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CFC Screens Bayelsan Silhouettes for Fight against HIV/AIDS

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Communicating for Change (CFC) last week hosted an informative broadcaster’s forum tailored to further partnership with the media in helping to fight the HIV/AIDS scourge, and also to launch an award winning series, Bayelsan Silhouettes, to Nigerian broadcasters.

The forum themed: ‘The Role of the Media in Reducing the Spread of HIV and AIDS among Nigeria’s Youth,’ saw a stimulating discussion among broadcasters and stakeholders present. It was advised that the media be cautious about their choice of language and desist from using derogatory terminologies in reference to HIV/AIDS.

Bayelsan Silhouettes is a series of seven Nollywood style film dramas set in the Niger Delta region of Nigeria, and an interactive website that are both designed to be appealing and educative, to help empower youth audiences on issues bordering on HIV/AIDS.

Mrs. Sandra Obiago, executive director, CFC said: “After numerous discussions with people in the Delta – ranging from health professionals, school teachers, secondary school and university students, community leaders, and government officials working in the health and media sectors; we became convinced that films that address important health challenges with a focus on HIV/AIDS would be both relevant and vital in ensuring the health and viability of the people of the Niger Delta.”

According to her, “the importance of the media in bringing about sustainable developmental change is a belief that is at the very core CFC, informing all of our activities and projects. CFC believes that the messages contained in film, radio and print publications can help to encourage audiences towards positive social change, whilst also providing fun and exciting entertainment, aptly demonstrated by films such as the Bayelsan Silhouettes series.”

“Today’s broadcast forum looks at the role of the media in reducing the spread of HIV and AIDS among Nigeria’s youth, to show that with culturally appropriate programming, broadcasters can help spread awareness and ultimately help to tackle its spread,” Obiago added.

Likewise, Dr. Babatunde Fakunle, manager, Shell Regional Community Health, said: “By hosting this forum and partnering with the media, CFC is providing Nigerian broadcast stations with an excellent opportunity to come together to discuss how they can use their privileged position to educate their audiences on HIV and AIDS, specifically targeting youth,” adding “I hope that today’s launch of Bayelsan Silhouettes and the complimentary copies made available will ensure that the films are widely screened so that the message of health protection and HIV and AIDS awareness is able to reach a wide local and national audience.” 

Bayelsan Silhouettes was written and inspired by young people in the Niger delta region and the films provide an excellent tool that can be used to educate viewers nationwide on the need to make informed choices to protect their health. The film and website were the results of a three-year project, including an in-depth research element where CFC visited the Niger delta to engage with local youth to determine their knowledge, attitudes and perceptions towards HIV/AIDS, as well as understand their media consumption habits.

The project was sponsored and developed in partnership with the Health Team of the Shell Petroleum Development Company of Nigeria (SPDC).

 

 

 


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Broadcasting

Showmax Unlocks Easier Payments for Nigerian Subscribers via Baxi

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Showmax, Africa’s leading streaming service, has expanded its payment options in Nigeria through a partnership with Baxi by Onafriq, giving customers an easier and more convenient way to subscribe and stay connected to world-class streaming entertainment.

Started Monday, 22 December 2025, existing Showmax customers can log into the Baxi by Onafriq app, select and pay for any of Showmax plans including: Showmax Entertainment Mobile, Showmax Entertainment (All Devices), Showmax Premier League Mobile, Showmax Entertainment (All Devices) + Premier League Mobile, Showmax Entertainment Mobile + Premier League Mobile.

This update allows customers to complete their entire subscription process within the Baxi app, delivering a more efficient payment experience.

Alternatively, existing customers with verified mobile numbers can top up their Baxi by Onafriq app or through its Baxi POS agent device to load funds directly into their Showmax account. These funds can then be used to pay for a Showmax plan.

For new customers, subscribing is also seamless. After creating a Showmax account on their mobile device, they will receive an OTP via SMS or WhatsApp, which allows them to verify their mobile number and immediately return to the app to top up and activate their subscription.

Speaking on the announcement, Tope Oshunkeye, Executive Head of Marketing, West Africa, MultiChoice, said: “With these new payment options from Baxi by Onafriq, we are making streaming on Showmax more accessible, allowing our customers to pay quickly and securely through a trusted financial service provider. This is a significant step forward in our mission to deliver world-class streaming experiences for our customers”.

“This launch is about making entertainment access seamless,” said Mxolisi Msutwana, Managing Director, Anglophone West Africa, Onafriq. “By automating the renewal process, we are not only providing greater convenience for customers but also helping to drive the adoption of digital payments across Nigeria.”

With more people turning to digital services, Showmax is doubling down on its commitment to make it affordable and effortless for customers to access and stream the stories they love. By partnering with Baxi by Onafriq, a popular agent and digital payment network, Showmax is meeting subscribers where they already are.

Showmax, launched in 2015 and available in more than 40 markets across the continent, is a leading African streaming service. It offers a unique combination of original African content, first and exclusive international series, popular movies, premium documentaries and the best kids’ shows, plus a mobile-only product to watch the Premier League.

Onafriq is an omnichannel network of networks, making borders matter less by providing our partners with a single pathway to unlock the full power of cross-border and cross-platform payment solutions. With a network spanning 43 African markets, Onafriq connects over 1 billion mobile money wallets, 500 million bank accounts, and over 400,000 agents in Nigeria, enabling domestic and cross-border disbursements and collections, card issuing and processing, agency banking, and treasury services.

In Nigeria, Onafriq operates as a B2B payments enabler with an extensive agency banking network through its flagship product, Baxi. Baxi connects over 400,000 agents nationwide, offering essential financial services such as bill payments, airtime and data purchases, funds transfers, cash-in and cash-out transactions, and more, driving financial inclusion and providing seamless access to digital financial services for millions.

 


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DStv Offers Instant Package Upgrade for Customers from January to February

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DStv has launched a new campaign tagged “We Got You”, aimed at giving customers more entertainment value at the start of the year without additional cost.

DStv Offers Instant Package Upgrade for Customers from January to February

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The campaign, which runs from January 1 to February 28, 2026, allows subscribers who pay for their current package in full to enjoy an automatic upgrade to the next DStv package.

The initiative is designed to ease the pressure that often comes with January, a period marked by school resumption, tighter budgets and increased household demands.

Through the offer, DStv is rewarding customer loyalty by unlocking more channels, stories, sports, children’s content, local productions and international programmes at no extra charge.

Speaking on the campaign, Tope Oshunkeye, Executive Head of Marketing, West Africa, MultiChoice, said, “We want our customers to step into the year feeling valued.

“When you buy your package, we upgrade you because you deserve more. This is our way of bringing extra excitement, choice and convenience into your home.”

According to DStv, the offer is open to existing subscribers who remain active during the promotion period, customers who reconnect their decoders, and new subscribers who join between January 1 and February 28.

Under the offer, subscribers who pay for DStv Yanga will be upgraded to DStv Confam, Confam customers will receive DStv Compact, Compact subscribers will be upgraded to Compact Plus, while Compact Plus customers will enjoy access to DStv Premium.

The upgrade applies only to decoder viewing, and subscribers will revert to their original packages at the end of the promotion period.


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FIRS Transforms into NRS as Nigeria Ushers in New Tax Era

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Federal Inland Revenue Service (FIRS) has officially given way to the Nigeria Revenue Service (NRS), signalling a pivotal shift in the country’s revenue administration framework as the Nigeria Revenue Service Establishment Act 2025 takes full effect from January 1, 2026.

FIRS Transforms into NRS as Nigeria Ushers in New Tax Era

NRS


President Bola Ahmed Tinubu signed the landmark legislation in June 2025, alongside a comprehensive package of tax reforms designed to streamline compliance, expand the tax net and bolster federal revenue for critical infrastructure and social services.

At a colourful ceremony in Abuja on December 30, 2025, NRS Executive Chairman, Dr Zacch Adedeji, unveiled the agency’s new logo and corporate identity, describing it as a beacon of modernisation and efficiency.

Adedeji, who doubles as the pioneer helmsman, stated that the fresh branding embodies “a renewed commitment to a unified, service-driven revenue system” in line with global standards and Nigeria’s economic aspirations.

“The new identity underscores continuity in mandate, enhanced capacity and proactive taxpayer support, fostering trust and shared prosperity,” he added, according to a statement by his Special Adviser on Media, Mr Dare Adekanmbi.

The NRS emergence caps decades of advocacy for tax overhaul, repealing the FIRS (Establishment) Act 2007 and vesting the new body with broader powers for revenue assessment, collection and accountability.

Judicial hurdles were cleared when an FCT High Court dismissed suits seeking to stall implementation, paving the way for the four key Acts — Nigeria Revenue Service, Tax Administration, Nigeria Tax and Joint Revenue Board — to roll out seamlessly.

Despite pockets of controversy, including claims of bill alterations, the Budget Office affirmed the laws’ authenticity, prioritising fiscal stability and investor confidence.

For ordinary Nigerians and enterprises, the NRS promises simplified processes, digital innovations and reduced red tape to ease compliance burdens while curbing evasion.

Technical Assistant on Broadcast Media to the Chairman, Mrs Aderonke Atoyebi, reassured that core values of integrity, fairness and professionalism persist, with staff nationwide driving the transition.

Industry watchers anticipate a surge in non-oil revenue, crucial as Nigeria navigates global headwinds, with the NRS positioned to elevate the tax-to-GDP ratio through transparent engagement.


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