E-Business
Carmudi.com Says Mobile Apps Take Nigeria by Storm

Mobile Apps are booming in Nigeria. Studies see an annual increase of over 30% in the usage of apps in Nigeria, both for global apps and for local apps. Carmudi.com.ng, Nigeria´s number one car site, has recently launched its local mobile app.
During the Social Media Week (SMW), Christian Keller, the managing director of Carmudi Nigeria shared why the Carmudi app was crucial to its success and how it has changed the way Carmudi is able to connect with its customers – buyers and sellers of cars.
In the second half of 2014 that Carmudi Nigeria launched a mobile app; what first started as a side project, quickly became its biggest growth driver.
“We see extremely strong growth rates on our mobile app usage”, shared Christian Keller during an SMW panel discussion last week.
To understand why mobile apps play a special role in African countries, Keller highlighted that, “Africa is a Mobile First continent. People immediately adopted phones without making the detour through desktop PCs or laptops.
That is why mobile it is even more important to Africa, he said.
Studies have shown that by 2017, 334 million Africans will be connected to the internet via smartphones – the majority of them without having seen the internet on a desktop before.
Explaining the rational for businesses to create an app, he shared “Customers on mobile apps are more loyal than website users.
They return more often to the service and it is easier to keep in touch with them over notifications – much of which cannot be achieved with a mobile website alone.
In the case of Carmudi, he explained, “Carmudi´s mission is to make car buying and selling as easy as shopping for daily groceries. People need to gain access to the entire available market anywhere and anytime to arrive at an informed decision. The Carmudi app allows customers search for the right car on the go or upload a car in less than 2 minutes.”
The Carmudi app allows people to find their next car at the convenience of their mobile devices. Just like the website, it features 30,000 verified cars which are available for sale in Nigeria, but makes it more convenient to use.
Users can directly call a seller from your phone or upload your car with the phone´s camera. Interested sellers can send you notifications directly to your app and searches can be saved.
The Social Media Week (SMW) is one of the events which has branched out from the mobile phone market in Africa, and has become one of Africa’s leading mobile industry event.
With various industries present on the mobile market, Carmudi Nigeria, which is Nigeria’s leading online car site was present at the SMW event held on the 27th of February 2015 in Lagos, Nigeria to share its story in the African mobile market.
Carmudi was founded in 2013 and is currently available in 20 countries around the world.
The vehicle marketplace offers buyers, sellers and car dealers the ideal platform to find cars, motorcycles and commercial vehicles online.
E-Business
Firm Identifies Global Scam Activity Linked to the Release of Avatar 3

The premiere of Avatar 3 has taken place in several countries and has been accompanied by a noticeable increase in online interest. Amid the heightened attention surrounding the release, Kaspersky experts identified an increase in cyber-scam campaigns that exploit the movie’s launch and users’ desire to watch it online. The fraudulent websites target users across multiple regions, indicating attempts by attackers to reach a global audience.

The scam operates as follows: cybercriminals create suspicious websites that offer online access to the Avatar 3 movie. Attackers place particular emphasis on localisation, publishing the sites in multiple languages to attract users from different countries. However, the translations are often poorly executed and contain grammatical errors and inconsistencies, which may serve as indicators of fraudulent activity.
When users attempt to start the video, they are presented with a fake media player and prompted to register in order to obtain “full” or “unlimited” access to the film. As part of the registration process, users are asked to provide personal information, including an email address and mobile phone number.
At later stages, scammers may request additional data, including payment details, under the guise of activating a “free trial.” This creates risks of credential compromise, particularly if users reuse passwords across multiple services, and may also lead to financial losses.
“Cybercriminals consistently exploit major movie premieres to capture users’ attention and increase the effectiveness of their schemes. We advise accessing films only through official platforms and exercising caution when encountering websites that request personal or payment information. It is also important to use reliable security solutions to protect all devices, including mobiles,” comments Olga Altukhova, Senior web content analyst at Kaspersky.
E-Business
Galaxy Backbone Celebrates the Federal Government’s Paperless Civil Service Milestone

Galaxy Backbone (GBB) aligns with and celebrates the successful announcement by the Office of the Head of the Civil Service of the Federation on the achievement of a Paperless Civil Service, a significant milestone in Nigeria’s public sector reform and digital transformation agenda.

The milestone was formally highlighted at a press briefing led by the Head of the Civil Service of the Federation, Mrs. Didi Esther Walson-Jack, who commended Galaxy Backbone for its sustained support and contribution throughout the implementation of the programme.
GBB has played a critical role in enabling this transition by providing secure, scalable, and shared digital infrastructure that supports the digitisation of government processes across Ministries, Departments and Agencies (MDAs). Through the 1Government Cloud, MDAs have been empowered to migrate from paper-based workflows to digital platforms, improving efficiency, collaboration, data security, and service delivery across the Federal Civil Service.
In addition, GovMail, GBB’s secure government email platform, has strengthened official communication, enhanced records management, and reinforced cybersecurity standards—key pillars in sustaining a paperless operating environment.
Galaxy Backbone acknowledges the collective efforts of the Office of the Head of the Civil Service of the Federation, Permanent Secretaries, Directors of ICT, consultants, partners, and dedicated public servants whose commitment and collaboration ensured the smooth delivery of this initiative.
The Managing Director/Chief Executive Officer of Galaxy Backbone, Prof. Ibrahim Adeyanju, was represented at the press briefing by Akintayo Bamisaye, Acting Group Head, Research, Digital Innovation and Skills Department (RDIS).
GBB describes the achievement as a strong close to 2025 and reaffirms its commitment to supporting the Federal Government in building a modern, efficient, and digitally enabled public service.
E-Business
Jumia CEO says Black Friday Signals Nigeria’s E-Commerce Maturity

At the close of 2025, Temidayo Ojo, the CEO of Jumia Nigeria, reflected on a year-end shopping season that points to the growing maturity of the country’s e-commerce market. “Black Friday is no longer a single, short-lived spike in activity,” he said.

“It has become a familiar, anticipated moment in the retail calendar, where consumers shop deliberately and with confidence.”
Preliminary KPIs for the two months ended November 30, 2025, show strong year-on-year growth in both orders and Gross Merchandise Value (GMV), with GMV growth outpacing order growth. This indicates that customers are placing fuller, more considered baskets rather than shopping in fragmented transactions. Nigeria ranked among Jumia Group’s better-performing markets, with engagement remaining steady throughout the Black Friday period rather than spiking briefly and tapering off.
A key factor behind this performance is the growing familiarity of consumers with online shopping. Customers are increasingly leveraging platform features such as saved carts, brand stores, and price comparison tools to plan purchases in advance. This trend suggests that digital commerce is becoming embedded in everyday habits rather than being viewed as a one-off event.
Ojo also highlighted the role of Jumia’s JForce network in connecting digital commerce to local communities. “Our agents are critical to ensuring that customers across Nigeria, including secondary cities and smaller communities, have access to variety, consistent pricing, and reliable delivery,” he said. “During peak periods like Black Friday, JForce agents can respond faster, serve more customers efficiently, and build stronger local relationships. This isn’t just a distribution channel—it’s a pathway to sustainable income and inclusion.”
Reflecting on the overall performance, the CEO concluded: “What we’re seeing this year-end is steady engagement across categories, stronger consumer confidence, and partners like our JForce agents benefiting from increased activity.
“It confirms that Nigeria’s e-commerce ecosystem is maturing, growing in a more structured and resilient way. As the December Holiday Sale continues, we expect these patterns of familiarity, trust, and participation to sustain momentum and drive both commerce and community impact across the country.”
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