Telecom
Airtel Discloses Reasons for ‘It’s Now’ Campaign
In a bid to help African youths live their dreams, Airtel, a leading telecommunication service provider and the largest supporter of grassroots football in Africa, has unveiled the ‘It’s Now’ campaign.
The campaign which has Yaya Toure, Africa’s best footballer of the year, as brand ambassador, seeks to nurture and grow talents in Africa while providing customers with access to connectivity and technological solutions that will enable them explore opportunities around them.
Airtel’s ‘It’s Now’ campaign further reiterates the company’s vision of connecting inspired Africans to knowledge and opportunities.
Available through multiple channels, including television, print and radio platforms, the campaign also shines the spotlight on the company’s commitment to help people succeed, as well as providing tools and resources that will enable them to achieve their dreams.
Speaking on the new campaign, Segun Ogunsanya, MD/CEO, Airtel Nigeria, said Airtel understands that people’s desire to succeed is outstripped by their ability to access the needed resources.
He noted that Airtel, an ambitious front-runner in the technology industry has helped millions of Africans plug into the global community. “We push the boundaries of technology, constantly innovating and drawing on our entrepreneurial spirit to provide our customers a window to the world. This commitment to Africa’s success finds its expression in the launch of our new campaign, It’s Now. Airtel takes the expression of our belief in the power of Africa’s potential to the next level by giving them tangible, aspiration call to action”.
“At Airtel, our core values echo this dedication to our customer’s success. Our mission is to provide them the tools they need to propel this great continent into the future. Our values drive the way we interact with our customers and with each other. We are Alive. We act with passion, energy and a can-do attitude. Innovation and an entrepreneurial spirit drive us. We are inclusive. We champion diversity; anticipating, adapting and delivering solutions that enrich the lives of the communities we serve. We are respectful. We share the joy and pain of our customers. We act with humility and are always open and honest”, he added.
On the choice of Yaya Toure as pan-African brand ambassador, he said the Ivory Coast born player has been making soccer history since he started playing in 2001 and thus serves as a beacon of inspiration, showing that with hard work and dedication one can achieve his dreams.
“Touré is respected in Africa and beyond. As the first player to win African Player of the Year for four consecutive times, he is an inspiration to everyone working to achieve their potential and striving to be their best every day. We would like everyone to experience our cutting edge technology at their fingertips. To enable them pursue their passions wherever it may take them, because their dreams are our dreams too.
We all dream of an Africa without bounds; boundless knowledge, boundless creativity, boundless love, and boundless opportunities. The time to live your dream is now and Airtel will be your partner in achieving those dreams”.
According to Dele Anifowoshe, general manager Brands, Airtel Networks Limited, “we are not just a service provider but we want to go the extra step and see how these products and services help you to succeed in your daily life. There is no time better than the present to start living your dreams. This is why the call of the campaign is, ‘It’s Now.’
Now is the time to live your dreams. Now is the time to start that project, apply for that job, learn that skill or make that change. Now is the time you leave old ways behind for newer, smarter and faster ways. Take that step now and let Airtel be your partner in making your dreams come true”.
During this campaign, Airtel will give out one million naira daily for the next 60 days. Loyal subscribers will be rewarded with prizes and cash worth over 200 million naira during the course of the campaign.
Since its debut in the African market in 2010, Airtel Africa has steadily increased its customer base in Africa to reach over 70 million people.
Airtel currently has Africa’s widest 3G footprint across 17 countries, coupled with the widest mobile commerce footprint in Africa.
Telecom
MoMo PSB Brings Relief to UNILAG Students with Ultra-Cheap Bus Fares

MoMo Payment Service Bank (MoMo PSB), a fintech subsidiary of MTN Nigeria, has announced a partnership with Ogata Electric Vehicles to provide subsidised bus rides of ₦10 per fare to students of the University of Lagos (UNILAG).

MoMo PSB
The initiative, unveiled on Thursday in Lagos, is aimed at easing transportation costs for young Nigerians, particularly students, as part of MoMo PSB’s broader commitment to financial inclusion and digital accessibility.
MoMo PSB, which provides millions of Nigerians with secure financial services including transfers, savings, card services, bill payments and wallet solutions, said the transport subsidy reflects its mission to improve everyday life by reducing the cost of essential services.
The company explained that the partnership with Ogata Electric Vehicles would not only make commuting more affordable for students but also promote sustainable mobility through the use of electric buses.
Officials of MoMo PSB noted that the initiative is designed to bring “good cheer” to the UNILAG community, ensuring students can access safe, reliable and cost-effective transport while focusing on their education.
Telecom
MTN Nigeria Launches Unlimited 5G Broadband Plans to Boost Digital Inclusion

MTN Nigeria has launched its Unlimited Broadband Data plans powered by 5G technology, a move the telecoms giant says will tackle long-standing challenges of capped data limits, high costs and unstable connectivity faced by internet users across the country.

MTN Nigeria
Egerton Idehen, Chief Broadband Officer of MTN Nigeria, said the new product was designed to support high-demand users including streamers, gamers, households and businesses requiring uninterrupted connectivity.
“We’re building a broadband experience for everyday life. For content creators, remote workers, gamers, students and households. Our focus is on speed, reliability, low latency, and affordability.
“Broadband is designed to deliver seamless connectivity that empowers Nigerians to thrive in the digital economy,” Idehen said.
The plans, available in speed-based variants of 50Mbps and 100Mbps, promise lightning-fast speeds and ultra-low latency to address issues of lag and buffering. MTN said the packages would also provide affordable and flexible options to cater to diverse economic segments.
New customers who purchase a 5G router will enjoy a welcome bonus of unlimited data for the first 30 days, allowing them to experience the service before committing to long-term use.
The company explained that the initiative was part of its broader commitment to digital inclusion, enabling Nigerians to access stable connections for virtual meetings, large file transfers, online learning, high-definition streaming and professional gaming.
Customers can subscribe to the Unlimited Broadband Plans by dialling 4611#, using the MyMTN app, MTN eShop, MTN website, or visiting authorised retail outlets nationwide.
Telecom
Airtel Africa Foundation Opens Undergraduate Scholarship Portal in Nigeria

The Airtel Africa Foundation has opened applications for its Undergraduate Tech Scholarship in Nigeria, inviting first-year university students with strong academic potential to apply for financial support aimed at accelerating their studies in technology and related fields.

The scheme provides full tuition, accommodation support, and essential study materials for eligible 100-level students. It forms part of the Foundation’s F.E.E.D. agenda, which promotes Financial Empowerment, Education, Environmental Protection, and Digital Inclusion, with a focus on creating pathways for talented young people who face financial barriers.
Airtel Nigeria CEO, Dinesh Balsingh, encouraged students to take advantage of the opportunity. He noted that, “Education is one of the most powerful tools for national development,” adding that “as an organisation, Airtel is determined to build a platform for aspiring young Nigerians to learn, innovate and lead in the country’s expanding technology landscape.”
Applications are open to students pursuing courses such as Information Technology, Computer Science, Software Engineering, Data Science, Cyber Security, Artificial Intelligence, and other ICT-related disciplines at participating universities: University of Lagos, University of Nigeria Nsukka, Ahmadu Bello University, University of Benin, Obafemi Awolowo University, University of Ilorin, and Tai Solarin University of Education.
Dr Segun Ogunsanya, Chairman of the Airtel Africa Foundation, said the scholarship demonstrates the organisation’s commitment to nurturing Africa’s next generation of digital leaders. “Young Africans are brimming with talent and ambition. What many need is a fair chance to pursue their education without financial pressure. This scholarship reflects our belief that investing in their growth will strengthen communities, empower families, and expand the continent’s digital future,” he said.
Applicants must be enrolled in 100-level, have scored at least 230 in JAMB, and hold a minimum of five credits in WAEC, including English and Mathematics, in a single sitting. Required documents include Joint Admissions and Matriculation Board (JAMB) results, university admission letter, West African Examination Council (WAEC) certificate, student identity card, and academic transcript or university results.
The Foundation encourages qualified students across the listed institutions to apply and position themselves for a stronger start in the technology sector. Applications can be submitted at candidate.scholastica.ng/schemes/airtelfellowship2025.
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