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How New Technologies Are Changing Real Estate Landscape

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Obi Ejimofo, managing director, Lamudi:
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Social media have become one of the most relevant tools for communication in the lives of Nigerians. There are currently over 65 million internet users in the country and more than 11.2 million of these are Facebook users.

These figures have given businesses, including those in the real estate sector robust, a reason to use social media as a way to promote and create awareness about their brand, properties and services.

According to research by the Department of Mathematics and Computer Science at Umaru Musa Yar’adua University in Katsina State, social media is playing an important role for sellers and buyers.

With the help of Facebook, Twitter, YouTube and Instagram, real estate agents as well as property developers now have the opportunity to advertise and exhibit their properties to a wider audience.

The researchers also found that social media platforms have a large influence on customers’ buying decisions.

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By leveraging features such as hashtags and geo-targeting, agents and developers are able to target specific audiences more effectively based on their interests, location and age.

Social media platforms like Facebook, Twitter, Instagram and LinkedIn have even given them the opportunity to advertise their properties to a specific target audience at lower costs than traditional “offline” channels. ‎

According to Obi Ejimofo, managing director of leading property platform Lamudi: “The real estate business has historically been based on personal relationships between real estate agents and property seekers.

“The industry needs to see social media as nothing more than an extension of their traditional ways of networking, to create better relationships with their potential customers as well as an opportunity to generate more leads.”

Blogs and forums have also been a huge success for real estate agents and developers.

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Both platforms give those working in the real estate sector the opportunity to advertise, discuss and inform their customers about the properties they have to offer as well as established trust in their expertise.

“Within 6 months of launch, the Lamudi.com.ng blog became the most read real estate blog in Nigeria, simply because we showcased opinions and insights from across the sector.” said Obi Ejimofo.

Other than marketing brand and properties, real estate agents and property developers also have the opportunity to create and develop a meaningful relationship with their customers.

With chat and message applications on social media platforms like Facebook chat, direct message on Twitter and Instamessage, real estate agents have the opportunity to communicate and receive instant feedback, complaints and reviews from their customers.

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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Police Uncover Fake Diplomatic Number Plate Syndicate in Abuja

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Police in Abuja have uncovered a criminal group making fake diplomatic and government number plates.

Police Uncover Fake Diplomatic Number Plate Syndicate in Abuja

Ahmed Sanusi, commissioner of Police FCT, stated this during a press briefing on Friday.

He explained that criminals use these fake plates to dodge security checks and enter restricted areas.

The investigation started soon after Sanusi took office.

He noticed too many unauthorized cars driving around with official government and diplomatic tags.

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“I immediately ordered a comprehensive investigation into this disturbing trend,” Sanusi said. He noted that these individuals use the plates as a cover to commit crimes and avoid arrest.

The police have already arrested several people caught using the fake plates.

They have also figured out who is making them.

The manufacturers operate outside Abuja, and police are actively hunting them down.

Sanusi kept their names secret so they would not flee.

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He stressed that this is a highly profitable illegal business.

Buyers pay between N500,000 and N1.7 million for a single fake plate.

“This will tell you that they are making such huge expenditure because they have an agenda,” Sanusi explained.

“Now they will face punishment that is bigger than both the cost they incur and the agenda they are planning.”

The commissioner urged residents to report any cars with suspicious diplomatic plates.

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He reminded the public that real diplomatic tags follow a very specific format.

A diplomatic number plate in Nigeria is a special vehicle identification tag issued to foreign embassies, high commissions, and accredited international diplomats.

 

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Gavi Okays $500m for Vaccines, PHCs in Nigeria

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Gavi has approved $500 million to strengthen Nigeria’s immunisation programme, primary healthcare services and long-term vaccine financing.

Gavi Okays $500m for Vaccines, PHCs in Nigeria

The move followed high-level discussions between Professor Muhammad Ali Pate, coordinating minister of Health and Social Welfare,  ]and Dr. Sania Nishtar, chief executive officer, Gavi in Abuja.

The funding, approved under the Gavi 6.0 programme, will support Nigeria’s efforts to accelerate routine immunisation, sustain polio eradication, expand HPV vaccination, strengthen primary healthcare services, and improve long-term vaccine financing.

Speaking during the meeting, Pate said Nigeria was strengthening its partnership with Gavi to accelerate immunisation, expand primary healthcare services, and ensure sustainable financing for vaccines.

He welcomed Gavi’s country-focused reforms, including the introduction of a predictable five-year funding envelope.

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Pate said the US$500 million allocation will enable Nigeria to plan more effectively and deliver life-saving vaccines to more children and vulnerable populations.

The minister also revealed that quarterly visits to primary healthcare centreshad increased from about 10 million in 2023 to more than 45 million, reflecting significant progress in revitalising the country’s primary healthcare system.

Pate welcomed the announcement of a US$600 million pledge by the United States government to Gavi, describing it as a strong endorsement of the alliance’s leadership and the global value of vaccines.

He also commended Nishtar for prioritising Nigeria and praised the closer coordination among Gavi, World Health Organisation (WHO), UNICEF, World Bank, Gates Foundation, and other development partners, describing it as a model that has improved efficiency and aligned support with Nigeria’s health sector reforms.

The minister expressed appreciation to Gavi and its partners for their continued technical and financial support, while calling on state governments to invest more in healthcare and immunisation to complement federal efforts.

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The Journey to Financial Freedom: Priscilla, a PalmPay Agent Now Owns a Store

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For many women, financial independence means the freedom to provide for their families and build a better future. Yet, this remains out of reach due to limited access to opportunities, business support, and secure payment solutions.

Like millions of women in Nigeria determined to be financially independent, Pricillia started with a single PalmPay POS terminal, and as an agent, every successful transaction provided a commission which brought her one step closer to achieving her dream.

Through consistency, discipline, and support from the payment platform, she reinvested her earnings and eventually opened her own provision store.

“I started as just a PalmPay agent with one POS. The consistency of the platform gave me the confidence to expand. With the income I earned, I was able to open my own provision shop.” Priscilla said.

For Priscilla, PalmPay was more than a payment platform. Its secure payment infrastructure gave her the confidence to serve her customers, build trust, and grow her income.

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Today, Pricillia has joined the statistics of SMEs powering Nigeria’s economy and PalmPay continues to support her daily operations, helping her receive payments, as she works towards her next business milestone. Her journey is a reminder that when women have access to secure financial tools and opportunities, they can build lasting economic independence.

Speaking on Pricillia’s journey, Femi Hanson, Head of Marketing, PalmPay said: “Providing a secure platform that users can trust, whether for everyday payments or high-value transactions, is central to our vision of advancing financial inclusion. Priscilla’s story reflects our commitment to supporting the ambitions of Nigerians by providing a platform they can rely on to grow their finances. After all, seamless banking begins with security, and every successful transaction reinforces the trust our users place in us.”

Priscilla stands among thousands of PalmPay agents nationwide who are helping to expand financial access across Nigeria while earning commissions to create sustainable sources of income for themselves.

Every payment tells a story. It begins with trust, the confidence that your money is secure and that financial services are accessible. And when that opportunity reaches women, it creates ripple effects that transform families, strengthen communities, and drive economic growth.

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