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Connect Market CEO tells Nigeria’s Tech Market Leaders to ‘Think Big’

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Mr. Shina Badaru, Founder and CEO of Technology Times
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Mr. Tunji Adeyinka, Chief Executive Officer Connect Marketing Services Limited has challenged business owners in Ikeja Computer Village, Nigeria’s largest technology market cluster to start thinking out of the box, if they hope to scale up in today’s competitive business landscape.

According to the CEO of Connect Marketing, business leaders in Ikeja Computer Village, popularly called “Otigba”, have to start thinking out of the box if they still want to remain relevant in the technology business.

Mr. Adeyinka, the CEO of Connect Marketing, gave the advice in a thought leadership keynote presentation, “Small is Unsafe” delivered at Technology Times Breakfast Meeting, which was attended by business leaders from Ikeja Computer Village.

The event also witnessed the official unveiling of Computer Village Expo 2015 (CVE ‘15); an annual showcase event of Nigeria’s largest technology market inspired by Technology Times to connect buyers and sellers of consumer technology under one roof on December 9-12, 2015.

To illustrate his point to in his thought leadership keynote, the CEO of Connect Marketing began by playing a short video clip of how a wildlife chase in which a bigger carnivore devoured its prey because of its advantage of size.

In explaining how the competition in the jungle relates to the real-life business terrain, Adeyinka says that, ‘’our life is wildlife and the kind of market where we participate in is like wildlife where the big players devour the smaller ones.

According to the CEO of Connect Marketing, “no matter how small or big the market we operate in, there is always a fight where the big always overpower the small.’’

According to Mr. Adeyinka, “it is important for business people to have a conceptual framework for competition where you devise a market strategy on how best you can compete in your market space.’’

He advised the business owners to look beyond the now and tap into the harvest of opportunities that abound especially in this tech-driven age where virtually most businesses are now online.

“You are competing with a virtual market and an organized brick and mortar shop like the shopping malls, big plazas and you are dealing with a large percentage of consumers who are willing to pay for  convenience, so it’s better you start thinking big now.’’

According to Mr. Adeyinka, “a lot of us operating in this market operate as a retail channel, so we need to think out of the box. The fear of operating in this channel is that the risk I see like a market in Computer Village is that in the next three years, that market will consolidate and about 70 per cent of the businesses there will be eaten up.’’

The CEO of Connect Marketing told attendees at the event that, “if your presence is only limited to Computer Village alone, then your risk is 80 per cent. That is why increasingly, we need to think start thinking big.’’

He adds that, “we need to start looking at various options moving forward and one of such options is collaboration. The future is about partnership and collaboration. We need o start looking out for people who have competence in   our business areas and synergize with them. That way, we would achieve more.’’

Complementing the suggestion by Mr. Adeyinka’s keynote presentation, Mr. Tunji Balogun, the Managing Director of Brian Integrated System, also underscored the need for more collaboration among the business leaders in the market.

Mr. Balogun, who is also the immediate past President of Computer and Allied Product Dealers Association (CAPDAN), the umbrella association of the Computer Village said that, “it is about time for us to start trusting each other and you can’t do business on your own. Even if you are not merging, you can have consortium of companies where you put your force together and go after the market.’’

According to the ex-CAPDAN President, “I was one of those that started Computer Village and I saw the risk and but the empowerment for us right now is to come together to think out of the box and to start adding value to what we do.’’

Also speaking at the event, Mr. Shina Badaru, Founder and CEO of Technology Times, told attendees that the CVE ’15 Expo was inspired by a shared commitment to work together with business owners in Computer Village to promotes the nation’s largest technology market cluster.

‘’Over the last couple of years, Technology Times has been collaborating with the leadership of the market associations to explore opportunities and initiative that we can collaborate on in to foster growth in the market”, he told the forum.

According to the CEO of Technology Times, “we envision the CVE ’15 Expo to be the first of its kind, a showcase event that will bring showcase the very best of Computer Village and connect consumer technology buyers and sellers.’’

CVE ’15 scheduled to hold December 8-9, 2015, at the Haven Event Centre in Ikeja GRA, promises to leave an unforgettable experience for participants, Badaru said noting that, “we have picked a location that will be convenient for buyer and sellers to meet together”, Mr. Badaru told attendees at the official announcement of CVE 2015.

“Our vision is to make CVE ’15 be the most important event that will gather business leaders in Nigeria tech market cluster and our projection is to attract over 2 million visitors in the country to the show and another 20 million cyber visitors”, added Mr. Badaru, who confirmed that there will be daily live video feeds of the event on the Internet.


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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NITDA Strengthens Collaboration with NIPSS to Drive Digital Innovation, Orange Economy Growth

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The National Information Technology Development Agency (NITDA) has reinforced its commitment to advancing Nigeria’s digital transformation agenda through strengthened collaboration with key strategic institutions, as it hosted the Director General of the National Institute for Policy and Strategic Studies (NIPSS), Professor Ayo Omotayo, alongside participants of the Senior Executive Course (SEC) 48, 2026.

The visit, which builds on an earlier strategic study tour, provided a platform for in-depth engagement on the role of digital innovation in driving sustainable economic growth, with particular focus on the Orange Economy.

Representing the Director General of NITDA, Kashifu Inuwa CCIE, the Director of Stakeholder Management and Partnerships, Dr Aristotle Onumo, highlighted the Agency’s commitment to fostering a vibrant digital ecosystem through inclusive policies, strategic partnerships, and capacity development initiatives.

“NITDA is committed to creating an enabling environment where innovation can thrive by bringing together government, private sector, academia, and creatives to drive Nigeria’s digital economy,” he stated.

Inuwa underscored the growing importance of the Orange Economy, describing it as a critical driver of innovation and economic value through intellectual property. He identified sectors such as digital content creation, film, animation, and digital art as key contributors to national development.

“The Orange Economy represents a powerful opportunity to transform our rich cultural heritage and creativity into sustainable economic growth,” he noted.

He further highlighted Nigeria’s unique advantage, particularly its youthful and creative population, while calling for stronger collaboration among stakeholders to fully harness the sector’s potential.

“With our youthful population and rich cultural assets, Nigeria is well-positioned to become a global leader in the Orange Economy if we deepen collaboration and investment across the ecosystem,” he added.

During the engagement, NITDA also presented its strategic initiatives aimed at supporting the digital and creative sectors, including digital infrastructure development, promotion of digital literacy, and implementation of policies that enable startups and innovators to scale.

Addressing challenges facing the sector, Inuwa pointed to issues such as limited access to funding, infrastructure gaps, weak intellectual property protection, and ecosystem fragmentation, while emphasising the need for coordinated action.

“Addressing challenges such as funding gaps, infrastructure deficits, and intellectual property protection is critical to unlocking the full potential of Nigeria’s creative economy,” he said.

The Agency reiterated its target of achieving 70 per cent digital literacy by 2027, noting that ongoing programmes are equipping millions of Nigerians with essential digital skills, including those in underserved and informal sectors.

In his remark, Professor Omotayo described the visit as an important opportunity to deepen understanding of how digital technologies are reshaping economic sectors, particularly the creative industry. He noted that the insights gathered would contribute significantly to policy recommendations aimed at strengthening Nigeria’s economic framework.

Participants of the SEC 48 programme engaged actively during the session, raising questions on capacity development, access to tools, and frameworks for protecting digital content. NITDA highlighted its ongoing collaborations with industry stakeholders to provide training, innovation hubs, and access to digital tools for young Nigerians.

The engagement concluded with a renewed commitment from both NITDA and NIPSS to strengthen collaboration in research, policy development, and capacity building, aimed at positioning Nigeria as a globally competitive force in the digital and creative economy.

 


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NRS Takes Over Mineral Royalties Collection Under New Tax Laws

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Nigeria Revenue Service (NRS) has assumed responsibility for collecting mineral royalties from mining operators nationwide, following new tax laws effective January 1, 2026.

NRS Takes Over Mineral Royalties Collection Under New Tax Laws

NRS

The shift emerged from a Thursday meeting between Solid Minerals Development Minister Dele Alake and NRS Chairman Dr. Zacch Adedeji. Their joint statement, endorsed by both, confirms NRS now administers all federally collectible revenues, including royalties.

Enacted by President Bola Tinubu on June 26, 2025, the Nigeria Tax Laws 2025 empower this transition. The Ministry of Solid Minerals Development remains a key partner, supplying pricing data, geological insights, and sector coordination.

NRS Special Adviser Dare Adekanmbi’s statement outlines collaborative steps: a nationwide sensitization program for operators on filing and payments; development of a digital royalty system; and regular joint technical sessions to address issues.

Both agencies pledge orderly, transparent implementation to boost the mining sector. Operators must comply with obligations and join upcoming programs.

The move aims to streamline revenue collection while fostering mining growth.


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Microsoft Revamps Copilot in Workplace AI Push

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Microsoft has rolled out a new set of features for its Microsoft 365 Copilot platform, including tools for complex, multi-step work and deeper research tasks, as competition in workplace artificial intelligence (AI) intensifies.

The update introduces Copilot Cowork, a capability aimed at handling long-running tasks across Microsoft 365 applications.

The feature is being made available through the company’s Frontier programme, which typically gives early access to experimental tools.

Microsoft is also integrating technology linked to Claude – an AI model developed by Anthropic –into Copilot, signalling a broader shift toward using multiple AI systems within a single product rather than relying on a single model.

Jared Spataro, chief marketing officer for AI at Work at Microsoft, says the company is positioning Copilot as a system embedded directly into workplace software, rather than a standalone tool.

“Microsoft 365 Copilot is your AI for work,” he says, adding that it draws on multiple AI models and is integrated into existing workflows.

Alongside this, Microsoft has upgraded its Researcher feature, which is designed to analyse information from multiple sources and generate structured reports.

A new “Critique” function separates the drafting and review process between different AI models – one generates an initial response, while another evaluates and refines it.

The company says this approach improves output quality, with Researcher showing gains on its internal benchmark for accuracy, completeness and objectivity.

Another addition, called Model Council, allows users to compare outputs from different AI models side-by-side, highlighting differences in responses and reasoning.

The updates form part of what Microsoft calls “Wave 3” of Copilot, as it pushes to embed generative AI deeper into enterprise software. The move reflects a wider industry trend towards combining models from multiple providers, including OpenAI and Anthropic, to improve performance and reliability.

 


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