E-Business
OLX Leads Classified Ad Space via .ng Domain Branding Strategy
Taking a quote from the Nigeria Internet Registration Association (NiRA), The Internet has become a very influential platform in transforming the way individuals communicate and organizations conduct business, “internet branding, also referred to as online branding, is a brand management technique that uses the World Wide Web as a medium for positioning a brand in the marketplace”.
“The use of Internet branding for your business, gives your business an edge over competitions, by creating more visibility with a wider audience and increasing the volume of sales as well as distinguishing your products and services from others”.
This is so true considering the fact that OLX, the subject of our discussion here, at the end of 2014 released year-end metrics illustrating the company’s recent growth.
OLX is the world’s leading classifieds platform in emerging markets by bringing local buyers and sellers together for trade.
Currently, OLX is in more than 40 countries and has over 200 million active monthly users worldwide.
These users posted 262 million listings on the OLX platform, OLX is one of the few global companies in Nigeria that are operating the .ng domain name.
In an interview earlier, Lola Masha, the country manager OLX Nigeria, told Nigeria CommunicationsWeek that “Our immediate target is to enhance consumer trade. Although we are the leading classifieds site in Nigeria, the market is still quite immature. Our ambitions are to work with other stakeholders and lead the way to successfully grow the e-commerce space in Nigeria”.
On Trust and Safety, Masha also added that “OLX has a facilitating role: the actual transaction and payment are not done on the platform between users.
OLX does not own the offered goods therefore buyers and sellers should meet at a mutual place and the buyer should inspect the item thoroughly before making payment.
More assuring and by choosing to adopt .ng domain name, OLX today has over 125,000 ads currently live on the platform across different categories such as vehicles, mobile phones, electronics, real estate that users have posted to sell to other potential buyers.
NiRA officials had at various fora stated that the benefit of choosing a .ng domain name, as Internet branding for a small scale business in Nigeria cannot be overemphasized because the use of .ng will easily identify the domain as belonging to Nigerian business or entrepreneur.
“With optimization of the search engine, the name of your business would always pop up first when people search for your type/brand of business.
“Subsequently, the Internet has proven to be a potent, reliable, fast and widespread tool for dissemination of information. Branding Strategy entails HOW, WHAT, WHERE, WHEN, and to WHOM you plan on communicating and delivering on your brand messages.
Be consistent with your brand, be true to your brand, select your target audience online; Do not overlook the importance of Email Marketing and the Use Of Social Media.
“There are several pitfalls to avoid, which include refreshing your strategies with current trends. Re-evaluating your efforts, discarding non-productive ones, improving on productive efforts and introducing new ideas. For existing businesses wishing to forge ahead in Nigeria, get your .NG domain name. Remember you are only as good as your last performance. You need to keep reinventing your brand to be ahead of the competition!” NiRA expressed in one of the e-newsletters”.
So, OLX is one of the various companies which have also taken advantage of internet branding by using the .ng domain name hereby improving the traffic to their website.
Some of these companies include, www.olx.com.ng/ www.nigeriacommunicationsweek.com.ng, www.etisalat.com.ng, www.google.com.ng, www.supermart.ng, www.hotels.ng, www.tolet.com.ng, etc., to name a few.
Widely considered an innovator in the global online classifieds sector, OLX continued to enhance its fast, easy and accessible user experience, particularly on mobile, in 2014.
In August of last year, OLX released a streamlined app for Android devices, optimized for slower mobile connections common in emerging markets where OLX operates.
Other metrics released by the Company last year include, OLX hosted listings for: offering 21 million people job; 20 million homes for sale and rent; 30 million cars and 35 million mobile phones.In April 2015, OLX Nigeria, partnered with MTN, to provide MTN subscribers access to download the OLX app free of data charges and the campaign is still ongoing.
OLX connects local people to buy, sell or exchange used goods and services by making it fast, easy and free for anyone to post a listing through their mobile phone or on the web.
Every month, hundreds of millions of people in local markets around the world are already using OLX’s online marketplace to find and sell a wide range of products, including furniture, musical instruments, sporting goods, cars, kids and baby items, motorcycles, cameras, mobile phones, property and much more. OLX is available online at www.olx.com,ng ,OLX Android and iOS mobile phone apps are available in their respective app stores.
You can stay connected with OLX @OLX_Nigeria on Twitter.
Therefore, get on .ng and join OLX at the top!
E-Business
Kaspersky Reports 15% Growth in Malicious email Attacks in 2025

According to Kaspersky telemetry, almost every second email – 44.99% of global traffic – was spam in 2025. Spam consists not only of unsolicited emails, but can also include various email threats such as scam, phishing and malware.

In 2025, individuals and corporate users encountered over 144 million malicious and potentially unwanted email attachments, representing a 15% increase compared to the previous year figures.
In 2025, APAC had the largest share of email antivirus detections: it reached 30%, followed by Europe with 21%. Next came Latin America (16%) and the Middle East (15%), Russia and CIS (12%) and Africa (6%). As for individual countries, China had the highest rate of malicious and potentially unwanted email attachments, with the share of email antivirus detections of 14%. Russia ranked second (11%), followed by Mexico (8%), Spain (8%) and Turkey (5%).
Email antivirus detections peaked moderately in June, July and November.
Key trends in email spam and phishing
Kaspersky’s annual analysis has also identified several persistent trends in the email spam and phishing threat landscape that are expected to continue into 2026:
- Combination of various communication channels. Attackers lure email users into switching to messengers or calling fraudulent phone numbers. For instance, scam investment mailings may redirect victims to fake websites, where they are asked to provide their contact information, and then cybercriminals will follow up with a phone call.
- Usage of diverse evasion techniques in phishing and malicious emails. Threat actors frequently try to disguise phishing URLs, for example, with the help of link protection services and QR codes. These QR codes are often embedded directly in email bodies or within PDF attachments, which not only conceals phishing links but also encourages users to scan them on mobile devices, potentially exploiting weaker security measures than corporate PCs.
- Mailings exploiting diverse legitimate platforms. For example, Kaspersky experts discovered a fraudulent tactic that abuses OpenAI’s organisation creation and team invitation features to send spam emails from legitimate OpenAI addresses, potentially tricking users into clicking scam links or dialing fraudulent phone numbers. Additionally, a calendar-based phishing scheme, which originated in the late 2010s, resurfaced last year with a focus on corporate users.
- Refining tactics in business email compromise (BEC) attacks. In 2025 attackers attempted to become even more persuasive by incorporating fake forwarded emails into their correspondence. These emails lacked thread-index headers or other headers, making it difficult to verify their legitimacy within an email conversation.
“Email phishing shouldn’t be underestimated. Our report reveals that one in ten business attacks starts with phishing, with a significant proportion being Advanced Persistent Threats (APTs). In 2025, we saw an increase in the sophistication of targeted email attacks. Even the smallest details are meticulously crafted in these malicious campaigns, including the composition of sender addresses and the tailoring of content to real corporate events and processes.
“The commodification of generative AI has significantly amplified this threat, enabling attackers to craft convincing, personalised phishing messages at scale with minimal effort, automatically adapting tone, language and context to specific targets,” comments Roman Dedenok, anti-spam expert at Kaspersky.
E-Business
Cybersafe Foundation Partners Google to Strengthen Cybersecurity Among CCIs in Africa

The Cybersafe Foundation has collaborated with Google in strengthening cybersecurity resilience among Critical Community Institutions across Nigeria, Kenya, Ghana and South Africa with the launch of Resilio Africa.

Speaking at the event in Lagos, Confidence Staveley, Executive Director of the Cybersafe Foundation, noted that while many organizations recognize the risks posed by cyber threats, conversations often stall when it comes to implementation.
“Across Africa, Critical Community Institutions are facing an increase in cyberattacks often without the capacity to defend themselves. Sub-Saharan Africa is now experiencing some of the most aggressive cyber activity globally. According to a threat report by Kaspersky, the region recorded over 42 million web attacks and 95 million malware-based, on-device attacks in just the first half of 2025.
“What’s especially concerning is the nature of these attacks: spyware, password stealers, and backdoor tools dominate, with password-stealing malware increasing by more than 60%.
“In East Africa, the scale is even more stark. Kenya alone recorded 2.5 billion cyber-threat events in Q1 2025, driven largely by phishing, mobile money fraud, and misconfigured cloud services,” she stated.
According to her, the primary barrier is not a lack of willingness but limited financial capacity to fund adequate cybersecurity measures.
“The conversation drops off at the point of taking action,” she said, explaining that many institutions lack the budgets required to implement robust security systems.

She disclosed that the programme’s provision of 10,000 hours of expert cybersecurity consultation—offered at no cost to participating institutions would ordinarily represent services valued at over one million dollars. The support, funded through a grant from Google.org, will be delivered by specialists across four participating countries.
Staveley reaffirmed that the Cybersafe Foundation remains a non-profit organization focused on supporting vulnerable communities and institutions, and described Resilio Africa as a strategic intervention aimed at strengthening digital trust across the continent, ensuring that commerce and essential public services can operate securely in an increasingly digital society.
Although the programme currently covers Nigeria, Kenya, Ghana and South Africa, Staveley acknowledged that the cybersecurity challenges extend far beyond those countries, and expressed hope that demonstrated impact from the initial phase would attract additional funding to scale the initiative to more than the 200 critical community institutions currently targeted, including underserved Francophone nations.
“This work is free to the organizations we serve, but it is not free to deliver,” she noted, underscoring the need for sustainable funding.
Explaining her personal motivation, Staveley said she views Africa’s cybersecurity challenges as opportunities for impact. Despite her engagements on global platforms, she emphasized her commitment to Nigeria and the broader African continent, describing the region as both home and a priority.
She pointed to a growing mismatch between rising cyber threats and limited investment in cybersecurity infrastructure, arguing that bridging this gap is central to the Foundation’s mission.
Staveley also clarified that Resilio Africa will not collect or own user data from participating institutions. Instead, the programme will focus on strengthening internal controls, building capacity and guiding organizations toward improved data protection practices.
With Resilio Africa now underway, the Cybersafe Foundation aims to demonstrate how targeted support for critical community institutions can enhance digital security and build long-term resilience across Africa’s rapidly expanding digital economy.
E-Business
Kaspersky Brings more Transparency to Threat Detection with New Hunt Hub

Kaspersky has announced a major update to its Threat Intelligence Portal (TIP), introducing a new Hunt Hub section alongside an enhanced MITRE ATT&CK coverage map and a significantly expanded vulnerabilities database.

The update strengthens organisations’ ability to investigate threats, understand adversary behaviour, and proactively monitor the most relevant risks across their environments.
According to the Kaspersky Security Bulletin 2025 report, Kaspersky’s detection systems discovered an average of 500,000 malicious files per day in 2025, marking a 7% increase compared to the previous year. As cyberattacks become more sophisticated and frequent, security teams need more than alerts – they need clarity.
The newly launched Hunt Hub is designed to address growing market demand for greater transparency and deeper insight into how modern detection technologies work. Integrated into the Threat Landscape section of the Threat Intelligence Portal, Hunt Hub provides centralised access to Kaspersky’s threat hunting expertise and detection knowledge.
Hunt Hub includes Kaspersky Next EDR Expert hunts, also known as indicators of attack (IoA) or detection rules. All portal users can explore the catalogue of hunts and their descriptions, while Kaspersky Next EDR Expert customers gain extended access to detailed recommendations and detection logic presented in a convenient, SIGMA-like format. Each hunt is mapped to relevant MITRE ATT&CK tactics and techniques and linked to known threat actors, giving analysts clear context behind every detection.
By making detection logic visible and structured, Hunt Hub effectively removes the “black box” from threat detection. It allows security teams not only to respond to alerts, but also to understand why a detection was triggered and which threat it is designed to uncover – improving trust in security technologies and increasing the efficiency of threat investigation processes.
As part of the update, the MITRE ATT&CK coverage map within the Threat Landscape has been significantly enhanced. The portal now brings together product coverage across SIEM, EDR, NDR and Sandbox solutions, MITRE ATT&CK techniques with scoring, coverage percentages, and related Kaspersky Next EDR Expert hunts in a single, unified view. This enables organisations to assess how well their security stack covers relevant attack techniques and identify potential gaps in protection.
The Vulnerabilities section has also been expanded, with the CVE database now covering nearly 300,000 vulnerabilities. In addition, the portal provides more detailed information on vulnerabilities that have been exploited in real-world attacks, helping organisations prioritise remediation efforts based on actual threat activity.
“With the launch of Hunt Hub in the Kaspersky Threat Intelligence Portal, we are opening up our detection expertise and giving analysts clear visibility into how and why threats are detected. This transparency helps organisations move from reactive alert handling to informed threat hunting and proactive risk management,” comments Nikita Nazarov, Head of Threat Exploration at Kaspersky.
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