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Archos Eyes about 40% Nigeria’s Smart Devices Market -Olukotun

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Ademola Olukotun is the country manager, Archos in Nigeria. He is a seasoned product manager with a vast experience in start-up businesses to a world class standard.
Ademola was a foundation staff of Visafone Communication Limited (CDMA Network in Nigeria). He later joined Etisalat Nigeria as one of the foundation staff and also commenced the Devices department of company.
He also worked with Airtel Network Limited as Manager Devices & Partnership and also was a key player in starting up SOLO Phone Nigeria Limited before joining Archos S.A in 2015 to manage the Nigeria business for the company.
In this interview with peter ugwu, he explains Archos’ uniqueness and business opportunities in Nigeria.

User perception of Archos products
Before speaking on that, I want to make it clear how phone distribution in Nigeria is structured. We have the Original Equipment Manufacturers (OEMs) like Archos, the distributors made up of companies that buy the products and resell to the retailers.
Retailers are closer to the consumers. Why I used that analogy as prelude to answering how the perception has been, is that these partners have their ways of reviewing a product. For instance, the retailers the likes of Slot, Micro Station, etc., most customers have one time or the other patronised either of these retailers.
They have actually accepted us well. The reason being that, most their MDs or CEOs who are widely traveled, have come in contact with Archos before we launched in Nigeria. So, it was not a ‘new product’ to them when we came in.
 It gave us an edge and made our marketing very easy. We have been in business since 1988 and about 80% of them have come in contact with us. On the customers’ perspective, we have cutting-edge SkYous (models) of smart devices.
We launched into the market six smartphones and two tablets. That was very interesting and huge for a new entrant. We deliberately did that; to give customers verities to choose from.
They might same operating system, but different in terms of pricing, resolutions, screen size, etc. Archos pedigree created attention and the verities created exceptions.
As the Company to produce the first android tablet and have partnership with Google, will tell you that we have the intention to replicate that in this market too.

Unique Selling Proportion
Some people are already comparing the devices with others in the market and are beginning to see the differences.
For instance, certain brands would promise our entertainment freak youths the opportunity to download music; video and play on the go, but looking at the capacity of the device you will tell the experiences have not been as promised.
In Archos, the unique selling point in the area of entertainment is that you can squeeze or zip-up contents, creating room for more and enjoy them at your convenient.
Talking about our slogan ‘Entertainment You Way’ is basically that part of human life today is ‘tied’ to devices.
I can’t imagine myself doing away with my phone or laptop or tablet. What we have done is to make the gadget to be part of us; we have the best of them in terms of video, music, and getting additional accessories.

Archos Connected Objects and Accessories
Apart from the smartphones, tablets, we have connected objects that give users different experiences.
For instance the virtual reality glasses can be used to watch 3HD videos; which is first of its kind. The headsets come in various SkYous.
We have one for the bourgeois; serving like a head-warmer. With it, you can receive your calls, play music. It has multi-functional dimension. They are still part of the things that set us apart in the market.

Why Introducing Six smartphones In Same Market, Same Day?
Yes, the smartphones are predominately using Android operating system. In other words, there are basic features that every Andorid phone must have, like emails, social media-Facebook, Twitter, LinkedIn, WasApp, BBM, among others.
If anyone is launching an Android phone and tells you these are unique features, it is not the brand rather the operating system. Why we introduced such number of phones, for emphasis, was aimed at creating opportunity for every class of people in the society to have the purchasing power.
All of them have the social media features, however, what differentiates them are the specs such as screen size, memory size, ROM, etc. we are giving everybody opportunity to have a feel of Archos.

Distribution Strategies
From the onset, we have been to the right phone retails hotspots like Slot, Micro Stations, and other the biggest distributor in the market, called ‘Let Me Distribute’ and they are growing.
Slot, for instance has over 100 locations across the country, but there are still volatile areas that need to be monitored before pushing to those areas.
We expect that with the new government, things will get settled and businesses will thrive in those areas too.
And as the country manager, I have the vision of making Archos products the choice and preferred brand of smart devices for all classes in Nigeria within a record time. What do I mean by this? Archos plans flooding Nigeria with quality and affordable products.
And Archos intends to create a close up and personal relationship with Nigeria and Nigerians, so whatever will impact positively and move Nigeria forward, we are ready to do anything to make that work. Not for myself but also for the future of the new generation.
Archos is poise to garner between 30%- 40% Market share of the Nigeria smart devices market (Smartphones, tablets and accessories). In Nigeria today, 80% of the network users uses feature phones (purely low end phones without data capabilities). In numbers, this means we have approximately 80 million phone users using feature phones. These feature phone users can gradually step up to use Smartphones.
This shows that there is a lot of opportunity to tap into the market. With the affordable Smartphones from Archos, quality will never be compromised and also customer services will also be key to us.
How do we achieve this herculean task, we intend to provide affordable Smartphones and tablets for Nigerian with world class quality.  Secondly back up all our sales with warranty and after sales service.
We are willing to invest heavily into the economy so we are not ready to quite in a hurry. So our spread will be strategic and steady. 

Partnerships
In the era of bring Your Own Device (BYOD), it makes sense to partner organizations, especially in the area of smartphone adoption. What we are doing presently is bundle educational contents in some of our tablets, exclusively for schools.
It is in interesting at this time most schools are phasing out ‘hard’ libraries and focus on digital or e-libraries. So, as the world is evolving we are following the trends too. It is a work in progress; hopefully, the schools will start using Archos devices in no distant time.  

ARCHOS Products and NCC Type Approved, SON Certification
Yes. All Archos devices have gone through both certifications. I will like to state categorically that Archos is not just a green horn in the telephone industry.
Archos has been existing, since 1988 with so many milestones for instance Archos is the first brand to launch the first Android tablet in the world.
Over time, we have strategically made an in route into so many Countries like France, Poland, Senegal, Russia, United States of America, Spain, England etc. Archos is one of the leading EU brands. So whatever we do, we adhere strictly to the ethics of the sector and Nigeria is no exception.
We respect the rules guiding every market where we operate. So, our products: smart phones – Archos 40C Titanium, Archos 50B Archos Platinum, Archos 50b Oxygen,  Archos 50b Neon (All Smartphones) and for tablets, we have Archos 101b XS2 tablets(WIFI only), Archos 101 Xenon, Archos 80b Xenon; these are type approved.
 
After Sales Support
We understand the important of after sells services. That is why we are partnering Cellular Service Logistics (CSL), to ensure our phone; tablets users get the best services. We have categories of services too.
The first is based on cases of warranty; if it happens to be manufacturer’s default, we do outright replacement instantly. Other aspect entails minor damages or slipping in water, they (CSL) have the pact.
They have been in the business for donkey years. Their spreads covers major areas in the country and can be easily reached.


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Defending the foundations for connectivity

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By Engr. Gbenga Adebayo

In 2001, when the first GSM call was made in Nigeria how many of us would have envisaged the digital world that we live in today? The pace of growth and the rate of adoption of telecoms solutions in Nigeria has been revolutionary. It is a globally acknowledged case study that we should be proud of and a clear demonstration of what can be achieved.

Almost all of us today are reliant on the network connectivity that it has enabled in different shapes and forms. From the simple need to communicate with loved ones, to the digital platforms that enable our access to and consumption of entertainment, financial products and other critical services. Our reliance on these systems is becoming more and more acute, whether it is citizens, governments, or corporations. System downtime is increasingly disruptive and offline manual redundancies are often in the advanced stages of being phased out. The pace of this transition is not slowing down. With the core infrastructure in place, innovation is driving the exponential growth of services that ride on it. From the fully adopted social media that has changed the way we interact, to the emerging Artificial Intelligence (AI) revolution.

While this innovation is enabling exciting new possibilities, there is a tendency to focus on those opportunities, to the detriment of the core infrastructure on which it rides. It is imperative that we retain a focus on the optimisation of that infrastructure and enable continued investment in its development. We have seen how the transition from 2G, through to 3G, 4G and 5G have each enabled the development of more and more sophisticated solutions.

The continued development of core infrastructure has to be sustainable, and over the last few months we have begun to see the challenges that the operators that provide it are facing. Both MTN and Airtel have declared significant foreign exchange (FX) losses in Nigeria, and the stress is not linked to them alone. The entire ecosystem is battling with a range of challenges that must be addressed. If we fail to do so, the downstream impact on innovation will be severe. Telecoms infrastructure requires a base level of investment to maintain its current capabilities, and significant additional investment to expand and grow. It is capital intensive and that capital has to be generated through sustainable business models.

At the heart of the challenge the industry faces is the issue of rising costs. Recent financial losses are directly linked to the cost of operating towers that rely on inputs like diesel, which have increased significantly as the Naira has depreciated. The provisions large telecom companies have had to make, and the consequent losses and impact on their reserves is a red flag. It tells us that business as usual is not sustainable. If we continue as we are, then those companies will struggle to continue to invest in and maintain existing services.

But those costs are not the only challenge. General cost inflation, multiple taxation, regular and damaging vandalisation of infrastructure and the costs associated with regulatory compliance all help contribute to the high cost of operations. We cannot continue to follow a path that asks those companies to simply accept those rising costs. It is no longer sustainable, and we have reached an inflection point.

This is a critical moment for the industry. How we approach and resolve it will define the future of Nigeria’s digital economy. If you want to be able to enjoy the benefits that digitisation brings. If we want the infrastructure that enables AI and helps us drive growth, then we must take action now.

Cost-reflective tariffs, like it or not, are simply non-negotiable. We have seen the impact of price controls in other segments of the economy, like power. If providers cannot operate sustainable business models, then they stop investing. When that happens, the existing infrastructure starts to crumble. For power, a consumer can choose to take ownership of the solution by buying a generator, or a solar panel. For fuel, the government can step in as the provider of last resort and manage a subsidy regime that mitigates the impact on the population. Those options are not available in the telecoms sector. There is no self-help solution.

We fully understand and appreciate the financial stress that Nigerians are experiencing today. The cost of living is the single most significant factor in most people’s daily lives. But those people are still able to enjoy the benefits that connectivity brings, at the price they paid before these challenges became so acute. Imagine a future in which the gains of the last twenty years are reversed. Nigeria, and Nigerians simply cannot afford it. The pain that we would feel under those circumstances would be exponentially worse.

We need to find a long-term, sustainable and manageable solution to this problem. Prices will need to rise, but action needs to be taken in a measured way, through sustainable conversations and partnership with the government. It is time to address this head on.

Engr. Gbenga Adebayo is the Chairman, Association of Licensed Telecoms Operators of Nigeria (ALTON)


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LCCI Urges FG to Simplify Trade Procedures to Boost Economy

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The Lagos Chamber of Commerce and Industry (LCCI) has said that the government needs to simplify and harmonize trade procedures and address bottlenecks in order to boost economic growth in the country.

President of LCCI, Mr. Gabriel Idahosa, gave the charge at a Quarterly media briefing on the State of the Economy yesterday in Lagos.

He said that the government has to create an atmosphere that promotes export growth and competitiveness, which is projected to boost export earnings, raise domestic revenue, improve citizens’ welfare, and increase business productivity.

“We recommend that reforms must include simplifying and harmonizing trade procedures as well as addressing bottlenecks such as port logistics, congestion, and transportation costs. This is expected to position the country as the commercial centre of the region and a springboard into regional value chains,” he stated.

On managing the persistent high inflation, the LCCI president said both monetary and fiscal authorities should focus on the factors driving the inflation rates by tackling the supply-side deficiencies instead of focusing too much attention on the demand-side management.

“We urge the Central Bank of Nigeria (CBN) to continue with its foreign exchange (forex) market reforms with intense discipline, as the high exchange rate against the naira is a major driver of the skyrocketing inflation rates.”

Idahosa acknowledged the improvement in the naira exchange rate in the last few days, moving towards the level of N1000 per dollar or lower.

“CBN needs to sustain its policy and regulatory reforms in the FX market, adopt policies that would attract more FX inflow into the economy as well as build market confidence in the performance of the FX market,” he added.

 


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Dufil Takes Donation of Indomie Noodles Cartons to Vulnerable Communities in Abuja and Environ

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In line with its commitment to provide critical support to indigent members of communities around the country in the face of the ongoing economic challenges, Dufil Prima Foods Limited, makers of Indomie Instant Noodles, in partnership with Golan Helps Abuja Food Bank Initiative (GHAFBI) and Meluibe Foundation on Wednesday, April 17 distributed Indomie noodles cartons to vulnerable communities in Kuje and Kubwa Local Government Areas in Abuja.

With the goal of alleviating hunger and supporting communities across Nigeria, Indomie Instant Noodles has committed to donating a substantial quantity of noodle packs to various NGOs working tirelessly to address food insecurity.

These organizations play a crucial role in reaching remote and underserved areas, ensuring that nutritious meals reach those who need them most.

“We are deeply committed to making a positive impact in the communities where we operate,” said Olusola Olayinka Idowu OON, former Permanent Secretary, Budget and National Planning, and the CEO/Founder of GHAFBI.

“At GHAFBI, we believe that everyone deserves access to wholesome and nourishing food. Our partnership with Dufil Prima Foods to donate Indomie Noodles packs is a big step towards addressing food insecurity and supporting vulnerable communities in Abuja”, said Idowu who was also the former National Conveyor, UN Food System Dialogues in Nigeria.

Speaking in the same vein, Obialunanma Nnaobi-Ayodele, Executive Director, The Meluibe Empowerment Foundation, expressed her gratitude to Indomie Noodles for the partnership. “Our vision as an NGO is to change the world one step at a time, by providing relief and support to vulnerable communities.

This is achieved through collaborations and partnerships, one of which is what we have done with Indomie Noodles. We remain grateful for their support through this food relief initiative”, she said.

By partnering with NGOs, Indomie Instant Noodles works closely with local leaders and community heads in directly engaging with rural communities to distribute noodle packs and provide immediate relief to families facing hunger and ensuring that food assistance reaches those who are most in need, especially in hard-to-reach areas.

“We are grateful for the opportunity to collaborate with NGOs and community leaders to make a meaningful difference in the lives of people facing food insecurity”, said Temitope Ashiwaju, Group Corporate Communications and Events Manager, Dufil Prima Foods Limited. “Together, we bring hope, love and relief for all”.

The community leaders and some of the beneficiaries also expressed their immense gratitude to Indomie for the support, stressing the impact the products donated will have in alleviating hunger in their communities.

Speaking at the outreach centre, His Royal Highness, Muhammed D. Jibril, Community Leader of Gbazango Community in Kubwa Local Government Area said: “I am very grateful to Indomie Noodles for coming to our aid in these challenging times. I pray for more expansion and growth for the business and may God bless Indomie Noodles”.

Other communities who benefited from the product donations include Wunmi, Tondo, Godoji and Shazhi communities in Kuje Area Council of Abuja.

Dufil Prima Food’s donation of Indomie Noodle packs underscores its commitment to corporate social responsibility and its dedication to supporting communities in need. By providing essential food relief, Dufil Prima Foods is contributing to the well-being and resilience of vulnerable populations in Nigeria.

Indomie Instant Noodles remains dedicated to bringing joy to mealtimes and making a positive impact in communities around the world.


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