News
Vibe Web, CommsWeek Ready for Conference on Content Marketing
Till today, some Nigerian companies do not still understand why they need content marketing, let alone of its significance.
The fact remains that content marketing has become the most efficient and effective way for Nigerian companies to increase their online presence. Just having a company website will not cut it anymore.
This is the era of having social media platforms like Twitter, Facebook, YouTube, Pinterest to promote your brand and its message. It gives an outlet to connect with customers on a whole new level.
By creating quality content in forms of articles, video, surveys, blog posts, pictures, infographics, your company can directly inform and engage with your audience by using content. It’s not only about getting them to buy your product; it is about changing their views and behaviors regarding your company.
However, in developed countries content marketing is proliferating and the formula for content marketing strategy success in my view is not complex, hence Nigerian companies need to further trigger content marketing, as part of their overall digital marketing strategy.
The essence of developing content is to provide people the information they need. In order to be successful at content marketing, businesses must learn how to develop objectives, develop highly relevant contents.
The following are some of the key content marketing strategies any Nigerian company should adopt.
Attend Our Blogging, Content And Social Media Marketing For Business Success Conference 2015 On Saturday, September 5th 2015 – ONLY 4 SLOTS LEFT.
Conference Objectives
Every marketing strategy must have a well-defined objective, and content marketing is not left out. As with any other marketing initiative, the first step to launching a successful content marketing program is to define your objectives.
You should endeavor to ask yourself some critical questions like; what is my business trying to achieve and how can my content marketing strategy to help me achieve that? Am I trying to increase sales, engage new readers, and extend existing relation or what? These are some objectives which any content marketing strategy should have.
So you have to choose and define your objectives. Critically think about your objectives, define them and then work on them so you don’t get lost in the process.
Now that you have defined your objectives, you now have to move forward. This is the time to develop a clear strategy to achieve them.
Know Your Audience
Knowing your audience at the initial stage could be herculean, But having an in-depth understanding of your audience will help you create engaging, relevant content that will turn your audience into loyal customers.
Knowing your audience includes requires you to know what they care about, what their interests and motivations are amongst others. It will be thrilling to know that most successful businesses understand their customers while content marketers understand their audience.
Determine Your Content Type
There are specifically two phases of your content type. One is content that generates timely perspectives on news, this type of content is mostly and immediately seen by search engines.
The second is the contents that are always fresh and provide information readers seek.
This type of content takes longer to generate significant traffic, but will continue to draw visitors over time.
Look For Content Writers
Writing or developing content requires special skill; hence you need to employ skilled writers who will be able to develop content that will be compelling and good enough.
That is why determining who writes your content is an integral part of a successful content marketing strategy.
If you will be creating content, it has to be good enough. However, if you will be creating brand-aligned content or thought leadership pieces intended to engage consumers on your site or drive conversions.
Well Optimized Website
If you are developing a good content, it has to be published or posted on a website that is much optimized.
The next step to think about is where your content is going to live, the experience visitors will have the content, and how well that location is optimized for search.
If you publish content on a website, you will want to make sure the site is properly optimized for SEO, this will help to ensure that your site conforms to best practices.
It’s also important to create XML Sitemaps for your site so that all of your content gets picked up by the search engines.
If you are creating news content, you will want to create specific sitemap. Google’s Webmaster Tools is an immense resource for best practices in designing a search-friendly site.
Keywords
Understanding the concept of a keyword is very important. It remains one of the critical elements used in defining search traffic to your website.
Learning how your customers and prospects search on Google is relevant to your content marketing strategy.
Keyword research and discovery is a continual process. But if you don’t already have a web analytics package integrated into your website, look for standard solutions like Google Analytics.
Google analytics provides you with a preponderance of information on your current audience’s search habits, from which you can then leverage to inform your content strategy.
Promote and Share Content
There are very many ways of promoting your content. A company is not supposed to develop content and just publish it on the website.
Creating content isn’t just enough. As a content marketer or developer, you should be able to figure out how best to promote your content on various platforms.
However, the fact remains that it doesn’t matter how good your content is if nobody can find it. In addition to creating quality content, you must focus on getting the content to your audience when and where they want it.
Learn exactly how your company can grow their customer base, sales and revenue through blogging, content and social media marketing at this special 1 Day Live Event – SATURDAY SEPTEMBER 5TH , 2015 at Sheraton Lagos Hotel, 30 Mobolaji Bank Anthony Way, Airport Road, Ikeja. Register here: http://vibewebsolutions.com/solutions/blogging-content-and-social-media-conference/
News
REA, NBS Partner to Deliver Comprehensive Energy Data for Nigeria

The Rural Electrification Agency (REA) and the National Bureau of Statistics (NBS) have signed a Memorandum of Understanding (MoU) to conduct a nationwide energy survey aimed at closing long-standing data gaps in Nigeria’s power sector. The initiative is expected to guide policy, attract investment, and accelerate universal electricity access.

Signed in Abuja, the agreement establishes a National Energy Survey based on the Multi-Tier Tracking Framework (MTF), a globally recognized methodology that measures electricity access not only by grid connection but also by quality, affordability, reliability, and usage of electricity and clean cooking solutions.
The survey will be implemented under the Energy Sector Management Assistance Program (ESMAP) of the World Bank. Dr. Abba Aliyu, REA Managing Director/CEO, said the partnership underscores REA’s commitment to evidence-based rural electrification planning and will generate detailed insights on electricity access and off-grid solutions nationwide.
Prince Adeyemi Adeniran, Statistician-General of the Federation/CEO of NBS, emphasized that reliable statistics are essential for effective policymaking, assuring that NBS will provide technical oversight, sampling expertise, and quality assurance to meet global standards.
The survey will assess energy access, household affordability, expenditure patterns, and the adoption of off-grid technologies such as solar home systems, mini-grids, and clean cooking solutions. REA will provide sector expertise and policy alignment, while NBS manages regulatory approvals, methodology, and technical supervision.
Funded and technically overseen by the World Bank, the exercise will run for 18 months, with the resulting data expected to improve national energy planning, programme targeting, and private sector investment, particularly in underserved and rural communities.
Officials said the collaboration reflects the Federal Government’s commitment to strengthening inter-agency coordination, enhancing energy data availability, and advancing Nigeria’s goal of universal electricity and clean cooking access.
News
SiBAN New Executive Council to Champion Vision for Nigeria’s Digital Economy

The Stakeholders in Blockchain Technology Association of Nigeria (SiBAN), the nation’s foremost self-regulatory body for the blockchain industry, has completed its election cycle, heralding the beginning of a new executive council dedicated to scaling Nigeria’s digital economy.

The highly anticipated elections concluded recently with the emergence of a new leadership team poised to champion industry standards, foster innovation, and drive widespread adoption of blockchain technology across the country.
The newly elected executives, who will officially assume their roles in January 2026, represent a blend of legal, financial, and technical expertise critical for navigating the evolving regulatory landscape.
Leading the charge is Mela Claude-Ake, a lawyer, who has been elected the President of SiBAN to succeed the outgoing President, Obinna Iwuno, whose tenure was marked by significant achievements, including facilitating crucial reforms and forging strategic partnerships with regulators and other critical stakeholders in the digital asset industry. Mr. Iwuno will formally hand over the reins to the new council in January 2026.
Other elected to the executive council are Chimene Chinah – Vice President 1, in charge of Blockchain education and adoption; Oroke Cornelius – Vice President 2, in charge of membership, strategic partnerships, and funding; and Ayo Shonibare – Vice President 3, in charge of policy, regulation, and ethics.
Others are Ugochukwu Peters – Vice President 4 in charge of digital asset operations and capital markets, Mbene Vivian – Chief strategy officer in charge of projects and incubation, Olufunmilayo Tugbobo as Financial Secretary/Chief Financial Officer, and Chiemeka David Ohajionu as Chief Communications Officer.
The newly elected council’s structure reflects SiBAN’s commitment to addressing key pillars of the blockchain ecosystem: from grassroots education and fostering innovation through projects, to establishing robust regulatory frameworks.
In his acceptance speech, Mela Claude-Ake emphasized the vital role SiBAN plays in shaping the future of finance and technology in Nigeria.
“The trust placed in this new council is not one we take lightly. We inherit a great foundation built by the outgoing team. Our mission now is to accelerate. We stand at a critical juncture where the potential of blockchain to revolutionize every sector, from finance and governance to supply chain, is undeniable. This new council will focus relentlessly on advancing smart, collaborative regulation, democratizing blockchain education, and protecting the interests of all stakeholders to ensure that Nigeria remains a leader in the African digital economy space,” he assured.
He added that he is humbled by the opportunity to be the face of one of Nigeria’s youngest and most promising sectors — blockchain tech.
“As a tech enthusiast I am excited at the possibilities. The ecosystem needs careful nurturing by the government. My administration will be focused on building new bridges for the blockchain sector internationally and domestically, establishing trust with the public and unifying the sector. I enjoin all blockchain stakeholders in Nigeria, connected to Nigeria or of nigerian heritage to join hands together with my administration in building the industry of our dreams.”
The industry now looks forward to the handover ceremony in January 2026 and the initiatives the new SiBAN leadership will unveil to solidify the association’s role as a catalyst for innovation and a respected partner to the Nigerian government.
News
APC National Chairman Appoints Mr. Abimbola Tooki as Special Adviser on Media

The National Chairman of the All Progressives Congress (APC) has approved the appointment of Mr. Abimbola Tooki as Special Adviser on Media and Communication Strategy.

Mr. Abimbola Tooki
The appointment reflects the Chairman’s confidence in Mr. Tooki’s vast experience, professional pedigree, and proven capacity to deploy strategic communication in strengthening party cohesion, public engagement, and effective message delivery at both national and international levels.
Mr. Tooki is a celebrated journalist, columnist, and media strategist with deep expertise in governance reporting, crisis communication, information management, and team leadership.
He is widely regarded for his ability to bring institutions closer to the people through the effective use of conventional and digital media platforms.
His career demonstrates a consistent track record of innovation, results-oriented leadership, and excellence in managing internal and external communications.
A versatile Information and Communications Technology (ICT) editor for many years, Mr. Tooki managed and developed influential ICT and business sections in leading newspapers, contributing significantly to public understanding of technology and economic issues.
He also pioneered major newsroom initiatives, including the establishment of specialised ICT publications, and is respected for his sharp analytical skills and solution-driven approach in fast-paced environments.
His professional journey spans several reputable media organisations, culminating in his role as Editor of BusinessWorld Newspaper, where he oversees editorial direction, production, administration, and corporate management.
He previously rose through the ranks at Financial Standard, earning rapid promotions due to exceptional performance, intellectual depth, and dedication to duty.
Mr. Tooki is also a familiar face and respected voice in broadcast media, serving over the years as a guest analyst on platforms such as Channels Television and other national stations, where he analyses major headlines, public policy, and issues of national importance.
Academically, he holds an MBA from Obafemi Awolowo University, a Postgraduate Diploma in Journalism from the Nigerian Institute of Journalism, and a Bachelor’s degree in Language Arts from the University of Ilorin.
In his new role, Mr. Tooki is expected to provide strategic direction for the Chairman’s media engagement, strengthen the APC’s communication architecture, manage reputation and messaging, and enhance the party’s interface with stakeholders, the press, and the Nigerian public.
The APC congratulates Mr. Abimbola Tooki on his appointment and wishes him success as he brings his wealth of experience, energy, and professionalism to bear in support of the Chairman and the party at large
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