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Samsung Launches Smart Signage TV for SMEs’ Customer Engagement

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Samsung Electronics has launched its new Smart Signage TV, an all-in-one digital signage solution designed for small and medium scale business owners, in Nigeria.

According to the technology giant, the solution combines the functionality of a television with built-in management software for creating personalised promotional content to increase sales and improve customer loyalty and retention.

A highly reliable commercial display solution, Samsung Smart Signage TV has been optimized for shop owners’ needs. Unlike conventional TVs, businesses can divide the display screen into multiple sections and show a wide range of materials that can be utilized to show promotional banners and menus using videos, images, and texts.

The solution’s embedded content management system also makes it easy to create and display promotions from remote locations using a mobile device.

Mr. Charles Ojei, director of Samsung Electronics West Africa’s Enterprise Business Division, said the new smart signage solution is designed to provide small and medium enterprises with all that they require to get up and running with digital signage.

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“At Samsung, we understand the unique challenges that small business owners face when it comes to selecting and implementing technology, and we built this product to address the market need for a cost-effective, easy-to-manage, professional-grade solution that is better suited for these environments. With Samsung Smart Signage TV, we’re giving SMEs the power to enhance their customer communications and enable them to create more personalized content to drive conversations that extend long after a customer leaves the store to keep them coming back. The solution helps to Turn on Your Business,” he said.

Head of Samsung Electronics West Africa’s Enterprise Display Unit, Mr. Anu-Rotimi Agboola also elucidated further on the new product.

“Available in 40-inch and 48-inch models, Samsung’s smart signage TV provides a complete platform for displaying digital content on promotions, sharing educational information about products and services, and broadcasting live TV for customer entertainment. Business owners can wirelessly connect to the TV from their laptop, tablet or mobile device to instantly publish and update content, or load new content using a USB drive. The solution boasts over 200 free templates for creating personalized signage designs and split-screen content. It is ideal for use in restaurants, bars/lounge, supermarkets, salons, gyms, drycleaners, hospitals and more,” he said.

Other features that make the solution a must have for business owners include MagicInfo Express, a built-in content management software that shop owners can use to update customers with information on discounts, shop hours, special events and other promotional information.

MagicInfo Mobile, which allows businesses to make quick updates or upload photos of promotional materials directly from their Android or iOS mobile device; wireless capability via its built-in WiFi service that eliminates cable clutter and enables seamless connectivity with various external devices and a three year warranty with dedicated service and support. Business owners will also enjoy Samsung’s value-added proposition of a TV stand and wall mount kit with each purchase of the solution.

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 “Until now, many small businesses in Nigeria have had to rely on consumer TVs to display key information in their stores, which limits not only customer engagement opportunities with their brand but also operating capabilities to easily display, update and change promotional materials. Samsung’s Smart Signage TV shifts the paradigm for SMEs utilisation of display solutions and provides a better customer experience, literally all in one box,” Agboola added.

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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Atte, Nigerian Develops AI Algorithm for Hair Transplants

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Atte Ayodeji, a Nigerian computer scientist,has developed an artificial intelligence algorithm capable of detecting, counting, grouping and generating healthy hair follicles during hair transplant procedures, an innovation that earned him the Best Innovative Technology award.

Atte, Nigerian Develops AI Algorithm for Hair Transplants

Atte Ayodeji

Ayodeji also graduated with a Distinction in his Master of Science (MSc) in Computer Science from Birmingham City University on Friday, adding another milestone to an impressive academic year.

Beyond his award-winning hair transplant innovation, the Nigerian researcher developed a system and framework on Explainable Artificial Intelligence (XAI) as a professional responsibility in the diagnosis of lung cancer.

His dissertation received a silver award at the PGXPO2026 Winter, further highlighting the impact of his research in applying artificial intelligence to healthcare.

Sunday Dare, special adviser on Media and Public Communication to President Tinubu,  celebrated Ayodeji’s achievements in a post on X, recalling how he first met him in 2019 during his National Youth Service.

“In 2019 when I became a Minister of the Republic, I met a young man of medium height, genteel with penetrating eyes: Atte Ayodeji. His words rarely come out and he could easily be passed by unnoticed. But I noticed him especially when my SA Kemi Areola brought him to me asking my approval for him to do his Youth Service in my office. I approved. From then on he was unstoppable. His brilliance shown and he developed skills beyond his frame.”

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Highlighting Ayodeji’s recent accomplishments, Dare congratulated him saying, “Congratulations Atte. I am proud of you!”

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FG to Abolish Subsidies in Power Sector in 2027 – Minister

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Mr. Joseph Tegbe, minister of Power, has said that the federal government plans to end power sector subsidies from 2027 and that there are no immediate plans for tariff increases.

FG to Abolish Subsidies in Power Sector in 2027 – Minister

Mr. Joseph Tegbe, minister of Power

The minister told journalists during the media interactive session at the weekend that the government has announced plans to phase out electricity subsidy payments from 2027 as part of efforts to address mounting liabilities in the power sector.

He explained that the planned removal forms part of the broader reforms aimed at ensuring the long-term sustainability of the electricity sector, while tackling the financial challenges confronting the industry.

According to the minister, despite the planned subsidy withdrawal, there are no immediate plans to increase electricity tariffs, reassuring consumers that the government is not considering a tariff hike in the short term.


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AfCFTA Urges Africa to Stop Exporting Raw Materials

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Patience Okala, the National Coordinator and Chief Executive Officer of the Nigeria AfCFTA Coordination Office has urged African countries to stop exporting raw materials and instead focus on adding value to its natural resources if it is to fully harness the opportunities offered by the African Continental Free Trade Area.

She stated this on Thursday at the Streamsowers & Köhn 20th Anniversary Business Forum, where she stressed that value addition and beneficiation are essential to Africa’s industrialisation and long-term economic growth.

According to a statement issued on Friday by the Nigeria AfCFTA Coordination Office, she said the AfCFTA goes beyond the elimination of tariffs, serving as a framework for industrialisation, value addition, and job creation across the continent.

“AfCFTA is not only about tariffs; it is also about value addition. Africa has to stop exporting raw materials. We need to add value and ensure that beneficiation is done on the continent,” she said.

Okala also said Africa’s economic transformation would depend on the effective implementation of the AfCFTA rather than on the signing of trade agreements alone.

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“We have moved beyond negotiations. The success of AfCFTA will be measured by the extent to which businesses can access new markets, trade seamlessly across borders, and benefit from the opportunities created by the agreement,” she said.

She noted that Nigeria had intensified efforts to implement the agreement under the leadership of the Minister of Industry, Trade and Investment, Dr Jumoke Oduwole, including the development of simplified AfCFTA guides in six languages to help businesses understand and take advantage of opportunities under the trade pact.

Okala called for stronger collaboration among governments, regulators, and the private sector to eliminate barriers to trade and investment and build a truly integrated African market.

“As we move from policy to implementation, our collective responsibility is to ensure that the opportunities created by AfCFTA become practical realities for businesses, particularly MSMEs, women-owned enterprises, and young entrepreneurs across the continent,” she said.

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