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Efritin.com Prioritises Safety, Enters Nigeria Online Classified Ad Space

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Efritin.com has urged internet users to be security conscious as the platform announces readiness to compete in the Nigeria’s online classified ad marketplace.

The platform with its mobile apps seamlessly connects buyer and sellers on almost everything.

Speaking at the press launch of the platform in Lagos on Wednesday, Mr. Babak Tighnavard, chief technology officer of Saltside Story said the site launched its presence in Nigeria three months ago.

According to him, the flexibility of Efritin.com is gradually paying-off with over 10,000 cars listed and other items accounting to 100,000 already.

Tighnavard said that the peculiarity of Efritin.com is that it localizes the operations, secured and convenient service offerings.

“To make your experience on Efritin.com as safe as possible,” Tighnavard said, “Tighnavard team verifies all first time posters by scheduling a visit within 24 hours. So, our representatives conduct the verification by visiting the posters and collecting a copy of one of their valid photo IDs (Passport, Driver’s License, National ID, Voters ID)”.

The icing on the cake, he said, is Efritin’s ability to deliver goods ordered on the site to the buyers and ensures the sellers are surchanged.

This, he said, might have inspired the app been downloaded by 50,000 online shopping savvy Nigerians during a period of three months.

He said “Efritin.com has the widest selection of popular second hand items all over Nigeria, which makes it easy to find exactly what you are looking for. So if you’re looking for a car, mobile phone, house, computer or maybe a pet, you will find the best deal on Efritin.com.

“Efritin.com does not specialize in any specific category – here you can buy and sell items in more than 50 different categories. We also carefully review all ads that are being published, to make sure the quality is up to our standards”.

Speaking on the choice of launching the app in Nigeria, Zakaria Hersi, head of Efritin.com, said that as the Africa’s biggest economy and over 170million population, the country is a fertile ground for online market place.

According to him, the achievements recorded in Nigeria on broadband availability and affordability has led to more buyers coming online, hence the entrepreneurial spirit among Nigerians are evidences the platform will thrive.    

During a demo of the app’s cutting edge over competitions, Uche Ajene, marketing manager, Efritin.com, said that the platform has been configured to enable sellers predict about how much buyers are willing to pay, as similar ads will be visible to compete for attention. “The lower the price, the higher the demand;

“Use actual photos – ads with photos of the real item get up to 10 times more views than ads with catalogue images. Take clear photos – use good lighting and different angles.

“Also, provide clear details in your ad as more details give room for more views. Therefore, include keywords and information that buyers will be interested in. Be honest in your description,” she added.

To contain fraud cases, Ajene said, “All of the ads are manually reviewed – if your ad violates our posting rules it will be rejected. You can read what changes you have to make before the ad can be approved in the rejection email”.

“Other Efritin.com’s safety measures are, by hiding your email address on ads you post to protect you from spam; giving you the option to hide your phone number on ads you post to protect you from spam; making constant improvements to our technology to detect and prevent suspicious or inappropriate activity behind the scenes and tracking reports of suspicious or illegal activity to prevent offenders from using the site again”.

She added that reporting a safety issue is key too, hence Efritin.com on its part, “is committed to ensuring the privacy of its users and therefore does not share information about its users publicly. However, we are committed to the safety of our users and will cooperate with the police department should we receive any requests for information in connection with fraudulent or other criminal activity”.


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E-Business

Report Shows Start-ups Fuel Innovations in Africa

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Bloomberg has released its second annual “25 African Startups to Watch” list, underscoring the growing influence of venture-backed innovation across the continent.

Published thursday, the list highlights companies building solutions in “environments where infrastructure or systems have failed to deliver.”

The featured start-ups build solutions to challenges such as accessing healthcare in Chad, moving goods in Kenya, securing loans in South Africa, and safeguarding borders in Nigeria.

Nigeria, South Africa and Kenya jointly lead with four companies each, reflecting the ongoing strength of Africa’s three most visible start-up ecosystems.

The 25 companies span 13 countries and sectors including healthcare, fintech, security, climate resilience, waste management, and transport.

Nigeria’s four startups are 10mg Health, Remedial Health, Sycamore and Terra Industries, covering areas from healthcare financing and pharmaceutical supply chain integrity to digital lending and defence technology.

South Africa’s contingent includes Omnisient, Amesect, AURA and Jem. Omnisient uses grocery purchase data and AI to extend credit to those outside traditional financial systems.

Kenya’s notable four include Zeraki, a school-data analytics platform partnering with Safaricom to reach secondary students across the country.

According to Bloomberg, a defining theme this year is the source of funding.

Nearly half of the total capital raised by these start-ups came from African investors, marking a shift from previous years when international capital predominantly drove early growth.

International backers such as 8VC, controlled by Palantir Technologies co-founder Joe Lonsdale, and Google continue to see value in investing in African companies, Bloomberg noted.

The report also highlights that start-ups across the continent almost doubled their debt fundraising in 2025, even as equity financing from venture capital firms declined.

Separately, the Start-up Ecosystem Report 2026 states that Kenya has overtaken Nigeria as Africa’s top startup investment destination, attracting $984 million in 2025.

Jennifer Zabasajja, Bloomberg Television’s chief Africa correspondent and anchor, highlighted the dual significance of the list, the variety of solutions being built and the growing role of African-sourced capital in backing them.

She noted that the list comes at a consequential moment, one shaped by global disruptions, from the conflict in Iran to sweeping cuts in US foreign healthcare assistance, that have made the case for African-owned capital more urgent than ever before.


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NDPC Raises Alarm: Fake News, Data Abuse Could Destroy Nigeria’s 2027 Elections

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Nigeria Data Protection Commission has warned that the growing misuse of personal data and digital platforms could undermine Nigeria’s democratic process ahead of the 2027 general elections.

NDPC Raises Alarm: Fake News, Data Abuse Could Destroy Nigeria’s 2027 Elections

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The warning was delivered during the 2026 Press Week organised by the FCT Council of the Nigeria Union of Journalists in Abuja.

Speaking at the event, Vincent Olatunji, national commissioner and chief executive officer,  NDPC, who was represented by Itunu Dosekun, head of Media Unit at the commission, said disinformation and unlawful exploitation of personal data posed serious threats to credible elections.

The event had the theme: “2027 Election: Defending Democracy in the Era of Disinformation.”

Dosekun said the struggle for credible elections was no longer confined to polling units, noting that digital platforms had become major channels for manipulated narratives, fake news, propaganda and AI-generated misinformation.

According to him, the rapid growth of social media platforms, messaging applications and data-driven political campaigns has created vulnerabilities capable of influencing voter perception and weakening public trust in democratic institutions.

He warned that the abuse of personal data for political profiling and psychological targeting had become one of the most dangerous threats facing democracies worldwide.

“The misuse of citizens’ personal information carries serious social implications, especially for vulnerable groups who may not fully understand how their data is harvested, processed and weaponised online,” he said.

Dosekun noted that coordinated disinformation campaigns could inflame ethnic tensions, spread fear and discourage civic participation, particularly among young Nigerians.

He described the Nigeria Data Protection Act, 2023, as a critical legal framework aimed at protecting citizens against unlawful data processing and digital exploitation.

According to him, the law gives Nigerians greater control over their personal information while placing obligations on organisations, institutions and political actors to handle data responsibly.

Dosekun also called for stronger collaboration among political parties, media organisations, technology firms, civil society groups and citizens to promote responsible digital behaviour ahead of the elections.

He stressed the role of journalists and media professionals in combating fake news, fact-checking information and safeguarding public discourse.

According to him, protecting personal data should not only be seen as a privacy issue but also as a democratic responsibility necessary for maintaining public confidence, national stability and electoral credibility.

Stakeholders at the event emphasised the need for improved digital literacy, stronger regulation and increased public awareness to prevent the abuse of digital platforms during future elections.


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Anthropic Raises $65 Bn to Expand AI Research, Innovation

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Anthropic, artificial Intelligence company, has said that  it has secured sixty-five billion dollars in a new funding round, raising the company’s valuation to about nine hundred and sixty-five billion dollars.

Anthropic Raises $ 65 Bn to Expand AI Research, Innovation

The development places the company ahead of its rival, OpenAI, maker of ChatGPT, which was valued at about eight hundred and fifty-two billion dollars earlier this year.

Anthropic, founded by former OpenAI employees and led by Dario Amodei, chief executive officer, has emerged as one of the leading firms in the global Artificial Intelligence industry.

The company is widely recognised for its advanced coding capabilities and generative AI models, particularly its AI assistant known as Claude.

Unlike some competitors focusing mainly on general consumers, Anthropic has concentrated on delivering AI solutions to enterprise and business clients.

The company also says it places strong emphasis on AI safety while expanding its products and services amid growing competition in the sector.

Krishna Rao, chief financial officer of Anthropic, said the new funding would support the company’s research efforts and help meet rising global demand for its AI technologies.

Reports indicate that the investment round attracted major Silicon Valley venture capital firms, including Altimeter Capital, Dragoneer, Greenoaks and Sequoia Capital.


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