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Google, Facebook Build “Digital Prisons” in Nigeria, Others with Internet Freebies

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Google and Facebook are at the forefront of a scramble to win over new African Internet users, offering freebies they say give a leg-up to the poor but which critics argue is a plan to lock in customers on a continent of 1 billion people, according to Reuters.

Africa’s Internet penetration will reach 50 percent by 2025 and there are expected to be 360 million smartphones on the continent by then, roughly double the number in the United States currently, Mckinsey Consultants data shows.

Reuters said that Africa had 16 percent Internet penetration and 67 million smartphones in 2013.

This growth is attracting interest from Internet companies such as Google, Facebook and Wikipedia, which are striking deals with service providers such as Vodacom, MTN, Bharti Airtel and Safaricom to offer users free, or ‘zero-rated’ access to their sites and services.

Facebook, through its Internet.org program, offers a stripped-down version of its social network and some other sites for free in what it says is an exercise to “connect the two thirds of the world that doesn’t have Internet access”.

According to Reuters, Google, in partnership with Kenyan mobile phone firm Safaricom, is rolling out its “free zone” in Kenya, where email and the Internet are available with no data charges, providing users stay within Google apps.

Google has said its “free zone” is aimed at a billion people without the Internet in the developing world.

France’s Orange is offering free access to a pared-down version of Wikipedia in some African countries, while South Africa’s Cell-C gives its customers free use of WhatsApp, a messaging service owned by Facebook.

“DIGITAL PRISON”

Critics, however, say big service providers and Internet companies are luring African users into using their services, giving them opportunities for greater advertising revenue.

“It’s like a drug pusher giving you a small amount and saying: ‘If you want more, you have to come and buy it’,” Africa Internet access specialist Mike Jensen said.

Giving Africans free access to some Internet sites may also stunt innovation and limit the opportunities for African entrepreneurs, making online technology another industry on the continent dominated by big foreign companies.

In Nigeria, 9 percent of Facebook users say they don’t use the Internet, mobile service survey site Geopoll says.

“You are giving people the idea that they are connected to this free open world of the Internet but actually they are being locked up in a corporate digital prison,” Niels ten Oever, head of digital at rights group Article 19, told Reuters.

“Where will the African Mark Zuckerberg come from when they have no chance to compete?”

REGULATION

There are also concerns that regulators in Africa lack the capacity to track how telecoms companies allocate bandwidth. Telecoms firms sometimes limit Internet speeds for some content, known as “throttling”.

Telecoms operators say self-regulating bandwidth usage is important to ensure heavy data users, such as people who download movies, don’t clog up bandwidth for lower Internet users.

The United States passed rules in February to ensure greater “net neutrality”, intended to make sure all content managed by service providers in the U.S. is treated equally on the Internet, despite opposition from telecoms companies.

But African countries don’t have tough rules on “net neutrality”, meaning some services could be given faster access than others, which some activists say could give bigger companies an advantage over new market entrants.

The 24 sub-Saharan African countries tracked by Internet monitoring site WebIndex have “evidence of discrimination” in the allocation of bandwidth and have “no effective law and regulations” on Internet freedom.

“There is little transparency into the Internet operators’ deals so it is hard to see where conflict of interests might be,” Jensen said. “You’re left just having to trust them.”

Despite concerns about limited regulation and an uneven playing field, many experts argue that any improvement in Internet access in Africa should be welcomed, given it could improve education, grow businesses and alleviate poverty.

High speed broadband costs up to 100 percent of average per capita income in Africa, compared to less than 1 percent in developed countries, according to WebIndex.

“Would you tell someone who is hungry: ‘Don’t eat that greasy burger, it’s bad for you. Wait for something healthy?'” said Stephen Song, an Internet researcher for the Network Startup Resource Center.

“I’m not a fan of ‘zero-rated’ services but there is an argument to say: ‘something is better than nothing’.”


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E-Business

Firm Identifies Global Scam Activity Linked to the Release of Avatar 3

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The premiere of Avatar 3 has taken place in several countries and has been accompanied by a noticeable increase in online interest. Amid the heightened attention surrounding the release, Kaspersky experts identified an increase in cyber-scam campaigns that exploit the movie’s launch and users’ desire to watch it online. The fraudulent websites target users across multiple regions, indicating attempts by attackers to reach a global audience.

The scam operates as follows: cybercriminals create suspicious websites that offer online access to the Avatar 3 movie. Attackers place particular emphasis on localisation, publishing the sites in multiple languages to attract users from different countries. However, the translations are often poorly executed and contain grammatical errors and inconsistencies, which may serve as indicators of fraudulent activity.

When users attempt to start the video, they are presented with a fake media player and prompted to register in order to obtain “full” or “unlimited” access to the film. As part of the registration process, users are asked to provide personal information, including an email address and mobile phone number.

At later stages, scammers may request additional data, including payment details, under the guise of activating a “free trial.” This creates risks of credential compromise, particularly if users reuse passwords across multiple services, and may also lead to financial losses.

“Cybercriminals consistently exploit major movie premieres to capture users’ attention and increase the effectiveness of their schemes. We advise accessing films only through official platforms and exercising caution when encountering websites that request personal or payment information. It is also important to use reliable security solutions to protect all devices, including mobiles,” comments Olga Altukhova, Senior web content analyst at Kaspersky.

 


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Galaxy Backbone Celebrates the Federal Government’s Paperless Civil Service Milestone

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Galaxy Backbone (GBB) aligns with and celebrates the successful announcement by the Office of the Head of the Civil Service of the Federation on the achievement of a Paperless Civil Service, a significant milestone in Nigeria’s public sector reform and digital transformation agenda.

The milestone was formally highlighted at a press briefing led by the Head of the Civil Service of the Federation, Mrs. Didi Esther Walson-Jack, who commended Galaxy Backbone for its sustained support and contribution throughout the implementation of the programme.

GBB has played a critical role in enabling this transition by providing secure, scalable, and shared digital infrastructure that supports the digitisation of government processes across Ministries, Departments and Agencies (MDAs). Through the 1Government Cloud, MDAs have been empowered to migrate from paper-based workflows to digital platforms, improving efficiency, collaboration, data security, and service delivery across the Federal Civil Service.

In addition, GovMail, GBB’s secure government email platform, has strengthened official communication, enhanced records management, and reinforced cybersecurity standards—key pillars in sustaining a paperless operating environment.

Galaxy Backbone acknowledges the collective efforts of the Office of the Head of the Civil Service of the Federation, Permanent Secretaries, Directors of ICT, consultants, partners, and dedicated public servants whose commitment and collaboration ensured the smooth delivery of this initiative.

The Managing Director/Chief Executive Officer of Galaxy Backbone, Prof. Ibrahim Adeyanju, was represented at the press briefing by Akintayo Bamisaye, Acting Group Head, Research, Digital Innovation and Skills Department (RDIS).

GBB describes the achievement as a strong close to 2025 and reaffirms its commitment to supporting the Federal Government in building a modern, efficient, and digitally enabled public service.


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Jumia CEO says Black Friday Signals Nigeria’s E-Commerce Maturity

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At the close of 2025, Temidayo Ojo, the CEO of Jumia Nigeria, reflected on a year-end shopping season that points to the growing maturity of the country’s e-commerce market. “Black Friday is no longer a single, short-lived spike in activity,” he said.

“It has become a familiar, anticipated moment in the retail calendar, where consumers shop deliberately and with confidence.”

Preliminary KPIs for the two months ended November 30, 2025, show strong year-on-year growth in both orders and Gross Merchandise Value (GMV), with GMV growth outpacing order growth. This indicates that customers are placing fuller, more considered baskets rather than shopping in fragmented transactions. Nigeria ranked among Jumia Group’s better-performing markets, with engagement remaining steady throughout the Black Friday period rather than spiking briefly and tapering off.

A key factor behind this performance is the growing familiarity of consumers with online shopping. Customers are increasingly leveraging platform features such as saved carts, brand stores, and price comparison tools to plan purchases in advance. This trend suggests that digital commerce is becoming embedded in everyday habits rather than being viewed as a one-off event.

Ojo also highlighted the role of Jumia’s JForce network in connecting digital commerce to local communities. “Our agents are critical to ensuring that customers across Nigeria, including secondary cities and smaller communities, have access to variety, consistent pricing, and reliable delivery,” he said. “During peak periods like Black Friday, JForce agents can respond faster, serve more customers efficiently, and build stronger local relationships. This isn’t just a distribution channel—it’s a pathway to sustainable income and inclusion.”

Reflecting on the overall performance, the CEO concluded: “What we’re seeing this year-end is steady engagement across categories, stronger consumer confidence, and partners like our JForce agents benefiting from increased activity.

“It confirms that Nigeria’s e-commerce ecosystem is maturing, growing in a more structured and resilient way. As the December Holiday Sale continues, we expect these patterns of familiarity, trust, and participation to sustain momentum and drive both commerce and community impact across the country.”


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