General News
Lamudi Mobile App Redefines Real Estate Sector- Ejimofo

Obi Ejimofo, MD Lamudi Nigeria before joining Africa Internet Holding has worked in global strategic product and technology roles for Philips Electronics and Thomson Reuters before focusing on business development and market entry strategies in Sub-Saharan Africa as an independent consultant.
He started his career in start-up ventures with Open Interactive – the Interactive TV venture that is now Sky Interactive, BSkyB.
Obi spoke to Peter Ugwu about the Lamudi App and how IT is adding value to Nigeria’s real estate sector.
Lamudi’s Real Estate Market Philosophy
What Lamudi provides is an online market place for sellers to put up their (real estate) property and woo buyers or clients. The value proposition comes in two phases.
‘From the sellers’ perspective, they will be able to make their property available to as many buyers as possible. For instance we have 15,000 people who visit our site every week.
Lamudi has a large base of subscribers; so if your property meets their needs, they will contact you. From the buyers’ point of view, it is a similar scenario.
They come online and view property available and based on their interests on location, features and designs, they will be exposed to various sellers and agents.
This will automatically give them options. The whole process provides the prospective buyer with convenience and choice.
Lamudi’s Intentions with its Mobile App
We want to help the real estate market become, somewhat more efficient. There will always be landlords, agents and buyers.
What we are doing is to make it possible for both agents and buyers to have more access to information. At the end of the day, when they are ready to carry out a property transaction, they will have to meet in person.
I wouldn’t advise anyone to purchase property based just on what they see on the internet. It is not practiced that way in the UK, the US, here in Nigeria or anywhere.
Buyers should always gain physical access to the property before buying. The platform, basically, offers the best opportunity for people to be informed on what they are looking for in real estate.
We do not engage in any transactions, we are just providing the channel for both parties to meet.
Checkmating Property Fraud
We understand that trust is very essential in the real estate market. So people are looking up to us based on what they see on the site to make informed decisions.
As of today, we have categorized our agents based on the level of personal relationship we have with them. For our “Trusted Sellers”, we can personally attest to their integrity and sincerity in the market.
We are also working with quite a number of professional real estate associations today to establish new categories for their members.
So, the contact we have with the professional body is leveraged when their members join our portal. If an issue around professional misconduct arises, we can work hand-in-hand with the association to resolve the matter. Of course, we cannot regulate the market, but we can help it become more effective.
Lamudi is there as an integrator in the system; bringing many stakeholders together.
Market Response to the Lamudi Portal
First of all, Lamudi only went live 10 months ago. Since then, the platform has grown to over 18,000 listed properties.
Secondly, in terms of visitors, Lamudi has gone from just under 4,000 people coming online to the platform looking for property to over 15,000 people in just the last 4 months.
Thirdly, within the same four months, our visitor mix has gone from about 30%visiting the platform from outside the country, to about 25%.
The reason the number is going down is because local patronage is increasing significantly. We are also seeing 15% of visitors go on to pick up the phone or email our agents. For a property platform that is a huge conversion rate.
Seamless Property Search
I will be biased in assessing the site. One thing is that we have done a good job. It is very well designed and easy to navigate.
Asides from the property listings, we have created a blog or journal section packed with insights, news, and knowledge on the essentials of the home purchasing, interior design, old Nigerian architecture, mortgages and other features.
View on Government Intervention
I am a believer in private enterprise. The government did not necessarily give us the internet; it came as a result of the privatization of the telecom industry.
While there are challenges, there are also an estimated 56 million Nigerians going online in a year, with about 48 million of them going online to either seek information or to transact business; and those are the 48 million we are interested in. An estimated 20 million Nigerians are accessing the internet via smartphones which led to us unveiling the Lamudi App for the Android today and we will soon launch for the iOS as well.
So there are inhibiting factors, but the demand is high already. Nigeria, in terms of growth and adoption, it is the sixth fastest growing market in the world.
So, Nigerians have not allowed the challenges to deter them from progressing in their internet usage.
So, we do not need to wait for things to be perfect; I know Nigerians are not waiting; they are using the rare opportunity at their disposal to make things happen.
With the statistics out there, we are already using the internet. Any improvements will be fantastic. If the government can completely increase broadband bandwidth, that will take the market to the next level.
Need For Cyber Security
The internet is nothing less than a reflection of happenings in the real world. If there are fraudsters in the real world, definitely, they will replicate their activities on the internet.
The challenge in the real world is finding out who is a fraudster. Its easier to do so on the internet, for instance, FaceBook where we have over nine million Nigerians using the platform, when people use comments and posts to raise the alarm about a particular user, it spreads like wildfire.
That on its own helps to identify fraudulent practitioners. Unless that user changes his profile name, he will find it difficult to continue to fool or defraud people.
Internet users are also beginning to appreciate the need to be cautious while online. Through due diligence and other authentication and verification methods, sanity is being restored online.
Before people go ahead to conduct businesses with you, they go through your LinkedIn and Facebook profiles, your twitter handle, and other channels.
They contact people who are your friends or followers; that alone is a way of conducting due diligence. The great thing about the internet is the ability to conduct research and due diligence. In law, there is something called caveat emptor (let the buyer beware); it is up to every person conducting a transaction to make sure who you are dealing with is the proper contact. The online shops can tighten their end, but that does not rule out the roles users have to play.
Lamudi App and e-Payment
A lot of things are yet to happen in the Nigerian e-payment ecosystem. From Lamudi’s point of view, we are simply enabling the two concerned parties to strike a deal.
If you look at the Nigeria’s e-payment space there are close to 40 different players.
The market is yet to shape up to give the industry, a supposedly, dominant player, so that everybody can use the platform. But with competition, the market will sort itself out.
General News
Mutual Benefits Decries Nigeria’s Credit Gap, Offers Solutions

A recent study – Nigeria’s Credit Landscape Report 2025 – has revealed a striking paradox in the nation’s financial ecosystem, revealing that while more Nigerians are becoming financially included, only about 6% of adults currently access credit through formal financial institutions.

Published by Credit Direct in June 2026, the report highlights that although more than 64% of Nigerian adults are financially included, formal credit penetration remains significantly low. Credit to the Nigerian private sector stands at just 13.1% of GDP, well below peer African economies such as Kenya and South Africa. The findings point to persistent barriers to credit access for households, entrepreneurs and small businesses, despite improving economic conditions and growing business activity across key sectors of the economy.
The report also notes that Nigeria’s real sector recorded sustained expansion throughout 2025, with manufacturing, services and agriculture posting positive growth indicators, creating increased demand for working capital and business financing.
Reacting to the findings, Mutual Benefits Assurance Plc said the report reinforces the urgent need for a more holistic approach to financial inclusion, one that combines access to finance with savings, insurance protection and long-term financial planning.
The leading insurer noted that while access to credit remains important for economic growth, financial protection mechanisms are equally essential in helping individuals and businesses withstand economic shocks.
Through its diverse portfolio of solutions, Mutual Benefits continues to provide Nigerians with tools to build, preserve and protect wealth. These include education-focused protection plans, life assurance products, savings-oriented solutions, motor and property insurance and business protection products designed to safeguard livelihoods and future goals.
According to the Managing Director, Mutual Benefits Assurance Plc, Femi Asenuga: “The conversation around financial inclusion must go beyond opening bank accounts and accessing loans. True financial empowerment is achieved when individuals and businesses can access financing opportunities while also protecting their income, assets, families and future aspirations from unforeseen risks.
“For many Nigerian families and business owners, a single unexpected event such as a medical emergency, fire incident, business disruption or loss of income, can erase years of financial progress. This is why insurance and disciplined savings remain critical pillars of long-term financial resilience.”
The report further reveals that Microfinance Banks account for only 5.4% of Nigeria’s total loan book, underscoring the need for stronger support for SMEs and underserved communities that often struggle to access conventional bank financing.
As part of its commitment to advancing financial inclusion, Mutual Microfinance Bank continues to deliver accessible financing solutions tailored to the needs of small businesses, traders, salary earners, entrepreneurs and emerging enterprises across Nigeria. As at December 31, 2025, the Bank had disbursed loans totaling N1.372 billion, further strengthening access to formal credit for individuals and businesses across its target segments. This growth trajectory continued into 2026, with the loan portfolio rising to N1.558 billion by the end of Q1 2026, reflecting sustained momentum in supporting productive economic activity
Asenuga added: “Small businesses remain the backbone of Nigeria’s economy, yet many continue to face significant barriers in accessing affordable financing. Through Mutual Microfinance Bank, we are helping to bridge this gap by providing flexible financial solutions that enable entrepreneurs to grow, create jobs and contribute meaningfully to economic development.
“At the same time, we encourage individuals and businesses to think beyond borrowing by adopting a culture of saving, risk management and financial protection. Sustainable prosperity is built not only by generating income but also by protecting it.”
With economic activity expected to strengthen further and demand for financing projected to increase across several sectors, Mutual Benefits believes that the future of financial inclusion in Nigeria will depend on creating an ecosystem where access to credit, savings and protection work together to improve financial well-being.
The company reaffirmed its commitment to supporting Nigerians through innovative insurance solutions and accessible financial services that empower individuals, families, and businesses to build resilience, pursue opportunities confidently, and achieve lasting financial security.
Mutual Benefits Assurance Plc is one of Nigeria’s leading insurance companies with over 30 years of experience in providing reliable and innovative life and non-life insurance solutions to individuals, families and businesses. Through innovation, customer-centricity and a commitment to financial inclusion, the company continues to deliver value, protection and peace of mind to customers across Nigeria.
On its part, Mutual Microfinance Bank is committed to expanding access to financial services for individuals, micro-enterprises and small businesses through innovative savings products, accessible financing solutions and customer-focused banking services that promote economic empowerment and financial inclusion.
General News
Trashverse Recycling Technology Emerges Winner as MTN’s The Gathering on 100 Pitchathon Concludes with N5m Awarded in Aba

MTN Nigeria has successfully concluded the Aba leg of its youth cultural and creative movement, The Gathering on 100. The 18-hour event marks a significant milestone for entrepreneurship in Eastern Nigeria.

The event, which took place at the Prime Time Event Centre in Osisioma from June 14 to 15, 2026, transformed the venue into a tech hub for young innovators in Aba.
The Pitchathon had 10 standout startups compete for a total prize pool of ₦5 million. The competition showcased the immense potential of Aba’s youth, encouraging them to live life to the fullest through technological and creative excellence.
The participating startups, representing a cross-section of Aba’s burgeoning innovation ecosystem, impressed judges with solutions ranging from logistics to artisanal tech. Among the finalists were Trashverse Recycling Technology Limited founded by Charles Ikechukwu, Yadah Food, founded by Deborah Enyinnaya and Utytrends Global Ventures led by Utibe Akwa.
After a rigorous evaluation by judges Chiemela Anosike, Dr. Chime Chimezie-Uche, and Justina Nwokedi, the winners were officially announced. Trashverse Recycling Technology Limited, led by Charles Ikechukwu, claimed the first-place prize of ₦2.5 million.
Ikechukwu, founder of Trashverse Recycling Technology Limited, shared his excitement “Winning this pitchathon is a dream come true for our team. The support from The Gathering on 100 and MTN validates our vision and provides the financial backing we need to scale our production and serve more customers in Aba and the global stage.”
Utytrends Global Ventures secured the second-place prize of ₦1.5 million, while Yadah Food took home ₦1 million. These founders showcased solutions that blended local ingenuity with scalable technological frameworks, reinforcing Aba’s reputation as a powerhouse of Nigerian manufacturing and entrepreneurial spirit.
The Gathering on 100’s Pitchathon provided a platform for these early-stage founders to validate their business ideas before an audience of investors and industry stakeholders. For the winners, the funding serves as a catalyst to scale their operations and fulfill market demands, effectively bridging the gap between innovative concepts and industrial-scale production.
Reflecting on the Pitchathon, the Regional Manager, Operations, Southern Region, MTN Nigeria, Ifeanyichukwu Odom, said “Aba has always been a city of creators, innovators, and dreamers. Today, we witnessed young people expressing their passions across business, creativity, culture, and technology. The Gathering is about giving them a platform to be seen, heard, and celebrated.”
She noted that the Pitchathon had showcased the depth of talent and innovation emerging from the region, with participants presenting solutions capable of creating meaningful impact in their communities. “The Pitchathon winners made one thing clear, the Eastern Nigeria startup ecosystem is not waiting to be discovered. It is already forming, and it is ready when structure and support meet ambition. Through the power of connectivity and digital innovation, MTN remains committed to helping young Nigerians unlock their potential and Live It 100.”
This Aba edition built on the momentum of the Lagos edition held at the National Stadium, Surulere, in April, where eight startups received ₦45 million in funding. With its Aba execution, MTN has deepened access to opportunity and visibility for the next generation of business leaders.
General News
KidsCook Showdown 2.0 Set to Empower Public School Pupils with Culinary, Life Skills

Dominion Consultancy Concepts has officially announced the second edition of the KidsCook Showdown, a unique educational and creative cooking competition designed to foster leadership, teamwork, creativity and accountability among children ages 6 to 8.

Following its successful debut in 2025, this latest edition marks a significant milestone by securing the official approval of the Lagos State Universal Basic Education Board (LASUBEB). For the first time, the initiative will shine a spotlight on public education, featuring 20 children within the ages of 6 to 8 years old, selected from 10 public primary schools across the Kosofe Local Government Area.
The KidsCook Showdown is far more than a typical cooking contest. Under the close guidance of professional chefs, the young participants will work in teams to tackle fun, high-energy culinary challenges.
Rather than focusing solely on the final dish, a panel of judges will evaluate the children on essential life skills: teamwork, confidence, time management, communication, and hygiene.
Speaking about the vision behind the program, Enitan Tanimowo, Director of Dominion Consultancy Concepts, emphasised the importance of introducing children to household chores early.
“Our goal is to inspire children to see cooking not just as a chore, but as a fun, creative way to develop themselves, learn discipline, and build confidence and these skills help them into the future,” Tanimowo stated.
“By expanding into our public schools with LASUBEB’s vital support, we are ensuring that children from all backgrounds get an equal opportunity to develop leadership and accountability in a structured, inspiring environment.”
Tanimowo added that the initiative directly aligns with the United Nations Sustainable Development Goals—specifically SDG 3 (Good Health and Well-being) and SDG 4 (Quality Education)—by using hands-on, practical learning to promote balanced nutrition and social development. The event is bringing together parents, teachers, and professionals to champion the next generation.
The grand scale of this edition is made possible through the robust corporate and media backing of industry-leading brands. This year’s KidsCook Showdown is proudly supported by Zuri Seasoning, Ribena, Channels TV, Integrated Indigo Limited, and other partners committed to youth development and impactful community engagement in Nigeria.
Together, these partners are helping transform the kitchen into a classroom where future leaders are shaped, one recipe at a time.
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