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MTN Opens Nigerian Apps Free Downloads Gateway to 61m Subscribers

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(L-r): Richard Iweanoge, general manager, Consumer Marketing, MTN, Funmi Ogutuga, operations lead, OLX, Jonathan Doerr, managing director, Jumia Nigeria, Olubayo Adekanmbi, chief marketing officer, MTN, and Massimiliano Spolazzi, CEO, Kaymu Africa at the launch of MTN APPtitude in Lagos.
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Truly, the world is changing faster than we ever imagined some decades ago, this MTN Nigeria calls the era of APPtitude! 

The increased penetration of technology across the globe especially through mobile phone has changed the way we live and work.

Like never before the adoption of mobile phones has enhanced in many ways, economic and social activity on the continent of Africa and Nigeria in particular.

A recent study shows that 90 percent of access to the internet in Nigeria is done via mobile devices.

In view of this development, and motivated by the need to help Nigerians stay in touch with new opportunities through the internet, Nigeria’s leading ICT Company, MTN Nigeria, is offering Nigerians a full month of free downloads for all Nigerian apps under the auspices of a movement, tagged as APPtitude.

Its intention is to help Nigerians embrace mobile applications as a shortcut to navigating the internet in an easy, faster and more efficient manner.

The APPtitude campaign, which runs from May 1 – 30, 2015, offers Nigerians the chance to download their favourite apps for free by texting APP to 131.

As part of the benefits of the movement, an APPtitude portal has been created on the MTN website, which curates a host of local apps in the market under different categories that include sports, entertainment, lifestyle, health/fitness, business as well as religion.

The apps can be downloaded by everyone FREE of charge for 30 days.

Speaking at the media ceremony to usher in the APPtitude Campaign, Bayo Adekanmbi, chief marketing officer, MTN Nigeria, said many Nigeria-centric websites are complex with hard-to-remember URLs.

He added that apps provide a better, and an alternative way of engaging users, irrespective of social class as their functionality is defined by the user’s ability to interact with icons and images.

“This movement is a continuation of the BetterMe journey and its core aim is to democratize access to the internet. The APPtitude movement is borne out of the need to educate our customers on the value which can be derived from making use of mobile application in their everyday business. We are also driven by the vision to build an ecosystem that allows people to pursue their different passions and interests by leveraging on the simplicity which mobile apps provide,” Adekanmbi said.

In addition, MTN promises to support app developers, associations and SMEs in converting their websites to mobile applications while bearing the cost of maintaining and hosting the apps.

As such local app developers are encouraged to submit their apps on the APPtitude portal even as MTN is committed to promoting these apps by providing them with visibility and reach to its 61 million subscribers.

App developers who want to upload their apps on the portal should visit, http://cp.nexva.com/r/mtn and follow the steps.

MTN’s commitment to providing solutions through the development of mobile apps is well chronicled. In 2013, the leading telco launched the NextApps store to boost the aggregation of local content and later organized an app developer challenge to support app development in the country.

MTN also launched the Music+ app in 2014 to provide content owners with a robust platform for engagement and concretized its engagement with the launch of the BetterMe app this year in a bid to usher in Telco 2.0, a full scale focus on data and digital services.


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Banks, Telcos Settle Four-Year Dispute over N300Bn USSD Debt

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Banks and telecommunications operators in Nigeria have ended a four-year dispute over nearly N300bn owed for Unstructured Supplementary Service Data services (USSD), with the debt now fully cleared, according to Association of Licensed Telecommunications Operators of Nigeria (ALTON).

Banks, Telcos Settle Four-Year Dispute over N300Bn USSD Debt

Gbenga Adebayo, chairman, announced the resolution on Thursday during an official visit to Idris Olorunnimbe, chairman, Nigerian Communications Commission (NCC).

He credited the intervention of the NCC, led by Dr Aminu Maida, executive vice chairman of the commission, with bringing the long-standing dispute to a close.

“When Dr Maida assumed office, he inherited significant industry challenges,” Adebayo said.

“One of the most difficult was the USSD debt crisis, a debt burden that grew over four years to nearly N300bn. It had become a systemic risk to our sector and the digital financial ecosystem.

Through firm leadership, structured engagement, and decisive coordination, Dr Maida and his team resolved this issue.

Today, there is no outstanding USSD debt. The ecosystem has fully migrated to end-user billing. What was once a looming crisis has been converted into a sustainable framework.”

The clearing of the debt ends years of accusations and counter-accusations between banks and telecom operators, which had threatened the stability of digital financial services in the country.

Adebayo praised the NCC’s leadership for steering the telecom sector through one of its most delicate periods, noting other interventions, including last year’s approval of a 50 per cent USSD tariff.

He described the resolution of the debt crisis as a milestone for the telecom and digital finance ecosystem, ensuring sustainability and predictability for operators and service providers.

Nigeria’s telco and bank billing for USSD services transitioned to the end-user billing model in mid-2025, moving charges from bank accounts to customers’ mobile airtime, which is deducted directly by telecom operators.

This shift resolved the long-standing dispute in which banks owed operators up to N300bn in unpaid USSD fees.

The transition arose from years of tension between telecom operators, including MTN and Airtel, and banks over USSD revenue sharing, with debts peaking at N250–300bn by 2024.

The NCC, in collaboration with the Central Bank of Nigeria, developed the EUB framework to standardise billing, enhance transparency, and support financial inclusion for unbanked users who rely heavily on USSD codes.

Under the EUB system, charges are now deducted directly from mobile airtime at N6.98 per session lasting up to 120 seconds, with user consent prompts issued before each deduction. Banks no longer bill for USSD services; telcos handle them exclusively, with regulatory safeguards preventing double-billing. Users can opt in or out of the service, and banks are required to notify customers in advance of any USSD session charges.

Migration to the EUB model began between June 3 and 18, 2025, following partial debt repayments amounting to N171bn. By February 19, 2026, banks had fully cleared the remaining debt, solidifying the EUB rollout.

The model improves user control through immediate airtime deductions and session notifications, similar to voice and SMS billing. While some critics have expressed concern over potential burdens on low-income users, the transition strengthens telecom revenue sustainability and contributes to the stability of Nigeria’s digital financial ecosystem.

 

Credit: Punch

 


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MTN, FAAN Unveil Free WiFi @ Lagos, Abuja Airports

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Federal Airports Authority of Nigeria (FAAN) and MTN Nigeria have  launched free, high-speed WiFi services for passengers at the international wing of the Murtala Muhammed Airport in Lagos and the Nnamdi Azikiwe International Airport in Abuja.

MTN, FAAN Unveil Free WiFi @ Lagos, Abuja Airports

The partnership, both bodies explained, will be followed up with similar development taking place at the airports in Kano, Port Harcourt and Enugu within the next few months.

Mrs Olubunmi Kuku, managing director of FAAN, officially unveiled the internet service at MMIA Terminal two.

Kuku, who was represented by Capt. Abdullahi Mahmood, director of Airport Operations,  described the initiative as a major milestone partnership for the aviation ecosystem.

The FAAN boss said the milestone marked a new benchmark in digital infrastructure and passenger experience across Nigerian airports.

According to her, the free WiFi service will be extended to the MMIA Temporary Terminal within weeks, before extension to Enugu, Port Harcourt, and Kano international airports over the next three months.

“In 21st century Nigeria, no Nigerian airport should be an offline island.

“This collaboration with MTN Nigeria demonstrates how effective Public-Private Partnership (PPP) alignment can modernise infrastructure and strengthen the country’s digital economy,” she said.

Kuku assured travellers that FAAN was committed to closing service gaps and enhancing operational efficiency across airports nationwide.

“This WiFi is our promise that FAAN is listening. We have turned on the signal today, but the signal we are truly sending is this: Nigerian aviation is writing a new chapter; one of innovation, partnership, and unwavering commitment to excellence,” she said.

Kuku said the project was a key component of the digital economy agenda led by President Bola Tinubu and the transformative vision of Mr Festus Keyamo, minister of Aviation.

She commended MTN Nigeria for its technical expertise and investment in the project, describing the partnership as purpose-driven and transformative.

On his part, Mr Karl Toriola, chief executive officer of MTN Nigeria, who was represented by Lynda Saint-Nwafor, chief enterprise business officer, assured passengers that the service would be reliable, secure and efficient.

“We are proud to announce the launch of a free WiFi service across major airports in Nigeria in partnership with FAAN.

“This initiative reflects a shared commitment to improving passenger experience and enhancing digital accessibility,” Toriola said.

He noted that airports served as critical gateways for business travellers, tourists, airport personnel and service providers, all of whom required seamless connectivity.

“With this service, travellers waiting to board, in transit, or upon arrival can now stay connected freely and effortlessly,” he added.

MTN Nigeria also announced plans to activate on-ground engagement campaigns at the Lagos and Abuja airports over the next month to drive awareness and encourage usage.

According to the telecom giant, the project reinforces its commitment to national infrastructure development and expanding digital access in public spaces.

 


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NCC Mulls Sanction on Road Contractors Destroying Metro Fibre of Telcos

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Nigerian Communications Commission (NCC) is considering imposing sanction on any road contractor that destroys telecommunications metro fibre across the country.

Idris Olorunnimbe, chairman, Board of Commissioners, NCC, stated this at congratulatory visit to the Chairman by members of Association of Licensed Telecommunications Operators of Nigeria (ALTON) in Lagos yesterday.

According to him, “I think what we need to do to address the damage of metro fibre by government contractors is simply. He who cuts It must fix it, and we’ll take this message to our state governments.

If any contractor knows that if they damage that critical national infrastructure, their work is going to stop and they are going to be the ones to fix it, they will not destroy it.

Responding, Engr. Gbenga Adebayo, chairman, Association of Licensed Telecommunications Operators of Nigeria (ALTON), said up until now, there are no consequences for those infractions, and if there are no consequences, the tendency to continue to do bad is very high.

“Contractors of government carrying out roadworks, whether road maintenance or road expansion, and their machines destroy communications super highway at will, if there are consequences, or if there were consequences some of those actions will not have escalated to the level that we are in.

“What the chairman has said today is very important, if you destroy it you fix it. What we are expecting now is that the consequence of managing those problems will be a lot more, and there will be legal deterrent for people from destroying operators’ fibre. I must emphasize the communication super highway. That’s the highway by which all the signals are carried.

“When this highway is broken, it’s like you have a major bridge that’s broken. You can’t reach east, neither can you reach west. And until we take it as the major super communications highway and so protective, we will continue to be where we are.

“That’s actually what it is. When this highway is broken, we are all affected. So, it’s no longer an infrastructure that is for operators, but it belongs to all of us. If I don’t have service on my phone, some of these are the consequence of this violation that we are seeing.

Earlier in his welcome address, Engr. Adebayo highlighted some of the key challenges in the sector which includes: Daily fibre cuts — often caused by federal and state road construction contractors — are creating enormous economic losses.

  • Nationwide service disruptions
  • Destruction of critical digital infrastructure
  • Loss of assets without compensation
  • Banking, education, and security interruptions

There is currently insufficient institutional recourse for operators when these damages occur. A structured pre-construction fibre mapping and mandatory coordination framework is urgently required.

Key Regulatory Priorities for Sector Stability

  1. Independence of the Regulator

He said regulatory independence ensures:

  • Credible oversight
  • Investor confidence
  • Transparent decision-making
  • Long-term sector stability

Independence must not only exist in law — it must be visible in practice.

“We recommend: Legislative reinforcement explicitly affirming NCC independence

  • Clear codification of interaction boundaries between the regulator and supervising authorities
  • Operational safeguards insulating regulatory processes from undue influence

Multiple Regulation

Overlapping regulatory interventions by various MDAs on matters already within NCC jurisdiction create:

  • Duplicative investigations
  • Conflicting directives
  • Increased compliance costs
  • Regulatory uncertainty

“We recommend structured inter-agency coordination frameworks and legislative clarification reaffirming NCC’s exclusive jurisdiction over telecommunications matters.

Multiple Taxation

Adebayo stated that operators continue to face excessive sub-national taxes and levies.

Enforcement tactics such as site shutdowns directly affect Quality of Service and national connectivity.

A harmonized national telecom taxation framework is essential for broadband expansion and digital inclusion.


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