General News
Lamudi Mobile App Redefines Real Estate Sector- Ejimofo

Obi Ejimofo, MD Lamudi Nigeria before joining Africa Internet Holding has worked in global strategic product and technology roles for Philips Electronics and Thomson Reuters before focusing on business development and market entry strategies in Sub-Saharan Africa as an independent consultant.
He started his career in start-up ventures with Open Interactive – the Interactive TV venture that is now Sky Interactive, BSkyB.
Obi spoke to Peter Ugwu about the Lamudi App and how IT is adding value to Nigeria’s real estate sector.
Lamudi’s Real Estate Market Philosophy
What Lamudi provides is an online market place for sellers to put up their (real estate) property and woo buyers or clients. The value proposition comes in two phases.
‘From the sellers’ perspective, they will be able to make their property available to as many buyers as possible. For instance we have 15,000 people who visit our site every week.
Lamudi has a large base of subscribers; so if your property meets their needs, they will contact you. From the buyers’ point of view, it is a similar scenario.
They come online and view property available and based on their interests on location, features and designs, they will be exposed to various sellers and agents.
This will automatically give them options. The whole process provides the prospective buyer with convenience and choice.
Lamudi’s Intentions with its Mobile App
We want to help the real estate market become, somewhat more efficient. There will always be landlords, agents and buyers.
What we are doing is to make it possible for both agents and buyers to have more access to information. At the end of the day, when they are ready to carry out a property transaction, they will have to meet in person.
I wouldn’t advise anyone to purchase property based just on what they see on the internet. It is not practiced that way in the UK, the US, here in Nigeria or anywhere.
Buyers should always gain physical access to the property before buying. The platform, basically, offers the best opportunity for people to be informed on what they are looking for in real estate.
We do not engage in any transactions, we are just providing the channel for both parties to meet.
Checkmating Property Fraud
We understand that trust is very essential in the real estate market. So people are looking up to us based on what they see on the site to make informed decisions.
As of today, we have categorized our agents based on the level of personal relationship we have with them. For our “Trusted Sellers”, we can personally attest to their integrity and sincerity in the market.
We are also working with quite a number of professional real estate associations today to establish new categories for their members.
So, the contact we have with the professional body is leveraged when their members join our portal. If an issue around professional misconduct arises, we can work hand-in-hand with the association to resolve the matter. Of course, we cannot regulate the market, but we can help it become more effective.
Lamudi is there as an integrator in the system; bringing many stakeholders together.
Market Response to the Lamudi Portal
First of all, Lamudi only went live 10 months ago. Since then, the platform has grown to over 18,000 listed properties.
Secondly, in terms of visitors, Lamudi has gone from just under 4,000 people coming online to the platform looking for property to over 15,000 people in just the last 4 months.
Thirdly, within the same four months, our visitor mix has gone from about 30%visiting the platform from outside the country, to about 25%.
The reason the number is going down is because local patronage is increasing significantly. We are also seeing 15% of visitors go on to pick up the phone or email our agents. For a property platform that is a huge conversion rate.
Seamless Property Search
I will be biased in assessing the site. One thing is that we have done a good job. It is very well designed and easy to navigate.
Asides from the property listings, we have created a blog or journal section packed with insights, news, and knowledge on the essentials of the home purchasing, interior design, old Nigerian architecture, mortgages and other features.
View on Government Intervention
I am a believer in private enterprise. The government did not necessarily give us the internet; it came as a result of the privatization of the telecom industry.
While there are challenges, there are also an estimated 56 million Nigerians going online in a year, with about 48 million of them going online to either seek information or to transact business; and those are the 48 million we are interested in. An estimated 20 million Nigerians are accessing the internet via smartphones which led to us unveiling the Lamudi App for the Android today and we will soon launch for the iOS as well.
So there are inhibiting factors, but the demand is high already. Nigeria, in terms of growth and adoption, it is the sixth fastest growing market in the world.
So, Nigerians have not allowed the challenges to deter them from progressing in their internet usage.
So, we do not need to wait for things to be perfect; I know Nigerians are not waiting; they are using the rare opportunity at their disposal to make things happen.
With the statistics out there, we are already using the internet. Any improvements will be fantastic. If the government can completely increase broadband bandwidth, that will take the market to the next level.
Need For Cyber Security
The internet is nothing less than a reflection of happenings in the real world. If there are fraudsters in the real world, definitely, they will replicate their activities on the internet.
The challenge in the real world is finding out who is a fraudster. Its easier to do so on the internet, for instance, FaceBook where we have over nine million Nigerians using the platform, when people use comments and posts to raise the alarm about a particular user, it spreads like wildfire.
That on its own helps to identify fraudulent practitioners. Unless that user changes his profile name, he will find it difficult to continue to fool or defraud people.
Internet users are also beginning to appreciate the need to be cautious while online. Through due diligence and other authentication and verification methods, sanity is being restored online.
Before people go ahead to conduct businesses with you, they go through your LinkedIn and Facebook profiles, your twitter handle, and other channels.
They contact people who are your friends or followers; that alone is a way of conducting due diligence. The great thing about the internet is the ability to conduct research and due diligence. In law, there is something called caveat emptor (let the buyer beware); it is up to every person conducting a transaction to make sure who you are dealing with is the proper contact. The online shops can tighten their end, but that does not rule out the roles users have to play.
Lamudi App and e-Payment
A lot of things are yet to happen in the Nigerian e-payment ecosystem. From Lamudi’s point of view, we are simply enabling the two concerned parties to strike a deal.
If you look at the Nigeria’s e-payment space there are close to 40 different players.
The market is yet to shape up to give the industry, a supposedly, dominant player, so that everybody can use the platform. But with competition, the market will sort itself out.
General News
FG Asks MDAs to Halt New Policies Until Full Compliance with RIA

Federal government has directed all Ministries, Departments and Agencies (MDAs) to suspend the introduction and rollout of new policies, regulations, or major regulatory changes until full compliance with the Regulatory Impact Analysis (RIA) Framework is achieved.

The directive, issued by Princess Zahrah Mustapha Audu, director general of the Presidential Enabling Business Environment Council (PEBEC), is part of efforts to strengthen regulatory quality, ensure policy coherence, and improve the ease of doing business in Nigeria
According to the statement, the RIA Framework, which was formally implemented in January 2025, requires that all new policies or amendments introduced after the date must undergo review and approval in line with its provisions.
She noted the framework has already been circulated to MDAs by the Office of the Secretary to the Government of the Federation and is also accessible on the PEBEC website.
MDAs are therefore expected to familiarise themselves with the framework and align their policy development processes accordingly.
Audu emphasised that while the government remains committed to working collaboratively with regulatory institutions, no new reform or policy would be allowed to proceed without being backed by clear and verifiable evidence.
She explained the directive aims to prevent policy shocks that could negatively affect businesses, investors and citizens, eliminate inconsistencies and frequent policy reversals, and institutionalise evidence-based policymaking across government.
The directive also seeks to enhance transparency, improve predictability, and boost stakeholder confidence in public policies, while ensuring adequate engagement to minimise resistance prior to implementation.
Consequently, all MDAs have been instructed to suspend any planned policy rollouts that have not yet been implemented, ensure that new policy proposals are supported by comprehensive RIA and necessary approvals, and integrate the RIA process into their internal policy formulation procedures.
They are also required to undertake structured and inclusive stakeholder engagement as part of policy development to improve acceptance and implementation outcomes.
The PEBEC boss added that MDAs can access the RIA Framework through its website or seek technical support from the council’s secretariat.
She, however, noted that exceptions would only be granted in cases of urgent national interest, subject to appropriate approval.
Audu stressed that cooperation from all MDAs is crucial to building a stable, consistent and business-friendly regulatory environment capable of driving sustainable economic growth and boosting investor confidence.
General News
FG Unveils Digital Platform to Showcase Nigeria’s Culture, Tourism Destinations

The Federal Government has unveiled a new digital platform, NITOUREY, aimed at showcasing Nigeria’s rich cultural heritage and tourism destinations to global audiences.

The initiative, introduced at a press conference organised by the Nigerian Tourism Development Authority, was described as a public-private partnership designed to project Nigeria’s diverse cultural assets.
Speaking at the event on Tuesday, the Minister of Arts, Culture, Tourism and the Creative Economy, Hannatu Musawa, said the platform marked another step in repositioning Nigeria as a leading global destination for tourism, culture and creative excellence.
She explained that the digital project would harness the power of the creative economy and technology to amplify Nigeria’s cultural narratives while creating opportunities for young Nigerians, filmmakers, content creators and tourism operators.
Musawa said, “Today marks yet another significant step in our collective journey to reposition Nigeria as a leading global destination for tourism, culture and creative excellence.
“The initiative aligned with the administration’s economic diversification drive, noting that tourism had the potential to contribute significantly to national growth.
“President Bola Tinubu has a vision to use tourism as part of economic diversification and expansion, and NTDA can play a vital role in achieving that goal”.
She emphasised that NITOUREY would not only showcase destinations across the country but also create economic opportunities within the creative industry.
“Through this initiative, we are not only showcasing destinations across Nigeria but also creating opportunities for the creative industries, including filmmakers, content creators, tourism operators and young Nigerians within the creative economy,” she added.
The minister also stressed the importance of collaboration between government agencies, state governments and the private sector, noting that the platform was a PPP initiative designed to unlock the full potential of Nigeria’s tourism and creative sectors.
“This is a commendable PPP initiative that demonstrates the collaboration required to unlock the full potential of Nigeria’s tourism and creative industry,” she said.
She further assured stakeholders that the Ministry of Art, Culture, Tourism and the Creative Economy would continue to support initiatives that enhance Nigeria’s visibility, attract investment and create jobs.
In his remarks, the Director General of NTDA, Ola Awakan, described NITOUREY as a transformative platform that will redefine how Nigeria is presented to the world.
He emphasised that tourism thrives on perception, visibility, and storytelling, noting that the platform will collaborate with key institutions, including the Nigerian Film Corporation, National Film and Video Censors Board, and the National Information Technology Development Agency, to deliver high-quality content.
Awakan added that the initiative is powered by a strong public-private partnership involving TOURCLIQ Creatives Limited and JM MiSA International Limited, underscoring the importance of collaboration in unlocking the full potential of Nigeria’s tourism and creative industries.
He further revealed that NITOUREY will spotlight iconic destinations across Nigeria’s six geopolitical zones, including Zuma Rock, Yankari Resort and Safari, the Argungu Fishing Festival, Ngwo Pine Forest and Cave, Obudu Mountain Resort, and Olumo Rock, projecting them to a global audience.
The platform is expected to serve as Nigeria’s premier tourism streaming platform, projecting the country’s culture, creativity and destinations to both domestic and international audiences.
General News
Telecoms subscribers’ compensation for poor service starts this month – NCC

Nigerian Communications Commission has announced that its directive requiring telecom operators to compensate subscribers for poor service quality will take effect from this month.

NCC
In an FAQ released on Tuesday, April 7, the Commission clarified that the directive applies specifically to Mobile Network Operators (MNOs) that fail to meet their Quality of Service (QoS) Key Performance Indicators (KPIs).
These include major operators such as MTN, Airtel, Globacom, and 9mobile, although the NCC did not specify which of them fell short of the required standards.
The Commission explained that the compensation framework covers service failures affecting voice calls, data services, and SMS. It also applies to both individual and corporate subscribers.
According to the NCC, subscribers will qualify for compensation if they experienced poor network service in an affected Local Government Area and carried out at least one revenue-generating activity, such as a billed call, SMS, or data session, during the relevant period.
The regulator emphasised that subscribers do not need to apply for compensation, as operators are mandated to automatically identify affected users and provide compensation directly. It added that only service failures falling below defined thresholds under the QoS Regulations will qualify, while brief or quickly resolved disruptions may not be eligible.
The NCC also noted that a separate compensation framework already exists for Internet Service Providers (ISPs). The directive was earlier announced in a statement by the Commission’s Head of Public Affairs, Nnenna Ukoha, as part of efforts to prioritise consumer protection within Nigeria’s telecommunications sector.
The Commission highlighted the critical role of telecom services in economic activity, communication, and access to digital opportunities, noting that poor service quality can negatively impact productivity, business operations, and public confidence.
It added that the compensation policy complements existing regulatory measures aimed at monitoring service delivery and enforcing performance standards across the industry.
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