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Archos Eyes about 40% Nigeria’s Smart Devices Market -Olukotun

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Ademola Olukotun is the country manager, Archos in Nigeria
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Ademola Olukotun is the country manager, Archos in Nigeria. He is a seasoned product manager with a vast experience in start-up businesses to a world class standard.
Ademola was a foundation staff of Visafone Communication Limited (CDMA Network in Nigeria). He later joined Etisalat Nigeria as one of the foundation staff and also commenced the Devices department of company.
He also worked with Airtel Network Limited as Manager Devices & Partnership and also was a key player in starting up SOLO Phone Nigeria Limited before joining Archos S.A in 2015 to manage the Nigeria business for the company.
In this interview with peter ugwu, he explains Archos’ uniqueness and business opportunities in Nigeria.

User perception of Archos products
Before speaking on that, I want to make it clear how phone distribution in Nigeria is structured. We have the Original Equipment Manufacturers (OEMs) like Archos, the distributors made up of companies that buy the products and resell to the retailers.
Retailers are closer to the consumers. Why I used that analogy as prelude to answering how the perception has been, is that these partners have their ways of reviewing a product. For instance, the retailers the likes of Slot, Micro Station, etc., most customers have one time or the other patronised either of these retailers.
They have actually accepted us well. The reason being that, most their MDs or CEOs who are widely traveled, have come in contact with Archos before we launched in Nigeria. So, it was not a ‘new product’ to them when we came in.
 It gave us an edge and made our marketing very easy. We have been in business since 1988 and about 80% of them have come in contact with us. On the customers’ perspective, we have cutting-edge SkYous (models) of smart devices.
We launched into the market six smartphones and two tablets. That was very interesting and huge for a new entrant. We deliberately did that; to give customers verities to choose from.
They might same operating system, but different in terms of pricing, resolutions, screen size, etc. Archos pedigree created attention and the verities created exceptions.
As the Company to produce the first android tablet and have partnership with Google, will tell you that we have the intention to replicate that in this market too.

Unique Selling Proportion
Some people are already comparing the devices with others in the market and are beginning to see the differences.
For instance, certain brands would promise our entertainment freak youths the opportunity to download music; video and play on the go, but looking at the capacity of the device you will tell the experiences have not been as promised.
In Archos, the unique selling point in the area of entertainment is that you can squeeze or zip-up contents, creating room for more and enjoy them at your convenient.
Talking about our slogan ‘Entertainment You Way’ is basically that part of human life today is ‘tied’ to devices.
I can’t imagine myself doing away with my phone or laptop or tablet. What we have done is to make the gadget to be part of us; we have the best of them in terms of video, music, and getting additional accessories.

Archos Connected Objects and Accessories
Apart from the smartphones, tablets, we have connected objects that give users different experiences.
For instance the virtual reality glasses can be used to watch 3HD videos; which is first of its kind. The headsets come in various SkYous.
We have one for the bourgeois; serving like a head-warmer. With it, you can receive your calls, play music. It has multi-functional dimension. They are still part of the things that set us apart in the market.

Why Introducing Six smartphones In Same Market, Same Day?
Yes, the smartphones are predominately using Android operating system. In other words, there are basic features that every Andorid phone must have, like emails, social media-Facebook, Twitter, LinkedIn, WasApp, BBM, among others.
If anyone is launching an Android phone and tells you these are unique features, it is not the brand rather the operating system. Why we introduced such number of phones, for emphasis, was aimed at creating opportunity for every class of people in the society to have the purchasing power.
All of them have the social media features, however, what differentiates them are the specs such as screen size, memory size, ROM, etc. we are giving everybody opportunity to have a feel of Archos.

Distribution Strategies
From the onset, we have been to the right phone retails hotspots like Slot, Micro Stations, and other the biggest distributor in the market, called ‘Let Me Distribute’ and they are growing.
Slot, for instance has over 100 locations across the country, but there are still volatile areas that need to be monitored before pushing to those areas.
We expect that with the new government, things will get settled and businesses will thrive in those areas too.
And as the country manager, I have the vision of making Archos products the choice and preferred brand of smart devices for all classes in Nigeria within a record time. What do I mean by this? Archos plans flooding Nigeria with quality and affordable products.
And Archos intends to create a close up and personal relationship with Nigeria and Nigerians, so whatever will impact positively and move Nigeria forward, we are ready to do anything to make that work. Not for myself but also for the future of the new generation.
Archos is poise to garner between 30%- 40% Market share of the Nigeria smart devices market (Smartphones, tablets and accessories). In Nigeria today, 80% of the network users uses feature phones (purely low end phones without data capabilities). In numbers, this means we have approximately 80 million phone users using feature phones. These feature phone users can gradually step up to use Smartphones.
This shows that there is a lot of opportunity to tap into the market. With the affordable Smartphones from Archos, quality will never be compromised and also customer services will also be key to us.
How do we achieve this herculean task, we intend to provide affordable Smartphones and tablets for Nigerian with world class quality.  Secondly back up all our sales with warranty and after sales service.
We are willing to invest heavily into the economy so we are not ready to quite in a hurry. So our spread will be strategic and steady. 

Partnerships
In the era of bring Your Own Device (BYOD), it makes sense to partner organizations, especially in the area of smartphone adoption. What we are doing presently is bundle educational contents in some of our tablets, exclusively for schools.
It is in interesting at this time most schools are phasing out ‘hard’ libraries and focus on digital or e-libraries. So, as the world is evolving we are following the trends too. It is a work in progress; hopefully, the schools will start using Archos devices in no distant time.  

ARCHOS Products and NCC Type Approved, SON Certification
Yes. All Archos devices have gone through both certifications. I will like to state categorically that Archos is not just a green horn in the telephone industry.
Archos has been existing, since 1988 with so many milestones for instance Archos is the first brand to launch the first Android tablet in the world.
Over time, we have strategically made an in route into so many Countries like France, Poland, Senegal, Russia, United States of America, Spain, England etc. Archos is one of the leading EU brands. So whatever we do, we adhere strictly to the ethics of the sector and Nigeria is no exception.
We respect the rules guiding every market where we operate. So, our products: smart phones – Archos 40C Titanium, Archos 50B Archos Platinum, Archos 50b Oxygen,  Archos 50b Neon (All Smartphones) and for tablets, we have Archos 101b XS2 tablets(WIFI only), Archos 101 Xenon, Archos 80b Xenon; these are type approved.
 
After Sales Support
We understand the important of after sells services. That is why we are partnering Cellular Service Logistics (CSL), to ensure our phone; tablets users get the best services. We have categories of services too.
The first is based on cases of warranty; if it happens to be manufacturer’s default, we do outright replacement instantly. Other aspect entails minor damages or slipping in water, they (CSL) have the pact.
They have been in the business for donkey years. Their spreads covers major areas in the country and can be easily reached.


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Interswitch Advocates Trust-Driven Infrastructure as Cornerstones of Africa’s Cross-Border Capital Future

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Interswitch Group, one of Africa’s leading integrated payments and digital commerce companies, has reaffirmed its commitment to advancing a seamless and inclusive financial ecosystem across the continent at the recently concluded Inclusive Fintech Forum 2026, which held at the Kigali Convention Centre, in Rwanda from 10 -12 March 2026.

Speaking during a high-level session themed “Financial Centres & the Future of Cross-Border Capital” Akeem Lawal, Managing Director, Payments Processing & Switching (Interswitch Purepay), highlighted the critical factors shaping the next phase of financial integration across Africa.

He noted that while rapid advancements in digital technology have made it possible for capital to move across borders at unprecedented speed, the ultimate destination and impact of such capital flows are determined by trust, robust infrastructure, and strategic collaboration.

According to Lawal, as Africa’s economies continue to digitize and integrate, stakeholders must prioritize building resilient payment systems and fostering partnerships that enhance transparency, interoperability, and shared prosperity.

He emphasized that sustainable growth in cross-border financial flows will depend not only on technological innovation but also on the collective ability of institutions to inspire confidence and enable seamless transactions at scale.

Throughout the forum’s engagements, Interswitch, as one of Africa’s leading and pioneering digital technology enablers reiterated its long-standing vision of fostering a prosperous and interconnected Africa. The company continues to champion the development of a secure, technologically advanced digital payments ecosystem designed to connect and empower individuals, businesses, governments, and communities across the continent.

Participation at the Inclusive Fintech Forum underscores Interswitch’s strategic focus on driving thought leadership, strengthening regional collaboration, and supporting initiatives that accelerate financial inclusion and economic resilience.

As Africa navigates the evolving landscape of digital finance and cross-border commerce, Interswitch remains committed to delivering innovative solutions and partnerships that unlock opportunities for growth and shared value creation.


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FCCPC Launches Fuel Price Surveillance, Probes Airline Price Gouging, Resolves N10bn Complaints

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In a robust move to shield consumers from opportunistic profiteering, the Federal Competition and Consumer Protection Commission (FCCPC) has rolled out comprehensive nationwide monitoring of fuel prices, zeroing in on petrol marketers amid escalating global hostilities between the United States, Israel, and Iran that threaten to jolt Nigeria’s volatile petroleum market.

FCCPC Launches Fuel Price Surveillance, Probes Airline Price Gouging, Resolves N10bn Complaints

FCCPC

Executive Vice Chairman and Chief Executive Officer Tunji Bello unveiled this proactive strategy during Thursday’s riveting March edition of the Meet the Press briefing at the Presidential Villa, Abuja, underscoring the profound, cascading implications of any petrol price uptick on everyday essentials from transportation to foodstuffs.

“We are presently monitoring the situation now, the effect of the US, Israeli, Iran war as it affects prices in Nigeria. Petrol has far-reaching effects on some of the things we eat or take daily,” Bello articulated, revealing the deployment of dedicated monitors empowered to interrogate stark pricing anomalies—such as when competitors slash rates by ₦100 or ₦200 per litre, yet outliers stubbornly hold at ₦1,100 to ₦1,500—and seamless collaboration with the Department of Petroleum Resources (DPR) to enforce accountability and deter exploitation.

Turning to the aviation sector, Bello disclosed that FCCPC’s exhaustive probe into yuletide price gouging has pinpointed five to six domestic airlines for collusion, inflating fares from a baseline of ₦145,000-₦150,000 to exorbitant ₦500,000-₦700,000 during the Christmas rush.

“We investigated the airlines during the Christmas period because what we found was that they colluded to fix prices at that time,” he affirmed, confirming the issuance of an investigative report with stern penalties in the offing and directives for refunds of exploited excesses to aggrieved passengers. While withholding names pending finalisation, Bello signalled imminent public disclosure to restore market fairness.

Consumer grievances span critical sectors, with energy topping the list—electricity users railing against persistent metering deficits, inflated estimated billing, and unreliable Band A tariffs promising up to 20 hours daily yet delivering far less—prompting FCCPC to rigorously enforce service-tariff proportionality on distribution companies.

Fintech woes, particularly in online transactions and predatory loan apps, alongside telecom billing disputes, also proliferate, reflecting Nigeria’s deepening digital economy pains.

Bello highlighted FCCPC’s stellar track record, resolving over 9,000 complaints between March and August 2025 and clawing back more than ₦10 billion for victims. “Nigerians sometimes grumble more than they complain. Once you complain, the system generates a code for the complaint, and we can begin to act on it,” he urged, championing formal channels for swift intervention.

The Commission recommitted to dynamic partnerships with consumers, trade associations, and sister regulators, fortifying defences against anti-competitive conduct and embedding consumer rights as the bedrock of Nigeria’s evolving market ecosystem.

This multi-pronged offensive arrives at a pivotal juncture, as geopolitical flux and domestic inflation test regulatory mettle.


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Court Freezes Bank Accounts of Petrocam, Founder over Alleged N9Bn Zenith Bank Debt

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Federal High Court sitting in Lagos has ordered the freezing of bank accounts belonging to Petrocam Trading Nigeria Limited and Patrick Ilo, its founder, over an alleged N9.05 billion debt.

Court Freezes Bank Accounts of Petrocam, Founder over Alleged N9Bn Zenith Bank Debt

Patrick Ilo and Petrocam Filling station

Justice Chukwujekwu Aneke of the court granted the interim orders in Suit No: FHC/L/CS/393/2026 which was an ex parte application filed by Zenith Bank to preserve funds allegedly owed by the defendants as of May 31, 2025.

It was gathered that the ex parte motion was argued by Chief A.A. Aribisala (SAN) on behalf of Zenith Bank.

While delivering the ruling on Wednesday, the court restrained the defendants, whether acting by themselves or through agents, privies, or assigns, from withdrawing, transferring, dissipating, or otherwise dealing with funds up to the sum of ₦9,057,511,855.63, pending the hearing and determination of the motion on notice.

“An interim order is hereby granted restraining the defendants/respondents, Petrocam Trading Nigeria Limited and Patrick Ilo, whether by themselves, their agents, privies or assigns, from withdrawing, transferring, dissipating or otherwise dealing with any funds up to the sum of ₦9,057,511,855.63 pending the hearing and determination of the motion on notice,” Justice Aneke ruled.

The court further ordered the freezing of all accounts linked to Bank Verification Number (BVN) 22141926401, which the bank alleged is being used by Ilo to operate Petrocam’s accounts.

In addition, Justice Aneke directed all financial institutions within the jurisdiction of the court to immediately place a lien or “Post-No-Debit” restriction on all accounts associated with the BVN.

According to the order, “All financial institutions within the jurisdiction of this honourable court are hereby directed to place a lien or post-no-debit restriction on all accounts linked to BVN 22141926401 pending further orders of the court.”

The order extends beyond traditional banks to key operators within Nigeria’s electronic payment ecosystem. Among those joined as respondents in the matter are the Nigeria Inter-Bank Settlement System, Interswitch Limited, and Interswitch Financial Inclusion Services Limited.

The court also directed the institutions to disclose the details of all accounts linked to the BVN. Justice Aneke ordered the respondents to file an affidavit of return within seven days, revealing all accounts connected to the BVN, their balances, and the transaction history covering the preceding six months.

Court documents filed in support of the application showed that the credit facility at the centre of the dispute was subject to several pre-disbursement conditions imposed by Zenith Bank.

According to the filings, Petrocam was required to formally accept the facility through its authorised signatories, provide a board resolution approving the loan, and disclose any existing indebtedness to other lenders, including facility limits, outstanding balances, and collateral pledged.

Other conditions included the domiciliation of sales proceeds and Sovereign Debt Note subsidy payments from Oando Plc and Total Nigeria Plc into Petrocam’s account with Zenith Bank.

The company was also required to submit relevant contract agreements for the bank’s approval and provide a five percent counterpart contribution for each transaction, while all required security documentation had to be executed before the facility could be disbursed.

The bank further stated that Petrocam was expected to submit quarterly management accounts within 60 days after the end of each quarter and audited annual financial statements within 120 days.

In addition, Petrocam was required to route all import duty payments and Letters of Credit through its account with Zenith Bank, establish Letters of Credit for petroleum imports, and obtain comprehensive marine insurance naming Zenith Bank as the first loss payee.

Court filings also revealed that General Marine and Oil Services Ltd had been appointed by the bank to monitor petroleum product warehousing at Petrocam’s expense.

The facility agreement further imposed foreign exchange obligations, authorising Zenith Bank to settle maturing Usance obligations at 12 percent interest if Petrocam failed to provide the necessary funds.

The bank maintained that in the event of default, Petrocam would be responsible for all legal, recovery, and ancillary costs arising from enforcement of the facility.

The court also granted Zenith Bank leave to serve the defendants through substituted means.

Justice Aneke ruled that the defendants may be served at their last known address in Victoria Island, Lagos.

The matter has been adjourned to March 17, 2026, for mention.


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