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Lamudi Mobile App Redefines Real Estate Sector- Ejimofo

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Obi Ejimofo, MD Lamudi Nigeria
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Obi Ejimofo, MD Lamudi Nigeria before joining Africa Internet Holding has worked in global strategic product and technology roles for Philips Electronics and Thomson Reuters before focusing on business development and market entry strategies in Sub-Saharan Africa as an independent consultant.
He started his career in start-up ventures with Open Interactive – the Interactive TV venture that is now Sky Interactive, BSkyB.
Obi spoke to Peter Ugwu about the Lamudi App and how IT is adding value to Nigeria’s real estate sector.

Lamudi’s Real Estate Market Philosophy
What Lamudi provides is an online market place for sellers to put up their (real estate) property and woo buyers or clients. The value proposition comes in two phases.
‘From the sellers’ perspective, they will be able to make their property available to as many buyers as possible. For instance we have 15,000 people who visit our site every week.
Lamudi has a large base of subscribers; so if your property meets their needs, they will contact you. From the buyers’ point of view, it is a similar scenario.
They come online and view property available and based on their interests on location, features and designs, they will be exposed to various sellers and agents.
This will automatically give them options. The whole process provides the prospective buyer with convenience and choice.

Lamudi’s Intentions with its Mobile App
We want to help the real estate market become, somewhat more efficient. There will always be landlords, agents and buyers.
What we are doing is to make it possible for both agents and buyers to have more access to information. At the end of the day, when they are ready to carry out a property transaction, they will have to meet in person.
 I wouldn’t advise anyone to purchase property based just on what they see on the internet. It is not practiced that way in the UK, the US, here in Nigeria or anywhere.
Buyers should always gain physical access to the property before buying. The platform, basically, offers the best opportunity for people to be informed on what they are looking for in real estate.
We do not engage in any transactions, we are just providing the channel for both parties to meet.

Checkmating Property Fraud
We understand that trust is very essential in the real estate market. So people are looking up to us based on what they see on the site to make informed decisions.
As of today, we have categorized our agents based on the level of personal relationship we have with them. For our “Trusted Sellers”, we can personally attest to their integrity and sincerity in the market.
We are also working with quite a number of professional real estate associations today to establish new categories for their members.
So, the contact we have with the professional body is leveraged when their members join our portal. If an issue around professional misconduct arises, we can work hand-in-hand with the association to resolve the matter. Of course, we cannot regulate the market, but we can help it become more effective.
Lamudi is there as an integrator in the system; bringing many stakeholders together.

Market Response to the Lamudi Portal
First of all, Lamudi only went live 10 months ago. Since then, the platform has grown to over 18,000 listed properties.
 Secondly, in terms of visitors, Lamudi has gone from just under 4,000 people coming online to the platform looking for property to over 15,000 people in just the last 4 months.
 Thirdly, within the same four months, our visitor mix has gone from about 30%visiting the platform from outside the country, to about 25%.
The reason the number is going down is because local patronage is increasing significantly. We are also seeing 15% of visitors go on to pick up the phone or email our agents. For a property platform that is a huge conversion rate.

Seamless Property Search
I will be biased in assessing the site. One thing is that we have done a good job. It is very well designed and easy to navigate.
 Asides from the property listings, we have created a blog or journal section packed with insights, news, and knowledge on the essentials of the home purchasing, interior design, old Nigerian architecture, mortgages and other features.

View on Government Intervention
I am a believer in private enterprise. The government did not necessarily give us the internet; it came as a result of the privatization of the telecom industry.
 While there are challenges, there are also an estimated 56 million Nigerians going online in a year, with about 48 million of them going online to either seek information or to transact business; and those are the 48 million we are interested in. An estimated 20 million Nigerians are accessing the internet via smartphones which led to us unveiling the Lamudi App for the Android today and we will soon launch for the iOS as well.
So there are inhibiting factors, but the demand is high already. Nigeria, in terms of growth and adoption, it is the sixth fastest growing market in the world.
So, Nigerians have not allowed the challenges to deter them from progressing in their internet usage.
So, we do not need to wait for things to be perfect; I know Nigerians are not waiting; they are using the rare opportunity at their disposal to make things happen.
With the statistics out there, we are already using the internet. Any improvements will be fantastic. If the government can completely increase broadband bandwidth, that will take the market to the next level.
Need For Cyber Security
The internet is nothing less than a reflection of happenings in the real world. If there are fraudsters in the real world, definitely, they will replicate their activities on the internet.
The challenge in the real world is finding out who is a fraudster. Its easier to do so on the internet, for instance, FaceBook where we have over nine million Nigerians using the platform, when people use comments and posts to raise the alarm about a particular user, it spreads like wildfire.
That on its own helps to identify fraudulent practitioners. Unless that user changes his profile name, he will find it difficult to continue to fool or defraud people.
Internet users are also beginning to appreciate the need to be cautious while online. Through due diligence and other authentication and verification methods, sanity is being restored online.
Before people go ahead to conduct businesses with you, they go through your LinkedIn and Facebook profiles, your twitter handle, and other channels.
They contact people who are your friends or followers; that alone is a way of conducting due diligence. The great thing about the internet is the ability to conduct research and due diligence. In law, there is something called caveat emptor (let the buyer beware); it is up to every person conducting a transaction to make sure who you are dealing with is the proper contact. The online shops can tighten their end, but that does not rule out the roles users have to play.

Lamudi App and e-Payment
A lot of things are yet to happen in the Nigerian e-payment ecosystem. From Lamudi’s point of view, we are simply enabling the two concerned parties to strike a deal.
If you look at the Nigeria’s e-payment space there are close to 40 different players.
The market is yet to shape up to give the industry, a supposedly, dominant player, so that everybody can use the platform. But with competition, the market will sort itself out.


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PalmPay MD Seeks Deeper Financial Inclusion @ CeBIH Annual Conference 2025

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L-r: Chika Reginald Nwosu, Managing Director, PalmPay; Tunde Ogundipe, Co-Founder & Chief Executive Officer, E-Doc Online; Emezino Afigbe, Head, Gender Center for Excellence, Enhancing Financial Innovation and Access (EFInA); Ronke Kuye, CeBIH Advisory Council; Dr. Badamasi Lawal, CEO National Social Investment Program; Uche Uzoebo, Chief Executive Officer, Shared Agent Network Expansion Facilities (SANEF); Dominic Wadongo, Chief Risk Officer, SmartCash Payment Service Bank, Nigeria, at the CeBIH Annual Conference recently.
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PalmPay, Nigeria’s leading digital banking platform, has renewed its commitment to deepening financial inclusion across the country. At the CeBIH Annual Conference 2025, themed “Reimagining Financial Inclusion through Cultural Shifts in Consumer Credit,” PalmPay’s Managing Director, Chika Nwosu, urged industry players to deepen financial inclusion by embracing community-aligned solutions and customer-centric innovations that can better serve Nigeria’s underserved and unbanked populations.

Speaking during a panel session titled “Social Inclusion, A Veritable Tool for Financial Inclusion,” Chika Nwosu joined other industry leaders to share insights on strengthening participation among women, rural dwellers, low-income earners, and other financially excluded groups.

Chika Nwosu highlighted PalmPay’s commitment to inclusive finance through its 500,000-strong agent network, which enables seamless cash-in/cash-out services for unbanked users across Nigeria. He also emphasised the importance of PalmPay’s USSD platform, 861#, which allows users with basic phones or limited internet access to perform essential financial transactions.

“Financial inclusion goes beyond access; it must be equitable and tailored to real-life needs,” Chika Nwosu said. He shared how PalmPay leverages behavioural insights to design impactful services, including affordable health insurance, reliable bill payments, merchant solutions, and automated savings features that support financial discipline among users.

The session further examined the role of grassroots agents and community touchpoints in driving last-mile adoption. Chika Nwosu noted that PalmPay’s widespread community presence continues to build trust and encourage excluded populations to embrace digital financial tools.

The session was moderated by Ronke Kuye of the CeBIH Advisory Council and featured representatives from E-Doc Online, SmartCash Payment Service Bank, SANEF, and EFINA.

PalmPay reaffirmed its commitment to driving accessible, secure, and inclusive financial services for all Nigerians. PalmPay is a leading digital banking platform driving financial inclusion and economic empowerment in underserved emerging markets. Through its secure, user-friendly, and inclusive suite of financial services, PalmPay empowers individuals and businesses with tools to manage and grow their money.

PalmPay offers a comprehensive range of products, including mobile payments, savings, and micro-insurance via its app and mobile money agent network.

Since launching in Nigeria in 2019 under a Mobile Money Operator license, the platform has grown to over 35 million app users. PalmPay has operations in Nigeria, Ghana, Tanzania, and Bangladesh.


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AI-Powered Fraud Drives Global Race for Deepfake Defenses

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Reality Defender and 1Kosmos have announced a strategic partnership that will see the deepfake detection firm integrate its real-time deepfake defenses into 1Kosmos’ blockchain-based biometric authentication platform.

AI-Powered Fraud Drives Global Race for Deepfake Defenses

Deepfake

A release says the integration enhances the platform’s existing PAD capabilities with new signals on both live and pre-recorded AI-generated image and video impersonations: “multimodal deepfake detection” that “enhances ISO/IEC 30107-3 PAD Level 2 performance to counter the growing share of synthetic-media attacks.”

“Deepfake attacks are evolving faster than most organizations can adapt, and detecting them requires specialized, continuously updated models,” says Ben Colman, CEO of Reality Defender. Reality Defender’s models keep pace with regulatory changes like the EU AI Act and upcoming ISO 25456 standards, to ensure seamless compliance.

“Advances in AI-generated impersonations are rewriting the rules of identity assurance and ratcheting up fraud losses,” says Mike Engle, chief strategy officer for 1Kosmos. “By adding Reality Defender as an embedded detection layer, we’re enabling enterprises to verify identity with greater certainty and stop AI-driven impersonation attacks before they result in financial loss, brand damage, or regulatory consequences.”

The product deploys without friction, integrating natively into existing 1Kosmos workflows, identity stacks, and user experiences with no new licenses, retraining or rearchitecture.

Resemble AI heads straight to market with new funding
Resemble AI has raised 13 million dollars in strategic funding to accelerate development on its voice generation and deepfake detection products. An announcement says the investment round includes Google’s AI Future Fund, Okta Ventures, Taiwania Capital, Gentree Fund, IAG Capital Partners, Berkeley Frontier Fund and KDDI – partnerships, the firm says, that “create immediate paths to market distribution and embed our technology within key identity and security ecosystems.”

The company says its deepfake detection model achieves 98 percent accuracy across more than 40 languages with multimodal threat detection across audio, video, images and text, and enhanced explainability for content analysis. It intends to use the investment to “fuel our global expansion and accelerate the development of our AI detection platform.”

FARx releases new multimodal deepfake detection tool
FARx, which bills itself as “the world’s only fused-biometrics company,” has announced the launch of FARx 2.0, its new generation of biometric software which fuses speaker, speech and face recognition for added capabilities in synthetic and cloned voice detection. The software can be integrated into browsers, apps and communication systems, and operates in the background to provide continuous multi-factor authentication without disruption.

A post on the firm’s LinkedIn page says FARx 2.0 “identifies not just what is being said but who is speaking, enabling it to detect and block attempts to spoof someone’s identity using synthetic voices, deepfakes, or cloned audio and video.” Trained on some 55,000 synthetic voices from real telephony environments, it can “reliably distinguish between real and AI-generated voices.”

The Malvern Gazette quotes Clive Summerfield, CEO of the Worcestershire, UK-based firm, who says the new product aims to deliver “an even more sophisticated, flexible biometric multi-factor authentication technology to users across a broad range of industries and applications.”

“Legacy voice biometrics and traditional MFA systems are simply no longer enough to outsmart the new era of AI-powered threats.”

The launch follows a recent investment of 250,000 pounds (about US$337,00) through the Seed Enterprise Investment Scheme (SEIS).

Grant funds deepfake tool tailored to South Korea, Singapore
A team from Singapore Management University (SMU) has won a grant to develop a deepfake detection tool. A release says the project will be “the first multilingual deepfake data set that includes dialectal variants such as Singlish and Korean dialects.”

“Many existing tools don’t perform well on Asian languages, accents, or content,” says Professor He Shengfeng, who leads the team. “We’re focused on building something that fits the specific needs of our region.”

Understanding different linguistic, socio-cultural and environmental characteristics was a key requirement for the grant, which comes from AI Singapore (AISG) and South Korea’s Institute for Information & Communication Technology Planning & Evaluation (IITP).

The team has dubbed its tool DeepShield, which its proposal paper calls “the first unified interpretable detection system capable of handling diverse and multi-modal manipulations – including object insertions, lighting alterations, background swaps, and voice dubbing – within a single, explainable pipeline.”

Overall, DeepShield wants to position itself as “not merely a detection tool, but a next-generation AI governance layer for digital media integrity – setting it apart from commercial offerings in both ambition and design.” The ultimate goal is a spin-off startup that He imagines licensing services such as deepfake forensics, media authenticity verification, enterprise compliance and digital governance to public and private enterprise.

Work commences in January 2026 with the scouring of large-scale, publicly available datasets such as the YouTube8M dataset.

Ant International’s winning deepfake detector looks to eliminate bias
Ant International has won first place at the NeurIPS Competition of Fairness in AI Face Detection. A release from the company says its entry trumped over 2,100 submissions from 162 teams globally.

The deepfake detection contest challenged participants to develop AI models that “not only achieve high-utility performance but also demonstrate fairness across demographic subgroups such as gender, age, and skin tone.”

“A biased AI is an insecure AI,” says Dr. Tianyi Zhang, general manager of risk management and cybersecurity at Ant International. “Our model’s fairness prevents exploitation from deepfakes and ensures reliable identity verification for all users, supporting our mission to deliver secure and inclusive financial services worldwide.”


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TETFund Moves to Tighten Security in Tertiary Institutions

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The Tertiary Education Trust Fund (TETFund) is set to develop a comprehensive security master plan for tertiary institutions nationwide.

The Chairman of the Board of Trustees (BoT), TETFund, Aminu Bello Masari, made this known during his remark at the opening ceremony of a two-day workshop on campus security towards the development of a security master plan for tertiary institutions in Nigeria, held in Abuja.

He outlined the various threats faced by tertiary institutions, including banditry, kidnapping and cyber intrusions.

Masari explained that the master plan aims to enhance threat prevention, detection and response capabilities.

According to him, the discussion at the workshop, which was attended by all the chief security officers of all tertiary institutions, will cover various aspects of campus security, including intelligence gathering and emergency response mechanisms.

He stressed the shared responsibility of campus security among government, security agencies, administrators, students, staff and communities.

The workshop is described as a critical national document that will shape campus security policies and operations.

He encouraged participants to approach the deliberations with dedication, innovation and practical solutions, adding that outcomes of the workshop will significantly impact the safety of campuses and the future of Nigerian tertiary education.

The participants, including chief executives, deans, security officers, and law enforcement representatives, were encouraged to share experiences and practical solutions to ensure robust, future-proof campus security.

“What we begin here today is not merely another conference. It is a foundational step in developing a comprehensive, forward looking security master plan for tertiary institutions in Nigeria.

“This master plan is expected to establish a security of time framework for all time sharing institutions to transcend institutional capacity for threat prevention, detection, mitigation and response, promote intelligence-led security operations and proactive risk management, protect students, staff, facilities, infrastructure and intellectual assets, deepen collaboration between institutions, security agencies and host communities institutionalized emergency preparedness, crisis management and business continuity protocols and integrate modern, physical and digital security technologies into campus operation.

“These deliberations are not theoretical. They form the building blocks of the national framework that will guide campus security policies, investments and operations for years to come. I am particularly encouraged by this diversity of participants. Present here are chief executives, Dean of Student Affairs, chief security officers, ICT professionals, security analysts and the representatives of law enforcement agencies,” he stated.

In his remarks, the Executive Secretary, TETFund, Sunny Echono, pointed out that some campuses are porous and easily invaded, making them attractive targets for criminals.

He recalled a previous mapping exercise to identify high-risk areas and establish emergency response mechanisms.

He said there is a need to interface with various agencies and units in case of a security breach, ensuring clear communication channels.

Echono stressed the importance of having clear communication channels to alert and respond to security breaches, involving agencies like the military, police and Civil Defence.

“Those high-risk areas we identified and see how you can have some emergency response mechanism. This is only the first layer that is there, at the security layer at the source. Naturally, you know you have to interface with so many other agencies and units in the events of such an occurrence,” he said.


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