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How Infinix Mobility Rules African Smartphone Market with Online Strategy

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After the huge success of Infinix HOT, the fastest selling device launched last year, Infinix Mobility, the 3 years old smartphone company which is the No.1 Online smartphone brand in Africa.

Increasing its online presence, Infinix Mobility has moved to another level by reaching more hands in Nigeria and globally all around Africa.

The Products
Controlling the market with two powerful series
Infinix product range is not as large as its competitors; two series are covering the market: ZERO and HOT series. Infinix HOT product line as entry level smartphones.

Under the HOT series, Infinix NOTE product are more likely mid-range devices focused on entrepreneurs  who need smartphones as working tool. While the ZERO series offer higher ends devices targeting the developing Nigerian middle class.

Nevertheless, the manufacturer manages to reach its target audience.

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The smaller product range allows the manufacturer to focus its attention on the research and development of each product.

Impact of Online Presence‎
Infinix Mobility the No.1 online smartphone brand in Africa sold 157,860 units of HOT 2.
The smartphone manufacturer has sold over 150,000 units of its latest device.

About 70% of its sales are driven by E-commerce by passing the need for costly physical distribution networks.

While 30% are achieved through traditional channel including operator’s retail stores.

The HOT series offers affordable device below USD100. Infinix HOT series smartphones are designed for youths with a restricted budget.

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Infinix HOT 2 is the proof that entry level gadgets can provide interesting specs and perfectly fit end users needs.

To even more enlarge its audience, Infinix Mobility released two versions of Infinix HOT 2. 1GB RAM at ₦ 17,500 and 2GB RAM at ₦ 19,500.

Software Impact
Software speaking, HOT 2 is coming with the latest operating system in the market, Android Lollipop 5.1. As technology is moving fast, Infinix is following.

The smartphone also manages your power and data usage. The device will receive an automatic and free update of Android Marshmallow 6.0 this month.

Recently, Infinix mobility developed its own User Interface (XUI): better design, faster screen responsiveness and energy efficiency.

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When you have a look at the smartphone market, all manufacturers provide the pretty same user interface, that’s where Infinix Mobility stands out of the crowd, delivering customized interface that suits consumer needs.

Company’s Approach to e-Commerce
The company’s approach to e-commerce has really set it apart

Infinix devices come with pre-installed e-commerce applications such as Jumia.com and Konga.com.

Mobile applications are popular ways to experiment online shopping.

One of the most important factors is that mobile applications consume 3 to 5 times less data than directly browsing.

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Moreover, access to content is easier and it appears that users spend in average 9 minutes against 6 minutes from mobile version or PC.

Bruno Li Infinix Mobility country manager stated: “Youths are always connected looking for the latest trends. Using the right channel is the key of success, the demand is online.”

Infinix Mobility provides smartphones that come with high specifications at affordable prices. Smartphones are available on traditional retail stores and also on e-commerce platform. 

Online channel offer up to 10% difference with traditional channel. Products are also supported by service centers across Nigeria.

Retail Outlets ‎
Retail stores such as SLOT and YUDALA are also investing the online space.

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Online, Infinix smartphones are often sold out few hours after the official product launch. This scarcity brings on a lot of excitement on social media.

An active and efficient use of social and online media

Infinix Mobility has a great understanding of how fans use their smartphones. Social media is extremely important to consumers.

Recently, Benjamin Jiang, CEO of Infinix Mobility opens up his page to the public https://www.facebook.com/Benjamin-Jiang .

In only few weeks, his profile gathers over 3000 fans.
Benjamin Jiang said:”We talk to our fans as they are our close friends. Infinix fans are much more than users, they are our main concern. The most important thing for us is to understand what consumers need, to provide smartphones that fit their needs”.

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The success of the No.1 online smartphone brand in Africa is build around online end-users feedbacks.

The loyalty of fans is cultivated through a BBS forum owned by the company.

Users are welcome to share their suggestions about products through a loyalty program.

Sometimes suggestions can be transferred to market facing product improvements. Infinix Mobility is not buying the loyalty of its fan base but definitely earning it.

“How Infinix become the No.1 Online smartphone brand in Africa?”

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Bruno Li country Manager said: “My answer is customer’s participation. Infinix is not only selling devices, but the desire for its fans to build and be part of High-tech improvement”

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Airtel Secures Another 10-year Spectrum Renewal in Nigeria 

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Airtel Nigeria has secured a fresh 10-year renewal of its spectrum licence from the Nigerian Communications Commission (NCC), reinforcing the telecom operator’s long-term commitment to expanding broadband connectivity and improving digital access across the country.

Airtel Secures Another 10-year Spectrum Renewal in Nigeria 

The renewed licence covers Airtel’s spectrum holdings, which are critical to the delivery of voice and high-speed data services, providing regulatory certainty for continued investments in network expansion, capacity upgrades and improved customer experience.

According to the company, the renewal underscores confidence in Nigeria’s telecommunications sector and will support its ongoing efforts to bridge the country’s digital divide by extending quality connectivity to more underserved communities.

Sunil Taldar, chief executive officer, Airtel Africa, said the renewal provides the company with the confidence to continue investing in Nigeria’s digital infrastructure.

He said, “The spectrum renewal reaffirms our long-term commitment to Nigeria, our largest market. It gives us the certainty required to continue investing in network expansion, improve service quality and accelerate digital inclusion for millions of Nigerians.”

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Taldar added that Airtel remains focused on expanding broadband access and supporting Nigeria’s digital economy agenda through sustained investments in telecommunications infrastructure.

He further said, “We appreciate the Nigerian Communications Commission and the Federal Government for their continued support in creating an enabling environment for investment. We remain committed to delivering reliable and affordable connectivity while contributing to Nigeria’s socio-economic development.”

Meanwhile, Industry observers said the licence renewal removes regulatory uncertainty and allows Airtel to pursue long-term capital investments, including the expansion of 4G and 5G networks, as demand for mobile data and digital services continues to grow across Nigeria.

The renewal comes as telecom operators continue to invest heavily in broadband infrastructure to meet rising data consumption and support government efforts to achieve Universal digital access.

Furthermore, It also aligns with the NCC’s objective of ensuring efficient spectrum management while encouraging sustained private sector investment in the country’s telecommunications industry.

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GSMA Supports Abuja Declaration on Meaningful Connectivity for Africa, Joins Partners to Launch ATLAS Umoja

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The GSMA supports the Abuja Ministerial Declaration on Meaningful Connectivity for Africa by Ministers and Heads of Delegation at the African Telecommunications Union (ATU) Conference of Plenipotentiaries (CPL-2026), describing it as an important milestone in strengthening Africa’s digital future through evidence-based policy, investment and regional collaboration.

The Declaration commits African governments to advancing policies that promote meaningful connectivity, digital inclusion, technology-neutral regulation, resilient digital infrastructure and locally relevant digital services. It also reinforces the importance of collaboration between governments, industry and development partners to close the continent’s connectivity and usage gaps.

Throughout the conference, the GSMA has worked alongside governments, regulators and industry leaders to support these shared ambitions through practical policy engagement, evidence-based research and new collaborative initiatives designed to accelerate Africa’s digital transformation.

Speaking during the ATU-GSMA African ICT Regulatory Leaders’ Forum, policymakers and regulators explored how stronger evidence-based regulation, greater regulatory harmonisation and future-ready policy frameworks can create an enabling environment for investment, innovation and sustainable digital growth across Africa. Drawing insights from the GSMA’s Digital Africa Index, participants also examined future-ready approaches to satellite regulation, highlighting how technology-neutral licensing frameworks can support innovation while extending connectivity to underserved communities.

Caroline Mbugua, Senior Director, Public Policy, Africa, GSMA, said: “The Abuja Ministerial Declaration sends an important signal that African governments share a common vision for delivering meaningful connectivity through modern, evidence-based and investment-friendly policy. Its emphasis on digital inclusion, technology-neutral regulation, resilient infrastructure and stronger regional collaboration reflects the practical policy foundations needed to accelerate Africa’s digital transformation.”

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Launching ATLAS Umoja AI

Supporting the ambitions set out in the Abuja Declaration, the GSMA, Nigeria’s Ministry of Communications, Innovation and Digital Economy, Togo’s Ministry of Digital Economy and Transformation, Kenya’s Ministry of information, Communications and the Digital Economy, Namibia’s Ministry of Information and Communication Technology, Benin’s Ministry of Digital Transformation and Innovation, Awarri, Zindi, Pawa AI and Mozisha today announced ATLAS Umoja AI –a new pan-African initiative to strengthen collaboration on African language AI.

Designed to complement national AI programmes, ATLAS Umoja will bring together governments, industry and researchers to share expertise, datasets and best practice, helping develop trusted, scalable AI that better reflects Africa’s languages, cultures and development priorities. The initiative aims to accelerate innovation, attract investment and scale African language AI across the continent.

The launch builds on the momentum of the newly established AI for Good Global Commission. Ministers from Nigeria, Namibia and Togo, who serve on the Commission, have committed to support Africa Umoja, demonstrating how African leaders are turning global ambitions for trusted and inclusive AI into practical regional collaboration.

Angela Wamola, Head of Africa, GSMA, said: “Africa’s AI future must reflect Africa’s own languages, communities and development priorities. ATLAS Umoja brings together governments, industry, researchers and innovators to build African language AI at scale. By making AI and digital services available in the languages people speak every day, the initiative will help tackle two of the biggest barriers to internet adoption – digital literacy and locally relevant content – supporting efforts to close Africa’s usage gap and expand meaningful connectivity across the continent.”

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Dr. Bosun Tijani, Honourable Minister of Communications, Innovation and Digital Economy of Nigeria said:“Artificial Intelligence will be a defining technology for Africa’s future, but its benefits must be built on our own languages, cultures and knowledge systems. Nigeria is proud to have taken the first step through N-ATLAS and is equally proud to see that vision evolve into the continental ATLAS Umoja AI.

“By working together with governments, researchers and ecosystem partners across Africa, we can build AI that is more inclusive, locally relevant and accessible to millions of people, while strengthening Africa’s digital sovereignty and creating new opportunities for innovation, education and economic growth.”

Silas Adekunle, Founder & CEO, Awarri added: “Awarri is proud to support The ATLAS Umoja AI and contribute lessons from N-ATLAS, which has demonstrated what is possible when African language data, local technical talent and practical AI applications are brought together. This is an important opportunity to help build AI systems that work for African languages and communities.”

Celina Lee, CEO & Co-Founder, Zindi concluded: “Africa’s AI future will be built by the people who best understand its languages, cultures and communities. Through ATLAS Umoja AI, we have an opportunity to empower local researchers, data scientists and developers to solve meaningful challenges, strengthen national AI capabilities and ensure African language AI is developed by Africans, for Africans.”

Alongside the launch of ATLAS Umoja AI, the GSMA continued discussions with policymakers at the ATU Conference on future-ready regulatory frameworks, including satellite connectivity, spectrum policy and technology-neutral licensing.

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Drawing on the GSMA Satellite Regulatory Playbook, discussions explored how modern regulation can encourage investment, expand meaningful connectivity and support the ambitions of the Abuja Declaration.

Together, the Abuja Declaration, ATLAS Umoja and continued collaboration between governments, regulators and industry represent an important step towards expanding meaningful connectivity, accelerating digital inclusion and supporting Africa’s digital transformation.

 

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Samsung Unveils It’s New Galaxy Z Fold8 Series, Pre-Order Now Available on Konga

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Samsung has unveiled its most advanced foldable smartphone lineup yet, the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8. The tech conglomerate now sets a new benchmark for premium mobile innovation.

Samsung Unveils It’s New Galaxy Z Fold8 Series, Pre-Order Now Available on Konga

Konga

Nigerian customers can now pre-order the new devices on Konga, Samsung’s trusted e-commerce partner, and stand a chance to receive Samsung gift items worth up to ₦1 million, making this one of the most rewarding smartphone launches of the year.

Designed for productivity, creativity, and everyday convenience, the new Galaxy Z series introduces Samsung’s most refined foldable experience to date.

The Galaxy Z Fold8 Ultra combines an expansive display with AI-powered productivity, a powerful 200MP camera, an ultra-thin design, and enhanced durability for users who demand the very best.

The Galaxy Z Fold8 delivers immersive entertainment and seamless multitasking in a lighter, wider form factor, while the Galaxy Z Flip8 elevates self-expression with its sleek design, smarter FlexWindow, and intelligent Galaxy AI features for effortless interaction on the go. Powered by Samsung’s latest AI experiences, the new devices redefine how users create, communicate, and stay productive.

The availability of the new Galaxy Z Fold8 series on Konga further reinforces the long-standing partnership between Samsung and Konga, built on trust, authenticity, and a shared commitment to delivering genuine technology to Nigerian consumers. Through Samsung’s official store on Konga, customers are assured of authentic products, reliable after-sales support, and a seamless shopping experience.

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The pre-order offer is available for a limited period. To be one of those who get to experience the new device, tech enthusiasts are encouraged to visit Konga’s Samsung Official Store to reserve their preferred Galaxy Z Fold8 or Z Flip8 device and qualify for exclusive Samsung gifts worth up to ₦1 million, while stocks last.

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