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Airtel Discloses Reasons for ‘It’s Now’ Campaign

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(L-r): Ajay Bakshi, director, Customer Services Delivery, Segun Ogunsanya, managing director & CEO and Dele Anifowoshe, general manager, Brands, all from Airtel Nigeria, during the launch of Airtel’s new “It’s Now commercial”.
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In a bid to help African youths live their dreams, Airtel, a leading telecommunication service provider and the largest supporter of grassroots football in Africa, has unveiled the ‘It’s Now’ campaign.

The campaign which has Yaya Toure, Africa’s best footballer of the year, as brand ambassador, seeks to nurture and grow talents in Africa while providing customers with access to connectivity and technological solutions that will enable them explore opportunities around them.

Airtel’s ‘It’s Now’ campaign further reiterates the company’s vision of connecting inspired Africans to knowledge and opportunities.

Available through multiple channels, including television, print and radio platforms, the campaign also shines the spotlight on the company’s commitment to help people succeed, as well as providing tools and resources that will enable them to achieve their dreams. 

Speaking on the new campaign, Segun Ogunsanya, MD/CEO, Airtel Nigeria, said Airtel understands that people’s desire to succeed is outstripped by their ability to access the needed resources.

He noted that Airtel, an ambitious front-runner in the technology industry has helped millions of Africans plug into the global community. “We push the boundaries of technology, constantly innovating and drawing on our entrepreneurial spirit to provide our customers a window to the world. This commitment to Africa’s success finds its expression in the launch of our new campaign, It’s Now.  Airtel takes the expression of our belief in the power of Africa’s potential to the next level by giving them tangible, aspiration call to action”.

“At Airtel, our core values echo this dedication to our customer’s success.  Our mission is to provide them the tools they need to propel this great continent into the future.  Our values drive the way we interact with our customers and with each other. We are Alive.  We act with passion, energy and a can-do attitude. Innovation and an entrepreneurial spirit drive us. We are inclusive. We champion diversity; anticipating, adapting and delivering solutions that enrich the lives of the communities we serve. We are respectful. We share the joy and pain of our customers. We act with humility and are always open and honest”, he added.

On the choice of Yaya Toure as pan-African brand ambassador, he said the Ivory Coast born player has been making soccer history since he started playing in 2001 and thus serves as a beacon of inspiration, showing that with hard work and dedication one can achieve his dreams.

“Touré is respected in Africa and beyond. As the first player to win African Player of the Year for four consecutive times, he is an inspiration to everyone working to achieve their potential and striving to be their best every day. We would like everyone to experience our cutting edge technology at their fingertips. To enable them pursue their passions wherever it may take them, because their dreams are our dreams too.  

We all dream of an Africa without bounds; boundless knowledge, boundless creativity, boundless love, and boundless opportunities. The time to live your dream is now and Airtel will be your partner in achieving those dreams”.

According to Dele Anifowoshe, general manager Brands, Airtel Networks Limited, “we are not just a service provider but we want to go the extra step and see how these products and services help you to succeed in your daily life. There is no time better than the present to start living your dreams. This is why the call of the campaign is, ‘It’s Now.’

Now is the time to live your dreams. Now is the time to start that project, apply for that job, learn that skill or make that change. Now is the time you leave old ways behind for newer, smarter and faster ways. Take that step now and let Airtel be your partner in making your dreams come true”.

During this campaign, Airtel will give out one million naira daily for the next 60 days. Loyal subscribers will be rewarded with prizes and cash worth over 200 million naira during the course of the campaign.

Since its debut in the African market in 2010, Airtel Africa has steadily increased its customer base in Africa to reach over 70 million people.

Airtel currently has Africa’s widest 3G footprint across 17 countries, coupled with the widest mobile commerce footprint in Africa.

 


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GBB Says Cross-border Partnerships Key to Africa’s Digital Transformation

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Galaxy Backbone Limited (GBB) has said that sustained collaboration among African countries remains central to the continent’s drive toward digital transformation.

The organisation stressed that building secure, interoperable and inclusive digital systems across Africa cannot be achieved in isolation, calling for stronger regional partnerships to accelerate innovation and shared infrastructure development.

The position was contained in a statement issued on Sunday by the Head of Corporate Communications at Galaxy Backbone, Chidi Okpala.

As it prepares to host a major delegation of policymakers, technology leaders and development partners in Abuja, GBB said the engagement would further highlight the importance of cross-border cooperation in shaping Africa’s digital future.

Okpala explained that the initiative is designed to provide both dialogue and practical exposure to Nigeria’s digital infrastructure ecosystem.

According to him, the visit will allow delegates to better understand how shared ICT systems are supporting governance and service delivery in the country.

“This engagement will provide an opportunity for African stakeholders to not only discuss policy frameworks but also see firsthand how digital public infrastructure is being deployed to improve efficiency, connectivity and innovation in the public sector,” Okpala said.

He added that GBB’s hosting role reflects its growing importance in advancing digital governance and infrastructure development across the continent.

“Galaxy Backbone is increasingly positioned as a key enabler of trusted digital infrastructure, and this engagement reinforces that role within Nigeria and beyond,” he noted.

Speaking ahead of the programme, the Managing Director and Chief Executive Officer of Galaxy Backbone, Professor Ibrahim Adeyanju, said the future of Africa’s digital economy depends on the ability of countries to work together in building resilient systems.

“No single country can achieve the level of transformation required on its own. We must share knowledge, align strategies, and invest in systems that can serve the entire continent,” Adeyanju said.

According to the statement, the engagement will feature a continental dialogue themed “Building Africa’s Digital Foundations Together,” bringing together stakeholders from 11 African countries in Abuja.

The programme is being organised in partnership with Co-Develop, Smart Africa, and MicroSave Consulting, with discussions expected to focus on Digital Public Infrastructure (DPI), digital identity systems, secure connectivity, interoperability frameworks, and inclusive digital ecosystems.

GBB said delegates will also undertake a guided tour of its infrastructure and facilities in Abuja, where they will be exposed to Nigeria’s digital transformation journey and the systems supporting cloud services, cybersecurity, government connectivity, and digital platforms.

The company noted that the tour is intended to demonstrate how shared ICT infrastructure is strengthening governance and enabling more efficient public service delivery.

Participants are expected to explore practical pathways for accelerating the deployment of digital public infrastructure to support economic growth and institutional reforms across Africa.

GBB maintained that the initiative also confirms Nigeria’s position as a regional hub for digital innovation and infrastructure development, while deepening cooperation among African nations.


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MTN Reinforces Commitment to African Creativity at Star-Studded 12th AMVCA

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MTN Nigeria reinforced its commitment to supporting African storytelling and emerging creative talent at the 12th Africa Magic Viewers’ Choice Awards (AMVCA), held on Saturday, May 9, 2026, at Eko Hotels & Suites.

MTN Reinforces Commitment to African Creativity at Star-Studded 12th AMVCA

MTN Nigeria

Hosted by Bovi Ugboma and Nomzamo Mbatha, the star-studded event brought together some of the biggest names in African film, television, and entertainment for a night celebrating creativity, culture, and cinematic excellence.

As part of its participation at the Awards Night, MTN Nigeria sponsored the Best Short Film category, one of the standout moments of the evening aimed at recognising and rewarding emerging filmmakers shaping the future of African storytelling.

The award was presented by the General Manager, Enterprise Sales, MTN Nigeria, Febisola Oyeleye, alongside actor Jide Oyegbile.

The winning film, Hussaini, by filmmakers Orire Nwani and Josh Olaoluwa, earned both the prestigious AMVCA recognition and a ₦5 million cash prize sponsored by MTN Nigeria.

Speaking during the presentation of the cash prize to the winners, Chief Marketing Officer, MTN Nigeria, Onyinye Ikenna-Emeka, reiterated MTN’s commitment to youth empowerment and supporting the creative industry through platforms that spotlight emerging talent.

According to her, the brand remains intentional about supporting young Nigerians who continue to push boundaries through creativity and storytelling. “At MTN, one of the things that we are so committed to is youth empowerment.

We believe that the youth of Nigeria are actually the future of the country. When we see young people being productive and coming out tops in what they do, it speaks to their commitment and ability to move beyond boundaries.

One of the ways we support the creative industry is through the short film category, and we are delighted to see deserving winners who are obviously on their way to great things,” she said.

The filmmakers behind Hussaini also celebrated the win, with one of the creators describing it as a defining moment after multiple nominations in the category.

“This is our last nomination in this category, and I’m excited we finally have it,” he said. “Next year, we are coming for Best Feature Film.”

Beyond the Awards Night, MTN’s presence throughout the AMVCA week extended to initiatives such as Young Filmmakers Day and the #MTNFilmChallenge, both designed to spotlight emerging talent and create opportunities for young creatives to tell authentic Nigerian and African stories through film and digital content.

With its continued investment in platforms that celebrate creativity and empower young storytellers, MTN Nigeria once again highlighted the important role partnerships can play in shaping the future of Africa’s entertainment industry.


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MTN Rewards Emerging Filmmakers at the AMVCA Young Filmmakers Day

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MTN Nigeria strengthened its support for Nigeria’s creative economy by rewarding five emerging filmmakers through the #MTNFilmChallenge at the Young Filmmakers Day as part of the 12th Africa Magic Viewers’ Choice Awards (AMVCA) week.

MTN Rewards Emerging Filmmakers at the AMVCA Young Filmmakers Day

The event, which held at MultiChoice Studios Lagos, brought together young and aspiring filmmakers for a day of learning, collaboration, and celebration of African storytelling.

The #MTNFilmChallenge, a short-form film initiative inviting creators to share one to three-minute stories reflecting perspectives on Nigerian culture, hustle, and everyday life, drew entries from across the country. At the close of submissions, five standout filmmakers including Precious Aisa, Fitz-Williams Ochie, Ugwueze Jennifer, Anuyimika Ayomide, and Alexander Oshiame were rewarded with cash prizes worth ₦4,650,000 in total, while two other finalists received consolation prizes.

MTN reiterated its commitment to supporting Africa’s growing creative ecosystem by creating platforms that not only encourage creative expression but also expand visibility for young talents navigating the digital content space.

Chief Marketing Officer, MTN Nigeria, Onyinye Ikenna-Emeka, said the company remains intentional about empowering young Nigerians and creating opportunities for emerging creatives to thrive within the entertainment industry. “At MTN, we strongly believe young people are central to Nigeria’s future, and it is always inspiring to see them pushing boundaries through creativity and storytelling.

“For us, supporting initiatives like the short film category and the #MTNFilmChallenge is about creating platforms where young creatives can be seen, encouraged, and celebrated. We are excited to see these filmmakers taking bold steps and telling authentic stories that reflect the richness of our culture and experiences,” she said.

The event also gave a platform for the next generation of storytellers to engage directly with established industry figures including Uche Jombo, Orire Nwani, Tamara Adeyemi, and Stan Eze through curated masterclasses and panel sessions.

As the opening event of AMVCA Week, Young Filmmakers Day set the tone for the celebrations ahead, reinforcing the Awards’ role not just as a platform for recognition, but as a catalyst for growth, collaboration, and innovation within Africa’s film and television industry.

With the 12th AMVCA underway, the focus remains on celebrating excellence while nurturing the next generation of storytellers shaping the future of African cinema.

 


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