News
Vibe Web, CommsWeek Ready for Conference on Content Marketing
Till today, some Nigerian companies do not still understand why they need content marketing, let alone of its significance.
The fact remains that content marketing has become the most efficient and effective way for Nigerian companies to increase their online presence. Just having a company website will not cut it anymore.
This is the era of having social media platforms like Twitter, Facebook, YouTube, Pinterest to promote your brand and its message. It gives an outlet to connect with customers on a whole new level.
By creating quality content in forms of articles, video, surveys, blog posts, pictures, infographics, your company can directly inform and engage with your audience by using content. It’s not only about getting them to buy your product; it is about changing their views and behaviors regarding your company.
However, in developed countries content marketing is proliferating and the formula for content marketing strategy success in my view is not complex, hence Nigerian companies need to further trigger content marketing, as part of their overall digital marketing strategy.
The essence of developing content is to provide people the information they need. In order to be successful at content marketing, businesses must learn how to develop objectives, develop highly relevant contents.
The following are some of the key content marketing strategies any Nigerian company should adopt.
Attend Our Blogging, Content And Social Media Marketing For Business Success Conference 2015 On Saturday, September 5th 2015 – ONLY 4 SLOTS LEFT.
Conference Objectives
Every marketing strategy must have a well-defined objective, and content marketing is not left out. As with any other marketing initiative, the first step to launching a successful content marketing program is to define your objectives.
You should endeavor to ask yourself some critical questions like; what is my business trying to achieve and how can my content marketing strategy to help me achieve that? Am I trying to increase sales, engage new readers, and extend existing relation or what? These are some objectives which any content marketing strategy should have.
So you have to choose and define your objectives. Critically think about your objectives, define them and then work on them so you don’t get lost in the process.
Now that you have defined your objectives, you now have to move forward. This is the time to develop a clear strategy to achieve them.
Know Your Audience
Knowing your audience at the initial stage could be herculean, But having an in-depth understanding of your audience will help you create engaging, relevant content that will turn your audience into loyal customers.
Knowing your audience includes requires you to know what they care about, what their interests and motivations are amongst others. It will be thrilling to know that most successful businesses understand their customers while content marketers understand their audience.
Determine Your Content Type
There are specifically two phases of your content type. One is content that generates timely perspectives on news, this type of content is mostly and immediately seen by search engines.
The second is the contents that are always fresh and provide information readers seek.
This type of content takes longer to generate significant traffic, but will continue to draw visitors over time.
Look For Content Writers
Writing or developing content requires special skill; hence you need to employ skilled writers who will be able to develop content that will be compelling and good enough.
That is why determining who writes your content is an integral part of a successful content marketing strategy.
If you will be creating content, it has to be good enough. However, if you will be creating brand-aligned content or thought leadership pieces intended to engage consumers on your site or drive conversions.
Well Optimized Website
If you are developing a good content, it has to be published or posted on a website that is much optimized.
The next step to think about is where your content is going to live, the experience visitors will have the content, and how well that location is optimized for search.
If you publish content on a website, you will want to make sure the site is properly optimized for SEO, this will help to ensure that your site conforms to best practices.
It’s also important to create XML Sitemaps for your site so that all of your content gets picked up by the search engines.
If you are creating news content, you will want to create specific sitemap. Google’s Webmaster Tools is an immense resource for best practices in designing a search-friendly site.
Keywords
Understanding the concept of a keyword is very important. It remains one of the critical elements used in defining search traffic to your website.
Learning how your customers and prospects search on Google is relevant to your content marketing strategy.
Keyword research and discovery is a continual process. But if you don’t already have a web analytics package integrated into your website, look for standard solutions like Google Analytics.
Google analytics provides you with a preponderance of information on your current audience’s search habits, from which you can then leverage to inform your content strategy.
Promote and Share Content
There are very many ways of promoting your content. A company is not supposed to develop content and just publish it on the website.
Creating content isn’t just enough. As a content marketer or developer, you should be able to figure out how best to promote your content on various platforms.
However, the fact remains that it doesn’t matter how good your content is if nobody can find it. In addition to creating quality content, you must focus on getting the content to your audience when and where they want it.
Learn exactly how your company can grow their customer base, sales and revenue through blogging, content and social media marketing at this special 1 Day Live Event – SATURDAY SEPTEMBER 5TH , 2015 at Sheraton Lagos Hotel, 30 Mobolaji Bank Anthony Way, Airport Road, Ikeja. Register here: http://vibewebsolutions.com/solutions/blogging-content-and-social-media-conference/
National Reading Culture (NRC), an online investment platform targeting Nigerians has collapsed, resulting in the loss of billions of Naira for investors.
The website unexpectedly shut down, blocking users from withdrawing their funds and locking in their investments.
Just like all other investment scams, victims were lured with promises of doubling their money in few weeks.
When National Reading Culture eventually crashed, the operators vanished with users’ funds, leaving investors devastated.
How the Platform WorkedTask-Based Earning:
According findings, National Reading Culture lured users with promises of making money by completing simple daily tasks like reading articles, clicking links, or inviting friends.
They also offered investment tiers to earn higher daily profits, where users had to deposit their own money into the platform.
Evidence showed the website previously operated as a Chinese job search platform before rebranding into an “earning” scheme.
The Nigeria Social Insurance Trust Fund (NSITF) has signed a memorandum of understanding (MoU) with Rand Mutual Assurance (RMA) to collaborate on digital transformation aimed at strengthening worker protection systems and support economic growth.
According to RMA, the agreement was concluded during a visit by its delegation to Abuja.
The partnership will focus on institutional capability development, modernising operating models, improving service delivery and sharing knowledge between the two organisations.
Through the partnership, RMA and NSITF will collaborate to strengthen institutional capability, modernise operating models, accelerate digital transformation and improve services for workers and employers.
The organisations will also explore opportunities for knowledge exchange and the adoption of best practices in social security administration.
RMA said the agreement forms part of its broader engagement with governments, regulators and social security institutions across Africa to support improvements in governance, operational resilience and service delivery.
“Our partnership with NSITF reflects much more than the signing of an agreement,” said Mandla Shezi, group chief executive officer of RMA. “This partnership is not simply about sharing knowledge. It is about co-creating the next generation of African social security systems.”
He added: “By combining our respective strengths, we can help build institutions that are more resilient, more responsive and better equipped to protect workers while supporting national development.”
Shezi said the future of social security depends on integrated systems where prevention, insurance, healthcare, rehabilitation, technology, investment management and institutional capability work together.
News
Senate Rejects Nationalisation of MTN, DStv Over Xenophobic Attacks on Nigerians in South Africa
Senate on Tuesday rejected calls for the nationalisation of South African-owned companies operating in Nigeria, including MTN and DStv, as a retaliatory measure against renewed xenophobic attacks on Nigerians in South Africa.
The upper chamber, however, condemned the attacks and intimidation of Nigerians and other African nationals in South Africa, urging the Federal Government to intensify diplomatic efforts to secure the safety of Nigerians living in the country.
The resolutions followed a motion titled: “Motion on the Need to Halt the Recurring Xenophobic Attacks and Intimidation Against Nigerians and Other African Nationals in the Republic of South Africa,” sponsored by Senator Asuquo Ekpenyong (APC-Cross River South).
The motion was triggered by renewed concerns over attacks against foreign nationals in South Africa following the expiration of a June 30, 2026 deadline reportedly issued by some vigilante groups asking foreigners to leave the country.
During the debate, Senator Wasiu Eshilokun proposed that South African companies operating in Nigeria should be nationalised, while Senator Adams Oshiomhole suggested that profits generated by South African firms could be appropriated to compensate Nigerians who suffered losses if the South African government failed to provide compensation.
Oshiomhole argued that Nigerians should not continue to bear the consequences of attacks against their businesses and lives while South African companies operating in Nigeria continued to make profits.
He said the government should consider using profits from affected companies to compensate victims if South Africa refused to address the losses suffered by Nigerians.
However, the Senate declined the proposal, opting instead for diplomatic engagement and further investigation into the attacks.
Presiding over plenary, Deputy Senate President Barau Jibrin cautioned lawmakers against relying on unverified social media reports and urged a careful approach to the matter.
Jibrin said Nigeria must condemn attacks against its citizens but should allow relevant committees to complete their investigations before taking further actions.
He directed the Senate Committees on Foreign Affairs and Diaspora and Non-Governmental Organisations to review previous resolutions on the matter and submit a report within two weeks.
The Senate also urged the Federal Government, through the Ministry of Foreign Affairs and the Nigerian High Commission in South Africa, to obtain written assurances from South African authorities on the protection of Nigerians and demand the arrest and prosecution of persons responsible for violence, intimidation and looting.
The lawmakers further called for collaboration with other African countries and relevant continental institutions to establish effective mechanisms for monitoring and preventing xenophobic attacks.
Senator Ekpenyong had earlier raised concerns that the attacks were no longer limited to undocumented migrants but had extended to Nigerians with valid work and residence permits.
He described the situation as a threat to the dignity and safety of Nigerians abroad, urging the government to take stronger measures to protect citizens.
The Senate’s latest action comes amid renewed public anger over attacks targeting Nigerians and other foreigners in South Africa, with lawmakers insisting that diplomatic solutions should be prioritised over economic retaliation.
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