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MTN Powers the Ultimate Youth Link-Up with the Launch of Live It 100 Youth Campaign

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The Gathering on 100 has officially concluded its pilot edition, closing out 100 continuous hours of culture, creativity, and community engagement at the National Stadium, Surulere. At the climax of the five-day immersive youth experience, MTN Nigeria and the gatherers of the event unveiled the defining message of the movement: “Live It 100.”

MTN Powers the Ultimate Youth Link-Up with the Launch of Live It 100 Youth Campaign

The event brought together thousands of young Nigerians in a massive convergence of music, sports, gaming, and creative sessions. From watching the sunrise for four consecutive mornings to actively shaping culture in real-time, attendees experienced a shared journey rooted in endurance and expression.

Operating under a partnership model rather than a traditional corporate sponsorship, MTN stepped back to let the youth lead. The techo embraced the primary narrative that “The Gathering is the fire; MTN is the oxygen”.

Karl Toriola, Chief Executive Officer, MTN Nigeria, said: “The energy we have witnessed here in Surulere over the past 100 hours is proof of the unstoppable spirit of the Nigerian youth. Our strategic intent was to position MTN as the critical engine behind this vibrant youth movement, ensuring the brand is seen as an enabler, not an intruder. The Gathering is the fire; MTN is the oxygen. ‘Live It 100’ is our commitment to powering the platform where the conversation happens. We are giving them the autonomy to lead, while we listen.”

A focal point of the event was the high-stakes Pitchathon segment, which provided a structured arena for startups to showcase working products. Rather than a traditional, heavily branded corporate event, the space felt authentic, unscripted, and transparent, allowing founders to interact directly with expert judges, potential investors, and a live audience.

Onyinye Ikenna-Emeka, Chief Marketing Officer, MTN Nigeria, shared: “The ideas and partnerships formed over these 100 hours show exactly what happens when corporate Nigeria is finally listening to young Nigerians. We recognise that traditional business engagement doesn’t always work for this generation, which is why we empowered the youth to lead. By supporting The Gathering, we are not just celebrating culture; we are fueling the young Nigerian through youth-led innovation and actively investing in their economic potential.”

Beyond business activity, the event recorded consistent engagement across its programming, providing deep insight into the evolving role of youth within Nigeria’s economy. The sustained 100-hour activity highlighted a growing, resilient base of digitally engaged participants who own their lanes and actively create their own opportunities.

As the event closed, MTN reaffirmed their commitment to expanding the platform, ensuring that The Gathering on 100 will continue to evolve as a vital space for both cultural expression and youth-led economic opportunity.


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General News

Winners Emerge in KidsCook Showdown 2.0 Programme

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L-r: Mrs. Enitan Tanimowo, Convener, KidsCook Showdown; Damilare Adeniran, student of Pastor Adegboyega Nursery and Primary School, Ketu; Chef Mariam, Competition Judge; Chef David, Competition Judge; Gold Obi Besong, student of Pastor Adegboyega Nursery and Primary School, Ketu; Chef Asatta, Competition Judge; Daniella Tanimowo, Participant; and Adebayo Tanimowo, Co-convener, KidsCook Showdown, presenting the first-place winners of the KidsCook Showdown 2.0 cooking competition for children aged 6 to 8, held recently in Lagos.
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The dual of little Damilare Adeniran and Gold Obi Besong, students of Pastor Adegboyega Nursery and Primary School, Ketu emerged overall winners in this year’s KidsCook Showdown 2.0 held over the weekend.

KidsCook Showdown is an initiative of Dominion Consultancy Concepts, aimed at introducing children between the ages of 6 and 8 to household chores early.

At the grand finale of the contest that featured four schools with two cooking contests of pasta and swallow, Pastor Adegboyega Nursery and Primary School, Ketu secured the highest points by the three judges, Aina Memorial Nursery and Primary School was the runners up; while Oke-Ifako Nursery and Primary School, Gbagada took third place.

Mrs. Enitan Tanimowo, Director, Dominion Consultancy Concepts, organiser of the event, said the goal of KidsCook Showdown is to inspire children to see cooking not just as a chore, but as a fun, creative way to develop themselves, learn discipline, and build confidence and these skills help them into the future.

“It is a thing of joy for us. When we started, it was a case of what can these children do? After all they are too small. But, we found out that the children can do things, they are not babies. What we are doing today is to prove that our children can do much more if we entrust them with that responsibility.

“There are a lot happening in our environment especially as many adults lack responsibilities today which can be trace back to upbringing. This event reminds parents of the need to train their children the way they should go, so, when they grow up they will be balance by understanding what responsibility means.

Tanimowo added that the initiative directly aligns with the United Nations Sustainable Development Goals—specifically SDG 3 (Good Health and Well-being) and SDG 4 (Quality Education)—by using hands-on, practical learning to promote balanced nutrition and social development. The event is bringing together parents, teachers, and professionals to champion the next generation.

Looking forward to 2027

She said the goal is to impact more children. This year, we worked with 6 schools in partnership with LASUBEB. And we want to impact more schools across different local governments in Lagos State.

“There’s need to equip our children to be hand-on, be diligent and responsible, it helps them. One research I read reveals that when children are taught how to be responsible at home, it helps them academically. This is one fact that many parents don’t know.

“One thing we have observed since the beginning of this initiative is that a lot of children within the ages of 6 and 8 are not taught how to be responsible at home.

These children should be capable at this age because their brain is already developing cognitive skills, the message is that parents need to do more in training our children better to be more responsible, be hands-on, it does help them. It helps the country as a whole because if we have more people that are responsible, they will be able to solve problems, take initiatives and as well build their businesses.

“We are excited by the level of participation in this edition and plans to reach out to more local governments in Lagos state. Our goal is to impact more children to be hands-on and responsible and in turn develop entrepreneurship skills in the children.


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Paystack Launches Programme to Support Nigerian Businesses

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Paystack, one of Africa’s leading payments technology companies, has launched a programme to support Nigerian small businesses through a range of initiatives designed to help them grow, connect with relevant opportunities and access funding.

The scheme known as Paystack Small Business Programme will support businesses as they start, manage and grow their operations, starting with Paystack Small Business Bundle. The bundle gives eligible Nigerian merchants access to up to N4 million in discounts on tools and services from selected partners across key areas of business operations, including commerce, bookkeeping, logistics, design, workspace, customer communication and digital tools.

Small businesses play a significant role in Nigeria’s economy, but many still face daily operational challenges, from managing sales and records, reaching customers, handling deliveries, and accessing affordable tools.

The programme has been developed to provide practical support for these businesses as they manage daily operations and plan for their next stage of growth.

According to the firm, the Paystack Small Business Programme will start with different initiatives.

The firm explained that through the small business bundle, eligible merchants can access offers from partners including Bumpa, Ijeworks, Wiicreate, Flowcart, Simplebks, Africaworks, Paystack, Kindlybook, FezDelivery, Gamp, Pressone, Mercurie, Shuttlers and Canva.

Paystack is targeting 2,000 Nigerian SMBs for the small-business bundle, with additional partner offers expected over time.


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FG Moves to Track Ransom Payments Through Cashless Reforms

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Federal Government is considering the reintroduction of a stricter cashless policy as part of efforts to combat kidnapping and other criminal activities across the country.

FG Moves to Track Ransom Payments Through Cashless Reforms

Security sources said the proposal is being reviewed alongside ongoing military and intelligence operations aimed at dismantling kidnapping networks and disrupting their sources of funding.

The sources disclosed that limiting the use of cash could make it more difficult for kidnappers and other criminal groups to receive ransom payments without detection.

According to the officials, many criminal organisations prefer cash transactions because they leave little or no financial trail, making it difficult for law enforcement agencies to trace payments and identify those involved.

They explained that ransom payments processed through formal financial channels are easier to monitor and investigate, thereby providing valuable intelligence for security agencies.

The sources noted that strengthening the cashless policy could improve the ability of authorities to track suspicious financial transactions and uncover criminal networks operating across the country.

Speaking on the development, security analyst Mr Iyke Odife described kidnapping for ransom as one of Nigeria’s most pressing security challenges.

Odife said victims of kidnapping now cut across various segments of society, including farmers, students, travellers, traditional rulers and residents of rural communities.

According to him, the widespread use of cash in the economy has continued to provide opportunities for criminal groups to receive and move ransom payments without attracting attention from security agencies.

He argued that reducing cash-based transactions could significantly limit the operational freedom of kidnappers and other organised criminal groups.

“The heavy reliance on cash makes it easier for criminal elements to collect and transfer ransom money without leaving a trace.

“A more robust cashless system could help security agencies track illicit financial flows and strengthen efforts to combat kidnapping,” he said.

The move comes amid growing concerns over insecurity in several parts of the country, where kidnapping for ransom has remained a major threat despite ongoing security operations.

Analysts, however, stress that any strengthened cashless policy should be accompanied by improved digital infrastructure, financial inclusion measures and enhanced cybersecurity to ensure its effectiveness.

The Federal Government is yet to make an official announcement on the scope and timeline of the proposed policy.


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