E-Business
Efritin.com Prioritises Safety, Enters Nigeria Online Classified Ad Space

Efritin.com has urged internet users to be security conscious as the platform announces readiness to compete in the Nigeria’s online classified ad marketplace.
The platform with its mobile apps seamlessly connects buyer and sellers on almost everything.
Speaking at the press launch of the platform in Lagos on Wednesday, Mr. Babak Tighnavard, chief technology officer of Saltside Story said the site launched its presence in Nigeria three months ago.
According to him, the flexibility of Efritin.com is gradually paying-off with over 10,000 cars listed and other items accounting to 100,000 already.
Tighnavard said that the peculiarity of Efritin.com is that it localizes the operations, secured and convenient service offerings.
“To make your experience on Efritin.com as safe as possible,” Tighnavard said, “Tighnavard team verifies all first time posters by scheduling a visit within 24 hours. So, our representatives conduct the verification by visiting the posters and collecting a copy of one of their valid photo IDs (Passport, Driver’s License, National ID, Voters ID)”.
The icing on the cake, he said, is Efritin’s ability to deliver goods ordered on the site to the buyers and ensures the sellers are surchanged.
This, he said, might have inspired the app been downloaded by 50,000 online shopping savvy Nigerians during a period of three months.
He said “Efritin.com has the widest selection of popular second hand items all over Nigeria, which makes it easy to find exactly what you are looking for. So if you’re looking for a car, mobile phone, house, computer or maybe a pet, you will find the best deal on Efritin.com.
“Efritin.com does not specialize in any specific category – here you can buy and sell items in more than 50 different categories. We also carefully review all ads that are being published, to make sure the quality is up to our standards”.
Speaking on the choice of launching the app in Nigeria, Zakaria Hersi, head of Efritin.com, said that as the Africa’s biggest economy and over 170million population, the country is a fertile ground for online market place.
According to him, the achievements recorded in Nigeria on broadband availability and affordability has led to more buyers coming online, hence the entrepreneurial spirit among Nigerians are evidences the platform will thrive.
During a demo of the app’s cutting edge over competitions, Uche Ajene, marketing manager, Efritin.com, said that the platform has been configured to enable sellers predict about how much buyers are willing to pay, as similar ads will be visible to compete for attention. “The lower the price, the higher the demand;
“Use actual photos – ads with photos of the real item get up to 10 times more views than ads with catalogue images. Take clear photos – use good lighting and different angles.
“Also, provide clear details in your ad as more details give room for more views. Therefore, include keywords and information that buyers will be interested in. Be honest in your description,” she added.
To contain fraud cases, Ajene said, “All of the ads are manually reviewed – if your ad violates our posting rules it will be rejected. You can read what changes you have to make before the ad can be approved in the rejection email”.
“Other Efritin.com’s safety measures are, by hiding your email address on ads you post to protect you from spam; giving you the option to hide your phone number on ads you post to protect you from spam; making constant improvements to our technology to detect and prevent suspicious or inappropriate activity behind the scenes and tracking reports of suspicious or illegal activity to prevent offenders from using the site again”.
She added that reporting a safety issue is key too, hence Efritin.com on its part, “is committed to ensuring the privacy of its users and therefore does not share information about its users publicly. However, we are committed to the safety of our users and will cooperate with the police department should we receive any requests for information in connection with fraudulent or other criminal activity”.
E-Business
Kaspersky Launches OT Calculator to Align Cybersecurity Investments with Business Goals

Kaspersky’s new online tool has been specially developed for industrial organisations to assess the potential costs associated with insufficient operational technology (OT) security.

By offering detailed financial forecasts, the calculator empowers senior management to make well-informed decisions regarding security investments.
Industrial organisations increasingly depend on interconnected systems, elevating cybersecurity to a critical factor in business resilience and profitability.
According to VDC Research, over 60% of industrial companies last year reported that cybersecurity breaches had led to significant costs. Despite this, a persistent disconnect remains between security teams and executive leadership as security professionals focus on minimising risk, while executives must balance cybersecurity concerns with broader business objectives. This misalignment often results in competing priorities and underfunded security initiatives.
To bridge this gap, Kaspersky has launched the OT Cybersecurity Savings Calculator, an innovative online tool designed specifically for industrial organisations to assess the potential costs of inadequate operational technology (OT) security¹.
The primary aim of this tool is to translate cyber risks into tangible financial metrics and support strategic discussions around priorities and budget allocation. By entering details such as their sector, sub-sector, region, company size, breach history, and existing cybersecurity measures, organisations can estimate their potential cost savings and receive customised, actionable recommendations.
The calculator benchmarks performance against industry peers and highlights the company’s position within the current threat landscape.
“We believe this calculator is a powerful resource for transforming complex cyber risk data into straightforward financial insights. It enables OT leaders, security professionals, and executive teams to develop clear, data-driven business cases and recognise the value of cybersecurity investments. With actionable guidance, it promotes a comprehensive approach to resource management and strengthens overall organisational resilience,” comments Andrey Strelkov, Head of Industrial Cybersecurity Product line at Kaspersky.
E-Business
Local App Developers Rake $1m in Sales in 2025- NOTAP

National Office for Technology Acquisition and Promotion (NOTAP) has said Nigerian software developers have reached significant milestones with locally made applications generating over one million Dollar in sales across domestic and regional markets.

Dr Obiageli Amadiobi, director-general of NOTAP, said this in an interview with the News Agency of Nigeria (NAN), on Thursday in Abuja.
Amadiobi said the development signified the growing strength of Nigeria’s digital innovation ecosystem and how local innovation powers digital growth.
She said it was also a direct outcome of targeted support initiatives led by NOTAP.
She added that the initiative helped to build capacity, protect intellectual property, and connect developers to market opportunities.
According to the NOTAP boss, the journey from concept to impact started with understanding and securing intellectual property (IP) rights, a step many local innovators missed.
“Whether it’s a literary work, a laboratory invention, or a creative digital product, the process of bringing an idea to life demands immense time, skill, and dedication.
“An innovator might wake up with a solution to a pressing problem; spend months testing and refining it and achieve remarkable results; so it is their fundamental right to patent that creation and claim ownership.
“Without this protection, someone else could easily replicate their work; patent it in their name; and legally control what was built with Nigerian brainpower,” she said.
Amadiobi said that the challenge was compounded by widespread digital piracy and counterfeiting, which hit the ICT sector hardest.
“From copied software applications to replicated content on social platforms like TikTok, unauthorised duplication has become a major barrier to growth.
“We see talented young creators develop unique digital content or tools, only to watch others rebrand and profit from their work within weeks,” she said.
The DG noted that most popular online personalities with distinctive styles often don’t realise they could protect their original contributions through IP registration.
She said that to address these gaps and unlock the value of Nigerian innovation, NOTAP implemented a multi-pronged strategy,- a cornerstone initiative – which is the Local Vendor Policy.
“The Local Vendor Policy mandates that foreign technology firms entering Nigeria partner with domestic counterparts,’’ she said.
Amadiobi said that among the performing apps are solutions addressing critical local challenges such as a mobile health platform that now serves 750,000 users across six states.
“There is also the agricultural marketplace connecting smallholder farmers to buyers; and an educational tool that has been adopted by 200 schools to improve learning outcomes,” she said.
She added that the apps were developed by teams that gained skills and resources through NOTAP’s Local Vendor Policy.
According to her, the policy requires foreign technology firms operating in Nigeria to allocate a portion of their technical service fees to local partners.
“Three years ago, many of these developers were only providing support services to foreign companies.
“But today, they are building their own products that compete globally. 60 per cent of last year’s sales came from other African countries, showing our developers can lead on the continent,” she said.
The D-G explained that the one million dollar figure represented sales from over 50 locally developed apps, with individual developers earning between 5,000 dollars and 80,000 dollars from their products.
“Looking ahead, NOTAP aims to double these sales figures by 2027, with plans to expand support to developers focusing on fintech, renewable energy management, and climate adaptation tools.
“These are the sectors identified as high-growth opportunities for Nigerian innovation,’’ Amadiobi said
E-Business
Gold Hits Record $5,110/Ounce Amid Trump Tariff Threats, Geopolitical Fears

Gold prices smashed through $5,100 per ounce on Monday, January 26, surging to a historic peak of $5,110.50 as investors rushed into the safe-haven asset amid escalating geopolitical tensions and U.S. policy volatility.

Gold
Spot gold climbed 2.2% to $5,089.78 by 0656 GMT, while U.S. February futures rose similarly to $5,086.30. The metal, up 64% in 2025—its strongest annual gain since 1979—has now advanced over 18% year-to-date, fueled by safe-haven buying, anticipated U.S. rate cuts, China’s 14th consecutive month of central bank purchases in December, and massive ETF inflows.
Analysts point to a crisis of confidence in U.S. assets, sparked by President Trump’s erratic threats last week. He retreated from tariffs on European allies to pressure Greenland seizure, then vowed 100% tariffs on Canada over a potential China trade deal and 200% on French wines to push President Emmanuel Macron toward a “Board of Peace” initiative.
“This Trump administration has caused a permanent rupture in global norms, driving everyone to gold as the sole refuge,” said Kyle Rodda, senior market analyst at Capital.com.
A weakening dollar—hit by a rising yen and pre-Fed meeting caution—further boosted gold’s appeal for non-dollar holders, with markets eyeing possible yen intervention.
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