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IDC Alerts MEA Broadcasters on OTT Providers Growing Influence

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Emeka Mba, DG, NBC
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The acceleration of localized content production, the significant increase in the number of over-the-top (OTT) providers, and the defensive stances being employed by telcos and broadcasters against freemium services will all shape the coming 12 months in the Middle East and Africa’s rapidly evolving media and broadcasting industry.

That’s according to International Data Corporation’s newly released predictions for the year ahead, with the global advisory services firm also expecting the region’s media players to increasingly focus on improving the customer experience as they extend their offerings.

“As all broadcasters now know, simply pushing content to a giant screen in a living room is no longer enough,” said Tracey Grant, program manager for media and broadcasting at IDC Middle East, Africa, and Turkey.

“To this end, developing a greater understanding of the way people consume media and expect media to be offered will be crucial through 2015 and beyond. Providers looking to increase their consumer base must understand one essential point — it all comes down to ease of use and access.”

“Providing an intuitive system across all devices with ease of installation will be the winning formula in 2015,” advised Grant.

“The path of least resistance in accessing media will drive consumers to spend more. Ensuring differentiation through device diversity, custom content packaging, and value-added services must be at the forefront of these players’ minds if they are to continue building revenue and effectively counter the flood of OTT services.”

IDC’s top 10 media and broadcasting predictions for the Middle East and Africa in 2015 are outlined in full below:

1.     An increased focus on local production will drive the creation of region-specific content that is strongly influenced by GCC preferences.

2.     Local content will be distributed globally.

3.     The emphasis on copyright protection and product differentiation will continue into 2015, with anti-piracy regulation gaining traction across the region.

4.     The integration of customer experience with intelligent selection will remain a focus area for enhancing content delivery.

5.     Media players will expand their portfolios to counter and compete with OTT offerings; acquisition teams will require a holistic approach to content delivery if they are to meet all consumer needs.

6.     Technological strides will be made to capitalize on the immense (and largely untapped) MEA youth demographic.

7.     Advertisers are gradually migrating to a content-focused ecosystem, and good customer experience will translate into increased transactions.

8.     Industry players will attempt to monetize social TV.

9.     The focus on ensuring consumer security and protection will intensify.

10.  Consumer interaction will increase through gaming experiences.


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Broadcasting

Multichoice Bleeds Customers in South Africa, Loses 580,000 Subscribers

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Rising cost of living, currency depreciation, and competition from streaming services have all conspired to see MultiChoice lose 589,000 South African subscribers in its latest financial year.

Multichoice Bleeds Customers in South Africa, Loses 580,000 Subscribers

The decline is across premium, mid-market and mass segments of its operation.

After completing its acquisition of MultiChoice, Canal+ has moved to stabilise the business.

MultiChoice’s new leadership under David Mignot, CEO,  hopes to “stop the bleeding and get back to growth”.

The new leadership has scrapped DStv’s annual price increase and decided to shut down Showmax, the in-house streaming platform that struggled to compete with Netflix and Amazon Prime Video.

Canal+execs have described Showmax as unsuccessful, noting that the difficult transition to online streaming, combined with currency devaluation in Nigeria and power cuts, had hurt MultiChoice’s profitability.

MultiChoice ended 2025 with 14.4 million subscribers across Africa, down from 14.9 million a year earlier, while revenue declined 6 percent to 2.4 billion euros.

 


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Broadcast Station Owners Reject IBAN’s Threat to Boycott Wike’s Media Engagements

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Owners of several television and radio stations have distanced themselves from a recent threat issued by the Independent Broadcast Association of Nigeria (IBAN), which called for a boycott of media engagements involving Nyesom Wike, minister of the Federal Capital Territory (FCT).

Broadcast Station Owners Reject IBAN’s Threat to Boycott Wike’s Media Engagements

Nyesom Wike, minister of the Federal Capital Territory

IBAN had threatened to withdraw coverage of the minister’s activities unless he retracted his comment on Channels Television’s Seun Okinbaloye and issue a public apology.

However, Ambassador Yusufu Mamman, chairman and owner of JKD Television (DSTV Channel 391) and Hamada Radio Networks, has dismissed the association’s statement as baseless.

Describing Ahmed Tijjani Ramalan, chairman, IBAN, as an impostor, Mamman argued that Ramalan has no authority to speak on behalf of broadcast station owners.

Mamman, who operates a television station and four radio stations, stated that he is not affiliated with any group called IBAN and would not support any action against the Minister, especially after Wike had already clarified his remarks.

“My attention has been drawn to an organisation called IBAN led by one Dr Ahmed Tijjani Ramalan, speaking for and Independent Broadcasters threatening to boycott media briefing by the FCT Minister, Nyesom Wike, unless he makes public apology in respect of his recent banters with Channels Television Anchor, Seun Okinbaloye.

“The position of so called IBAN is at best, an opinion of Mr Ramalan, who is never a broadcaster and had no idea of laws, norms, etiquette or professional broadcasting codes.

“Most importantly, Mr Ramalan has constituted himself into a fighting vehicle in courts against many broadcasting organisations and the National Broadcasting Commission.

Therefore, I urge the Minister to ignore his ranting.

“This is more so that on the live television program,  the Minister took time to clarify what he meant and his Spokesperson also issued a statement saying categorically that the Minister’s comment was figurative and didn’t mean any harm,” he said.


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Nigeria’s Aviation Sector Takes Off with 10.5m Passengers – FAAN Reveals

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Federal Airports Authority of Nigeria (FAAN) says the country now ranks second in Africa for domestic passengers, hitting 10.5 million in 2025—a 10 percent jump.

Nigeria’s Aviation Sector Takes Off with 10.5m Passengers - FAAN Reveals

FAAN

FAAN boss Olubunmi Kuku disclosed this at the Airports Council International Africa conference in Luanda, Angola.

Lagos’ Murtala Muhammed International Airport posted 11.8 percent growth in air traffic movements, one of Africa’s strongest.

Cargo surged 34.4 percent at Lagos, cementing its top-tier status.

Abuja’s Nnamdi Azikiwe and Lagos airports cracked Africa’s top 10 for domestic traffic.

Kuku stressed Nigeria’s push to host and shape African air links amid rising demand for modern, resilient airports.


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