Telecom
Airtel Discloses Reasons for ‘It’s Now’ Campaign
In a bid to help African youths live their dreams, Airtel, a leading telecommunication service provider and the largest supporter of grassroots football in Africa, has unveiled the ‘It’s Now’ campaign.
The campaign which has Yaya Toure, Africa’s best footballer of the year, as brand ambassador, seeks to nurture and grow talents in Africa while providing customers with access to connectivity and technological solutions that will enable them explore opportunities around them.
Airtel’s ‘It’s Now’ campaign further reiterates the company’s vision of connecting inspired Africans to knowledge and opportunities.
Available through multiple channels, including television, print and radio platforms, the campaign also shines the spotlight on the company’s commitment to help people succeed, as well as providing tools and resources that will enable them to achieve their dreams.
Speaking on the new campaign, Segun Ogunsanya, MD/CEO, Airtel Nigeria, said Airtel understands that people’s desire to succeed is outstripped by their ability to access the needed resources.
He noted that Airtel, an ambitious front-runner in the technology industry has helped millions of Africans plug into the global community. “We push the boundaries of technology, constantly innovating and drawing on our entrepreneurial spirit to provide our customers a window to the world. This commitment to Africa’s success finds its expression in the launch of our new campaign, It’s Now. Airtel takes the expression of our belief in the power of Africa’s potential to the next level by giving them tangible, aspiration call to action”.
“At Airtel, our core values echo this dedication to our customer’s success. Our mission is to provide them the tools they need to propel this great continent into the future. Our values drive the way we interact with our customers and with each other. We are Alive. We act with passion, energy and a can-do attitude. Innovation and an entrepreneurial spirit drive us. We are inclusive. We champion diversity; anticipating, adapting and delivering solutions that enrich the lives of the communities we serve. We are respectful. We share the joy and pain of our customers. We act with humility and are always open and honest”, he added.
On the choice of Yaya Toure as pan-African brand ambassador, he said the Ivory Coast born player has been making soccer history since he started playing in 2001 and thus serves as a beacon of inspiration, showing that with hard work and dedication one can achieve his dreams.
“Touré is respected in Africa and beyond. As the first player to win African Player of the Year for four consecutive times, he is an inspiration to everyone working to achieve their potential and striving to be their best every day. We would like everyone to experience our cutting edge technology at their fingertips. To enable them pursue their passions wherever it may take them, because their dreams are our dreams too.
We all dream of an Africa without bounds; boundless knowledge, boundless creativity, boundless love, and boundless opportunities. The time to live your dream is now and Airtel will be your partner in achieving those dreams”.
According to Dele Anifowoshe, general manager Brands, Airtel Networks Limited, “we are not just a service provider but we want to go the extra step and see how these products and services help you to succeed in your daily life. There is no time better than the present to start living your dreams. This is why the call of the campaign is, ‘It’s Now.’
Now is the time to live your dreams. Now is the time to start that project, apply for that job, learn that skill or make that change. Now is the time you leave old ways behind for newer, smarter and faster ways. Take that step now and let Airtel be your partner in making your dreams come true”.
During this campaign, Airtel will give out one million naira daily for the next 60 days. Loyal subscribers will be rewarded with prizes and cash worth over 200 million naira during the course of the campaign.
Since its debut in the African market in 2010, Airtel Africa has steadily increased its customer base in Africa to reach over 70 million people.
Airtel currently has Africa’s widest 3G footprint across 17 countries, coupled with the widest mobile commerce footprint in Africa.
Telecom
MTN Accelerates Network Expansion to Meet Surging Telecom Demand

MTN Nigeria is accelerating investments in network expansion and modernization to address rising demand for mobile and data services across the country.

The operator is deploying additional base stations, upgrading existing infrastructure, and expanding fiber connectivity to improve network capacity, coverage, and service quality.
The investments are designed to support increasing smartphone adoption, higher data consumption, and the growing use of digital services by consumers and businesses.
MTN said the expansion aligns with its long-term strategy to enhance customer experience while strengthening Nigeria’s digital infrastructure.
The company expects the ongoing upgrades to improve connectivity, support economic growth, and enable broader access to reliable telecommunications services as demand for high-speed broadband continues to increase.
Telecom
Airtel Africa to Connect 5,000 Schools to Free Internet by 2027

Airtel Africa’s CEO, Sunil Taldar, has announced the telco’s commitment to connecting 5,000 schools across its operating countries in Africa to the internet by 2027 through its philanthropic arm, Airtel Africa Foundation, in partnership with the United Nations Children’s Fund (UNICEF).

So far, the $57m partnership, which was launched in 2021, has cumulatively connected 3,296 schools and provided access to over 2 million learners and about 40,000 teachers. 64 digital learning platforms have been zero-rated thereby enabling more than 11m users to access educational content at no cost.
Speaking during a visit to St. Monica’s Girls School in Lusaka, which is one of the 300 schools already connected to the internet in Zambia, the Airtel Africa CEO stated that the initiative is having a profound impact on the quality of education by expanding access to digital learning resources for African children, in collaboration with governments.
Mr Taldar added: “Students are accessing best-in-class education from the curriculum developed by UNICEF in partnership with various Ministries of Education and provided through Airtel’s connectivity.
“We are also training teachers, so that they deliver digital education effectively. We aim to continue deepening meaningful connectivity in schools by providing free internet access, zero‑rated platforms and training teachers across the continent”.
Expressing her appreciation, the Headmistress of St. Monica’s Girls’ School, Sr Matilda Soloko said: “Being among the first schools connected in the initial stage, our learners have been able to study using the learning portal and their studies have been intensified. We remain grateful to Airtel and UNICEF.”
UNICEF’s Country Representative for Zambia, Dr Saja Farooq Abdullah said: “What this partnership has brought is really bridging the equality gap and the digital divide. It is making sure that every child learns wherever they are. It was exciting and interesting to see and hear from the girls how they can learn at their own pace, how they can review the materials, and how they do their homework with comfort.
The Director of Secondary Education in Zambia’s Ministry of Education, Yvonne Mwemba Chuulu lauded UNICEF and Airtel for the partnership saying: “At the Ministry of Education, we cannot do it alone, and we are grateful for the partnership that we have today.
“Our children are able to learn in a blended fashion, where we have a teacher who is also employing digital devices. We have also heard from the learners that they are able to access the portal when they are at home, which is a good thing because our learners continue to learn in the comfort of their homes”.
The School Connection programme is expanding digital learning to learners in 13 countries: Chad, Congo, Democratic Republic of Congo, Gabon, Kenya, Madagascar, Malawi, Niger, Nigeria, Rwanda, Tanzania, Uganda, and Zambia. By equipping these schools with internet connectivity and training teachers on using the digital tools, it is providing children, particularly in underserved and remote regions, with the digital tools and skills they need to thrive.
Airtel Africa Foundation is advancing inclusive development across four strategic pillars, Financial Inclusion, Education, Environmental Sustainability and Digital Inclusion.
Telecom
DStv, GOtv Owner MultiChoice Officially Joins Canal+ Group

MultiChoice has officially become a wholly owned subsidiary of French media company Canal+, marking the completion of one of the largest acquisitions in Africa’s media and entertainment industry.

The integration brings the South Africa-based pay television operator under the full ownership of Canal+, a global media group with operations in 70 countries.
Announcing the completion of the transaction on Thursday, Chief Executive Officer of Canal+ Africa and MultiChoice, David Mignot, described the development as the beginning of a new phase of growth for the broadcaster.
“MultiChoice is now a full subsidiary of a truly international media group operating in 70 countries.
“The group was founded in France, is listed in London and Johannesburg, and has a strong African presence with operations in more than 45 countries,” Mignot said.
The acquisition combines Canal+’s international operations with MultiChoice’s extensive footprint across sub-Saharan Africa, where it serves millions of households through its DStv and GOtv platforms, as well as the Showmax streaming service.
According to Canal+, the integration will strengthen MultiChoice’s competitive position by giving it access to broader financial resources, technology, content partnerships and operational expertise.
The company said the combined business would increase investment in local content production, sports broadcasting and streaming services as competition intensifies from global platforms such as Netflix, Amazon Prime Video and Disney+.
The transaction is also expected to provide MultiChoice with greater access to international markets at a time when traditional pay television operators are adapting to changing consumer viewing habits and the rapid growth of digital streaming platforms.
Canal+ has expanded steadily across Africa over the past decade and now assumes full control of a business operating in more than 45 African countries, further strengthening its position in the continent’s media and entertainment sector.
The acquisition followed Canal+’s gradual increase in its shareholding in MultiChoice, which began in 2024.
After exceeding the regulatory threshold, the company launched a mandatory offer in April 2024 to acquire the remaining shares of the Johannesburg-listed broadcaster.
Following regulatory approvals and shareholder acceptance, Canal+ secured control of MultiChoice in 2025 before completing the process that has now made the company a wholly owned subsidiary.
Industry observers describe the acquisition as one of the most significant media transactions involving an African company, reflecting a broader trend of consolidation as global entertainment firms seek greater scale to compete in the streaming era.
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