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App Annie, IDC Report How Mobile Games Top Changers

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Leading mobile app analytics company App Annie and International Data Corporation (IDC), the premier provider of technology market intelligence services, on Friday unveiled a special report ahead of E3 entitled, Gaming Spotlight, 1H15: How Online Multiplayer Is A Game Changer.

The report analyzes recent trends in online multiplayer (OMP) gaming and its impact across portable gaming platforms and beyond. The report’s findings are based on gaming user data worldwide across major app stores, including Google Play and the iOS App Store, as well as home game consoles and PCs.

“It’s a very interesting time for the mobile gaming business,” said App Annie VP Marketing Communications & Community, Fabien Nicolas.

“This past year we’ve seen major shifts from the traditional gaming companies, with Nintendo investing in mobile over handheld devices through its partnership with DeNA. Meanwhile, Activision, Ubisoft and Warner Bros. are extending their IPs reach via mobile platforms. With these examples in mind, we expect to see even more focus for the gaming industry to invest heavily into mobile to create revenue streams at scale and offer a high-quality, unified gaming experience to users on a variety of devices. This report helps underscore the gaming market’s continued growth and demonstrates the impact quality multiplayer features can have on engagement.”

Within the global installed base for smartphones and tablets that are used for gaming, which exceeded 1.1 billion in Q1 2015, Google Play experienced relatively strong traction over the iOS App Store:

Android devices alone accounted for nearly 75 percent of the worldwide installed base, while iOS and other types of devices have lost share in a relative sense since Q1 2014.

Consumer spending on iOS remained higher overall, but the percentage of Google Play revenue attributed to games remained higher and rose relative to 1Q 2014; worldwide spending also grew 50 percent on Google Play compared to 30 percent on iOS over the same period of time.

In 1Q 2015, games were about 30 percent of all downloads on iOS and about 40 percent of all downloads on Google Play.

Asia-Pacific gained in market share for game spending within the iOS App Store, while North America outpaced the market within Google Play.

Multiplayer games on mobile and handheld devices saw dramatic growth over the past year across Google Play and the iOS App Store, and have driven higher engagement, retention and spending among gamers. Similar trends are evident on consoles and PCs. For example:

Among the Top 50 mobile games, multiplayer games accounted for 60 percent of consumer spending despite only contributing 30 percent of all downloads in Q1 2015.

Consumer spending growth for mobile multiplayer titles outpaced download growth from 1Q 2014 to Q1 2015.

Six of the Top 10 grossing mobile games in Q1 15 supported multiplayer, with Supercell’s Clash of Clans, Mixi’s Monster Strike and Machine Zone’s Game of War – Fire Age leading the way.

Among U.S. home console video game players, those who played OMP games averaged an additional one hour and 45 minutes of gameplay per week over the past 12 months compared to the typical U.S. console gamer, a 15 percent uplift in time commitment.

On Valve’s Steam service in May 2015, 70 percent of the Top 50 games, as measured by peak daily concurrent users, supported online multiplayer (35 of the Top 50 titles); only about 12 percent of Steam gamers who played a Top 50 title in May didn’t engage in online multiplayer.

Seven of the Top 10 Steam games in May (measured, again, by peak daily concurrent users) supported online multiplayer gameplay, with Valve’s eSports mega hit Dota 2 leading the way and Valve’s Counter-Strike: Global Offensive a vitally important runner up.

“A decade ago, online multiplayer games were the exception to the rule and were practically a novelty,” said Lewis Ward, research director of Gaming at IDC. “Given the recent rise of eSports, it’s clear that online multiplayer has become central to many of today’s most popular and lucrative franchises. One can imagine a time in the not too-distant future when story modes and single-player experiences become the exception to the rule. It’s time-consuming and expensive to develop and support online multiplayer, but when they’re done right, these features often drive up the time commitment, loyalty and spending of gamers—and it’s happening on practically every platform.”

 


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E-Business

CrediCorp Partners FintechNGR to Drive Consumer Credit Initiative

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Nigerian Consumer Credit Corporation (CrediCorp), has partnered Fintech Association of Nigeria (FinTechNGR) to drive consumer credit scheme initiative through a robust payment platform that would be provided by members of FinTechNGR.

Speaking at a Social Meet in Lagos, organised by FinTechNGR, with the theme: “Augmenting the Future, AI, Credit and Transformation of Nigerian Finance,” the Chairman, CrediCorp Board of Directors, Aderemi Abdul-Bojela, said members of FinTechNGR would have specific roles to play in the partnership, in the areas of providing robust platform for money transfer, technology evaluation, among others.

“Today, CrediCorp is engaging with members of FinTechNGR in a social interactive gathering to discuss collaboration and support for the growth of Consumer Credit Corporation in Nigeria. We want to interact to understand how technology will drive the crediCorp initiative in Nigeria and also to understand the role that members of FinTechNGR will play in all of these initiatives around CrediCorp,” Abdul-Bojela said.

Describing the partnership as a welcome development that will enhance savings culture among Nigerians, the Chief Operating Officer (COO) of FinTechNGR, Dr. Babatunde Obrimah, said: “FinTechNGR is an enabler of technology advancement in Nigeria. We bring the players together to drive technology innovation.

“Our role in the FinTechNGR-CrediCorp partnership is to ensure that our members support the growth of consumer credit in Nigeria, by providing the relevant payment platforms for all financial transactions among the banks who are the lenders, the customers who are the burrowers and the CrediCorp who is the guarantor.”

Speaking about the benefits for Nigerians, Obrimah said the Consumer Credit Corporation in Nigeria would enhance the country’s credit culture and enable Nigerians to save and plan well with their savings. “The initiative will address inflation, help in liquidity flow, build trust in customers’ borrowing, boost credit culture and enhance the culture of savings among Nigerians,” Obrimah said.

Addressing the issue of risk and consumer trust, Abdul-Bojela said the CrediCorp has put measures in place to ensure that the banks that would be involved in lending, would be protected and guaranteed of the repayment of the loans within the CrediCorp ecosystem.

He said there would be an independent management that would ensure that the right technology is put in place to recover all monies.


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NITDA to Integrate of Digital Literacy into School Curriculum

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Kashifu Abdullahi, director general of the National Information Technology Development Agency (NITDA), announced plans to integrate digital literacy into Nigeria’s education system, to achieve a 70% literacy rate by 2027 and 95% by 2030.

NITDA to Integrate of Digital Literacy into School Curriculum

Kashifu Abdullah, DG, NITDA

The NITDA’s DG made the announcement on Wednesday in Abuja during a media parley.

He stated that in order to include digital literacy in the curriculum at all educational levels, from kindergarten to university, the Agency was collaborating with the Federal Ministry of Education.

Abdullahi, said that this program would equip Nigerians with the digital know-how and abilities they need to succeed in the digital economy.

He emphasized that NITDA would also launch the “Digital Literacy for All Initiative” to educate Nigerians outside the formal education system and provide access to quality digital content.

Nigeria would train over two million young people in in-demand IT skills in order to become significant global outsourcing hub

NITDA is also collaborating with the Defence Headquarters and security agencies to develop digital solutions to address security concerns, including the use of drones, artificial intelligence, and other digital resources to combat banditry, abduction, and terrorism, he said.

 

According to him, the agency’s draft SRAP 2.0 plan aims to establish Nigeria as a digitally empowered nation, with a focus on innovation, national prosperity, and inclusivity.

The director general of NITDA added that, if successfully implemented, this strategy could propel Nigeria into a new phase of digital empowerment and leadership in the global digital economy.


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Experts Highlight Trusted Relationships as Key Vector

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In 2023, more than 1/5 of cyberattacks persisted for over a month, the annual Kaspersky Incident Response 2023 report has revealed, with trusted relationships emerging as one of the main attack vectors in these prolonged cases.

The report draws on the results of Kaspersky’s cyberattack investigations throughout the year, gathered when supporting organisations sought incident response assistance or when hosting expert events for their internal incident response teams.

Primary reasons of organisations approaching Kaspersky Incident Response team with service requests were encrypted files (32.8% of requests), suspicious activities (31%), data leakage (20%), and also included non-authorised accesses (3%), service unavailability (3%) and money theft (1.6%).

Among initial attack vectors of the investigated incidents were exploiting public facing application (42.4%), compromised accounts and BruteForce attacks (28.8% in total), trusted relationships (6.78%), phishing (5%), insider’s activity (3.4%).

Kaspersky Incident Response 2023 report indicates that long-lasting cyberattacks that persist for more than a month constituted 21.85% of the total, increasing from 2022 by 5.55%.

One notable trend observed in these attacks was the exploitation of trusted relationships as a primary vector. Compromises leveraging trusted relationships have occurred previously, but in 2023 their frequency increased.

As this method of attack enables threat actors to infiltrate multiple victims through a single compromised organisation, investigative teams face several additional challenges. Firstly, initially targeted organisations don’t always recognise the importance of thorough investigations and may be reluctant to cooperate.

Secondly, attacks initiated through trusted relationships often require more time to progress from the initial intrusion to the final incursion phase. Therefore 50% of these attacks lasted more than a month. A similar proportion of attacks exceeding one month were exclusively registered within the insider and phishing vectors.

“Our latest findings underscore the critical role of trust in cyberattacks. In 2023 and for the first time in recent years, attacks through trusted relationships were among the three most used vectors. Half of these incidents were discovered only after a data leak had been found.

“By exploiting trusted relationships, threat actors can prolong attacks and infiltrate networks for extended periods, posing significant risks to organisations. It’s imperative for businesses to remain vigilant and prioritise security measures to safeguard against such sophisticated tactics,” comments Konstantin Sapronov, Head of Global Emergency Response Team at Kaspersky.

 


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