E-Business
Efritin.com Prioritises Safety, Enters Nigeria Online Classified Ad Space

Efritin.com has urged internet users to be security conscious as the platform announces readiness to compete in the Nigeria’s online classified ad marketplace.
The platform with its mobile apps seamlessly connects buyer and sellers on almost everything.
Speaking at the press launch of the platform in Lagos on Wednesday, Mr. Babak Tighnavard, chief technology officer of Saltside Story said the site launched its presence in Nigeria three months ago.
According to him, the flexibility of Efritin.com is gradually paying-off with over 10,000 cars listed and other items accounting to 100,000 already.
Tighnavard said that the peculiarity of Efritin.com is that it localizes the operations, secured and convenient service offerings.
“To make your experience on Efritin.com as safe as possible,” Tighnavard said, “Tighnavard team verifies all first time posters by scheduling a visit within 24 hours. So, our representatives conduct the verification by visiting the posters and collecting a copy of one of their valid photo IDs (Passport, Driver’s License, National ID, Voters ID)”.
The icing on the cake, he said, is Efritin’s ability to deliver goods ordered on the site to the buyers and ensures the sellers are surchanged.
This, he said, might have inspired the app been downloaded by 50,000 online shopping savvy Nigerians during a period of three months.
He said “Efritin.com has the widest selection of popular second hand items all over Nigeria, which makes it easy to find exactly what you are looking for. So if you’re looking for a car, mobile phone, house, computer or maybe a pet, you will find the best deal on Efritin.com.
“Efritin.com does not specialize in any specific category – here you can buy and sell items in more than 50 different categories. We also carefully review all ads that are being published, to make sure the quality is up to our standards”.
Speaking on the choice of launching the app in Nigeria, Zakaria Hersi, head of Efritin.com, said that as the Africa’s biggest economy and over 170million population, the country is a fertile ground for online market place.
According to him, the achievements recorded in Nigeria on broadband availability and affordability has led to more buyers coming online, hence the entrepreneurial spirit among Nigerians are evidences the platform will thrive.
During a demo of the app’s cutting edge over competitions, Uche Ajene, marketing manager, Efritin.com, said that the platform has been configured to enable sellers predict about how much buyers are willing to pay, as similar ads will be visible to compete for attention. “The lower the price, the higher the demand;
“Use actual photos – ads with photos of the real item get up to 10 times more views than ads with catalogue images. Take clear photos – use good lighting and different angles.
“Also, provide clear details in your ad as more details give room for more views. Therefore, include keywords and information that buyers will be interested in. Be honest in your description,” she added.
To contain fraud cases, Ajene said, “All of the ads are manually reviewed – if your ad violates our posting rules it will be rejected. You can read what changes you have to make before the ad can be approved in the rejection email”.
“Other Efritin.com’s safety measures are, by hiding your email address on ads you post to protect you from spam; giving you the option to hide your phone number on ads you post to protect you from spam; making constant improvements to our technology to detect and prevent suspicious or inappropriate activity behind the scenes and tracking reports of suspicious or illegal activity to prevent offenders from using the site again”.
She added that reporting a safety issue is key too, hence Efritin.com on its part, “is committed to ensuring the privacy of its users and therefore does not share information about its users publicly. However, we are committed to the safety of our users and will cooperate with the police department should we receive any requests for information in connection with fraudulent or other criminal activity”.
E-Business
HURIWA, CLO Protests Bill Asking Social Media Firms’ to Open Shops Nigeria

Human Rights Writers Association of Nigeria (HURIWA) has opposed a bill seeking to compel major global social media companies to establish physical offices in Nigeria.

The rights advocacy group urged the National Assembly to discard the proposed legislation, warning that it could become a tool for censorship and undermine citizens’ constitutional right to freedom of expression, despite being presented as a measure to strengthen Nigeria’s digital economy and improve corporate accountability.
The position was contained in a presentation submitted yesterday by Emmanuel Onwubiko, national coordinator, HURIWA, to the chairman of the Senate Committee on ICT and Cyber Security.
The bill, sponsored by Senator Ned Munir Nwoko, has already passed second reading in the Senate and is before the committee for further legislative consideration.
HURIWA said it carefully reviewed the proposed legislation and concluded that compelling global technology companies to establish offices in Nigeria was unnecessary and potentially counterproductive.
The organisation argued that while the firms generate substantial revenue from Nigeria’s vast digital market, they already engage Nigerians through existing structures, including paying eligible content creators, working with local technology professionals and participating in legal proceedings whenever required.
According to the group, appointing local representatives where necessary would adequately address concerns about engagement with regulators and users without forcing the companies to maintain physical offices.
It also dismissed claims that mandatory country offices would significantly improve consumer complaint resolution, technology transfer or employment generation.
HURIWA maintained that the platforms already have effective feedback mechanisms for resolving users’ complaints and routinely appear before Nigerian courts through their representatives whenever litigation arises.
The group, however, said its greatest concern was the potential for the proposed law to be used as an instrument for restricting freedom of expression.
It argued that establishing local offices could expose global social media companies to pressure from government authorities to remove online content considered critical of those in power.
According to the rights group, the presence of social media companies in Nigeria could become an avenue for authorities to pressure them into abandoning internationally recognised digital rights standards in favour of politically motivated content moderation.
It recalled previous attempts to regulate social media in Nigeria that generated widespread concerns over possible restrictions on free speech, stressing that any legislation affecting the digital space must contain clear safeguards against abuse.
The organisation warned that the proposed law should never become “a backdoor mechanism for government surveillance, arbitrary content removal or political censorship.
E-Business
Nigeria Leads Africa in Online Gambling Regulation – GCI

Nigeria has emerged as one of Africa’s most regulated online gambling markets, even as illegal operators continue to dominate the continent, according to a new report by Gaming Compliance International (GCI).

The report, the first comprehensive assessment of online gambling across all 54 African countries, showed that Africa’s online gambling Gross Gaming Revenue (GGR) reached $23 billion in 2025.
However, only $5.2 billion (23 per cent) was generated by licensed operators, while $17.8 billion (77 per cent) remained in the unregulated market.
In West Africa, total online gambling revenue rose to $4.8 billion in 2025 from $4.3 billion in 2024. Of the 2025 figure, regulated operators accounted for $1.5 billion (31 per cent), while $3.3 billion (69 per cent) flowed to unlicensed platforms, highlighting the region’s persistent enforcement challenges.
Nigeria stood out as the region’s strongest performer, recording the lowest unregulated market share at 56 per cent, compared with the West African average of 69 per cent and the African average of 77 per cent.
The study also found that online gambling participation across Africa increased from 198 million people (13 per cent of the population) in 2024 to 215 million (14 per cent) in 2025.
Despite this growth, GCI estimated that illegal operators deprived African governments of about $3.55 billion in tax revenue in 2025. The number of unlicensed gambling platforms targeting African consumers also rose to 4,129, up from 3,644 in 2024.
Commenting on the findings, Matt Holt, chief executive officer, GCI, said the report provides regulators with the first continent-wide benchmark for strengthening oversight and consumer protection.
Ismail Vali, president, GCI, urged governments to develop competitive and well-regulated markets that encourage consumers to patronise licensed operators, boost public revenue and attract greater investment.
Online gambling in Nigeria is regulated by the Nation Lottery Regulatory Commission.
E-Business
Kaspersky Warns Mobile‑data Buyers about Scammers Posing as Telecoms Operators

At the height of the Northern Hemisphere tourist season, demand for communications and mobile Internet services rises sharply. Kaspersky’s security experts have uncovered scams that target anyone purchasing mobile connections or SIM cards worldwide.

Fraudsters create counterfeit websites that look like the portals of major regional and international telecom providers to trick users into revealing their phone numbers, personal details or banking information.
Kaspersky is sharing several examples of these fake login pages that mimic legitimate telecom operator sites and giving recommendations on how not to be deceived.
In the first case, scammers exploit the brand name of an international telecommunications company operating services in Asia, Africa and Europe. Fake authentication pages encourage users to put in their phone number and credentials.
While the first example shows the different design, the second scam site closely mimics the original log in page, making it hard for users to tell the difference and spot a fake. Entering authentication or payment data on fraudulent web sites may result in money or data loss and become a reason for more frequent spam and fraudulent calls.
Another example is a scam page which poses as another international communications company, working in North Africa, the Middle East and Southeast Asia. In this scheme scammers encourage users to top up their mobile data/Internet plans by entering their personal information and bank cards details.
Kaspersky experts have also identified a scam when cyber criminals suggest users enter their personal data to check and pay a bill inquiry. Such scam schemes are usually aimed at gaining victims’ personal data for further fraud or account hacking and stealing money.
“Because of the active use of AI, scammers can now create fake pages with ever increasing accuracy and speed, targeting the most popular user interest areas. We constantly see scams revolving around sports events, music concerts, seasonal sales and holidays. Unfortunately, the telecoms industry is no exception.
To keep your data and money safe, be vigilant when purchasing mobile or Internet plans online. Using an eSIM – purchased through an official app – is one way to avoid fake telecom sites, as it eliminates the need to enter personal details on questionable web pages.
If you’re unsure about a site’s legitimacy, search for the brand name directly in a search engine and enable a security solution that blocks phishing links for you,” comments Tatyana Kulikova, cybersecurity expert at Kaspersky.
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