Connect with us

Telecom

How Infinix Mobility Rules African Smartphone Market with Online Strategy

Published

on

infinix hot 2 x510.JPG
Kindly share this post

After the huge success of Infinix HOT, the fastest selling device launched last year, Infinix Mobility, the 3 years old smartphone company which is the No.1 Online smartphone brand in Africa.

Increasing its online presence, Infinix Mobility has moved to another level by reaching more hands in Nigeria and globally all around Africa.

The Products
Controlling the market with two powerful series
Infinix product range is not as large as its competitors; two series are covering the market: ZERO and HOT series. Infinix HOT product line as entry level smartphones.

Under the HOT series, Infinix NOTE product are more likely mid-range devices focused on entrepreneurs  who need smartphones as working tool. While the ZERO series offer higher ends devices targeting the developing Nigerian middle class.

Nevertheless, the manufacturer manages to reach its target audience.

The smaller product range allows the manufacturer to focus its attention on the research and development of each product.

Impact of Online Presence‎
Infinix Mobility the No.1 online smartphone brand in Africa sold 157,860 units of HOT 2.
The smartphone manufacturer has sold over 150,000 units of its latest device.

About 70% of its sales are driven by E-commerce by passing the need for costly physical distribution networks.

While 30% are achieved through traditional channel including operator’s retail stores.

The HOT series offers affordable device below USD100. Infinix HOT series smartphones are designed for youths with a restricted budget.

Infinix HOT 2 is the proof that entry level gadgets can provide interesting specs and perfectly fit end users needs.

To even more enlarge its audience, Infinix Mobility released two versions of Infinix HOT 2. 1GB RAM at ₦ 17,500 and 2GB RAM at ₦ 19,500.

Software Impact
Software speaking, HOT 2 is coming with the latest operating system in the market, Android Lollipop 5.1. As technology is moving fast, Infinix is following.

The smartphone also manages your power and data usage. The device will receive an automatic and free update of Android Marshmallow 6.0 this month.

Recently, Infinix mobility developed its own User Interface (XUI): better design, faster screen responsiveness and energy efficiency.

When you have a look at the smartphone market, all manufacturers provide the pretty same user interface, that’s where Infinix Mobility stands out of the crowd, delivering customized interface that suits consumer needs.

Company’s Approach to e-Commerce
The company’s approach to e-commerce has really set it apart

Infinix devices come with pre-installed e-commerce applications such as Jumia.com and Konga.com.

Mobile applications are popular ways to experiment online shopping.

One of the most important factors is that mobile applications consume 3 to 5 times less data than directly browsing.

Moreover, access to content is easier and it appears that users spend in average 9 minutes against 6 minutes from mobile version or PC.

Bruno Li Infinix Mobility country manager stated: “Youths are always connected looking for the latest trends. Using the right channel is the key of success, the demand is online.”

Infinix Mobility provides smartphones that come with high specifications at affordable prices. Smartphones are available on traditional retail stores and also on e-commerce platform. 

Online channel offer up to 10% difference with traditional channel. Products are also supported by service centers across Nigeria.

Retail Outlets ‎
Retail stores such as SLOT and YUDALA are also investing the online space.

Online, Infinix smartphones are often sold out few hours after the official product launch. This scarcity brings on a lot of excitement on social media.

An active and efficient use of social and online media

Infinix Mobility has a great understanding of how fans use their smartphones. Social media is extremely important to consumers.

Recently, Benjamin Jiang, CEO of Infinix Mobility opens up his page to the public https://www.facebook.com/Benjamin-Jiang .

In only few weeks, his profile gathers over 3000 fans.
Benjamin Jiang said:”We talk to our fans as they are our close friends. Infinix fans are much more than users, they are our main concern. The most important thing for us is to understand what consumers need, to provide smartphones that fit their needs”.

The success of the No.1 online smartphone brand in Africa is build around online end-users feedbacks.

The loyalty of fans is cultivated through a BBS forum owned by the company.

Users are welcome to share their suggestions about products through a loyalty program.

Sometimes suggestions can be transferred to market facing product improvements. Infinix Mobility is not buying the loyalty of its fan base but definitely earning it.

“How Infinix become the No.1 Online smartphone brand in Africa?”

Bruno Li country Manager said: “My answer is customer’s participation. Infinix is not only selling devices, but the desire for its fans to build and be part of High-tech improvement”


Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Continue Reading
Advertisement
Comments

Telecom

NCC Insists Telcos Must Compensate Subscribers for Poor Quality of Service

Published

on

Kindly share this post

Dr. Aminu Maida, executive vice chairman, Nigerian Communications Commission  (NCC), has insisted that telecommunications operators must compensate subscriber for poor quality of service after a facility tour of major telecommunications operators in Lagos yesterday.

NCC Insists Telcos Must Compensate Subscribers for Poor Quality of Service

The team comprises of Chief Idris Olorunnimbe the Chairman of the Governing Board of the Nigerian Communications Commission (NCC), EVC, Engr. Gbenga Adebayo, chairman, Association of Licensed Telecommunications Operators of Nigeria (ALTON) and other stakeholders visited MTN Nigeria, Globacom and Airtel Nigeria.

Earlier this week, the commission directed Mobile Network Operators (MNOs) to provide compensation to subscribers whose network quality of service experience is below specified targets within certain locations.

In a statement signed by Nnenna Ukoha, head, Public Affairs Department, NCC, the commission noted that its position is that subscribers should not be made to bear the full burden of service disruptions where operators fail to meet prescribed standards of service delivery.

Speaking after the facility tour the EVC, said: “We are in a situation where Nigerians are yearning for better service, but better service requires infrastructure. We are not where we want to be or where we need to be, but from what I’ve seen today, I am reassured that the operators are continuing to invest. I urge Nigerians to be a little bit patient while these investments are made, so that we can address the infrastructure deficit that is required to improve service for Nigerians.

“I wasn’t expecting that a tour like this would change that directive. We looked at it and we said the fairest thing to do was for subscribers to be compensated. This is not to say that the operators have not tried. Service has improved. The data shows that our demand is also increasing at a rate faster than the infrastructure is being built. So Nigerians have to be a little bit patient. From what I’ve seen today and all the work that has been done, I’m confident that gap will be close shortly”.

Chief Idris Olorunnimbe, chairman of the Governing Board of the Nigerian Communications Commission (NCC), added: “From what we have seen, and what has been done. We have been told in detail what is to come. And I mean, just like the EVC said, all we need is a bit more patience, better service, deeper penetration is assured based on everything that we’ve seen, and everything we have heard.

“It’s also important to commend our operators. The infrastructure that we’ve seen is comparable with any infrastructure from any telecom operator anywhere in the world, and Nigeria is not behind, and based on what we’ve also seen in terms of their plans for expansion, Nigeria will always be able to compete with any other country in the world.

” More so, drop calls are not deliberate. They are caused by a few things. One of it is fiber cut and attacks or vandalization of towers and other infrastructure. But now, it has reduced. We have seen they’ve shown us data today that shows a significant reduction. It will continue to reduce. As the critical national infrastructure program deepens and we’re also about to introduce an accountability framework of “when fiber is damaged, you must fix it”. That way we think that people will be more responsible with their constructions that breach telecom infrastructure. Then we can keep those incidents to the barest minimum, drop calls would also reduce.

“However, when calls drop, the networks also lose so it’s not in their interest for your calls to drop or for you to experience frustration when you use the service, because the more reliable it is, the longer you spend on it, the longer you spend on it, the more money they’re able to make. So, they are also doing their best in terms of ensuring that these incidents are reduced to the barest minimum”.


Kindly share this post
Continue Reading

Telecom

NITDA Urges Joint Action to Drive Nigeria’s Digital Innovation

Published

on

Kindly share this post

Kashifu Inuwa, the Director General of the National Information Technology Development Agency (NITDA), has underscored the importance of collaboration between government institutions and emerging startups as a catalyst for Nigeria’s digital transformation and national development.

Speaking at the Nigerian Satellite Week 2026 in Abuja, themed “Harnessing Space Technology for an Extraordinary Nigeria,” Inuwa urged stakeholders to embrace partnerships as a pathway to innovation and impact.

“Take a good step, and you can make a difference,” he said, emphasizing the need to translate ideas into tangible outcomes through collective effort.

The NITDA boss, represented by the Director of Stakeholder Management and Partnerships, Aristotle Onumo, during his presentation on “Enhancing collaboration between government agencies and emerging start-ups”, outlined four guiding principles for driving transformation: enabling the ecosystem rather than controlling it; prioritising networks over institutions; developing talent while supporting innovation and adopting practical solutions; and focusing on platforms rather than isolated projects.

To illustrate the power of digital innovation, Inuwa shared the story of a rural farmer whose productivity challenges ranging from unstable rents to failed loans were overcome through access to digital tools and networks. He explained that such incremental interventions can scale into broader economic gains, ultimately contributing to national infrastructure like satellite systems.

“This is the power of space technology, and it shows why events like this are so important,” he noted.

Highlighting the evolving role of space technology, Inuwa observed that startups are increasingly driving innovation across telecommunications, navigation, security, and cloud services. Once dominated by global superpowers, the sector is now emerging as a key economic driver, with Nigeria’s “Sunrise Packet” projected to contribute over $1.5 billion to the economy by 2030.

“Innovation without adoption is wasted,” he added, stressing the critical role of government in enabling start-ups to scale through supportive policies, infrastructure, and incentives.

According to him, developmental regulation should focus on creating markets, orchestrating ecosystems, and delivering public value rather than stifling innovation. He pointed to several initiatives supporting the growth of Nigeria’s innovation ecosystem, including the Digital Start-Up Act, Idea Hatch, and the National Digital Leadership Programme, all designed to empower young innovators and connect them to global opportunities.

He further highlighted platforms such as GITEX Africa, GITEX Nigeria, and Digital Nigeria, which provide visibility for start-ups and attract investment, partnerships, and mentorship.

Inuwa concluded with a strong call for collaboration among government, start-ups, non-governmental organisations, and investors, describing Nigeria’s youth as the country’s greatest asset.

“If we are going to create a digital Nigeria, we must collaborate,” he said.

Also speaking at the event, the Minister of Communications, Innovation and Digital Economy,  Tijani, described Nigeria’s satellite infrastructure as central to the nation’s digital future.

“Nigeria is the only West African country with its own satellite. NigComSat provides critical connectivity and resilience, benefiting not just Nigeria but the entire region,” he said.

Tijani disclosed that President Bola Ahmed Tinubu has approved the acquisition of NigComSat-2A and NigComSat-2B, a move expected to significantly enhance the country’s space capabilities.

He stressed, however, that infrastructure alone is not sufficient.

“What truly matters is how we leverage this technology to improve agriculture, education, security, and business operations,” he said.

The Minister also highlighted key government investments, including a ₦12 billion digital economy research cluster fund under Project Bridge, which will support academics and researchers nationwide. He added that Nigeria is expanding its digital backbone through 90,000 kilometres of fibre optic cables, nearly 4,000 telecom towers in underserved communities, and new satellite deployments to strengthen regional connectivity across countries such as Cameroon, Niger, Chad, Burkina Faso, and the Republic of Benin.

“The talent, ideas, and energy are all here in Nigeria. It is up to us to turn them into real outcomes for our people and the economy,” Tijani added.

The Nigerian Satellite Week continues to provide a strategic platform for collaboration among government, start-ups, academia, and the private sector, fostering innovation and reinforcing Nigeria’s leadership in Africa’s digital and space economy.

Welcoming participants, the Managing Director of Nigerian Communications Satellite Limited (NIGCOMSAT), Jane Nkechi Egerton-Ideyen, said Nigeria’s space programme is entering a new phase marked by deliberate and focused growth.

She pointed to strengthened institutional capacity, expanding partnerships, and clear economic gains, noting that the agency’s revenue grew from less than $650 million in 2023 to over $2 billion in 2025. She attributed this surge to key reforms, new commercial deals, and increasing demand for satellite broadband services across the African continent.

Egerton-Ideyen also disclosed that Nigeria has launched seven space assets in just over two decades, adding that the country is shifting its focus from prestige-driven initiatives to practical outcomes—enhancing connectivity, improving livelihoods, and promoting inclusive development.

She further revealed that more than 500 young Nigerians received training in satellite technology within the past year, while over 50 startups have benefited from NIGCOMSAT’s accelerator programme.


Kindly share this post
Continue Reading

Telecom

Oracle Corporation Axes 30,000 Workers in Brutal AI Shake-Up

Published

on

Kindly share this post

Oracle Corporation has begun laying off more than 30,000 employees worldwide as the software giant accelerates its shift toward artificial intelligence (AI) and cost optimisation, according to reports.
Oracle Corporation Axes 30,000 Workers in Brutal AI Shake-Up

Oracle Corporation

The layoffs, which started on Tuesday, have affected workers across multiple regions, including the United States, India, Canada and Mexico. Employees ranging from software engineers to account executives and program managers disclosed on LinkedIn that they had received termination notices.

Sources indicate that dismissal emails, sent from “Oracle Leadership” early in the morning, cited “broader organisational change” as the reason for the job cuts—widely interpreted as part of the company’s restructuring to prioritise AI-driven operations.

Local reports suggest that about 12,000 employees in India alone have been impacted, making the development one of the largest workforce reductions in the company’s history.

With a global workforce of approximately 162,000 as of May 2025, the layoffs could affect about 18 per cent of Oracle’s staff.

In its communication to affected workers, the company stated that roles were being eliminated after a review of “current business needs,” adding that impacted employees would receive severance packages in line with company policy.

The move positions Oracle among a growing list of global technology firms downsizing traditional roles while ramping up investments in artificial intelligence infrastructure.

As part of this transition, Oracle Corporation, alongside OpenAI and SoftBank Group, last year announced a $500 billion AI infrastructure initiative known as Stargate.

The initiative is aimed at expanding data centre capacity to support the massive computing requirements of AI systems, which rely heavily on large-scale data processing and storage.

Oracle has also strengthened its position in the AI ecosystem through collaboration with Nvidia, a leading manufacturer of AI chips.

Industry analysts say the development underscores a broader transformation within the tech sector, where companies are reallocating resources from legacy operations to AI-focused innovation.

They note that while the shift is expected to enhance long-term competitiveness, it also raises concerns about job displacement and the future of work in the global technology industry.


Kindly share this post
Continue Reading

Trending