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OLX Leads Classified Ad Space via ‎.ng Domain Branding Strategy

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Taking a quote from the Nigeria Internet Registration Association (NiRA), The Internet has become a very influential platform in transforming the way individuals communicate and organizations conduct business, “internet branding, also referred to as online branding, is a brand management technique that uses the World Wide Web as a medium for positioning a brand in the marketplace”.

“The use of Internet branding for your business, gives your business an edge over competitions, by creating more visibility with a wider audience and increasing the volume of sales as well as distinguishing your products and services from others”.

This is so true considering the fact that OLX, the subject of our discussion here, at the end of 2014 released year-end metrics illustrating the company’s recent growth.

OLX is the world’s leading classifieds platform in emerging markets by bringing local buyers and sellers together for trade.

Currently, OLX is in more than 40 countries and has over 200 million active monthly users worldwide.

These users posted 262 million listings on the OLX platform, OLX is one of the few global companies in Nigeria that are operating the .ng domain name.

In an interview earlier, Lola Masha, the country manager OLX Nigeria, told Nigeria CommunicationsWeek that “Our immediate target is to enhance consumer trade. Although we are the leading classifieds site in Nigeria, the market is still quite immature.  Our ambitions are to work with other stakeholders and lead the way to successfully grow the e-commerce space in Nigeria”.

On Trust and Safety, Masha also added that “OLX has a facilitating role: the actual transaction and payment are not done on the platform between users.

OLX does not own the offered goods therefore buyers and sellers should meet at a mutual place and the buyer should inspect the item thoroughly before making payment.

More assuring and by choosing to adopt .ng domain name, OLX today has over 125,000 ads currently live on the platform across different categories such as vehicles, mobile phones, electronics, real estate that users have posted to sell to other potential buyers.

NiRA officials had at various fora stated that the benefit of choosing a .ng domain name, as Internet branding for a small scale business in Nigeria cannot be overemphasized because the use of .ng will easily identify the domain as belonging to Nigerian business or entrepreneur.

“With optimization of the search engine, the name of your business would always pop up first when people search for your type/brand of business.

“Subsequently, the Internet has proven to be a potent, reliable, fast and widespread tool for dissemination of information. Branding Strategy entails HOW, WHAT, WHERE, WHEN, and to WHOM you plan on communicating and delivering on your brand messages.

Be consistent with your brand, be true to your brand, select your target audience online; Do not overlook the importance of Email Marketing and the Use Of Social Media.

“There are several pitfalls to avoid, which include refreshing your strategies with current trends. Re-evaluating your efforts, discarding non-productive ones, improving on productive efforts and introducing new ideas. For existing businesses wishing to forge ahead in Nigeria, get your .NG domain name. Remember you are only as good as your last performance. You need to keep reinventing your brand to be ahead of the competition!” NiRA expressed in one of the e-newsletters”.

So, OLX is one of the various companies which have also taken advantage of internet branding by using the .ng domain name hereby improving the traffic to their website.

Some of these companies include, www.olx.com.ng/ www.nigeriacommunicationsweek.com.ng, www.etisalat.com.ng, www.google.com.ng, www.supermart.ng, www.hotels.ng, www.tolet.com.ng, etc., to name a few.

Widely considered an innovator in the global online classifieds sector, OLX continued to enhance its fast, easy and accessible user experience, particularly on mobile, in 2014.‎

In August of last year, OLX released a streamlined app for Android devices, optimized for slower mobile connections common in emerging markets where OLX operates.

Other metrics released by the Company last year include, OLX hosted listings for: offering 21 million people job; 20 million homes for sale and rent; 30 million cars and 35 million mobile phones.In April 2015, OLX Nigeria, partnered with MTN, to provide MTN subscribers access to download the OLX app free of data charges and the campaign is still ongoing.

OLX connects local people to buy, sell or exchange used goods and services by making it fast, easy and free for anyone to post a listing through their mobile phone or on the web.

Every month, hundreds of millions of people in local markets around the world are already using OLX’s online marketplace to find and sell a wide range of products, including furniture, musical instruments, sporting goods, cars, kids and baby items, motorcycles, cameras, mobile phones, property and much more. OLX is available online at www.olx.com,ng ,OLX Android and iOS mobile phone apps are available in their respective app stores.

You can stay connected with OLX @OLX_Nigeria on Twitter.

Therefore, get on .ng and join OLX at the top!

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Experts Report More than Two Critical Cyber Incidents per day in 2023

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The frequency of high-severity incidents with direct human involvement exceeded two per day in 2023, according to the Kaspersky Managed Detection and Response (MDR) team.

In the latest MDR Analyst Report, they observed this trend across all industries with financial, IT, government, and industrial sectors at the top of the list.

The annual Managed Detection and Response (MDR) Analyst Report provides information about the reported incidents, their nature, and their distribution by industry and geographic region.

It also highlights the most common tactics, techniques and tools attackers used in the past year. These results are based on analysis of MDR incidents detected by the Kaspersky Security Operations Center (SOC).

According to the report, 22.9% of all detected high-severity incidents were recorded in the government sector. IT companies came second (15.4%), closely followed by financial and industrial companies that reported 14.9% and 11.8% of incidents, respectively.

Regarding the nature of these incidents, nearly 25% of them were driven by humans. Just over 20% involved various types of ‘cyber exercises’, which had been previously classified by Kaspersky as targeted attacks but designated as ‘cyber exercises’ upon explicit confirmation by the customer.

The percentage of malware attacks resulting in serious consequences dipped slightly in 2023 compared to previous years, accounting for just over 12% of the total reported critical incidents.

This decline represents the smallest share of high severity incidents in recent years and can be attributed to the “commoditization of attacks”.

This trend reflects the widespread adoption of previously developed tools, originally designed for conducting targeted campaigns which, due to deliberate or accidental leaks, have become common. These tools are now being repurposed in attempts to implement fully automated attack scenarios.

The 2023 MDR’s report, also found that the proportion of incidents involving the detection of targeted attack artefacts, publicly available critical vulnerabilities and the use of social engineering was around 4-5%.

“In 2023, Kaspersky detected a smaller number of high-severity incidents, but observed a simultaneous increase in the number of medium and low severity ones. This redistribution of occurrences is associated with the detection of malware without visible traces of active human participation in attacks, which can be explained by the “commoditization of tools”.

However, it’s important to understand that the low number of high-severity incidents does not necessarily indicate low damage. Targeted attacks are now planned more carefull, and become more dangerous.

Therefore, we recommend the use of effective automated cybersecurity solutions managed with the help of experienced SOC analysts,” comments Sergey Soldatov, Head of Security Operations Center at Kaspersky.

To enhance protection against advanced attacks, companies are advised to implement effective cybersecurity solutions and hire qualified practitioners to manage them or adopt managed security services such as Managed Detection and Response (MDR) and Incident Response.

These products cover the entire incident management cycle from threat identification to continuous protection and remediation. These services will help protect against evasive cyberattacks, investigate incidents and provide additional expertise even if a company lacks security workers.

 


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NDPC Partners Gates Foundation, KPMG on Open Banking Frameworks

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Nigeria Data Protection Commission (NDPC), in partnership with Bill Gates and Melinda Foundation and KPMG are developing open banking frameworks in a move to deepen financial inclusion.

NDPC Partners Gates Foundation, KPMG on Open Banking Frameworks

L-r:; Anna Wallace, Senior Programme Officer for Regulatory and Consumer Protection Technologies at the Bill & Melinda Gates Foundation,; Dr. Vincent Olatunji , national commissioner of the NDPC; and John Anyanwu, KPMG Head of Cybersecurity and Privacy,

This was the focus of discussion when Dr. Vincent Olatunji , national commissioner of the NDPC, received Anna Wallace, Senior Programme Officer for Regulatory and Consumer Protection Technologies at the Bill & Melinda Gates Foundation, and John Anyanwu, KPMG Head of Cybersecurity and Privacy, in Abuja.

The commission revealed in a statement on X (formerly Twitter) that the purpose of the meeting was to discuss open banking frameworks for Nigeria, a project coordinated by the Gates Foundation.

Open banking refers to the practice of providing third-party financial service providers with access to bank account information, transaction data, and other financial data through the use of application programming interfaces.

The meeting served as a pivotal step in recognising NDPC’s crucial role in the project, formalising engagement to ensure robust input in the areas of data protection and privacy.

NDPC emphasised the crucial role of digital identity in the financial sector as well as open banking, stressing the importance of implementing measures to safeguard digital identities to foster trust and confidence

Dr. Olatunji also addressed challenges posed by digital lending companies regarding transparency in data processing activities.

The NDPC Boss noted that the Commission was already working with other stakeholders to tackle the challenges.

He highlighted the misconception among some banks regarding the roles of a Chief Information Security Officer and a Data Protection Officer, emphasising the legal requirement for all data controllers to have a Data Protection Officer.

 

 

 


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32m Attacks Thwarted on World Password Day

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Passwords serve as the foundation of our digital lives, but they also serve as the gateway for cybercriminals to hack into sensitive personal information. Considering their essential function, passwords remain a prime target for increasingly sophisticated cybercriminal attacks.

Therefore, taking proactive measures to safeguard accounts and personal information is imperative.

To mark World Password Day on May 2nd – highlighting the essential role passwords play in protecting our lives online – Kaspersky experts are providing essential tips to enhance password security, ensuring that users data stays out of the hands of attackers.

Weak and simple passwords have always been an attractive target for scammers as cracking them gives criminals access to multiple types of data – personal data, financial information, medical records etc.

Kaspersky telemetry indicates more than 32 million attempts to attack users with password stealers took place in 2023, this followed more than 40 million incursions in 2022.

These alarming statistics highlight the need for users to create strong, unique and varied passwords for different accounts. This way they can mitigate the risks of cyber threats and maintain personal security online.

To enhance password security, Kaspersky experts recommend the following steps and practices:

The ‘association method’ helps create strong and memorable passwords

The association approach involves creating a password from a sequence of words or ideas that have personal significance but are not easily guessable by others. A password can be based on a favourite quote, a memorable song lyric, or a unique combination of objects. This technique generates strong passwords without requiring complex memorisation, helping to maintain security while reducing the risk of forgetting. For example, a phrase “I first visited Paris in 2008” could be transformed into a password “IfvPin2o:o8”.

Are regular passwords too boring? How about emoji?

If using the same password everywhere becomes too much and you lack the imagination to make up something new, emoji-passwords could be a non-standard and safe option. Since they are a part of the Unicode standard, it is potentially possible to use them as passwords.

One of the most significant pros is that scammers cannot brute-force emoji-passwords, since various tools and dictionaries can’t crack combinations like these. More detailed information on how to set up an emoji password and the necessary requirements is available here.

The most obvious option is not the safest one

Using common passwords or default values such as “1234”, “password” or “admin” could make personal data and accounts vulnerable to scammers, since they use automated tools to guess the correct combinations.

It may take several seconds to find the right answer and gain access to personal data. A strong and complicated password includes a mix of letters, numbers, and symbols, while avoiding personal information such as names or birthdays.

Additionally, there are online public free services that allow everyone check how strong their passwords are to mitigate possible risks.

Old, but gold: one account – one password

This practice ensures that if one account is compromised, others remain secure. By creating a unique password for each account, you minimise the damage a hacker can do if they manage to steal one.

This approach isolates security breaches and helps protect sensitive data. According to a global survey, the average user has approximately 8 accounts. Remembering even 2-3 long and complicated passwords (containing up to 15 symbols) could be impossible for the majority of users.

In this case it is both safe and useful to shift the responsibility of remembering all the passwords to a security solution, such as Kaspersky Password Manager.


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