General News
Archos Eyes about 40% Nigeria’s Smart Devices Market -Olukotun
Ademola Olukotun is the country manager, Archos in Nigeria. He is a seasoned product manager with a vast experience in start-up businesses to a world class standard.
Ademola was a foundation staff of Visafone Communication Limited (CDMA Network in Nigeria). He later joined Etisalat Nigeria as one of the foundation staff and also commenced the Devices department of company.
He also worked with Airtel Network Limited as Manager Devices & Partnership and also was a key player in starting up SOLO Phone Nigeria Limited before joining Archos S.A in 2015 to manage the Nigeria business for the company.
In this interview with peter ugwu, he explains Archos’ uniqueness and business opportunities in Nigeria.
User perception of Archos products
Before speaking on that, I want to make it clear how phone distribution in Nigeria is structured. We have the Original Equipment Manufacturers (OEMs) like Archos, the distributors made up of companies that buy the products and resell to the retailers.
Retailers are closer to the consumers. Why I used that analogy as prelude to answering how the perception has been, is that these partners have their ways of reviewing a product. For instance, the retailers the likes of Slot, Micro Station, etc., most customers have one time or the other patronised either of these retailers.
They have actually accepted us well. The reason being that, most their MDs or CEOs who are widely traveled, have come in contact with Archos before we launched in Nigeria. So, it was not a ‘new product’ to them when we came in.
It gave us an edge and made our marketing very easy. We have been in business since 1988 and about 80% of them have come in contact with us. On the customers’ perspective, we have cutting-edge SkYous (models) of smart devices.
We launched into the market six smartphones and two tablets. That was very interesting and huge for a new entrant. We deliberately did that; to give customers verities to choose from.
They might same operating system, but different in terms of pricing, resolutions, screen size, etc. Archos pedigree created attention and the verities created exceptions.
As the Company to produce the first android tablet and have partnership with Google, will tell you that we have the intention to replicate that in this market too.
Unique Selling Proportion
Some people are already comparing the devices with others in the market and are beginning to see the differences.
For instance, certain brands would promise our entertainment freak youths the opportunity to download music; video and play on the go, but looking at the capacity of the device you will tell the experiences have not been as promised.
In Archos, the unique selling point in the area of entertainment is that you can squeeze or zip-up contents, creating room for more and enjoy them at your convenient.
Talking about our slogan ‘Entertainment You Way’ is basically that part of human life today is ‘tied’ to devices.
I can’t imagine myself doing away with my phone or laptop or tablet. What we have done is to make the gadget to be part of us; we have the best of them in terms of video, music, and getting additional accessories.
Archos Connected Objects and Accessories
Apart from the smartphones, tablets, we have connected objects that give users different experiences.
For instance the virtual reality glasses can be used to watch 3HD videos; which is first of its kind. The headsets come in various SkYous.
We have one for the bourgeois; serving like a head-warmer. With it, you can receive your calls, play music. It has multi-functional dimension. They are still part of the things that set us apart in the market.
Why Introducing Six smartphones In Same Market, Same Day?
Yes, the smartphones are predominately using Android operating system. In other words, there are basic features that every Andorid phone must have, like emails, social media-Facebook, Twitter, LinkedIn, WasApp, BBM, among others.
If anyone is launching an Android phone and tells you these are unique features, it is not the brand rather the operating system. Why we introduced such number of phones, for emphasis, was aimed at creating opportunity for every class of people in the society to have the purchasing power.
All of them have the social media features, however, what differentiates them are the specs such as screen size, memory size, ROM, etc. we are giving everybody opportunity to have a feel of Archos.
Distribution Strategies
From the onset, we have been to the right phone retails hotspots like Slot, Micro Stations, and other the biggest distributor in the market, called ‘Let Me Distribute’ and they are growing.
Slot, for instance has over 100 locations across the country, but there are still volatile areas that need to be monitored before pushing to those areas.
We expect that with the new government, things will get settled and businesses will thrive in those areas too.
And as the country manager, I have the vision of making Archos products the choice and preferred brand of smart devices for all classes in Nigeria within a record time. What do I mean by this? Archos plans flooding Nigeria with quality and affordable products.
And Archos intends to create a close up and personal relationship with Nigeria and Nigerians, so whatever will impact positively and move Nigeria forward, we are ready to do anything to make that work. Not for myself but also for the future of the new generation.
Archos is poise to garner between 30%- 40% Market share of the Nigeria smart devices market (Smartphones, tablets and accessories). In Nigeria today, 80% of the network users uses feature phones (purely low end phones without data capabilities). In numbers, this means we have approximately 80 million phone users using feature phones. These feature phone users can gradually step up to use Smartphones.
This shows that there is a lot of opportunity to tap into the market. With the affordable Smartphones from Archos, quality will never be compromised and also customer services will also be key to us.
How do we achieve this herculean task, we intend to provide affordable Smartphones and tablets for Nigerian with world class quality. Secondly back up all our sales with warranty and after sales service.
We are willing to invest heavily into the economy so we are not ready to quite in a hurry. So our spread will be strategic and steady.
Partnerships
In the era of bring Your Own Device (BYOD), it makes sense to partner organizations, especially in the area of smartphone adoption. What we are doing presently is bundle educational contents in some of our tablets, exclusively for schools.
It is in interesting at this time most schools are phasing out ‘hard’ libraries and focus on digital or e-libraries. So, as the world is evolving we are following the trends too. It is a work in progress; hopefully, the schools will start using Archos devices in no distant time.
ARCHOS Products and NCC Type Approved, SON Certification
Yes. All Archos devices have gone through both certifications. I will like to state categorically that Archos is not just a green horn in the telephone industry.
Archos has been existing, since 1988 with so many milestones for instance Archos is the first brand to launch the first Android tablet in the world.
Over time, we have strategically made an in route into so many Countries like France, Poland, Senegal, Russia, United States of America, Spain, England etc. Archos is one of the leading EU brands. So whatever we do, we adhere strictly to the ethics of the sector and Nigeria is no exception.
We respect the rules guiding every market where we operate. So, our products: smart phones – Archos 40C Titanium, Archos 50B Archos Platinum, Archos 50b Oxygen, Archos 50b Neon (All Smartphones) and for tablets, we have Archos 101b XS2 tablets(WIFI only), Archos 101 Xenon, Archos 80b Xenon; these are type approved.
After Sales Support
We understand the important of after sells services. That is why we are partnering Cellular Service Logistics (CSL), to ensure our phone; tablets users get the best services. We have categories of services too.
The first is based on cases of warranty; if it happens to be manufacturer’s default, we do outright replacement instantly. Other aspect entails minor damages or slipping in water, they (CSL) have the pact.
They have been in the business for donkey years. Their spreads covers major areas in the country and can be easily reached.
General News
NAICOM Collaborates with Malaysia for Takaful Insurance Development
The National Insurance Commission (NAICOM) is collaborating with Malaysia in capacity building and investment opportunities to grow its Takaful insurance
The Commissioner for Insurance and Chief Executive Officer, NAICOM, Mr. Olusegun Ayo Omosehin, disclosed this when he played a host to the High Commissioner of Malaysia Mr. Aiyub Omar who visited him in his office in Abuja.
During the visit, Omosehin explained the functions of the commission, emphazising its dual role in regulating the insurance industry’s business activities and driving growth and development in Nigeria.
To tap from the country’s wealth of experience the commissioner suggested Nigeria should study countries with similar characteristics, such as Malaysia, which has witnessed rapid growth in Takaful Insurance over the past three decades.
He sad this would enable the Commission to identify best practices, gain valuable insights, and adapt strategies that have proven success in similar markets.
According to him, by exploring international models and benchmarking against industry leaders, the commission aimed to creating a more conducive environment for insurance growth in Nigeria, ultimately benefiting policyholders and stakeholders alike.
The commissioner further stressed the importance of knowledge sharing to replicate successful models in Nigeria, particularly in achieving President Bola Tinubu’s vision of a $1 trillion economy.
This goal, he said, aimed to be accomplished within eight years, relies heavily on collaborations with foreign governments, including Malaysia, stressing that given Nigeria’s low insurance penetration, the potential for growth and investment is substantial.
Omosehin stated that notably, Nigeria has made progress in the Takaful insurance sector, expanding from a single company in 2013 to six companies currently under the National Insurance Commission’s regulation.
He emphasised the need for knowledge sharing and strategic partnerships, reiterating that by learning from Malaysia’s experiences and best practices, Nigeria can accelerate its economic growth and development, ultimately achieving the ambitious goal of a $1 trillion economy.
He informed the Malaysian High Commissioner about the newly passed insurance bill by the Senate, which now awaits concurrence from the House of Representatives.
This bill, he said, is expected to significantly boost capital in the insurance industry and create new investment opportunities.
He said that by enhancing the regulatory framework, the bill sought to promote the growth and development of the insurance industry in Nigeria, ultimately contributing to the country’s economic growth.
The Malaysian High Commissioner, in response, said he was thrilled by the reception by the National Insurance Commission and expressed his enthusiasm for collaboration
General News
AMCON Debt Recovery: Sir Johnson, Arik, Rockson, and Ojemai Owe Over N455 Billion
Facts have emerged that the total debts of Sir Johnson Arumem-Ikhide, the owner of Arik Air, is still indebted to the Asset Management Corporation of Nigeria (AMCON) whopping N455, 171, 764, 772.80 as of December 31, 2024, in all his investments, the Asset Management Corporation of Nigeria (AMCON) has said.
AMCON also said that its intervention in the troubled Arik Air in February 2017, saved the carrier from liquidation, but vowed that it would ensure the recovery of the total debts owed to the corporation by various business organisations including those owned by Sir Johnson Arumem-Ikhide irrespective of the orchestrated blackmail.
Mr. Jude Nwauzor, the Head of Corporate Communications Department of AMCON, stated these on Friday in Lagos while presenting the facts to the aviation correspondents. AMCON, a debt recovery agency of the Federal Government of Nigeria had watched as several commentators, and writers spread skewed and misguided reports on different media platforms, which does not explain the sorry status of Arik Air before AMCON’s the Federal Government of Nigeria mandated AMCON to intervene in the airline.
Giving the breakdown of the total debts, Nwauzor informed that Arik as of December 2024, owed AMCON N227,637,469,394.34 billion; Rockson Engineering, N163,502,837, 397.75 billion, while Ojemai Farms owed the corporation another N14, 031, 457, 980.71 billion, totaling N455, 171, 764, 772.80. Nwauzor also said that Arumem-Ikhide in some of its agreements with AMCON, agreed to the debts owed to the government agency, and signed restructured agreements on payback, but failed to honour his agreements.
AMCON insisted that despite the campaign of calumny against it, it would ensure the debts were recovered and return the companies to profitability. AMCON insisted that it didn’t take over the running of Arik Air by fiat as claimed in some quarters, but the banks, including Union Bank and Bank PHB (now Keystone Bank), Zenith, Access, Standard Chattered, Afexim, which the airline owed billions of naira, sold the non-performing loans of Arik to AMCON.
He insisted that the takeover followed all the due processes and in accordance with the Act setting up AMCON, and the laws of the Federal Republic of Nigeria. According to Nwauzor, AMCON had been part of Arik Air since 2011 but was compelled to take over the company in 2017 through the appointment of a receiver manager after several interventions failed. He emphasised that the AMCON Amendment Act, 2021 empowers the corporation to, inter alia, take possession, manage, or sell all properties traced to debtors, whether such asset or property is used as security/collateral for obtaining the loan in particular.
He explained that the receiver manager also had the option of either managing or selling off the assets of a debtor company like Arik Air, but AMCON was mandated to ensure that the airline did not die by the Federal Government.
He said: “If you recall, at the time, there were not so many of these airlines that we have today like Air Peace, United Nigeria, Green Africa, Max Air, Value Jet, etc, so, the Federal Government at the time, mandated AMCON to save the over 1,500 jobs that would have been lost if the airline was liquidated and the best approach was to appoint a receiver manager to manage the airline. That was the mandate of the Federal Government of Nigeria.
“As you know, AMCON is owned by the Central Bank of Nigeria (CBN) and the Ministry of Finance and is guided by the AMCON Act drafted by the National Assembly, and signed into law by the President and Commander-in-Chief of the Armed Forces of the Federal Republic of Nigeria. That was how AMCON came to be. What that means is that you cannot play outside the laws of the Federal Republic of Nigeria, and the AMCON Act, and that the Corporation since inception is guided by this. If push comes to shove, AMCON still has the option to liquidate the company and any other debtor organizations. But, we are still today managing Arik, which was insolvent in 2015 and 2016 before AMCON stepped in.”
He pointed out that AMCON since 2017 when it intervened in the airline, had been putting in money to sustain its operations, yet was unable to recover its investment in the airline. AMCON expressed that it was because the promoters of Arik Air could not pay back the debts it owed several financial institutions either in the country or beyond, stressing that this compelled the banks to sell the non-performing loans to AMCON.
He further debunked the claim that Arik Air had 30 operating aircraft at the time of AMCON intervention in 2017, maintaining that most of the aircraft claimed to be in the fleet of the airline were either abandoned, scrapped, or inactive at the time of intervention.
An investigation by our correspondent revealed that only eight of the 30 aircraft were operational at the time of AMCON intervention. He insisted that no matter the blackmail, AMCON would ensure the recovery of the debts irrespective of who was involved. Adding that by the time AMCON intervened in Arik Air in 2017, there was zero naira to run the airline, as both KPMG and PwC reports pronounced the airline insolvent pre-receivership.
“We did the forensic evaluation of Arik Air in 2015 and 2016; the report wrote off Arik as an insolvent company. The experts proposed that AMCON should liquidate the airline and move away. Even, the liquidation would not have recovered a fraction of the debts,” he said.
General News
MultiChoice Nigeria Unveils Annual Step-Up Offer for DStv and GOtv Subscribers
MultiChoice Nigeria has unveiled its annual Step-Up offer, allowing DStv and GOtv subscribers an automatic upgrade to a higher package when they pay for a package above their current subscription. This exciting initiative provides access to premium content beyond their current package.
The Step-Up offer is available to new, active, and disconnected subscribers. The offer, which started Monday, January 13, 2025, will run till Monday, March 31, 2025. Active subscribers benefit when they upgrade their subscription to any package higher than their current one. Disconnected customers can also take part by reconnecting on a higher package than their last. Additionally, new customers can join the excitement by upgrading from the package they subscribed to.
Upgraded subscribers will gain access to a diverse selection of content, including world-class sports such as the English Premier League, La Liga, Serie A, UEFA Champions League, FA Cup, Tennis, Formula 1, UFC, WWE, Boxing, and so much more. They will also enjoy an array of international movies, series, telenovelas, music shows, news, and kids’ entertainment.
There is so much content to be discovered across history, crime and investigation, cooking shows, game shows, reality TV, then get in touch with nature on national geographic. If drama is more your thing, currently airing is the new season of The Real Housewives of Lagos, which follows the glamorous lives of six women—Adeola Diiadem Adeyemi, Carolyna Hutchings, Dabota Lawson, Laura Ikeji Kanu, Mariam Timmer, and Sophia Momodu—on Africa Magic Showcase (DStv Channel 151|GOtv Channel 8) every Sunday at 8 pm.
Speaking on the launch, Tope Oshunkeye, Executive Head of Marketing, West Africa, MultiChoice, said, “We are delighted to offer this exciting opportunity to our valued customers. The Step-Up offer is our way of thanking loyal customers for their continued support. At MultiChoice, we are always looking to provide value for our customers, ensuring that everyone gets the best viewing experience possible.”
All upgrades are seamlessly processed within 48 hours of payment, ensuring customers can quickly enjoy their enhanced viewing experience. To participate in this offer, simply renew or reconnect on the MyDStv/MyGOtv app or dial *288#.
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