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Yudala Outstrips Competition, Tops Google trending List

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Yudala, Nigeria’s first true composite online and offline retail chain launched in August last year, has added another significant feather to its increasingly decorated cap by coming out on top of a list recently put together by world’s leading search engine Google, highlighting the top ten trending Nigerian brands of 2015.

The exclusive list, which has Yudala in second place behind Air Peace, captures the top brands which retained the interest of Nigerians and saw the highest spike in traffic over a sustained period last year.

This impressive feat by Yudala, coming on the heels of a growing litany of landmark achievements and within barely five months of the company’s existence, will certainly go a long way in dispelling any lingering doubts about the ambition of the visionaries to see the brand assume leadership of the Nigerian and African e-commerce market.

According to Google, Yudala had made huge waves in the marketplace following the launch of Yudala Online in August 2015, especially with its ground-breaking promise to deliver purchases via drones. Reports of its first successful drone-powered drop-off in November had subsequently kept Nigerians talking for the rest of the year.

Interestingly, Yudala is the only e-commerce outfit recognized by Google as there was no place for any other brand in the sector on the list, with the likes of Smile Communications, Uber and Innjoo, among others propping up the list.

Speaking on the latest recognition, Prince Nnamdi Ekeh, founder/vice president, Yudala reaffirmed the company’s commitment and determination to take charge and set the pace in the Nigerian e-commerce and offline retail sector.

“I am certainly delighted with the recognition we have received from Google, which is one of the world’s most popular and globally renowned outfits. It is a testimony to the hard work we have put in as well as the sound strategies we have in place at Yudala.

“Just few weeks ago, I had mentioned in one of my engagements with the media that Nigerians are yet to see the full scale of the Yudala Revolution. What is being unveiled at the moment is about 20% of the total package and this latest achievement goes a long way in justifying this.

“Right from the moment we announced our entry into the market late last year, we have re-defined the retail space with our landmark composite retail strategy – the first in Africa – which has set us apart and shown that Nigeria indeed has a lot to offer the continent and the world at large in terms of innovation.

“I dare-say this is just the beginning as far as we are concerned. We are working round the clock and putting in place the ground work behind the scenes to ensure that Yudala becomes the undisputed retail giant in Nigeria and Africa. The second quarter of this year shall define our enhanced strategy for ecommerce in Nigeria,” he enthused.

Since its entry into the market late last year, Yudala has expanded the retail space with several innovative strategies including the first ever drone delivery in Africa, Neighbour to Neighbour Mega Deals, Gyming with the Stars series, Monthly Mid-Day Madness and Yu-Jara – Nigeria’s largest festive season sales, among others. Yudala prides itself for genuine products and for being the fastest pay on delivery composite e-Commerce company in the country.


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E-Business

CrediCorp Partners FintechNGR to Drive Consumer Credit Initiative

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Nigerian Consumer Credit Corporation (CrediCorp), has partnered Fintech Association of Nigeria (FinTechNGR) to drive consumer credit scheme initiative through a robust payment platform that would be provided by members of FinTechNGR.

Speaking at a Social Meet in Lagos, organised by FinTechNGR, with the theme: “Augmenting the Future, AI, Credit and Transformation of Nigerian Finance,” the Chairman, CrediCorp Board of Directors, Aderemi Abdul-Bojela, said members of FinTechNGR would have specific roles to play in the partnership, in the areas of providing robust platform for money transfer, technology evaluation, among others.

“Today, CrediCorp is engaging with members of FinTechNGR in a social interactive gathering to discuss collaboration and support for the growth of Consumer Credit Corporation in Nigeria. We want to interact to understand how technology will drive the crediCorp initiative in Nigeria and also to understand the role that members of FinTechNGR will play in all of these initiatives around CrediCorp,” Abdul-Bojela said.

Describing the partnership as a welcome development that will enhance savings culture among Nigerians, the Chief Operating Officer (COO) of FinTechNGR, Dr. Babatunde Obrimah, said: “FinTechNGR is an enabler of technology advancement in Nigeria. We bring the players together to drive technology innovation.

“Our role in the FinTechNGR-CrediCorp partnership is to ensure that our members support the growth of consumer credit in Nigeria, by providing the relevant payment platforms for all financial transactions among the banks who are the lenders, the customers who are the burrowers and the CrediCorp who is the guarantor.”

Speaking about the benefits for Nigerians, Obrimah said the Consumer Credit Corporation in Nigeria would enhance the country’s credit culture and enable Nigerians to save and plan well with their savings. “The initiative will address inflation, help in liquidity flow, build trust in customers’ borrowing, boost credit culture and enhance the culture of savings among Nigerians,” Obrimah said.

Addressing the issue of risk and consumer trust, Abdul-Bojela said the CrediCorp has put measures in place to ensure that the banks that would be involved in lending, would be protected and guaranteed of the repayment of the loans within the CrediCorp ecosystem.

He said there would be an independent management that would ensure that the right technology is put in place to recover all monies.


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NITDA to Integrate of Digital Literacy into School Curriculum

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Kashifu Abdullahi, director general of the National Information Technology Development Agency (NITDA), announced plans to integrate digital literacy into Nigeria’s education system, to achieve a 70% literacy rate by 2027 and 95% by 2030.

NITDA to Integrate of Digital Literacy into School Curriculum

Kashifu Abdullah, DG, NITDA

The NITDA’s DG made the announcement on Wednesday in Abuja during a media parley.

He stated that in order to include digital literacy in the curriculum at all educational levels, from kindergarten to university, the Agency was collaborating with the Federal Ministry of Education.

Abdullahi, said that this program would equip Nigerians with the digital know-how and abilities they need to succeed in the digital economy.

He emphasized that NITDA would also launch the “Digital Literacy for All Initiative” to educate Nigerians outside the formal education system and provide access to quality digital content.

Nigeria would train over two million young people in in-demand IT skills in order to become significant global outsourcing hub

NITDA is also collaborating with the Defence Headquarters and security agencies to develop digital solutions to address security concerns, including the use of drones, artificial intelligence, and other digital resources to combat banditry, abduction, and terrorism, he said.

 

According to him, the agency’s draft SRAP 2.0 plan aims to establish Nigeria as a digitally empowered nation, with a focus on innovation, national prosperity, and inclusivity.

The director general of NITDA added that, if successfully implemented, this strategy could propel Nigeria into a new phase of digital empowerment and leadership in the global digital economy.


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Experts Highlight Trusted Relationships as Key Vector

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In 2023, more than 1/5 of cyberattacks persisted for over a month, the annual Kaspersky Incident Response 2023 report has revealed, with trusted relationships emerging as one of the main attack vectors in these prolonged cases.

The report draws on the results of Kaspersky’s cyberattack investigations throughout the year, gathered when supporting organisations sought incident response assistance or when hosting expert events for their internal incident response teams.

Primary reasons of organisations approaching Kaspersky Incident Response team with service requests were encrypted files (32.8% of requests), suspicious activities (31%), data leakage (20%), and also included non-authorised accesses (3%), service unavailability (3%) and money theft (1.6%).

Among initial attack vectors of the investigated incidents were exploiting public facing application (42.4%), compromised accounts and BruteForce attacks (28.8% in total), trusted relationships (6.78%), phishing (5%), insider’s activity (3.4%).

Kaspersky Incident Response 2023 report indicates that long-lasting cyberattacks that persist for more than a month constituted 21.85% of the total, increasing from 2022 by 5.55%.

One notable trend observed in these attacks was the exploitation of trusted relationships as a primary vector. Compromises leveraging trusted relationships have occurred previously, but in 2023 their frequency increased.

As this method of attack enables threat actors to infiltrate multiple victims through a single compromised organisation, investigative teams face several additional challenges. Firstly, initially targeted organisations don’t always recognise the importance of thorough investigations and may be reluctant to cooperate.

Secondly, attacks initiated through trusted relationships often require more time to progress from the initial intrusion to the final incursion phase. Therefore 50% of these attacks lasted more than a month. A similar proportion of attacks exceeding one month were exclusively registered within the insider and phishing vectors.

“Our latest findings underscore the critical role of trust in cyberattacks. In 2023 and for the first time in recent years, attacks through trusted relationships were among the three most used vectors. Half of these incidents were discovered only after a data leak had been found.

“By exploiting trusted relationships, threat actors can prolong attacks and infiltrate networks for extended periods, posing significant risks to organisations. It’s imperative for businesses to remain vigilant and prioritise security measures to safeguard against such sophisticated tactics,” comments Konstantin Sapronov, Head of Global Emergency Response Team at Kaspersky.

 


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