.
“As Nigeria expands its digital economy, attention is shifting from infrastructure to the knowledge that drives it,” the minister stated, adding that the sector was emerging as a major contributor to national GDP.
The research clusters will tackle critical areas including connectivity, digital public infrastructure, skills development, job creation, online safety and emerging technologies such as artificial intelligence.
Tijani explained that the project aims to bolster Nigeria’s research capacity while ensuring local insights guide policy and technology adoption.
The Federal Ministry of Education is collaborating to synchronise academic research with national priorities and advance specialised training.
Minister of Education, Dr Tunji Alausa, underscored universities’ evolving role as hubs of innovation and problem-solving beyond traditional learning.
The BRIDGE project aligns with broader government strategies to promote digital inclusion, spur economic growth and elevate Nigeria’s competitiveness in the global digital economy.
Observers note that the programme’s impact will depend on effectively converting research findings into implementable policies across sectors.
For the administration, the message is clear: a resilient digital economy demands not just infrastructure, but the intelligence to power it.
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