News
Samsung Launches Smart Signage TV for SMEs’ Customer Engagement
Samsung Electronics has launched its new Smart Signage TV, an all-in-one digital signage solution designed for small and medium scale business owners, in Nigeria.
According to the technology giant, the solution combines the functionality of a television with built-in management software for creating personalised promotional content to increase sales and improve customer loyalty and retention.
A highly reliable commercial display solution, Samsung Smart Signage TV has been optimized for shop owners’ needs. Unlike conventional TVs, businesses can divide the display screen into multiple sections and show a wide range of materials that can be utilized to show promotional banners and menus using videos, images, and texts.
The solution’s embedded content management system also makes it easy to create and display promotions from remote locations using a mobile device.
Mr. Charles Ojei, director of Samsung Electronics West Africa’s Enterprise Business Division, said the new smart signage solution is designed to provide small and medium enterprises with all that they require to get up and running with digital signage.
“At Samsung, we understand the unique challenges that small business owners face when it comes to selecting and implementing technology, and we built this product to address the market need for a cost-effective, easy-to-manage, professional-grade solution that is better suited for these environments. With Samsung Smart Signage TV, we’re giving SMEs the power to enhance their customer communications and enable them to create more personalized content to drive conversations that extend long after a customer leaves the store to keep them coming back. The solution helps to Turn on Your Business,” he said.
Head of Samsung Electronics West Africa’s Enterprise Display Unit, Mr. Anu-Rotimi Agboola also elucidated further on the new product.
“Available in 40-inch and 48-inch models, Samsung’s smart signage TV provides a complete platform for displaying digital content on promotions, sharing educational information about products and services, and broadcasting live TV for customer entertainment. Business owners can wirelessly connect to the TV from their laptop, tablet or mobile device to instantly publish and update content, or load new content using a USB drive. The solution boasts over 200 free templates for creating personalized signage designs and split-screen content. It is ideal for use in restaurants, bars/lounge, supermarkets, salons, gyms, drycleaners, hospitals and more,” he said.
Other features that make the solution a must have for business owners include MagicInfo Express, a built-in content management software that shop owners can use to update customers with information on discounts, shop hours, special events and other promotional information.
MagicInfo Mobile, which allows businesses to make quick updates or upload photos of promotional materials directly from their Android or iOS mobile device; wireless capability via its built-in WiFi service that eliminates cable clutter and enables seamless connectivity with various external devices and a three year warranty with dedicated service and support. Business owners will also enjoy Samsung’s value-added proposition of a TV stand and wall mount kit with each purchase of the solution.
“Until now, many small businesses in Nigeria have had to rely on consumer TVs to display key information in their stores, which limits not only customer engagement opportunities with their brand but also operating capabilities to easily display, update and change promotional materials. Samsung’s Smart Signage TV shifts the paradigm for SMEs utilisation of display solutions and provides a better customer experience, literally all in one box,” Agboola added.
News
Legit.ng, Shade of Life Foundation Partner to Advance Autism Awareness in Nigeria
Legit.ng recently joined forces with the Shade of Life Foundation to become a voice of autism, and drive advocacy for improved media support during Autism Awareness Month.
Conversations around media support exploration was led by Joseph Omotayo, head of Department for Human Interest Stories at Legit.ng, and Dr. Eziafakaku Nwokolo, founder and CEO of the Shade of Life Foundation,
This partnership is a response to the concerns raised by organizations like the Shade of Life Foundation about the level of support received from the media in discussing autism as a disability.
While other disabilities may receive attention, autism, with its critical developmental implications often lacks adequate representation in mainstream media.
Recognizing the importance of addressing these concerns, Legit.ng took proactive steps by integrating itself into the essence of autism awareness.
It facilitated a one-hour workshop with Dr. Nwokolo, the founder of the foundation, to deepen our understanding of autism, its various spectrums, and the language boundaries associated with it.
Other steps we took in advocating autism awareness in the media, can be seen in our attached press release.
Legit.ng believes that by amplifying the voices of autism and advocating for better media representation, we can contribute to creating a more inclusive and accepting society for all.
News
As Nigeria Struggle, Tanzania Turns off Power Plants Due to Excess Supply
While 85 per cent of Nigeria is in darkness, Tanzania, an African country has shut down five hydroelectric stations in a bid to reduce excess electricity in the national grid.
Kassim Majaliwa, prime minister, Tanzania, has said the main plant, Mwalimu Nyerere Hydroelectric Station, alone generated enough electricity to power major cities, including Dar es Salaam, the country’s commercial hub.
It is the first time Tanzania, which suffers chronic power shortages, has closed hydroelectric stations due to excess production.
“We have turned off all these stations because the demand is low and the electricity production is too much, we have no allocation now,” an official from state-run power company, Tanesco, said.
The 2,115MW Julius Nyerere Hydropower Dam is said to be almost filled with water following heavy rains that started early this year.
Meanwhile, while the country has an installed capacity of 1,938MW and the grid installed capacity of 1,899MW, Nigeria which has an installed capacity of 13,000MW is struggling to electrify 85 per cent of its electricity consumers.
News
President Tinubu Appoints Jim Ovia as Student Loan Fund Chairman
President Bola Tinubu has approved the appointment of Jim Ovia, renowned banker and businessman, as the Chairman, Board of the Nigerian Education Loan Fund.
Ovia’s appointment is contained in a State House statement titled, ‘President Tinubu appoints Jim Ovia as Chairman of the Nigerian Education Loan Fund,’ and issued on Friday by Ajuri Ngelale, special adviser to the President, Media & Publicity.
The statement noted that “Ovia is the founder of one of Nigeria’s leading banks and a respected business leader, with a surfeit of efforts and benefaction towards nurturing and empowering young Nigerians.
“He is an alumnus of Harvard Business School and holds a Master’s in Business Administration from the University of Louisiana.”
The National Student Loan Programme is a pivotal intervention that seeks to guarantee sustainable higher education and functional skill development for all Nigerian students and youths.
The Nigerian Education Loan Fund, the implementing institution of this innovation, demands excellence and Nigerians of the finest professional ilk to guide and manage.
“The President believes Mr. Ovia will bring his immense wealth of experience and professional stature to this role to advance the all-important vision of ensuring that no Nigerian student suffers a capricious end to their pursuit of higher education over a lack of funds,” the statement partly read.
Ovia’s appointment will also ensure “that Nigerian youths, irrespective of who they are, have access to higher education and skills that will make them productive members of society and core contributors to the knowledge-based global economy of this century.”
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