Telecom
How Infinix Mobility Rules African Smartphone Market with Online Strategy
After the huge success of Infinix HOT, the fastest selling device launched last year, Infinix Mobility, the 3 years old smartphone company which is the No.1 Online smartphone brand in Africa.
Increasing its online presence, Infinix Mobility has moved to another level by reaching more hands in Nigeria and globally all around Africa.
The Products
Controlling the market with two powerful series
Infinix product range is not as large as its competitors; two series are covering the market: ZERO and HOT series. Infinix HOT product line as entry level smartphones.
Under the HOT series, Infinix NOTE product are more likely mid-range devices focused on entrepreneurs who need smartphones as working tool. While the ZERO series offer higher ends devices targeting the developing Nigerian middle class.
Nevertheless, the manufacturer manages to reach its target audience.
The smaller product range allows the manufacturer to focus its attention on the research and development of each product.
Impact of Online Presence
Infinix Mobility the No.1 online smartphone brand in Africa sold 157,860 units of HOT 2.
The smartphone manufacturer has sold over 150,000 units of its latest device.
About 70% of its sales are driven by E-commerce by passing the need for costly physical distribution networks.
While 30% are achieved through traditional channel including operator’s retail stores.
The HOT series offers affordable device below USD100. Infinix HOT series smartphones are designed for youths with a restricted budget.
Infinix HOT 2 is the proof that entry level gadgets can provide interesting specs and perfectly fit end users needs.
To even more enlarge its audience, Infinix Mobility released two versions of Infinix HOT 2. 1GB RAM at ₦ 17,500 and 2GB RAM at ₦ 19,500.
Software Impact
Software speaking, HOT 2 is coming with the latest operating system in the market, Android Lollipop 5.1. As technology is moving fast, Infinix is following.
The smartphone also manages your power and data usage. The device will receive an automatic and free update of Android Marshmallow 6.0 this month.
Recently, Infinix mobility developed its own User Interface (XUI): better design, faster screen responsiveness and energy efficiency.
When you have a look at the smartphone market, all manufacturers provide the pretty same user interface, that’s where Infinix Mobility stands out of the crowd, delivering customized interface that suits consumer needs.
Company’s Approach to e-Commerce
The company’s approach to e-commerce has really set it apart
Infinix devices come with pre-installed e-commerce applications such as Jumia.com and Konga.com.
Mobile applications are popular ways to experiment online shopping.
One of the most important factors is that mobile applications consume 3 to 5 times less data than directly browsing.
Moreover, access to content is easier and it appears that users spend in average 9 minutes against 6 minutes from mobile version or PC.
Bruno Li Infinix Mobility country manager stated: “Youths are always connected looking for the latest trends. Using the right channel is the key of success, the demand is online.”
Infinix Mobility provides smartphones that come with high specifications at affordable prices. Smartphones are available on traditional retail stores and also on e-commerce platform.
Online channel offer up to 10% difference with traditional channel. Products are also supported by service centers across Nigeria.
Retail Outlets
Retail stores such as SLOT and YUDALA are also investing the online space.
Online, Infinix smartphones are often sold out few hours after the official product launch. This scarcity brings on a lot of excitement on social media.
An active and efficient use of social and online media
Infinix Mobility has a great understanding of how fans use their smartphones. Social media is extremely important to consumers.
Recently, Benjamin Jiang, CEO of Infinix Mobility opens up his page to the public https://www.facebook.com/Benjamin-Jiang .
In only few weeks, his profile gathers over 3000 fans.
Benjamin Jiang said:”We talk to our fans as they are our close friends. Infinix fans are much more than users, they are our main concern. The most important thing for us is to understand what consumers need, to provide smartphones that fit their needs”.
The success of the No.1 online smartphone brand in Africa is build around online end-users feedbacks.
The loyalty of fans is cultivated through a BBS forum owned by the company.
Users are welcome to share their suggestions about products through a loyalty program.
Sometimes suggestions can be transferred to market facing product improvements. Infinix Mobility is not buying the loyalty of its fan base but definitely earning it.
“How Infinix become the No.1 Online smartphone brand in Africa?”
Bruno Li country Manager said: “My answer is customer’s participation. Infinix is not only selling devices, but the desire for its fans to build and be part of High-tech improvement”
Telecom
Subscribers, Telcos Warn FCCPC over Airtime Lending Enforcement

Wireless Application Service Providers Association of Nigeria (WASPAN) has asked the Court of Appeal to suspend the enforcement of the Federal Competition and Consumer Protection Commission’s (FCCPC) Digital, Electronic, Online or Non-Traditional Consumer Lending Regulations, 2025 (DEON Regulations).

WASPAN warned that the implementation before the determination of its appeal could expose telecom value-added service providers to sanctions and disrupt their operations.
Millions of subscribers across the country rely on borrowed airtime to communicate.
Seun Sofoluwe, an Abeokuta, Ogun State resident, said another interruption would have severe consequences for many Nigerians who depend on airtime and data lending services for their daily communication needs.
“A lot of people depend on the services, and it will be very bad for them, especially those who are so reliant on it that they do debt-to-debt servicing,” he said.
Debt-to-debt servicing refers to the practice of repaying an outstanding airtime loan immediately to qualify for another advance, underscoring the extent to which some subscribers depend on the facility to remain connected.
Sofoluwe’s concerns echo the experience of Lagos-based employee Farouk Rabiu, who recounted the hardship caused by the six-month suspension of airtime lending services before they were restored.
“I was devastated because, after exhausting my data, I was hoping to borrow credit to access my bank account. Instead, it was a major disappointment,” Rabiu had said after the services resumed.
Adding another dimension to the debate, Gbenga Adebayo, chairman of the Association of Licensed Telecommunications Operators of Nigeria (ALTON), said the earlier disruption showed that airtime credit had evolved far beyond a conventional telecommunications offering.
“What this episode demonstrated is that airtime credit is not a financial product in the way regulators initially characterised it. It is economic infrastructure that approximately 40 million people use regularly, with the vast majority of them at the base of the economy,” Adebayo said.
WASPAN, which represents licensed value-added service providers, has asked the Court of Appeal to restrain the FCCPC from enforcing the DEON Regulations pending the hearing of its appeal against the July 20 judgment of the Federal High Court in Lagos.
The association argued that immediate enforcement would expose operators to sanctions, create regulatory uncertainty and disrupt telecom-enabled services, including airtime credit and data advances, used daily by millions of Nigerians.
The FCCPC, however, has defended the resumption of enforcement, insisting the regulations are intended to sanitise the digital lending industry, curb predatory debt recovery practices, protect consumer data and eliminate illegal digital lenders.
The Court of Appeal is expected to determine whether enforcement of the regulations should remain suspended while it considers WASPAN’s appeal, a decision that could shape the future of telecom-based digital lending services and determine whether subscribers continue to enjoy uninterrupted access to airtime and data credit.
Telecom
NCC, REA Partner to Cut Telecom Costs with Renewable Energy

Nigerian Communications Commission (NCC) and the Rural Electrification Agency (REA) have entered into a partnership to deploy renewable energy solutions for telecommunications infrastructure in rural and underserved communities, a move expected to reduce operators’ energy costs and improve network availability.

Abraham Oshadami, executive commissioner for Technical Services at the NCC, disclosed this during the signing of a memorandum of understanding (MoU) in Abuja.
According to Oshadami, the NCC-REA Stakeholder Forum and MoU signing ceremony will enable telecom base stations located near mini-grids to access cleaner and more affordable electricity, reducing their reliance on diesel-powered generators.
He said the agreement came at a time when telecom operators are facing rising operational costs due to increased spending on diesel to power network sites amid unreliable electricity supply from the national grid.
The partnership reflects the growing relationship between the power and telecommunications sectors, as both rely on each other to deliver essential services.
Oshadami explained that while telecom infrastructure requires a steady power supply to remain operational, digital connectivity also supports electricity services such as smart metering, electronic payments and remote customer management.
According to him, the collaboration is aimed at improving access to reliable electricity and telecommunications services, particularly in remote communities where inadequate power supply has slowed digital inclusion.
He said both agencies had identified telecom base stations located within one to two kilometres of existing mini-grids, allowing the implementation of the initiative to begin immediately.
“Where mini-grids exist, we are able to identify nearby base stations and connect them to those power sources,” Oshadami said.
He added that future mini-grid projects would be planned with telecommunications infrastructure in mind, ensuring that electricity investments also support the expansion of digital services.
Telecom
Ex-Pan African Towers CEO Alleges DPI, Verod Using Court Suit to Pressure Him in $30m Buyout Dispute

A fresh twist has emerged in the legal disputes surrounding the acquisition of Pan African Towers (PAT), with the company’s former Chief Executive Officer, Azeez Amida, alleging that a lawsuit filed against him is retaliatory and intended to pressure him over an ongoing $30 million management buyout dispute.

Pan African Towers
The allegation is contained in Amida’s Statement of Defence and Witness Statement filed before the Federal High Court in Lagos in response to claims instituted by Pan African Towers.
According to the court filings, Amida argued that the latest suit should be viewed within the context of several pending disputes involving the company’s shareholders, including Development Partners International (DPI), Verod Capital Growth Fund III LP and African Development Partners International LLP.
The defence stated that Amida had already commenced separate legal proceedings against the investors over the management buyout transaction, seeking damages exceeding $30 million, while also pursuing claims against Pan African Towers arising from a Mutual Separation Agreement executed after his departure from the company.
He alleged that instead of filing substantive responses to those actions, Pan African Towers initiated fresh proceedings at the Federal High Court over expenditure approvals and procurement decisions made during his tenure as chief executive.
Amida maintained that the action was retaliatory and intended to exert pressure on him in relation to the earlier disputes.
The defence further explained that he had deliberately distanced himself from final expenditure approvals during his time as CEO because of disagreements over procurement practices and governance issues involving the board and shareholders.
According to the filings, following the appointment of a new Chief Financial Officer (CFO), financial approval responsibilities were structured to ensure the CFO retained final approval authority, while the CEO’s role was limited to endorsing requests that had already undergone departmental reviews.
The defence argued that many of the transactions now being challenged were processed through that governance framework, with approvals passing through the Finance and Human Resources departments before payment.
It added that the CFO, who remains with the company and has since been promoted, exercised the final approval authority over the disputed expenditures.
Amida also contended that the transactions cited in the lawsuit were not unilateral decisions but formed part of the company’s established governance and approval procedures involving multiple departments, executive management and, where necessary, the board.
According to the defence, documentary evidence, including internal emails, approval workflows and payment records, would be presented during the trial to support those claims.
The filings further stated that hospitality expenses, investor engagement costs and related business expenditures challenged in the suit were incurred in the ordinary course of business, known to directors and shareholders, reimbursed through established procedures and reflected in the company’s audited financial statements.
Amida also argued that the allegations only surfaced after his exit from the company despite extensive internal reviews conducted before both parties executed a Mutual Separation Agreement in November 2024.
He maintained that the agreement required any allegations of misappropriation unrelated to released assets to be investigated, supported by credible evidence and communicated to him within six months, with an opportunity to respond before legal proceedings could commence.
In a separate application, Amida challenged the jurisdiction of the Federal High Court, arguing that the dispute arose from his employment relationship and the Mutual Separation Agreement, matters he said fall within the exclusive jurisdiction of the National Industrial Court.
He also argued that a related case remains pending before the National Industrial Court and that the Federal High Court proceedings amount to an abuse of court process.
The defence indicated that it would rely on a range of documentary evidence during the trial, including audited financial statements, board communications, internal approval emails, banking records, employment documents, shareholder communications and the Mutual Separation Agreement.
The Federal High Court is yet to rule on the substantive claims or the preliminary jurisdictional objections.
While Pan African Towers’ allegations remain before the court, Amida has denied any wrongdoing and maintained that the action forms part of a broader pattern of litigation connected to the acquisition of the company.
The court is expected to determine the merits of the claims after hearing both parties.
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