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MTN Opens Nigerian Apps Free Downloads Gateway to 61m Subscribers

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(L-r): Richard Iweanoge, general manager, Consumer Marketing, MTN, Funmi Ogutuga, operations lead, OLX, Jonathan Doerr, managing director, Jumia Nigeria, Olubayo Adekanmbi, chief marketing officer, MTN, and Massimiliano Spolazzi, CEO, Kaymu Africa at the launch of MTN APPtitude in Lagos.
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Truly, the world is changing faster than we ever imagined some decades ago, this MTN Nigeria calls the era of APPtitude! 

The increased penetration of technology across the globe especially through mobile phone has changed the way we live and work.

Like never before the adoption of mobile phones has enhanced in many ways, economic and social activity on the continent of Africa and Nigeria in particular.

A recent study shows that 90 percent of access to the internet in Nigeria is done via mobile devices.

In view of this development, and motivated by the need to help Nigerians stay in touch with new opportunities through the internet, Nigeria’s leading ICT Company, MTN Nigeria, is offering Nigerians a full month of free downloads for all Nigerian apps under the auspices of a movement, tagged as APPtitude.

Its intention is to help Nigerians embrace mobile applications as a shortcut to navigating the internet in an easy, faster and more efficient manner.

The APPtitude campaign, which runs from May 1 – 30, 2015, offers Nigerians the chance to download their favourite apps for free by texting APP to 131.

As part of the benefits of the movement, an APPtitude portal has been created on the MTN website, which curates a host of local apps in the market under different categories that include sports, entertainment, lifestyle, health/fitness, business as well as religion.

The apps can be downloaded by everyone FREE of charge for 30 days.

Speaking at the media ceremony to usher in the APPtitude Campaign, Bayo Adekanmbi, chief marketing officer, MTN Nigeria, said many Nigeria-centric websites are complex with hard-to-remember URLs.

He added that apps provide a better, and an alternative way of engaging users, irrespective of social class as their functionality is defined by the user’s ability to interact with icons and images.

“This movement is a continuation of the BetterMe journey and its core aim is to democratize access to the internet. The APPtitude movement is borne out of the need to educate our customers on the value which can be derived from making use of mobile application in their everyday business. We are also driven by the vision to build an ecosystem that allows people to pursue their different passions and interests by leveraging on the simplicity which mobile apps provide,” Adekanmbi said.

In addition, MTN promises to support app developers, associations and SMEs in converting their websites to mobile applications while bearing the cost of maintaining and hosting the apps.

As such local app developers are encouraged to submit their apps on the APPtitude portal even as MTN is committed to promoting these apps by providing them with visibility and reach to its 61 million subscribers.

App developers who want to upload their apps on the portal should visit, http://cp.nexva.com/r/mtn and follow the steps.

MTN’s commitment to providing solutions through the development of mobile apps is well chronicled. In 2013, the leading telco launched the NextApps store to boost the aggregation of local content and later organized an app developer challenge to support app development in the country.

MTN also launched the Music+ app in 2014 to provide content owners with a robust platform for engagement and concretized its engagement with the launch of the BetterMe app this year in a bid to usher in Telco 2.0, a full scale focus on data and digital services.


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Airtel Africa Foundation Publishes Inaugural Annual Report

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Airtel Africa Foundation, the philanthropic arm of Airtel Africa plc, has released its inaugural annual report, marking its first full year of delivery and impacting millions of learners and communities across Africa.

During the reporting period, the Foundation committed $6.2 million to interventions across its four strategic pillars; Financial Inclusion, Education, Environmental Sustainability and Digital Inclusion (FEED), with education receiving the largest share of investment.

Key achievements include connecting 1,028 schools to the internet through its partnership with UNICEF, bringing the total to 3,296 schools connected across 13 countries, reaching over 2 million learners and nearly 39,000 teachers. In addition, 64 zero-rated digital platforms enabled over 11 million learners to access free educational content.

The Foundation also improved the condition of public schools, with seven fully renovated and 43 undergoing upgrades under the School Adoption Programme that integrates infrastructure improvements with digital access and holistic student development.

Through the Airtel Africa Tech Fellowship, 257 full university scholarships were awarded in Malawi, Nigeria, Tanzania, the Democratic Republic of Congo, and Uganda, expanding access to STEM (Science, Technology, Engineering and Mathematics) education and building a pipeline of high-potential African technology leaders.

In addition to this, 30,530 youth and women were trained through digital skills initiatives delivered with national, multilateral, and private-sector partners.

Segun Ogunsanya, Chair, Airtel Africa Foundation said: “The Airtel Africa Foundation was established to help dismantle barriers caused by unequal access to opportunity. While talent and ambition are abundant, access to education, digital tools and economic participation remains uneven. Through partnerships and our continental reach, we are committed to investing in communities furthest from opportunity.”

The report also underscores the Foundation’s growing focus on measurable outcomes and long-term systems change.

The Foundation aims to scale proven interventions in the year ahead, including expanding its School Adoption Programme to over 80 schools, increasing scholarships to more than 600 youth, providing free internet connectivity to an additional 2000 schools, and extending digital skills and financial inclusion initiatives to underserved communities.

“As a Foundation, we are positioned to deliver skills development and lasting change at the individual and household level, while partnering with governments to unlock Africa’s economic transformation”, Mr Ogunsanya added.


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Zoho Unveils Homegrown Server, Takes Bold Step Toward Tech Independence

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Zoho Corporation, a global technology company and parent company of Zoho and ManageEngine, announced the launch of Nathu La, a designed-in-house server and a pivotal step in the company’s journey towards building its full technology stack, from the hardware layer to software applications.

Zoho Unveils Homegrown Server, Takes Bold Step Toward Tech Independence

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With Nathu La, Zoho has achieved equivalent performance with 12-18% lower power consumption and 20-30% lower total cost of ownership (TCO), thereby reducing inference costs. The Nathu La server, comprising Intel® Xeon® 6 processors, was developed collaboratively with Intel, leveraging their enablement capabilities and technical expertise.

“Zoho Corporation has invested in building its own technology stack from the ground up over the last three decades. The Nathu La server launch is in line with that goal,” said Kehinde Ogundare, Country Head, Zoho Nigeria.

“With our strategy of using contextual, right-sized models, running on our own platform, on our own servers, in our own data centres, we are compounding the benefits accrued from owning and operating our entire technology stack.

“This ensures that our solutions are more sustainable and accessible for businesses. These long-term R&D investments we are making at every layer of the stack are aimed at delivering customer value.”

Building the Full Technology Stack

The design philosophy behind Nathu La is rooted in the Open Compute Project (OCP), emphasising modularity, thermal efficiency, and ease of maintenance. This enables Zoho’s data centres to significantly reduce total cost of ownership and power consumption.

Zoho plans to host its applications on the Nathu La server platform, enabling the company to optimise the full software-hardware stack for its specific workloads, reduce costs, improve performance, and strengthen data governance for its global customers. This will also help bring down inference costs for Zoho’s AI usage.

Developed Hardware Engineering Talent

In 2020, Zoho established a small R&D team in Nagpur, a Tier 2 town in India, focused on projects such as server design and systems engineering. Members of the Nathu La R&D team include hires from SETU – short for Student’s Engagement for Transformative Upskilling – an initiative designed to build a pipeline of industry-ready engineers, with a focus on advanced learning in Electronics System Design and Manufacturing (ESDM).

The initiative directly addresses the growing need for stronger foundational engineering skills in an era increasingly influenced by AI-assisted development. By prioritising hands-on innovation and first-principles problem-solving, SETU helps cultivate deeper research capabilities, creativity, and applied engineering expertise. To date, over 300 students have been trained through the programme, some of whom have joined Zoho.

What’s Inside

The Nathu La server motherboard and chassis platform is the result of five years of R&D across hardware, firmware, and systems management. Based on Intel® Xeon® 6 Processors, the server is designed to optimise performance for virtualisation (VM), High Performance Computing (HPC), AI inference, and storage applications. This results in improved performance of Zoho applications for end users.

The server features customised power delivery subsystems, an in-house DC-SCM (Data Centre Secure Control Module) design, and modular chassis options compatible with diverse end-user environments, offering flexibility across deployment types.

All modular components – including the DC-SCM and NIC (Network Interface Card) – were designed in-house by Zoho’s hardware engineering team and assembled through electronics manufacturing partners, enabling tighter integration and quality control across the platform. Over five patents have been filed covering advanced thermal management and cost-optimised server architecture designs.

Moving Towards Technological Sovereignty

Nathu La is engineered with hardware-rooted security at every layer of the stack. The platform’s indigenous IP-driven approach reduces dependency on external entities for security audits, firmware updates, and licensing continuity.

The solution aligns with open-source software principles and reflects Zoho’s broader commitment to building sustainable, secure, and scalable digital infrastructure. It also supports the growing global focus on digital sovereignty, local innovation ecosystems, and high-performance computing capabilities.


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How a Regular Savings Culture Can Support Long-Term Financial Stability 

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By Osasikemwen Ighile, Brand Manager, FairMoney Microfinance Bank

In today’s volatile economic climate, saving money is no longer just a prudent habit—it is a strategic necessity.  The constantly rising living costs, inflationary pressures, and currency fluctuations have redefined what it means to be financially secure. The difference now lies not in whether people save, but in how they save.

How a Regular Savings Culture Can Support Long-Term Financial Stability 

Reports from the National Bureau of Statistics (NBS) highlight this shift, showing inflation in Nigeria climbing from 22.41% in May 2023 to a peak of 34.80% by late 2024. While temporary cooling occurred in early 2025, the overarching trend underscores a stark reality – cash that isn’t generating interest is rapidly losing its purchasing power.

For many Nigerians, the instinct to put money aside remains strong but without structure and strategy, those savings often fail to deliver real value and results. Money kept idle may offer liquidity and accessibility, but may not preserve value effectively over time.  To achieve financial growth, saving must evolve from passive storage to intentional planning.

For generations, informal saving methods such as keeping cash at home or participating in contribution schemes like ajo or esusu have served as accessible financial tools. While these systems encourage discipline and community trust, they come with clear limitations in a modern economy. Physical cash steadily loses value due to inflation, meaning what seems sufficient today may purchase far less in the near future. Easy access to such funds also increases the likelihood of impulsive spending, weakening long-term financial discipline. More importantly, money kept outside formal financial systems does not grow. It earns no interest, gains no value, and misses the compounding effect that drives wealth accumulation. Contribution schemes, while helpful for short-term goals, are often rigid and do not generate returns—they help rotate money, but not multiply it.

To build and maintain a meaningful financial backbone, savings must be aligned with purpose. An emergency fund, for instance, remains the foundation of financial stability, but leaving it in low-yield accounts limits its potential. Placing such funds in flexible savings options that offer daily interest based on the terms and conditions allows individuals to manage access while still earning modest returns. For funds that are not immediately needed, fixed savings or deposits provide a stronger pathway to growth.

By committing money for a defined period in interest-bearing savings accounts, savers can benefit from interest rates that may assist in preserving value over time, subject to prevailing economic conditions, while also reducing the temptation to spend impulsively. Many individuals report that setting clear savings goals and maintaining disciplined saving habits can improve confidence in managing personal finances.

Saving with clear goals further strengthens financial discipline. When individuals align their savings with specific needs such as rent, education, or business capital, and automate contributions, they remove the uncertainty and inconsistency that often derail financial plans. Over time, this approach builds both confidence and stability.

The difference between merely saving money and actually growing it becomes more evident over time. Funds placed in interest-bearing accounts benefit from compounding and gradually increase in value, while idle cash continues to lose purchasing power. What appears safe on the surface may, in reality, be diminishing.

The emergence of tech-enabled financial platforms like FairMoney has made structured saving more accessible, offering individuals secure and transparent ways to save and manage their funds. FairMoney MFB operates under the oversight of the Central Bank of Nigeria (CBN) and is insured  by the Nigeria Deposit Insurance Corporation (NDIC),subject to applicable coverage limited and regulatory conditions, providing an added layer of confidence.

Ultimately, financial security is not determined solely by income, but by how effectively available resources are managed and grown. Intentional saving is about making money work with clarity, discipline, and purpose. In an uncertain economic environment, that shift from simply keeping money to adopting a structured savings approach can form an important component of long-term financial planning.


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