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MTN Opens Nigerian Apps Free Downloads Gateway to 61m Subscribers

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(L-r): Richard Iweanoge, general manager, Consumer Marketing, MTN, Funmi Ogutuga, operations lead, OLX, Jonathan Doerr, managing director, Jumia Nigeria, Olubayo Adekanmbi, chief marketing officer, MTN, and Massimiliano Spolazzi, CEO, Kaymu Africa at the launch of MTN APPtitude in Lagos.
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Truly, the world is changing faster than we ever imagined some decades ago, this MTN Nigeria calls the era of APPtitude! 

The increased penetration of technology across the globe especially through mobile phone has changed the way we live and work.

Like never before the adoption of mobile phones has enhanced in many ways, economic and social activity on the continent of Africa and Nigeria in particular.

A recent study shows that 90 percent of access to the internet in Nigeria is done via mobile devices.

In view of this development, and motivated by the need to help Nigerians stay in touch with new opportunities through the internet, Nigeria’s leading ICT Company, MTN Nigeria, is offering Nigerians a full month of free downloads for all Nigerian apps under the auspices of a movement, tagged as APPtitude.

Its intention is to help Nigerians embrace mobile applications as a shortcut to navigating the internet in an easy, faster and more efficient manner.

The APPtitude campaign, which runs from May 1 – 30, 2015, offers Nigerians the chance to download their favourite apps for free by texting APP to 131.

As part of the benefits of the movement, an APPtitude portal has been created on the MTN website, which curates a host of local apps in the market under different categories that include sports, entertainment, lifestyle, health/fitness, business as well as religion.

The apps can be downloaded by everyone FREE of charge for 30 days.

Speaking at the media ceremony to usher in the APPtitude Campaign, Bayo Adekanmbi, chief marketing officer, MTN Nigeria, said many Nigeria-centric websites are complex with hard-to-remember URLs.

He added that apps provide a better, and an alternative way of engaging users, irrespective of social class as their functionality is defined by the user’s ability to interact with icons and images.

“This movement is a continuation of the BetterMe journey and its core aim is to democratize access to the internet. The APPtitude movement is borne out of the need to educate our customers on the value which can be derived from making use of mobile application in their everyday business. We are also driven by the vision to build an ecosystem that allows people to pursue their different passions and interests by leveraging on the simplicity which mobile apps provide,” Adekanmbi said.

In addition, MTN promises to support app developers, associations and SMEs in converting their websites to mobile applications while bearing the cost of maintaining and hosting the apps.

As such local app developers are encouraged to submit their apps on the APPtitude portal even as MTN is committed to promoting these apps by providing them with visibility and reach to its 61 million subscribers.

App developers who want to upload their apps on the portal should visit, http://cp.nexva.com/r/mtn and follow the steps.

MTN’s commitment to providing solutions through the development of mobile apps is well chronicled. In 2013, the leading telco launched the NextApps store to boost the aggregation of local content and later organized an app developer challenge to support app development in the country.

MTN also launched the Music+ app in 2014 to provide content owners with a robust platform for engagement and concretized its engagement with the launch of the BetterMe app this year in a bid to usher in Telco 2.0, a full scale focus on data and digital services.


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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MTN Nigeria Commits to Ethical Conduct with IFRS S1, S2 Compliance

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MTN Nigeria has raised the bar for corporate disclosure in Africa after publishing its 2025 sustainability report in full compliance with International Financial Reporting Standards S1 and S2.

MTN Nigeria Commits to Ethical Conduct with IFRS S1, S2 Compliance

Dr. Karl Toriola, CEO of MTN Nigeria,

The report, independently assured by Ernst & Young, marks the telecom operator’s seventh consecutive annual sustainability publication and third year as an early adopter of the global framework ahead of its mandatory implementation.

Dr. Karl Toriola, CEO of MTN Nigeria, said, “strong governance and ethical conduct are foundational to our sustainability strategy. We reinforced compliance through our Conduct Passport Framework and robust internal controls.”

He added that “in May 2025, we became the first telecommunications company in Nigeria to publicly present a sustainability report on the Nigerian Exchange Group platform, an important milestone in our commitment to IFRS S1 and S2- aligned disclosure and accountability.”

The company also secured Carbon Disclosure Project ratings of ‘B-’ for climate change and ‘C’ for water security.

Under the IFRS S2 framework, the telecoms operator disclosed climate-related risks linked to flooding, heat stress, regulatory changes and possible future taxes or charges on carbon emissions, following a climate scenario analysis completed in 2024.

The report also showed that MTN Nigeria now uses a digital reporting format – XBRL. This makes its sustainability and governance data easier for investors and ESG rating agencies to access and analyse through automated systems.

The Company also carried out assessments to understand how sustainability issues affect both its business operations and society at large, while measuring its overall economic, environmental and social impact from 2021 to 2024.

In addition, over one-third of MTN Nigeria’s biggest suppliers (based on spending) have committed to supporting the company’s net-zero emissions goals, although these commitments have not yet gone through an independent audit or verification process.

 


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NCC, CAC Move to Block Unapproved Ownership Changes in Telecom Sector

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Nigerian Communications Commission (NCC) and the Corporate Affairs Commission (CAC) have announced a new compliance requirement mandating telecommunications companies to obtain regulatory approval before effecting significant changes in their ownership structure.

NCC, CAC Move to Block Unapproved Ownership Changes in Telecom Sector

The directive, jointly issued by the two agencies, requires any proposed transfer of ownership or control of shares amounting to 10 per cent or more of the total share capital of a company licensed by the NCC to secure a Letter of No Objection from the commission before such transactions can be registered with the CAC.

The agencies said the requirement was in line with the provisions of Section 90 of the Nigerian Communications Act (NCA) 2003, Regulation 28(2) of the Competition Practices Regulations, 2007, and Regulation 42 of the Licensing Regulations, 2019.

According to the statement, the regulations empower the NCC to oversee and review transactions involving licensed communications companies and ensure fair competition within the sector.

“Effective immediately, any proposed transfer of ownership or control of shares in a licensee of the Nigerian Communications Commission amounting to 10 per cent or more of the total share capital, as well as any series of share transfers which in aggregate exceed 10 per cent of the total share capital of the licensee, shall require a Letter of No Objection from NCC in order for the changes to be effected and registered with the CAC,” the statement said.

The agencies explained that the CAC would henceforth ensure that all applications for changes in shareholding structures involving 10 per cent or more of a telecommunications company’s share capital are accompanied by evidence of prior approval from the NCC.

They noted that the measure was aimed at preserving a fair and competitive market structure within the communications sector by preventing direct or indirect anti-competitive practices.

According to the statement, the new requirement will also strengthen regulatory oversight of significant changes in ownership and control of licensed telecommunications operators.

The agencies said the initiative would enhance transparency, boost investor confidence, provide regulatory certainty and safeguard the long-term sustainability and stability of the communications industry.

The NCC and CAC reaffirmed their commitment to promoting a transparent, stable and competitive business environment in Nigeria.

They pledged to continue working closely to ensure fair market practices, strengthen regulatory certainty and support the orderly and sustainable development of the nation’s communications sector.


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Nigeria Moves to End Solar Imports as NASENI, REA Seal Major Renewable Energy Deal

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National Agency for Science and Engineering Infrastructure (NASENI) has signed a Memorandum of Understanding (MoU) with the Rural Electrification Agency (REA) to promote locally manufactured renewable energy technologies under the Federal Government’s ‘Nigeria First Policy’.

Nigeria Moves to End Solar Imports as NASENI, REA Seal Major Renewable Energy Deal

L-R: EVC/CEO, National Agency for Science and Engineering Infrastructure, Mr. Khalil Suleiman Halilu; Director-General of the Bureau of Public Procurement (BPP), Dr. Adebowale Abraham Adedokun; and Dr. Abba Abubakar Aliyu, Managing Director and Chief Executive Officer of the Rural Electrification Agency (REA), at the signing of the MoU on implementation of Nigeria First Policy for offtake of NSSENI’s renewable energy products for rural electrification projects held on Friday, June 19, 2026 at BPP’s office in Abuja.

The agreement signing was facilitated by the Director-General of the Bureau of Public Procurement (BPP), Dr. Adebowale Abraham Adedokun at the BPP headquarters in Abuja on Friday, June 19, 2026.

Speaking at the event, the Executive Vice Chairman/CEO of NASENI, Mr. Khalil Suleiman Halilu, said the Agency is focused on linking research, production, and commercialization to ensure that innovations are translated into market-ready products.

He said “NASENI would scale up renewable energy production, including solar panels and streetlights, through initiatives such as DefFrontier, to strengthen local manufacturing and reduce import dependence, adding that the Agency will meet the renewable energy requirements of REA.”

Instead of continuous importation of technologies, machines and equipment for producing renewable energy solutions, NASENI by this MoU will be committed to local manufacturing and domestication of the technologies, equipment and other ways and means of proliferation of renewable resource in the country and to increase the nation’s off-grid energy solutions.

The Managing Director/CEO of REA, Dr. Abba Abubakar Aliyu, described the relationship with NASENI as a strategic partnership aimed at building Nigeria’s renewable energy ecosystem through local production and deployment.

He stated that “while NASENI provides the manufacturing and technological capacity for renewable equipment, REA will focus on deploying solutions to expand electricity across rural areas.”

Meanwhile, the Director-General of BPP, Dr. Adebowale Abraham Adedokun, said the Nigeria First Policy, exemplified by this agreement, is aimed at strengthening local content, ensuring value for money, and promoting accountability in public procurement.

He emphasized that implementation of the agreement will be performance-based, with strict monitoring to ensure compliance and measurable outcome. He added that the MoU is expected to deepen collaboration between NASENI and REA in expanding renewable energy and reducing dependence on imported technologies.

The MoU will be implemented through NASENI’s  subsidiary company, NASENI Devfrontier Green Energy FZE and REA limited liability company, RAMco.The two Federal Government agencies seek to establish a strategic collaboration under which REA shall offtake PV modules, inverters, energy storage batteries of NASENI-Devfrontier Green Energy FZE directly or through its approved distribution companies/assembly and manufacturing factory.

As part of the agreement, REA shall provide institutional visibility to enable NASENI participate in electrification projects; facilitate opportunities for engagements between NASENI and eligible developers/contractors under REA programs; ensure that such facilitation is consistent with applicable procurement, local content, and transparency requirements; and  also collaborate with NASENI in promoting standardized, high-quality PV technologies across its programme portfolio.


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