Connect with us

Broadcasting

CFC Screens Bayelsan Silhouettes for Fight against HIV/AIDS

Published

on

Kindly share this post

Communicating for Change (CFC) last week hosted an informative broadcaster’s forum tailored to further partnership with the media in helping to fight the HIV/AIDS scourge, and also to launch an award winning series, Bayelsan Silhouettes, to Nigerian broadcasters.
The forum themed: ‘The Role of the Media in Reducing the Spread of HIV and AIDS among Nigeria’s Youth,’ saw a stimulating discussion among broadcasters and stakeholders present. It was advised that the media be cautious about their choice of language and desist from using derogatory terminologies in reference to HIV/AIDS.
Bayelsan Silhouettes is a series of seven Nollywood style film dramas set in the Niger Delta region of Nigeria, and an interactive website that are both designed to be appealing and educative, to help empower youth audiences on issues bordering on HIV/AIDS.
Mrs. Sandra Obiago, executive director, CFC said: “After numerous discussions with people in the Delta – ranging from health professionals, school teachers, secondary school and university students, community leaders, and government officials working in the health and media sectors; we became convinced that films that address important health challenges with a focus on HIV/AIDS would be both relevant and vital in ensuring the health and viability of the people of the Niger Delta.”
According to her, “the importance of the media in bringing about sustainable developmental change is a belief that is at the very core CFC, informing all of our activities and projects. CFC believes that the messages contained in film, radio and print publications can help to encourage audiences towards positive social change, whilst also providing fun and exciting entertainment, aptly demonstrated by films such as the Bayelsan Silhouettes series.”
“Today’s broadcast forum looks at the role of the media in reducing the spread of HIV and AIDS among Nigeria’s youth, to show that with culturally appropriate programming, broadcasters can help spread awareness and ultimately help to tackle its spread,” Obiago added.
Likewise, Dr. Babatunde Fakunle, manager, Shell Regional Community Health, said: “By hosting this forum and partnering with the media, CFC is providing Nigerian broadcast stations with an excellent opportunity to come together to discuss how they can use their privileged position to educate their audiences on HIV and AIDS, specifically targeting youth,” adding “I hope that today’s launch of Bayelsan Silhouettes and the complimentary copies made available will ensure that the films are widely screened so that the message of health protection and HIV and AIDS awareness is able to reach a wide local and national audience.” 
Bayelsan Silhouettes was written and inspired by young people in the Niger delta region and the films provide an excellent tool that can be used to educate viewers nationwide on the need to make informed choices to protect their health. The film and website were the results of a three-year project, including an in-depth research element where CFC visited the Niger delta to engage with local youth to determine their knowledge, attitudes and perceptions towards HIV/AIDS, as well as understand their media consumption habits.
The project was sponsored and developed in partnership with the Health Team of the Shell Petroleum Development Company of Nigeria (SPDC).

 

 


Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Continue Reading
Advertisement
Comments

Broadcasting

MTN Launches One TV with Free-to-View, Pay-as-You-Go

Published

on

Kindly share this post

MTN Group has begun rolling out MTN One TV, a new entertainment proposition designed to make digital video content more accessible, relevant, and flexible for customers across African markets.

MTN Launches One TV with Free-to-View, Pay-as-You-Go

Introduced in line with MTN’s Ambition 2030 strategy, MTN One TV brings together local storytelling, live channels, international programming, and market-specific viewing options tailored to how customers across the continent access and pay for digital entertainment.

The proposition is designed to give customers greater choice in how they watch content, with viewing models that may vary by market and can include free-to-view content, advertising-funded experiences, pay-as-you-watch access, and subscription offerings.

Depending on local availability, customers may also be able to pay through airtime, Mobile Money, and other locally supported payment methods, helping to reduce common barriers to streaming access.

Beyond enhancing customer experiences, MTN One TV creates new opportunities for African creators, broadcasters, advertisers, and ecosystem partners by helping connect content to wider audiences through MTN’s scale across connectivity, payments, and digital services.

By bringing together a broad mix of content experiences under a single proposition, MTN aims to support greater content discovery, broader audience reach, and sustainable growth across Africa’s digital entertainment ecosystem.

Anchored in MTN’s strategic platforms of Connectivity, Fintech, and Digital Infrastructure, MTN One TV forms part of the Group’s broader ambition to build digital experiences that create value for customers while enabling participation and growth across Africa’s digital economy.

“Entertainment is increasingly becoming an important gateway to digital participation,” said Selorm Adadevoh, MTN group chief commercial, strategy and transformation officer.

“Through MTN One TV, we are leveraging the scale of our connectivity, fintech, and digital capabilities to make relevant content more accessible while creating new opportunities for Africa’s creative and digital economies. This is aligned with our ambition to deliver digital solutions for Africa’s progress.”

MTN One TV is being introduced progressively across MTN markets through a phased rollout approach that reflects local market needs, existing services, and partnership opportunities.

Over time, MTN will bring together a combination of video capabilities, content partnerships, and customer experiences under the MTN One TV brand to create a more consistent and scalable entertainment proposition across its footprint.

Through MTN One TV, MTN continues to extend its role beyond connectivity by combining entertainment, payments, and digital services to deliver experiences tailored to the needs of African consumers.

The rollout supports MTN’s Ambition 2030 vision of leading digital solutions for Africa’s progress while expanding access to digital entertainment across the continent.

 


Kindly share this post
Continue Reading

Broadcasting

IATA Drops Bombshell: Nigeria Among World’s Most Expensive Countries to Run an Airline

Published

on

Kindly share this post

International Air Transport Association (IATA) has identified Nigeria as one of the most expensive countries in the world for airline operations, citing high taxes, charges and operational costs that continue to weigh heavily on local carriers.

IATA Drops Bombshell: Nigeria Among World's Most Expensive Countries to Run an Airline

IATA’s Regional Vice President for Africa and the Middle East, Kamil Al-Awadhi, disclosed this during the association’s Annual General Meeting held in Rio de Janeiro.

Al-Awadhi said that although Nigeria’s Minister of Aviation and Aerospace Development, Festus Keyamo, had been pursuing reforms aimed at improving the aviation sector, airlines operating in the country still faced enormous cost pressures.

According to him, the high-cost operating environment has continued to affect the profitability and competitiveness of Nigerian airlines, making it difficult for the industry to realise its full potential.

He noted that excessive taxes, regulatory charges and other operating expenses remained major obstacles to airline growth across the region, with Nigeria ranking among the most challenging markets from a cost perspective.

Al-Awadhi urged member states of the Economic Community of West African States to adopt a proposed 25 per cent reduction in aviation taxes and charges to ease the burden on airlines and passengers.

According to him, lowering taxes and charges would reduce airfares, stimulate passenger traffic and strengthen the competitiveness of carriers operating within West Africa.

He stressed that a more supportive policy environment was critical to unlocking the economic benefits of aviation, including increased trade, tourism and regional integration.

Industry stakeholders have consistently advocated lower taxes and regulatory fees, arguing that the current cost structure makes air travel less affordable and limits the growth of the sector.

IATA’s latest remarks add to calls for governments in West Africa to implement policies that will promote a more sustainable and competitive aviation industry across the region.


Kindly share this post
Continue Reading

Broadcasting

NASENI Trains 50 Women in Kano on Renewable Energy Technologies Under She-Powers Initiative

Published

on

Kindly share this post

The National Agency for Science and Engineering Infrastructure (NASENI), under the leadership of its Executive Vice Chairman/CEO, Khalil Suleiman Halilu, has trained 50 women in Kano State on inverter and battery technologies through its She-Powers Energy Initiative.

NASENI Trains 50 Women in Kano on Renewable Energy Technologies Under She-Powers Initiative

The three-day programme, held at the Technology Incubation Centre, Farm Centre, Kano which ended yesterday, was designed to equip participants with practical renewable energy skills, promote women-led enterprises, and enhance sustainable livelihoods.

 The initiative forms part of NASENI’s broader commitment to empowering women, creating economic opportunities, and expanding participation in Nigeria’s growing clean energy sector. It also aligns with the Renewed Hope Agenda of President Bola Ahmed Tinubu by supporting job creation, entrepreneurship, and inclusive economic development.

 Through targeted interventions such as the She-Powers Energy Initiative, NASENI continues to demonstrate its commitment to leveraging technology and innovation to improve lives and drive sustainable development across the country.

Photos: Participants at the She-Powers Energy Initiative training organised by the National Agency for Science and Engineering Infrastructure (NASENI) held at the the Technology Incubation Centre, Farm Centre, Kano yesterday.


Kindly share this post
Continue Reading

Trending