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Vibe Web, CommsWeek Ready for Conference on Content Marketing

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Till today, some Nigerian companies do not still understand why they need content marketing, let alone of its significance.

The fact remains that content marketing has become the most efficient and effective way for Nigerian companies to increase their online presence. Just having a company website will not cut it anymore.

This is the era of having social media platforms like Twitter, Facebook, YouTube, Pinterest to promote your brand and its message. It gives an outlet to connect with customers on a whole new level.

By creating quality content in forms of articles, video, surveys, blog posts, pictures, infographics, your company can directly inform and engage with your audience by using content. It’s not only about getting them to buy your product; it is about changing their views and behaviors regarding your company.

However, in developed countries content marketing is proliferating and the formula for content marketing strategy success in my view is not complex, hence Nigerian companies need to further trigger content marketing, as part of their overall digital marketing strategy.

The essence of developing content is to provide people the information they need. In order to be successful at content marketing, businesses must learn how to develop objectives, develop highly relevant contents.

The following are some of the key content marketing strategies any Nigerian company should adopt.

Attend Our Blogging, Content And Social Media Marketing For Business Success Conference 2015 On Saturday, September 5th 2015 – ONLY 4 SLOTS LEFT.

Conference Objectives

Every marketing strategy must have a well-defined objective, and content marketing is not left out. As with any other marketing initiative, the first step to launching a successful content marketing program is to define your objectives.

You should endeavor to ask yourself some critical questions like; what is my business trying to achieve and how can my content marketing strategy to help me achieve that? Am I trying to increase sales, engage new readers, and extend existing relation or what? These are some objectives which any content marketing strategy should have.

So you have to choose and define your objectives. Critically think about your objectives, define them and then work on them so you don’t get lost in the process.

Now that you have defined your objectives, you now have to move forward. This is the time to develop a clear strategy to achieve them.

Know Your Audience

Knowing your audience at the initial stage could be herculean, But having an in-depth understanding of your audience will help you create engaging, relevant content that will turn your audience into loyal customers.

Knowing your audience includes requires you to know what they care about, what their interests and motivations are amongst others. It will be thrilling to know that most successful businesses understand their customers while content marketers understand their audience.

Determine Your Content Type

There are specifically two phases of your content type. One is content that generates timely perspectives on news, this type of content is mostly and immediately seen by search engines.

The second is the contents that are always fresh and provide information readers seek.

This type of content takes longer to generate significant traffic, but will continue to draw visitors over time.

Look For Content Writers

Writing or developing content requires special skill; hence you need to employ skilled writers who will be able to develop content that will be compelling and good enough.

That is why determining who writes your content is an integral part of a successful content marketing strategy.

If you will be creating content, it has to be good enough. However, if you will be creating brand-aligned content or thought leadership pieces intended to engage consumers on your site or drive conversions.

Well Optimized Website

If you are developing a good content, it has to be published or posted on a website that is much optimized.

The next step to think about is where your content is going to live, the experience visitors will have the content, and how well that location is optimized for search.

If you publish content on a website, you will want to make sure the site is properly optimized for SEO, this will help to ensure that your site conforms to best practices.

It’s also important to create XML Sitemaps for your site so that all of your content gets picked up by the search engines.

If you are creating news content, you will want to create specific sitemap. Google’s Webmaster Tools is an immense resource for best practices in designing a search-friendly site.

Keywords

Understanding the concept of a keyword is very important. It remains one of the critical elements used in defining search traffic to your website.

Learning how your customers and prospects search on Google is relevant to your content marketing strategy.

Keyword research and discovery is a continual process. But if you don’t already have a web analytics package integrated into your website, look for standard solutions like Google Analytics.

Google analytics provides you with a preponderance of information on your current audience’s search habits, from which you can then leverage to inform your content strategy.

Promote and Share Content

There are very many ways of promoting your content. A company is not supposed to develop content and just publish it on the website.

Creating content isn’t just enough. As a content marketer or developer, you should be able to figure out how best to promote your content on various platforms.

However, the fact remains that it doesn’t matter how good your content is if nobody can find it. In addition to creating quality content, you must focus on getting the content to your audience when and where they want it.

Learn exactly how your company can grow their customer base, sales and revenue through blogging, content and social media marketing at this special 1 Day Live Event – SATURDAY SEPTEMBER 5TH , 2015 at Sheraton Lagos Hotel, 30 Mobolaji Bank Anthony Way, Airport Road, Ikeja. Register here: http://vibewebsolutions.com/solutions/blogging-content-and-social-media-conference/

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Dr. Olusola Teniola, Honoured with Yoruba Study Group Golden Leadership Excellence Award

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ipNX Director, Dr. Olusola Teniola, has been awarded the prestigious Golden Leadership Excellence Award by the Yoruba Study Group. Dr Teniola, who leads Strategic Business Initiatives (SBI) at ipNX, the leading Nigerian technology and telecommunications company, was conferred with this award at the ipNX Corporate Headquarters, Victoria Island, Lagos.

Dr. Teniola was recognised as an Icon of Excellence & Most Outstanding Administrator of the Year 2025/2026 for his remarkable contributions to the advancement of Nigeria’s telecommunications industry, as well as his unwavering commitment to making data more affordable and accessible to millions of Nigerians.

The award celebrates his embodiment of the revered Omoluabi ethos of Yorubaland, defined by integrity, diligence, excellence, and strong character. His leadership and impact have been particularly notable through his work with the Association of Telecommunications Companies of Nigeria (ATCON) and the Alliance for Affordable Internet, where he has played a pivotal role in shaping policies and initiatives that drive digital inclusion and connectivity across Nigeria.

In its citation, the Yoruba Study Group commended Dr. Teniola for his “exemplary contributions to the advancement and management of telecommunications in Nigeria, his unquantifiable efforts in ensuring affordable data for the teeming masses, and his outstanding record of quality service delivery.”

Reacting to the recognition, Dr. Teniola said “I am deeply honoured to receive this award from the Yoruba Study Group. This recognition is not just a personal milestone, but a reflection of the collective efforts of industry stakeholders committed to advancing Nigeria’s digital future. I remain dedicated to driving initiatives that promote affordable access to connectivity, foster innovation, and empower more Nigerians to participate meaningfully in the digital economy, while upholding the values of integrity, excellence, and service.”

The Yoruba Study Group, a socio-political organisation founded in 2019, is dedicated to promoting Yoruba traditions, values, and cultural heritage. ipNX described the award as a testament to Dr. Teniola’s enduring impact on both the technology sector and society at large.

“Dr. Teniola exemplifies the highest standards of leadership, innovation, and service. His contributions continue to strengthen Nigeria’s digital economy while reflecting the values of excellence and integrity that we uphold at ipNX,” said Mobolaji Caxton-Martins, Head Marketing and Corporate Communications, ipNX Nigeria.

This recognition not only highlights Dr. Teniola’s professional achievements but also underscores his commitment to fostering inclusive growth, strengthening industry collaboration, and advancing Nigeria’s position in the global digital landscape.


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Joshua Ichor, Nigerian Innovator Bags Europe’s €60m Fellowship

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Joshua Ichor, a Nigerian geoscientist and innovator, has secured a rare invitation into the prestigious EWOR Fellowship, one of Europe’s most selective founder programmes built for outlier entrepreneurs with the potential to create billion-euro companies.

Joshua Ichor, Nigerian Innovator Bags Europe’s €60m Fellowship

Joshua Ichor

The invitation places Ichor inside EWOR’s elite founder ecosystem, a powerful European platform associated with a reported €60 million commitment to backing exceptional founders building the next generation of globally significant companies.

EWOR describes itself as a fellowship for founders who “think in decades and build in days.” The platform says it backs the top 0.1% of founders building potential €10 billion+ companies, with mentorship from unicorn-builders and a founder-first model designed for exceptional entrepreneurs.

For Ichor, the selection is more than another milestone. It is a signal that one of Europe’s most ambitious founder networks sees major global potential in the Nigerian innovator.

While the technology Ichor is currently building has not been disclosed to the public, sources close to the development describe it as a powerful and ambitious piece of technology with the potential to scale internationally.

The project remains under wraps as Ichor continues to refine the product, strategy, and long-term market direction.

According to the fellowship invitation, EWOR believes Ichor is among the few founders with what it takes to build a company that could be valued at €1 billion or more.

That belief places him in a rare class of founders being watched not only for what they have done, but for what they are quietly building next.

EWOR has earned attention for its radical selectivity and founder-first approach.

Its own platform highlights a 0.1% acceptance rate, describing the fellowship as a community of outlier founders who push and sharpen one another.

EWOR’s public materials also reference the fellowship as “Harder than Y Combinator,” built by unicorn founders for founders seeking a higher level of ambition.

The fellowship connects selected founders with a powerful network of unicorn builders, investors, and operators.

Ichor is expected to build alongside a high-calibre founder community that includes names such as Ricky Knox, known for two nine-figure exits; Andrew Nutter, associated with a €180 million revenue company and Sequoia Scout experience; Nick D’Aloisio, widely known for achieving a major technology exit as a teenager; and Jörgen Tveit, who raised one of Europe’s biggest-ever pre-seed rounds by a first-time founder.

The EWOR ecosystem also gives founders access to sessions with globally recognized operators and investors, including Fabrice Grinda, founder of OLX; Kevin Hartz, founder of Eventbrite and Xoom; Mark Ghermezian, founder of Braze; and Michael Baum, founder of Splunk.

For a Nigerian geoscientist to enter this circle is a major statement. It shows that African technical talent is increasingly stepping into the same rooms as some of the world’s most ambitious venture-backed founders.

Ichor’s current technology remains confidential, but the conviction from EWOR suggests that the opportunity is significant.

The details are not yet be public, but the direction is clear: Joshua Ichor is building something with global ambition.

EWOR’s wider network includes some of the world’s leading startup investors and venture names, including A16Z, Accel, Atomico, Balderton, Earlybird, EQT, FJ Labs, Lakestar, Sequoia, Speedinvest, World Fund, and others.

Its platform says fellows raise at 50–300% higher valuations than average, further underlining the strength of the ecosystem around selected founders.

 


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More than 50 Percent of Leaked Passwords End with a Number – Research Reveals

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To mark the occasion of World Password Day, Kaspersky experts analysed 231 million unique passwords in major password leaks from 2023 to 2026, and uncovered several key patterns.

First, 68% of modern passwords can be cracked within a day. Second, it turned out that the vast majority of compromised passwords either begin or end with a digit – a common pattern that makes them potentially vulnerable to brute force attacks.

And third, users also favour positive and trending words; for example, over the past couple of years, use of the word “Skibidi” in analysed passwords surged 36 times, mirroring the rise of that Internet trend.

In recent years, secure passwords’ rules have become a widely discussed topic. More and more services now demand passwords that are at least 10 characters long, include an uppercase letter, and contain a number or a symbol.

Yet a comparative analysis of leaked passwords from the past few years shows that even following some of those rules does not guarantee resistance to brute‑force or AI‑driven attacks.

Kaspersky experts share practical advice on how to make passwords more complex and secure, and how not to repeat common mistakes.

Be creative with using symbols and numbers

Among the leaked passwords that contain just one symbol, the “@” sign tops the list, appearing in 10% of cases. The next most common symbol is a dot (.), found in 3% of passwords. Among all analysed passwords “@” takes second place in terms of prevalence, and in third place is “!”.

Numbers also follow similarly predictable patterns:

53% of examined passwords end with digits;

17% begin with digits;

Nearly 12% include a numeric sequence that resembles a date (from 1950 to 2030);

3% of leaked passwords include keyboard sequencies like “qwerty” or “ytrewq”, but most of them are digital sequencies like “1234”.

Alexey Antonov, Data Science Team Lead at Kaspersky, notes that commonly used symbols, numbers, or dates – especially when placed in obvious positions (such as at the beginning or end of a password) – significantly simplify brute force attacks for cybercriminals. That’s why it’s highly recommended to give preference to less popular characters, and avoid numeric or keyboard sequences.

“Bruteforce works by systematically trying every possible character combination until the correct password is found. When attackers already know which characters users tend to favour, the time required to crack a password drops dramatically. To avoid the temptation of choosing predictable symbols, entrust password creation to dedicated generators that produce random letters, numbers, and symbols with equal probability”, says Alexey Antonov.

Between… Eden and hell: Try to avoid using words in a password

The research shows that emotional and trending words frequently become the basis for a password. For example, from 2023 to 2026 the use of the word “Skibidi” in passwords increased 36 times – mirroring the rapid rise of that Internet trend.

Kaspersky experts have also conducted analysis of the occurrence of positive and negative words in passwords, and it turned out that there are more positive ones. Among those regularly appearing are positive words like “love”, “magic”, “friend”, “team”, “angel” and “star”, “eden”. Interestingly, positive words are much more common than negative ones. However, words like “hell”, “devil”, “nightmare” and “scar” also occur.

“Using a single‑word password, even with a trailing number or a special character, is a weak choice. The pattern is too predictable, making it easy for attackers to guess. Instead, craft a passphrase that strings together several unrelated words, each supplemented with internal numbers and symbols, and sprinkle in a few intentional misspellings.

The longer and more random and unpredictable the password is, the harder it is to crack. As an additional way to protect yourself, enable two-factor authentication (2FA) wherever possible,” recommends Alexey Antonov.

Is password length important?

It’s well known that longer passwords are harder to crack, and the analysis of leaked passwords confirms this principle. However, with the rise of AI driven tools, length alone no longer guarantees security: even lengthy passwords can be compromised if they follow predictable patterns.

The research shows that short passwords of up to eight characters that appeared in the leak are typically cracked by brute force attacks in under a day. However, thanks to AI-powered smart algorithms, more than 20% of 15-character passwords can be broken in less than a minute.

What’s more 60.2% of all analysed passwords – regardless of length – can be cracked in about an hour; 68.2% – in a day.

In the examples provided, the calculations assume a single RTX 5090 GPU and the MD5 algorithm. In real‑world scenarios, attackers can rent multiple GPUs – ten, a hundred, or even more. Under such conditions, the cracking rate would increase potentially by several orders of magnitude.

In modern terms, truly secure passwords not only meet the gold standard of 16+ characters, but also consist of random, non-repeating letters, numbers, and symbols, and are unique for each account. To help users create such passwords, Kaspersky has added a password generation feature to the Kaspersky Password Generator website. Now users can not only check their passwords for leaks, but also generate secure passwords for free.

For easy and secure password management, auto-fill, and cross-device synchronisation consider using a password manager in which all credentials are stored in a secure vault and protected by a single master password. This eliminates the need to remember hundreds of passwords while keeping them safe from breaches.

What’s more, not only passwords, but also passkeys can be created and stored directly in Kaspersky Password Manager, which allows not only to sign in to supported services with a single tap, but also to access passkeys on all devices owing to secure synchronisation.


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