Telecom
How Infinix Mobility Rules African Smartphone Market with Online Strategy
After the huge success of Infinix HOT, the fastest selling device launched last year, Infinix Mobility, the 3 years old smartphone company which is the No.1 Online smartphone brand in Africa.
Increasing its online presence, Infinix Mobility has moved to another level by reaching more hands in Nigeria and globally all around Africa.
The Products
Controlling the market with two powerful series
Infinix product range is not as large as its competitors; two series are covering the market: ZERO and HOT series. Infinix HOT product line as entry level smartphones.
Under the HOT series, Infinix NOTE product are more likely mid-range devices focused on entrepreneurs who need smartphones as working tool. While the ZERO series offer higher ends devices targeting the developing Nigerian middle class.
Nevertheless, the manufacturer manages to reach its target audience.
The smaller product range allows the manufacturer to focus its attention on the research and development of each product.
Impact of Online Presence
Infinix Mobility the No.1 online smartphone brand in Africa sold 157,860 units of HOT 2.
The smartphone manufacturer has sold over 150,000 units of its latest device.
About 70% of its sales are driven by E-commerce by passing the need for costly physical distribution networks.
While 30% are achieved through traditional channel including operator’s retail stores.
The HOT series offers affordable device below USD100. Infinix HOT series smartphones are designed for youths with a restricted budget.
Infinix HOT 2 is the proof that entry level gadgets can provide interesting specs and perfectly fit end users needs.
To even more enlarge its audience, Infinix Mobility released two versions of Infinix HOT 2. 1GB RAM at ₦ 17,500 and 2GB RAM at ₦ 19,500.
Software Impact
Software speaking, HOT 2 is coming with the latest operating system in the market, Android Lollipop 5.1. As technology is moving fast, Infinix is following.
The smartphone also manages your power and data usage. The device will receive an automatic and free update of Android Marshmallow 6.0 this month.
Recently, Infinix mobility developed its own User Interface (XUI): better design, faster screen responsiveness and energy efficiency.
When you have a look at the smartphone market, all manufacturers provide the pretty same user interface, that’s where Infinix Mobility stands out of the crowd, delivering customized interface that suits consumer needs.
Company’s Approach to e-Commerce
The company’s approach to e-commerce has really set it apart
Infinix devices come with pre-installed e-commerce applications such as Jumia.com and Konga.com.
Mobile applications are popular ways to experiment online shopping.
One of the most important factors is that mobile applications consume 3 to 5 times less data than directly browsing.
Moreover, access to content is easier and it appears that users spend in average 9 minutes against 6 minutes from mobile version or PC.
Bruno Li Infinix Mobility country manager stated: “Youths are always connected looking for the latest trends. Using the right channel is the key of success, the demand is online.”
Infinix Mobility provides smartphones that come with high specifications at affordable prices. Smartphones are available on traditional retail stores and also on e-commerce platform.
Online channel offer up to 10% difference with traditional channel. Products are also supported by service centers across Nigeria.
Retail Outlets
Retail stores such as SLOT and YUDALA are also investing the online space.
Online, Infinix smartphones are often sold out few hours after the official product launch. This scarcity brings on a lot of excitement on social media.
An active and efficient use of social and online media
Infinix Mobility has a great understanding of how fans use their smartphones. Social media is extremely important to consumers.
Recently, Benjamin Jiang, CEO of Infinix Mobility opens up his page to the public https://www.facebook.com/Benjamin-Jiang .
In only few weeks, his profile gathers over 3000 fans.
Benjamin Jiang said:”We talk to our fans as they are our close friends. Infinix fans are much more than users, they are our main concern. The most important thing for us is to understand what consumers need, to provide smartphones that fit their needs”.
The success of the No.1 online smartphone brand in Africa is build around online end-users feedbacks.
The loyalty of fans is cultivated through a BBS forum owned by the company.
Users are welcome to share their suggestions about products through a loyalty program.
Sometimes suggestions can be transferred to market facing product improvements. Infinix Mobility is not buying the loyalty of its fan base but definitely earning it.
“How Infinix become the No.1 Online smartphone brand in Africa?”
Bruno Li country Manager said: “My answer is customer’s participation. Infinix is not only selling devices, but the desire for its fans to build and be part of High-tech improvement”
Telecom
NCC Retains Rudman as Chair of Newly Inaugurated IPv6 Council Board, Urges Advancement of Nigeria’s Digital Migration

The Nigerian Communications Commission (NCC) has officially inaugurated the new board of the Nigerian Internet Protocol version 6 (IPv6) Council in Ikeja, Lagos. Mr. Muhammed Rudman, Chief Executive Officer of the Internet Exchange Point of Nigeria (IXPN), will continue to serve as Chairman.

This inauguration marks a significant milestone for Nigeria’s telecommunications sector, as global demand for IPv4 now exceeds the available IPv4 address space.
Following the event, Rudman acknowledged the contributions of former board members, including Olusola Teniola (former President, ATCON), Funke Opeke (Founder, MainOne), Mary Uduma (former President, NiRA), and Lanre Ajayi (past President, ATCON), emphasizing that their involvement was instrumental in establishing the nation’s foundational IPv6 migration efforts.
Rudman noted that membership in the IPv6 Council is institution-based. The reconstituted board includes Mr. Muhammed Rudman as Chairman and a representative from the NCC as Co-Chairman. Institutional representatives from NITDA, ATCON, NIRA, ALTON, ISPON, and NgREN serve as board members, with Dr. Chris Uwaje and Prof. Latif Ladid acting as Advisers. This group is responsible for leading the nationwide migration from IPv4 to IPv6.
“The transition to IPv6 is a strategic national priority. It is essential for enabling Nigeria’s digital transformation, economic growth, and global competitiveness. The council’s strategy identifies IPv6 as a primary catalyst for national development, focusing on three pillars: supporting emerging technologies such as 5G and the Internet of Things (IoT), promoting economic diversification, and providing enhanced security and performance compared to legacy solutions such as Network Address Translation (NAT),” Rudman stated.
To achieve these objectives, the council’s action plan is structured around two primary initiatives: awareness-raising and capacity-building. The board will prioritize promoting national awareness of IPv6 through targeted events and workshops, while also providing IPv6 training to network engineers across various operators, including ISPs, telecommunications companies, educational institutions, and financial organizations. These efforts are expected to facilitate the acquisition and deployment of IPv6 throughout Nigerian networks.
The council will develop and oversee the national IPv6 strategy, monitor adoption across sectors, and report regularly to the Federal Government. Additionally, the council will identify technical challenges, strengthen local engineering capacity, and recommend regulatory measures to encourage ISPs, telecommunications operators, academic institutions, and enterprises to upgrade.
With the Nigeria IPv6 Council now operational, local enterprises and network providers are required to upgrade their systems to sustain the nation’s position in the global digital landscape.
Telecom
MTN, ALTON, Upperlink, NiRA back 2026 Nigeria DigitalSENSE forum, awards

Leading telecommunications, technology, and internet governance stakeholders have thrown their weight behind the 16th milestone edition of the annual Nigeria DigitalSENSE Forum (NDSF) on Internet Governance for Development (IG4D), scheduled to hold on Thursday, June 11, 2026, at the Welcome Centre Hotels, Ikeja-Lagos.

The high-profile convergence, organized by pioneer tech-media firm ITREALMS Media and hosted by DigitalSENSE Africa (DSA); an ICANN-certified At-Large Structure, will center its discourse on the national theme: “Sustaining WSIS Vision with Multistakeholder Synergy in Nigeria.”
Confirming their corporate backing and institutional participation are industry giants including ICT infrastructure leader MTN Nigeria; the Association of Licensed Telecoms Operators of Nigeria (ALTON); premier software and DNS infrastructure firm Upperlink Limited; and the Nigeria Internet Registration Association (NiRA).
Speaking on the preparations, the Lead Convener of NDSF and Group Executive Editor of ITREALMS Media Group, Ogbuefi Remmy Nweke, KSM, stated that the 2026 forum marks a crucial trajectory in examining how local multi-stakeholder synergy can sustain the World Summit on the Information Society (WSIS) frameworks to accelerate Nigeria’s digital public infrastructure (DPI) and domain economy.
“We are delighted to have the robust support of critical ecosystem drivers like MTN, ALTON, Upperlink, and NiRA. Their participation underscores the vital importance of multi-stakeholder dialogue in addressing contemporary policy, infrastructure growth, digital rights, and the transition into more advanced, secure digital spaces,” Nweke said.
A major highlight of this year’s forum will be that it will hold under the distinguished chairmanship of industry veteran, Dr. Olusola Teniola (hon), as approved by the Board of Directorate and the Central Committee. Under his chairmanship, the forum will also feature the presentation of the prestigious DigitalSENSE Africa 2026 awards to distinguished players in the ecosystem and corporate technology landscape across the continent.
The forum’s comprehensive agenda will feature high-level plenaries and technical sessions led by seasoned industry experts. Key areas of discourse will cut across the role of regulatory organs in the digital economy, bridging innovation gaps, leveraging Digital Public Infrastructure (DPI) for SME growth, digital rights, and data protection.
The organizers have invited additional internet stakeholders, including civil society organizations (CSOs), academia, young innovators, women in tech, and industry professionals, to maximize the networking and advocacy windows presented by this 16th edition.
With corporate sponsorship tiers spanning Platinum, Gold, Silver, and Bronze partnerships now actively filling up, corporate brand materials and production collaterals are expected to reach the NDSF secretariat on or before Thursday, June 4, 2026, to guarantee technical alignment.
Telecom
NCC Expands IPv6 Board with the Appointment of Olusola Teniola, Funke Opeke Others

Olusola Teniola, ipNX Director has been named to the newly inaugurated IPv6 Council Board by the Nigerian Communications Commission (NCC), as part of a broader industry effort to accelerate Nigeria’s transition to Internet Protocol version 6 (IPv6).

The inauguration, which took place in Ikeja, Lagos, underscores the Commission’s renewed commitment to accelerating Nigeria’s transition to Internet Protocol version 6 (IPv6), a critical enabler of the country’s digital future.
Mr. Teniola joins a distinguished group of industry leaders, including Funke Opeke, Muhammed Rudman (Chairman), Chris Uwaje (Vice Chairman), Mary Uduma, Gbenga Adebayo, Lanre Ajayi, and Latif Ladid, alongside representatives from key regulatory and government institutions.
Speaking on his appointment, Teniola expressed appreciation to the NCC for the opportunity to serve and reiterated the importance of collaborative action in driving Nigeria’s digital transformation.
“The transition to IPv6 is no longer a future consideration; it is an immediate priority for Nigeria’s digital economy. As data consumption grows and emerging technologies such as 5G, IoT, and AI become more pervasive, we must ensure that our underlying infrastructure is scalable, secure, and globally competitive,” he said.
He further emphasized that achieving meaningful IPv6 adoption will require strong alignment across stakeholders, including telecom operators, internet service providers, enterprises, academia, and government.
“This is a collective responsibility. We must invest in capacity building, drive awareness, and create the right policy and regulatory environment to accelerate adoption. Nigeria cannot afford to lag behind in an increasingly connected world.”
The IPv6 Council Board has been tasked with developing and overseeing the implementation of a national IPv6 strategy, monitoring progress, and providing periodic updates on adoption levels across the country. The Council will also play a key role in addressing infrastructure challenges, strengthening technical expertise, and recommending policy incentives to support nationwide deployment.
Teniola’s appointment reflects ipNX’s continued commitment to shaping Nigeria’s digital ecosystem and advancing the development of resilient, future-ready network infrastructure across the country.
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