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Social Media as Strong Campaign Strategy For #Election2015

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Tobi Asehinde, founder/CEO, Vibe Web Solutions Limited,
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In spite the evidence that social media have become crucial in political campaigns, Nigeria politicians are still yet to embrace these platforms as the right strategy for their political election quests.

In 2008, President Obama victory to become the president of the United States of America was digitally driven with integrated Facebook, Twitter, and Google Plus into his campaign strategies and has continued to connect with the constituents on social media well, after winning the elections.

This was also experienced in India 2014 elections where social media were pivotal in the sweeping victory of the Bharatiya Janata Party (BJP).

I believe it is time for political aspirants, in Nigeria, to really understand the importance of social media to their campaign successes.

It’s no secret that the campaign website is the hub of a campaign’s online activity, but social media are important supporting casts that can drive valuable traffic to the site and engage voters on a more personal level.

Social Media have rapidly grown in importance as fora for political activism in their different forms.

Social media platforms, such as Twitter, Facebook and YouTube provide new ways to stimulate citizen engagement in political life, where elections and electoral campaigns have a central role.

Personal communication via social media brings politicians and parties closer to their potential voters.

The process allows politicians to communicate faster and reach citizens in a more targeted manner and vice versa, without the intermediate role of mass media.

Reactions, feedback, conversations and debates are generated online as well as support and participation for offline events.

Messages posted to personal networks are multiplied when shared, which allow new audiences to be reached.

Social media has reshaped structures and methods of contemporary political communication by influencing the way politicians interact with citizens and each other.

In addition, you want to use social media for your election because the reach is huge, it appeals to the youths and real-time sharing is a viral tool for engagement.

What Social Media Should a Political Campaign Use? This question is a difficult one to answer.

When deciding how many social networks to join, it ultimately comes down to the candidate’s appeal and the campaign’s resources.

The number one rule is: to not have any social media presence become a “ghost town,” meaning, don’t join networks that you don’t have the available resources to update or be active in.

It reflects horribly on a campaign to have a vacuous social network profile – a rarely update presence makes it appear that the campaign doesn’t value that network and its demographics while also suggesting that the campaign is more of a spammer than general conversation constructer.

While the first rule is to not overextend yourself into too many networks, that doesn’t excuse any candidate from not having a presence on at least a few of the top networks.

We believe it’s absolutely necessary to have presences on at least: Facebook, Twitter, YouTube, Instagram and Google Plus.

I like to call these networks the Big Five.

They’re the fastest growing and farthest reaching of social networks; also, they represent Five distinct ways of publishing to and connecting with voters.

1.     Facebook is comprehensive and allows you to post pictures, add videos, send detailed mass messages, publicly interact on Walls, and more.

2.   Twitter excels in short message bursts, event updates, blog post pushes, and breaking news.  It allows a campaign to instantly send a succinct message to 1000’s of followers and also lets the campaign interact with other people in a one-on-one manner.

3.    YouTube is purely a video medium.  However, its reach cannot be underestimated.  The service’s search engine is second in use only to Google!

This staggering number of searches makes it essential to own your candidate’s name for search on this platform.

4.    Instagram should be used to publish campaign photos.

With over 150 million monthly active visitors, it’s an important place to be and exposes your campaign to an important network.

5.    Google Plus allows you to have video conferencing calls using hangout with your circle of voters. It also allows you post pictures and videos. Over 540 million active users.

As you can see, each network is totally unique and allows you to connect with a huge audience.  Voters expect every campaign to be on these media.

In addition to simply having a presence on each of these networks, you should update them frequently and make sure that they are linked to from your main campaign website, allowing voters to easily get access and engage you in the different networks.

Depending on your campaign’s message and target, other networks could also prove to be very useful.

For a candidate with a strong business background, LinkedIn is a logical choice.

There are dozens of other networks out there, with niche focuses ranging from veterans to volunteers.

If you have the available resources, the first networks to focus on after the “Big FIve” are those focused on niches to which your candidate has specific ties.

This strategy allows you to use natural synergies and capitalize on the base character of the candidate and campaign. No matter which networks you focus on though, it’s important to never break the first rule by allowing any of your presences to become a ghost town.

Tobi Asehinde is the founder and chief executive officer of Vibe Web Solutions Limited, a company poised to providing web and digital marketing solutions to meet the needs of both businesses and government organisation. Vibe Web Solutions Limited has clients based within and outside Nigeria servicing both businesses and governmental organisations. He can be contacted via: [email protected] or 0816 528 9018


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E-Business

FG Determined to Protect Rights, Privacy Online- NITDA

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Federal government is determined to protect Nigerians’ rights and privacy in the digital space, according to Dr Ayodele Bakare, assistant director, Cybersecurity Department, National Information Technology Development Agency (NITDA),

FG Determined to Protect Rights, Privacy Online- NITDA

To achieve that, Bakare, said that the government has developed several policy and regulatory frameworks to strengthen cybersecurity.

Bakare, stated all these during an interview with the News Agency of Nigeria (NAN) in Abuja on Monday.

He said that cybersecurity governance in Nigeria was implemented through a collaborative approach involving multiple government institutions with different responsibilities.

According to him, the Office of the National Security Adviser (ONSA) provides overall coordination of national cybersecurity efforts through the National Cybersecurity Coordination Centre, which serves as its operational arm.

“At the national level, cybersecurity implementation is done collectively, and different government organisations are responsible for implementing different aspects of the national cybersecurity framework.

“At the top, however, the Office of the National Security Adviser coordinates these efforts through the National Cybersecurity Coordination Centre,” he said.

Bakare said that one of the key policy instruments guiding the country’s cybersecurity efforts was the National Cybersecurity Policy and Strategy Framework.

He also highlighted the legal framework provided by the Cybercrimes Prohibition and Prevention Act 2015, which was recently amended in 2024 to strengthen Nigeria’s response to cyber threats and digital crimes.

According to him, NITDA has also introduced sector-specific regulations to enhance cybersecurity in the country.

“One such regulation is the National Public Key Infrastructure Regulation, which is one of the core infrastructures required to ensure trust and security in digital communications and transactions,” he said.

Bakare said that NITDA played a pioneering role in Nigeria’s data protection landscape through the Nigeria Data Protection Regulation 2019, which laid the foundation for the current data protection framework.

He said the regulation had since evolved into a full legal framework implemented by the Nigeria Data Protection Commission.

Bakare disclosed that the agency was also finalising an Information Security Regulation that would soon be made available to the public.

He further explained that the regulation would provide organisations and individuals with clear guidelines on their responsibilities in safeguarding information and digital assets.

“Nigeria has continued to strengthen its legal and policy environment for cybersecurity, a development reflected in the country’s performance in the Global Cybersecurity Index.

“One of the pillars of the index focuses on legal measures and assesses the availability of national cybersecurity laws and regulations.

“Nigeria recorded a strong performance under the legal measures pillar, reflecting the country’s efforts to establish the necessary frameworks to support cybersecurity governance,” he told NAN.

He said that sustained collaboration among government agencies and stakeholders remained essential to effectively implement the existing policies and strengthen Nigeria’s digital security architecture.


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Firm Warns of Malware Aiming to Steal Data from Individuals, Organisations in Nigeria

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According to Kaspersky telemetry, in 2025, spyware and password stealers attacks showed the biggest year-over-year growth in Nigeria among different analysed malware types.

Spyware, which is a type of malicious software installed on users’ devices to collect their data, grew in the number of attacks by 28% compared with the previous year. Password stealers, designed to gather users’ account information, increased in the number of attacks by 22%.

Exploits decreased slightly in the number of attacks in Nigeria, however they remain an acute threat that should not be underestimated. These are programs designed by cyber attackers to take advantage of vulnerabilities in an application or operating system to gain unauthorised access to it and to cause unintended behaviour to occur on software.

Ransomware, though very targeted in distribution, remains a high-risk threat for organisations, who should also guard themselves from supply chain and trusted relationship attacks.

Overall, Kaspersky security tools blocked more than 4 million online attack attempts on users in Nigeria in 2025. Online threats typically include different types of malware attacks, such as for example, password stealers, exploits, spyware, etc. Another 9 million on-device threats were blocked in the country, including malware delivered via infected USB drives.

“Operations coordinated by INTERPOL, such as Serengeti to which Kaspersky has contributed, demonstrate how international cooperation and threat intelligence sharing can strengthen the fight against cybercrime across Africa. At the same time, both organisations and individual users in the region play an important role in improving cybersecurity by staying informed about evolving threats and practicing good cyber hygiene.

“Dedicated security solutions, including Kaspersky Next for organisations and Kaspersky Premium for individuals, can further help reduce exposure to cyber risks,” said Moses Munguti, Technical Expert & Team Lead in Africa at Kaspersky.

Malware often reaches a device through phishing messages and websites employing social engineering techniques. If an operating system, browser, or application is outdated, attackers may exploit security flaws to install malware. To significantly reduce the risk of infections with malware, Kaspersky experts advise individuals and organisations to follow these best practices:

  • Be cautious with links and attachments received, verify the sender before opening files or clicking links.
  • Download software only from official sources.
  • Install updates for systems and applications as soon as they become available.
  • Use strong, unique passwords and enable multi-factor authentication wherever possible.
  • Install reputable security software that can detect malware before it compromises the system.
  • Regularly back up important data.
  • Staying informed about current cyber threats and maintaining good digital hygiene helps keep devices and data safe.

 


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Nigus International, Elmirate Capital Ink $200m MoU for Nigeria’s Defense Tech, Satellite Hub

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Nigus International Investment Limited and Elmirate Investment LLC (Elmirate Capital) have inked a strategic memorandum of understanding to launch a next-generation defense technology, satellite systems, and advanced manufacturing platform in Nigeria, backed by up to $200 million in planned investment.

Nigus International, Elmirate Capital Ink $200m MoU for Nigeria's Defense Tech, Satellite Hub

Nigus International

The partnership, channeled through a new Special Purpose Vehicle called Nigus Tactical Systems Ltd, aligns with Nigeria’s push for sovereign defense capabilities under the Defense Industries Corporation of Nigeria (DICON) Act 2023.

It targets local production of drones, armored vehicles, munitions, cyber defense tools, and satellite networks to cut import reliance and boost regional security.

“Africa is entering a pivotal phase where technological capability defines economic strength and national security,” said HRH Prince Malik Ado-Ibrahim, Executive Chairman of Nigus International.

“This platform supports innovation, advanced manufacturing, and technology transfer to build a sustainable industrial base for national and regional needs.”

Pankajj Ghode, Managing Director of Elmirate Capital, added: “We’re proud to partner with Nigus to position Nigeria as a technology and aerospace hub.

“Our $200 million commitment connects global expertise in defense, cybersecurity, and aerospace with local talent for resilient growth.”

Key focus areas include Class C manufacturing platforms for tactical/ISR drones, unmanned aerial systems, ammunition, munitions, armored vehicles, and protected mobility; counter-terror surveillance with data analysis and border security tech; military cyber defense and cyber ranges; plus earth observation satellites, secure networks, and geospatial intelligence for defense and civilian use. The initiative aims to create high-value jobs, foster technology transfer, and establish Nigeria as a regional tech hub.


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