E-Business
Social Media as Strong Campaign Strategy For #Election2015

In spite the evidence that social media have become crucial in political campaigns, Nigeria politicians are still yet to embrace these platforms as the right strategy for their political election quests.
In 2008, President Obama victory to become the president of the United States of America was digitally driven with integrated Facebook, Twitter, and Google Plus into his campaign strategies and has continued to connect with the constituents on social media well, after winning the elections.
This was also experienced in India 2014 elections where social media were pivotal in the sweeping victory of the Bharatiya Janata Party (BJP).
I believe it is time for political aspirants, in Nigeria, to really understand the importance of social media to their campaign successes.
It’s no secret that the campaign website is the hub of a campaign’s online activity, but social media are important supporting casts that can drive valuable traffic to the site and engage voters on a more personal level.
Social Media have rapidly grown in importance as fora for political activism in their different forms.
Social media platforms, such as Twitter, Facebook and YouTube provide new ways to stimulate citizen engagement in political life, where elections and electoral campaigns have a central role.
Personal communication via social media brings politicians and parties closer to their potential voters.
The process allows politicians to communicate faster and reach citizens in a more targeted manner and vice versa, without the intermediate role of mass media.
Reactions, feedback, conversations and debates are generated online as well as support and participation for offline events.
Messages posted to personal networks are multiplied when shared, which allow new audiences to be reached.
Social media has reshaped structures and methods of contemporary political communication by influencing the way politicians interact with citizens and each other.
In addition, you want to use social media for your election because the reach is huge, it appeals to the youths and real-time sharing is a viral tool for engagement.
What Social Media Should a Political Campaign Use? This question is a difficult one to answer.
When deciding how many social networks to join, it ultimately comes down to the candidate’s appeal and the campaign’s resources.
The number one rule is: to not have any social media presence become a “ghost town,” meaning, don’t join networks that you don’t have the available resources to update or be active in.
It reflects horribly on a campaign to have a vacuous social network profile – a rarely update presence makes it appear that the campaign doesn’t value that network and its demographics while also suggesting that the campaign is more of a spammer than general conversation constructer.
While the first rule is to not overextend yourself into too many networks, that doesn’t excuse any candidate from not having a presence on at least a few of the top networks.
We believe it’s absolutely necessary to have presences on at least: Facebook, Twitter, YouTube, Instagram and Google Plus.
I like to call these networks the Big Five.
They’re the fastest growing and farthest reaching of social networks; also, they represent Five distinct ways of publishing to and connecting with voters.
1. Facebook is comprehensive and allows you to post pictures, add videos, send detailed mass messages, publicly interact on Walls, and more.
2. Twitter excels in short message bursts, event updates, blog post pushes, and breaking news. It allows a campaign to instantly send a succinct message to 1000’s of followers and also lets the campaign interact with other people in a one-on-one manner.
3. YouTube is purely a video medium. However, its reach cannot be underestimated. The service’s search engine is second in use only to Google!
This staggering number of searches makes it essential to own your candidate’s name for search on this platform.
4. Instagram should be used to publish campaign photos.
With over 150 million monthly active visitors, it’s an important place to be and exposes your campaign to an important network.
5. Google Plus allows you to have video conferencing calls using hangout with your circle of voters. It also allows you post pictures and videos. Over 540 million active users.
As you can see, each network is totally unique and allows you to connect with a huge audience. Voters expect every campaign to be on these media.
In addition to simply having a presence on each of these networks, you should update them frequently and make sure that they are linked to from your main campaign website, allowing voters to easily get access and engage you in the different networks.
Depending on your campaign’s message and target, other networks could also prove to be very useful.
For a candidate with a strong business background, LinkedIn is a logical choice.
There are dozens of other networks out there, with niche focuses ranging from veterans to volunteers.
If you have the available resources, the first networks to focus on after the “Big FIve” are those focused on niches to which your candidate has specific ties.
This strategy allows you to use natural synergies and capitalize on the base character of the candidate and campaign. No matter which networks you focus on though, it’s important to never break the first rule by allowing any of your presences to become a ghost town.
Tobi Asehinde is the founder and chief executive officer of Vibe Web Solutions Limited, a company poised to providing web and digital marketing solutions to meet the needs of both businesses and government organisation. Vibe Web Solutions Limited has clients based within and outside Nigeria servicing both businesses and governmental organisations. He can be contacted via: [email protected] or 0816 528 9018
E-Business
NIPOST Plans Digital Postcodes for Every Building in Nigeria

Nigerian Postal Service (NIPOST) has reaffirmed its commitment to implementing a National Digital Postcode System to assign a unique digital address to every addressable building across the country.

Speaking at the unveiling of the Post Code Delineation Model Validation 2026 in Abuja, Tola Odeyemi, postmaster general and chief executive officer, NIPOST, said the initiative would establish a machine-readable standard location-address framework for buildings nationwide.
“Postcode is basically a framework used to have a machine-readable standard location address for every addressable building in Nigeria,” Odeyemi said.
She explained that the project would place Nigeria among the first countries in Africa to develop a postcode system down to the unit level, ensuring that each standing building is assigned a unique code.
According to her, the digital postcode system is expected to enhance service delivery, logistics operations, emergency response, and national planning by improving the identification of locations across the country.
Odeyemi noted that the diversity of Nigeria’s geography necessitated different approaches to address mapping and postcode allocation.
“Nigeria is a large country. We have all the way from the top of Nigeria, which is almost like the Sahel, to the Savannah, to the Middle Belt, to the tropical South and even to the riverine areas.
“The logic that will work for Jigawa is not the same logic that will work for Bayelsa because they have completely different geographical expressions, density of buildings, population distribution, and topography,” she said.
She said the postcode delineation process was designed to ensure that postcode boundaries align with existing administrative structures and do not overlap local government boundaries.
“Delineation has to make sure the postcode does not pass administrative boundaries, and it must not go across two local government areas,” Odeyemi stated.
The NIPOST boss further explained that the validation exercise involves testing aerially mapped polygons against actual settlement patterns and geographical realities in different parts of the country.
“To test the polygons we have drawn aerially, we must ensure they accurately reflect realities on the ground. For example, the density of buildings in Lagos, particularly in Mushin, is very different from the density of buildings in Abuja. We are making sure that density maps and topographical features are properly captured for each state in Nigeria,” she said.
She described the Post Code Delineation Model Validation exercise as a critical stage in the agency’s broader digital addressing initiative, which seeks to create a comprehensive and standardised postcode framework for the country.
Nigeria has long grappled with an inefficient addressing system, making it difficult to accurately identify locations for postal services, logistics, emergency response, and public planning.
NIPOST’s National Digital Postcode System is part of efforts to create a standardised and technology-driven addressing framework that assigns a unique code to every addressable building in the country.
E-Business
The Case for a Holistic AI-Led Approach to Cybersecurity in the Fintech Ecosystem

As digital financial services continue to grow globally, cyber threats are becoming more advanced, more automated, and more financially damaging. In Nigeria, where digital payments are becoming a part of everyday life, these threats pose significant risks to both consumers and financial institutions.

Industry reports continue to show that account takeover remains one of the dominant fraud issues in Nigeria, accounting for a significant share of 43% banking-related losses reported to Nigeria Inter-Bank Settlement System (NIBSS). Between early 2023 and mid-2025, the financial sector is estimated to have lost hundreds of billions of naira to digital fraud, while 281,500 user accounts have been exposed through breaches and leaks in Q1 alone.
Responding to this kind of threat environment requires more than a single line of defence. It requires a broader security model that combines intelligence, automation, identity verification, and ecosystem collaboration.
PalmPay, leading digital payments platform, has built its cybersecurity framework on a multi-layered security architecture designed to anticipate, detect, and mitigate risks before they escalate. Rather than relying on a single line of defence, PalmPay integrates AI-driven fraud monitoring, continuous risk assessment, behavioural analysis, and multi-layer authentication to strengthen account protection.
One important part of this approach is biometric and facial verification. As account takeover attempts increasingly exploit stolen credentials, identity verification has become one of the most effective tools in combating fraud. By combining facial verification with PIN and OTP authentication, PalmPay introduces multiple layers of protection that help ensure access is tied to the legitimate account owner, significantly reducing the risk of unauthorized access.
Complementing this is PalmPay’s Fraud Case Management System that enhances how potential fraud incidents are detected, analysed, and managed. By centralising fraud intelligence and enabling faster response times, the system helps security teams identify emerging patterns and intervene more proactively.
PalmPay’s Anti-Fraud Manager, Omoruyi Aiyudu, commented: “Fraud prevention today requires a shift from isolated security controls to a connected, intelligence-driven security ecosystem. At PalmPay, we leverage AI-driven fraud detection, behavioural analytics, and multi-layered authentication to identify and mitigate risks in real time. We continue to invest in advanced technologies to strengthen account security and build a safer, more resilient digital financial ecosystem for our users.”
Ecosystem Collaboration
Cybersecurity does not stop at internal controls. Stronger outcomes also depend on collaboration across the wider financial ecosystems.
PalmPay continues to work with regulators, law enforcement agencies and other stakeholders to support stronger cybercrime detection and response capabilities. One example is collaboration with the Nigerian Cybersecurity Unit of the Nigeria Police Force (NPF), including support through the provision of advanced equipment designed to enhance fraud detection and investigation capacity.
The company also recently collaborated with the Nigerian Data Protection Commission on a specialized data protection training to enhance internal data governance practices and advance compliance with the Nigeria Data Protection Act (NDPA) 2023.
These efforts reflect a broader view of security, one that recognizes that customer protection depends not only on technology, but also on governance, institutional cooperation, and responsible data handling.
PalmPay also believes that effective cybersecurity requires active participation from every stakeholder in the digital ecosystem. This is why user awareness remains an important part of its approach. Technology can reduce risk, but informed behaviour remains one of the strongest protections against fraud.
As cyber threats continue to evolve, the future of cybersecurity will depend on organisations adopting intelligent, adaptive, and collaborative security models. AI-led security solutions are no longer optional; they are becoming essential to staying ahead of increasingly sophisticated threats, strengthening customer trust, and the digital economy.
E-Business
Galaxy Backbone @ 20, Pledges Nationwide Connectivity, Data Sovereignty

Galaxy Backbone (GBB) Limited has mapped out strategies to strengthen Nigeria’s digital infrastructure in order to make the country globally competitive in the face of Artificial intelligence, blockchain, cloud computing and other emerging technologies aimed at securing the digital future of the country.

Prof Ibrahim Adeyanju, managing director and CEO of GBB, made this known during a press conference to unveil a flurry of activities to celebrate the 20th anniversary of GBB in Abuja on Monday, stressing that Galaxy Backbone has evolved from a connectivity provider into one of Nigeria’s most strategic digital infrastructure institutions.
Galaxy Backbone is a public enterprise of the Federal Government of Nigeria incorporated in 2006 with the primary mandate of setting up and operating a unified Information and Communication Technology (ICT) infrastructure platform that addresses the connectivity, transversal and other technology imperatives for Ministries, Departments and Agencies (MDAs) of the federal government and private entities.
He said in the last 20 years, the agency has invested in world-class data centre infrastructure, including uptime certified Tier III and Tier IV facilities that provide secure, resilient and reliable environments for hosting missions critical to systems and applications.
He noted that these facilities strengthen data sovereignty, ensure business continuity and help keep Nigeria’s most critical digital assets secure.
“Through our cloud infrastructure and the 1Government Cloud platform, government institutions can access scalable digital services without the burden of building costly infrastructure independently. This shared-services model improves efficiency, reduces costs and accelerates innovation.
“We have delivered platforms such as GovMail (the homegrown Official government email), collaboration tools, hosting services, connectivity solutions and shared applications that support thousands of public servants and hundreds of institutions every day,” he said.
He emphasized that the true value of Galaxy Backbone is not measured by kilometres of fibre, data centres or technology alone but by impact.
He explained that the GBB fibre infrastructure today spans almost 30 states of the federation, connecting government institutions and creating the foundation for digital government even as he pledged that the remaining states and local areas will all be captured in due course.
On cyber security, the GBB boss noted that the agency has strengthened cybersecurity capabilities and continues to invest in protecting government systems and critical national digital assets, against cyber-attacks.
“We have the digital infrastructure and we are collaborating with partners to use these emerging technologies. We also have a top tier cyber security operation center and they are multilayered such that even when there is a spike in cyber-attacks none of them have been successful so far.
He added that the GBB is collaborating with other government agencies like the National Security Adviser, The Nigeria Police, and Nigerian Communications Commission (NCC) National Information Technology Development Agency (NITDA) National Identity Management Commission (NIMC) to ensure that government information is protected.
Ibrahim Sani Mohammed, executive director Finance and Corporate Services of the GBB, while fielding questions noted that the agency has created enormous value and has contributed immensely in the digital ecosystem of Nigeria helping to support small and medium enterprises (SMEs).
Olusegun Olulade, executive director Customer Centrality and Marketing of the GBB, said that customers have remained the formidable partners in the GBB journey of 20 years, adding that the agency has developed the mechanism to ensure customer satisfaction as it intensifies efforts to build trust.
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